GoHighLevel settings itself as an extensive marketing and sales collection developed particularly for digital agencies. It packages together CRM abilities, email campaigns, course hosting, and automation operations into one bundle. The core assurance? Change your spread toolkit with a solitary platform that takes care of customer engagement and service procedures throughout GoHighLevel Inventory Management
I’ve always gravitated toward combined platforms for digital business.
That’s exactly why tools like ClickFunnels captured my attention years earlier.
Yet we’re currently in 2026, and the landscape has actually moved considerably.
After investing substantial time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll additionally take a look at just how it measures up against competing platforms.
In this manner, you can purchase choice you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel combines important sales and marketing abilities, removing the demand for multiple separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication supplies stronger involvement than conventional email techniques.
Effective CRM System: The get in touch with administration features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting target markets, managing get in touches with, and structure custom-made procedures.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels choices that typically start over one hundred fifty bucks monthly. Nonetheless, email costs can collect swiftly, which I’ll attend to shortly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging services.
The Unsatisfactory Elements of GoHighLevel
Complicated User interface: The interface felt counterintuitive, with arrangement options scattered throughout the platform and uncomplicated jobs like funnel editing and enhancing needing unnecessarily complex steps.
Email Program Costs Escalate: You’re billed one cent per email message, meaning a list of thirty thousand customers could press your month-to-month bill past three hundred bucks. Integrated with excess costs and third-party integration requirements like Mailgun, actual month-to-month expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Troubles: Several customers have actually recorded serious automation malfunctions, including emails being provided to inaccurate recipients or sent numerous times to the very same person.
Email Delivery Obstacles: Their email infrastructure depends on Mailgun, and many users transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This stands for a crucial weak point that might eventually press you toward different services.
Generalist Strategy: While automation features are durable, competitors provide greater depth in training course creation and community structure features. That claimed, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting more than three items.
My Bottom Line Analysis
GoHighLevel provides a capable unified system for marketing, sales, and consumer relationship administration at an affordable base rate point.
Yet let’s get genuine concerning something vital.
Many individuals see it primarily as a CRM or funnel builder rather than an email-focused platform.
Various users continually report deliverability problems with the email features, so element that in if email marketing represents a core component of your approach.
Those shock email sending out fees have actually blindsided several individuals also.
The system genuinely succeeds for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and extensive customer monitoring devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires work as an all-encompassing system resolving most electronic sales and marketing requirements for your agency.
The system includes email marketing capabilities, course development devices, workflow automation, CRM capability, site building, landing page development, and extra features.
Its stated objective is changing every other device currently in your stack, and the business makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears practical initially glance: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
However is that the complete photo? Allow’s explore even more.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and relatively instinctive format that shows up inviting initially.
Nevertheless, the majority of users encounter difficulties with the cluttered interface and not logical company of features.
As an example:
The system utilizes three distinctive setups panels for managing various setup facets– general setups, private setups, and product settings GoHighLevel Inventory Management
Bizarrely, the links to these vital settings are positioned on contrary sides of the screen, producing unneeded confusion and disappointment.
Despite extra data populated, the control panel keeps a tidy and well-structured look.
I appreciate the ability to develop numerous dashboards for organizing different reports right into separate views.
This attribute shows particularly useful when preserving different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I discussed earlier, GoHighLevel includes many rough edges in regards to interface and customer experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To build a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their details.
After completing this action, button to the newly produced sub-account, navigate to Websites, after that pick Funnels. Don’t fret if this feels complex– it took me a number of efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates readily available to accelerate your first setup.
Based on my experience, you won’t require considerable competence to construct landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates yourself or request GoHighLevel to take care of modification for you.
I chose the self-customization course because I wished to create detailed, custom funnels from the ground up making use of the drag-and-drop contractor. You just include the consecutive actions.
I specifically worth these capabilities:
GHL’s Photos feature makes it possible for instant funnel duplicating throughout accounts, saving substantial arrangement time.
Reliable testing through rapid action duplication and split testing performance.
Real-time notices regarding lead activities keep you informed without consistent manual monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads streamlines follow-up procedures.
To even more streamline migrations, GHL provides a ClickFunnels import feature for seamless funnel transfers.
Web Page and Web Site Building
GoHighLevel allows page development from square one or template selection for modification utilizing the intuitive drag-and-drop contractor.
You’re likewise free to integrate ready-made web page areas as wanted. Alternatively, use custom code to develop specific functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does supply somewhat a lot more, including:
A broader option of custom-made typefaces and typography options
Sophisticated message animations
Comprehensive widget library
Advanced background capabilities like parallax scrolling and video histories
However, I believe HighLevel will certainly verify adequate for the majority of your customers.
The pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I additionally value the capacity to create “global areas” or page areas that instantly occupy when creating new pages, conserving time and making sure consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the exact same for text components and other branding essentials.
The statistics page shows every little thing occurring on your sub-account’s internet site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable surprise expenditures. You’ll pay one cent per email past your plan’s allocation, which builds up swiftly with bigger subscriber listings. Lots of customers require third-party services like Mailgun for enhanced deliverability, pushing actual prices considerably past the promoted registration cost.
Currently regarding the features:
GoHighLevel allows email campaign and sequence production with triggers and automatic follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, allowing you to keep an eye on recipient actions and activate automatic communications.
You can save, send, or routine emails for ideal distribution times.
This proves useful for reaching your audience when they’re most likely to open messages.
