GoHighLevel placements itself as a thorough marketing and sales suite built specifically for electronic agencies. It bundles together CRM abilities, email campaigns, program hosting, and automation operations right into one plan. The core promise? Replace your spread toolkit with a solitary system that manages customer involvement and business operations throughout GoHighLevel Hair Salon Playbook
I have actually constantly gravitated toward combined systems for digital commerce.
That’s exactly why tools like ClickFunnels caught my interest years earlier.
However we’re now in 2026, and the landscape has moved considerably.
After spending significant time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll likewise examine just how it measures up against completing systems.
This way, you can buy choice you’ll feel great regarding lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges important sales and marketing capabilities, removing the demand for several different registrations.
Text Messaging Performance: Bidirectional SMS interaction uses stronger engagement than conventional email approaches.
Effective CRM System: The contact management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting audiences, handling contacts, and structure personalized processes.
Affordable Pricing Framework: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels alternatives that generally start over one hundred fifty dollars regular monthly. Nonetheless, email costs can collect promptly, which I’ll deal with quickly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging services.
The Frustrating Components of GoHighLevel
Confusing Interface: The interface felt counterintuitive, with configuration alternatives scattered throughout the platform and straightforward jobs like funnel editing and enhancing requiring needlessly complex steps.
Email Program Costs Escalate: You’re billed one cent per email message, meaning a listing of thirty thousand clients could press your month-to-month costs past 3 hundred dollars. Integrated with excess charges and third-party integration needs like Mailgun, actual month-to-month expenses reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Several users have recorded serious automation breakdowns, consisting of emails being provided to wrong receivers or sent out numerous times to the same individual.
Email Distribution Obstacles: Their email framework depends on Mailgun, and countless individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability rates. This stands for an important weak point that might eventually press you towards different remedies.
Generalist Approach: While automation features are robust, rivals provide higher deepness in program creation and area building features. That stated, Kajabi charges one hundred forty-nine bucks or more monthly for hosting more than 3 products.
My Profits Analysis
GoHighLevel gives a capable unified platform for marketing, sales, and customer relationship administration at a practical base cost factor.
However allow’s obtain actual concerning something essential.
Many users watch it primarily as a CRM or funnel builder as opposed to an email-focused system.
Many users continually report deliverability troubles with the email features, so element that in if email marketing represents a core part of your strategy.
Those shock email sending out fees have blindsided lots of customers as well.
The platform genuinely excels for agencies thinking about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and extensive customer management tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to function as an all-encompassing platform addressing most digital sales and marketing demands for your agency.
The platform consists of email marketing abilities, training course creation devices, workflow automation, CRM functionality, web site building, landing page creation, and added features.
Its mentioned goal is replacing every other device currently in your stack, and the company makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel asserts it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears reasonable initially look: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
However is that the full picture? Allow’s examine better.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and relatively user-friendly format that appears inviting initially.
However, most of customers encounter difficulties with the messy user interface and not logical organization of features.
For instance:
The platform utilizes three unique settings panels for handling different setup elements– total settings, individual setups, and product setups GoHighLevel Hair Salon Playbook
Bizarrely, the web links to these critical settings are placed on opposite sides of the screen, producing unneeded complication and stress.
Despite extra data inhabited, the control panel keeps a tidy and well-structured look.
I appreciate the capacity to develop several control panels for arranging various reports right into separate sights.
This function proves especially beneficial when keeping different perspectives for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel consists of numerous rough edges in terms of interface and individual experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To create a customer’s internet site, develop landing pages, or create a sales funnel within GoHighLevel, you must first establish a sub-account by entering their information.
After finishing this action, button to the freshly produced sub-account, browse to Websites, then pick Funnels. Don’t worry if this really feels complicated– it took me a number of efforts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates offered to increase your preliminary arrangement.
Based upon my experience, you won’t require substantial competence to develop landing pages and sales funnels making use of GoHighLevel.
You have the choice to customize templates yourself or request GoHighLevel to handle modification for you.
I picked the self-customization path due to the fact that I wanted to create comprehensive, custom funnels from scratch utilizing the drag-and-drop building contractor. You simply add the consecutive steps.
I especially worth these capabilities:
GHL’s Photos feature enables immediate funnel cloning throughout accounts, conserving considerable arrangement time.
Efficient screening with quick action duplication and split screening capability.
Real-time notifications about lead activities maintain you informed without continuous hand-operated monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads simplifies follow-up processes.
To further streamline movements, GHL provides a ClickFunnels import function for seamless funnel transfers.
Page and Internet Site Building
GoHighLevel enables page development from the ground up or template option for modification utilizing the intuitive drag-and-drop building contractor.
You’re likewise cost-free to include prefabricated page areas as wanted. Additionally, make use of custom code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer a little much more, consisting of:
A wider option of customized fonts and typography choices
Sophisticated text animations
Considerable widget library
Advanced history capacities like parallax scrolling and video clip histories
However, I believe HighLevel will confirm enough for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free capability.
I likewise appreciate the ability to produce “global sections” or page sections that instantly inhabit when creating new web pages, conserving time and making certain regular branding throughout. Another Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the exact same for message components and various other branding basics.
The data page presents every little thing happening on your sub-account’s web site, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenditures. You’ll pay one cent per email past your strategy’s allocation, which gathers quickly with bigger subscriber checklists. Many users call for third-party solutions like Mailgun for enhanced deliverability, pushing real costs significantly beyond the promoted membership rate.
Now pertaining to the features:
GoHighLevel allows email campaign and series production with triggers and automated follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, enabling you to monitor recipient activities and trigger automatic interactions.
You can save, send out, or routine emails for optimum distribution times.
This shows important for reaching your target market when they’re probably to open up messages.
Below’s where the situation wears away considerably.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC solution might have reduced distribution prices.
Examining GoHighLevel’s email deliverability before complete commitment is advisable, as numerous customers have reported around thirty percent reduced shipment rates contrasted to their previous email marketing systems.
Currently, I listened to there more than four hundred adjustable email templates offered on HighLevel. In spite of comprehensive searches of the Template Library, I could not situate them within a sub-account in Sub-Account Setting.
A decent selection of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I only discovered 6 fundamental templates and the option to develop and conserve email templates from square one for reuse in other projects.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email style editor:
Not particularly impressive, however not awful either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Hair Salon Playbook
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics provide insights right into email campaign performance. This assists you profit from chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling project progression monitoring and watching past communications.
The workflow automation function assists simplify tasks like contact administration, segmentation, and lead advancement with your pipeline.
This stands for a significant advantage: GoHighLevel facilitates engaging communications with leads via text, voicemail declines, and Facebook Messenger. This flexibility means connecting with various customer segments through their chosen communication channels.
Be aware, though– SMS fees use independently from the subscription fee.
I also value the GoHighLevel Social Planner.
It enables you to create, conserve, edit, timetable, blog post, and evaluate social media sites material throughout numerous networks.
It functions as a strong substitute for social networks organizing tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not everything; the CRM device also gives several valuable features:
Arrange appointments straight within the system from the Calendars area.
Combine multi-channel communications to sustain your clients’ recommended communication approaches and relationship-building strategies.
Usage tags and smart lists to segment consumers for even more targeted campaigns.
Include comprehensive customer data to every entry under the Chance tab, giving clearer understanding of your leads, leads, and clients as they proceed via your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based on their actions throughout your pipeline.
Currently allow’s discuss the vital product or services you can offer using GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough courses, complete with memberships, neighborhoods, and related resources.
GHL likewise enables physical product sales utilizing ecommerce web pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel training courses sustain various material styles, including sound, video, and records.
This means fitting different discovering designs and attracting a more comprehensive pupil base.
And also, it allows importing courses from Kajabi, adding a lot more versatility to your training course creation efforts.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific provide more innovative choices. These include program trickling, social accounts, and advanced area structure and monitoring devices. Nevertheless, GHL’s offerings will be enough for numerous designers.
GoHighLevel likewise gives program certificates and different payment alternatives, including installment plans and free courses.
You can conveniently connect your courses to your area for fast gain access to and to improve money making capacity.
What I particularly value is exactly how straightforward it is to incorporate course products directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and much more.
This is among my preferred elements of Kajabi as well.
Reputation Management Features
Online scores hold essential significance, and GoHighLevel acknowledges this fact.
The platform immediately sends out evaluation requests using text, email, and QR code adhering to purchases.
This attribute guarantees you don’t miss out on chances to build trustworthiness and trust with your audience.
You can also keep track of on-line reviews concerning your solutions or organization, permitting proper responses.
For example, you can redirect unfavorable comments to a personal form prior to public uploading.
Conversely, you can select that can leave comments based upon their ranking.
This technique empowers you to involve directly with customers to fix issues without harming your online reputation.
Plus, GoHighLevel simplifies issues by allowing you to review client comments throughout numerous systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Choices
The system supports standard integration alternatives throughout repayment processing, social media and Zapier.
Additionally, the Application Market, including both paid and complimentary application combinations, comes in Agency Mode for account proprietors along with for your clients in sub-account setting.
I discovered around 3 hundred fifty applications throughout numerous business categories, consisting of SMS and live chat combinations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is readily available for economic monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode accessibility via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and modification
Unlimited client sub-accounts at no extra cost
API accessibility for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise market various other software remedies to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks regular monthly for every client.
This means you’ll need at the very least five clients restoring regular monthly to break even. Any additional customers beyond that add straight to your revenue.
The tools you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Customized structures
Prefabricated snapshots
Pre-built combinations
Automated workflows
Without these additions, clients may choose GoHighLevel straight instead of paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your top quality GHL pages.
In total amount, these are three various mobile applications you can select from based upon your objectives.
Nonetheless, you need to understand:
Resellers are responsible for customer assistance and disagreements; failure to solve problems can result in account discontinuation.
Resellers should bill at the very least ninety-seven bucks regular monthly per sub-account, restricting pricing flexibility.
Selling life time accessibility for a single fee is forbidden without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is offered straight from the dashboard via the Assistance and live chat switches.
As soon as you sign up for a trial, you get free access to a welcome course, onboarding video clip tutorials, and a contact number for support. And of course, they really respond to phone calls.
I did contact their technological support team for support with developing funnels and web sites, which I had looked thoroughly for. The action showed up within twenty-four hours, and the follow-ups were exceptional. The assistance representative definitely demonstrated deep expertise of the platform, which is constantly important.
Concerning layaway plan, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven buck month-to-month prepare for detailed agency demands. With this plan, you can likewise re-sell the GHL system as a SaaS.
For support, anticipate a dynamic Facebook Team area, paid onboarding, and a done-for-you setup choice also available for a charge.
There’s around-the-clock live chat available directly from your GHL control panel, in addition to helpful paperwork for self-service help.
Configuration plans are offered for an additional cost, including a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan includes unlimited email functionality. Various users have actually complained concerning unanticipated credit card charges for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Hair Salon Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nonetheless, remain knowledgeable about its cumbersome user interface, prospective email deliverability problems, and added expenses for email quantity.
If you can tolerate the rough edges and mostly offer company customers, GHL offers practical worth– yet ensure you check email deliverability prior to totally devoting.
Right here’s one important factor to consider:
If you’re devoting to it, be prepared to spend extra cash on a different email marketing software due to deliverability problems and insects.