Here’s where the scenario wears away considerably.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC solution may have lower delivery rates.
Checking GoHighLevel’s email deliverability before full dedication is recommended, as many customers have reported roughly thirty percent lower shipment rates compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred personalized email templates available on HighLevel. Despite detailed searches of the Template Collection, I could not find them within a sub-account in Sub-Account Mode.
A good selection of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just found 6 basic templates and the alternative to develop and conserve email templates from the ground up for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not specifically outstanding, but not terrible either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Inventory Management
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings into email campaign performance. This helps you maximize opportunities or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job progression monitoring and viewing past interactions.
The workflow automation attribute assists improve tasks like call monitoring, division, and lead development via your pipeline.
This stands for a considerable advantage: GoHighLevel promotes appealing communications with leads via text messages, voicemail decreases, and Facebook Messenger. This versatility means getting in touch with various customer segments with their liked communication channels.
Understand, however– SMS fees apply independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to create, conserve, modify, routine, blog post, and analyze social media sites material across different networks.
It operates as a solid substitute for social networks organizing tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
However that’s not whatever; the CRM device additionally offers several helpful features:
Set up appointments straight within the system from the Calendars area.
Combine multi-channel communications to support your customers’ recommended communication methods and relationship-building methods.
Use tags and wise listings to section customers for more targeted campaigns.
Add extensive customer information to each access under the Opportunity tab, providing clearer understanding of your leads, leads, and consumers as they progress via your aesthetic pipeline.
Advanced lead racking up helps focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s review the vital product or services you can offer utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive courses, full with memberships, communities, and relevant sources.
GHL additionally makes it possible for physical item sales utilizing shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses support numerous web content formats, consisting of audio, video clip, and papers.
This suggests fitting various knowing styles and appealing to a wider student base.
And also, it allows importing courses from Kajabi, including much more flexibility to your program creation efforts.
In my experience, devoted online training course devices like Kajabi, LearnWorlds, and Thinkific give much more innovative options. These include training course trickling, social profiles, and progressed neighborhood structure and management tools. However, GHL’s offerings will certainly be enough for numerous makers.
GoHighLevel additionally offers program certifications and numerous repayment options, including installment plans and free courses.
You can easily link your courses to your neighborhood for quick access and to enhance monetization possibility.
What I particularly value is just how straightforward it is to incorporate program products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is among my favored aspects of Kajabi also.
Reputation Management Features
On-line scores hold vital significance, and GoHighLevel acknowledges this fact.
The platform automatically sends out testimonial demands by means of SMS, email, and QR code adhering to purchases.
This feature ensures you don’t miss out on possibilities to construct integrity and depend on with your audience.
You can additionally monitor online evaluations about your solutions or company, enabling ideal feedbacks.
For example, you can reroute unfavorable feedback to a personal type prior to public publishing.
Alternatively, you can choose who can leave comments based on their ranking.
This strategy equips you to engage directly with clients to resolve concerns without damaging your reputation.
Plus, GoHighLevel simplifies issues by allowing you to assess customer comments throughout various systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Choices
The system supports standard integration choices across settlement handling, social media sites and Zapier.
In addition, the Application Industry, including both paid and free app integrations, comes in Agency Mode for account owners in addition to for your customers in sub-account mode.
I located around three hundred fifty apps throughout numerous business categories, consisting of SMS and live chat integrations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle appointments and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for monetary management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary destinations.
Essential note: You’ll need Agency Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no extra price
API accessibility for integrating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also market other software application options to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks month-to-month for each and every client.
This suggests you’ll need at least five clients renewing monthly to break even. Any type of additional clients beyond that add directly to your income.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry applications such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Personalized frameworks
Prefabricated snapshots
Pre-built integrations
Automated process
Without these enhancements, customers may choose GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications enable taking care of all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your branded GHL pages.
In total, these are three various mobile applications you can pick from based upon your purposes.
However, you need to understand:
Resellers are in charge of consumer assistance and disputes; failing to deal with concerns can lead to account discontinuation.
Resellers need to bill a minimum of ninety-seven bucks monthly per sub-account, restricting pricing flexibility.
Offering life time accessibility for an one-time charge is forbidden without prior authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel with the Assistance and live chat buttons.
Once you register for a trial, you get open door to a welcome course, onboarding video clip tutorials, and a telephone number for support. And indeed, they actually address calls.
I did call their technological assistance team for support with creating funnels and websites, which I had actually looked extensively for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The assistance rep certainly showed deep expertise of the system, which is always important.
Pertaining to payment plans, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven dollar regular monthly plan for detailed agency demands. With this plan, you can also resell the GHL system as a SaaS.
For support, anticipate a dynamic Facebook Group community, paid onboarding, and a done-for-you arrangement choice additionally readily available for a charge.
There’s around-the-clock real-time chat offered straight from your GHL control panel, together with useful documents for self-service support.
Setup plans are offered for an extra expense, consisting of a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you call for.
You may presume the unlimited plan consists of unlimited email capability. Numerous users have grumbled regarding unanticipated bank card charges for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Inventory Management
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
However, continue to be knowledgeable about its clunky user interface, potential email deliverability issues, and extra costs for email volume.
If you can tolerate the rough edges and primarily serve organization customers, GHL uses practical worth– but ensure you check email deliverability prior to totally dedicating.
Here’s one essential factor to consider:
If you’re devoting to it, be prepared to invest additional cash on a different email marketing software program due to deliverability concerns and pests.