GoHighLevel settings itself as an extensive marketing and sales suite built particularly for digital agencies. It packages with each other CRM abilities, email campaigns, program hosting, and automation process into one bundle. The core pledge? Replace your spread toolkit with a solitary system that handles client interaction and organization procedures from beginning to end GoHighLevel Gravity Forms
I’ve constantly gravitated toward combined platforms for digital commerce.
That’s exactly why devices like ClickFunnels captured my focus years ago.
Yet we’re currently in 2026, and the landscape has actually changed dramatically.
After spending considerable time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll likewise check out how it measures up against contending systems.
This way, you can purchase decision you’ll feel confident regarding long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines important sales and marketing abilities, getting rid of the requirement for multiple separate memberships.
Text Messaging Performance: Bidirectional SMS communication supplies stronger engagement than conventional email strategies.
Powerful CRM System: The contact monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capacities for segmenting target markets, handling get in touches with, and structure custom procedures.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels alternatives that typically begin above one hundred fifty bucks regular monthly. However, email expenditures can build up quickly, which I’ll resolve soon.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Elements of GoHighLevel
Complex Interface: The interface felt counterproductive, with arrangement options spread throughout the platform and uncomplicated tasks like funnel editing and enhancing calling for unnecessarily complex actions.
Email Broadcast Costs Escalate: You’re billed one cent per email message, suggesting a listing of thirty thousand subscribers could press your monthly expense beyond three hundred dollars. Integrated with excess fees and third-party integration needs like Mailgun, actual month-to-month prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Troubles: Multiple customers have documented significant automation breakdowns, including emails being supplied to incorrect recipients or sent out multiple times to the same person.
Email Distribution Obstacles: Their email infrastructure depends on Mailgun, and numerous customers transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This stands for an essential weak point that could at some point push you toward different services.
Generalist Strategy: While automation features are durable, rivals give higher deepness in program creation and community structure features. That stated, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel provides a qualified unified system for marketing, sales, and client relationship management at a reasonable base rate point.
Yet let’s obtain actual regarding something crucial.
Most customers view it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Various customers consistently report deliverability problems with the email features, so element that in if email marketing represents a core part of your method.
Those shock email sending fees have actually blindsided several users also.
The platform absolutely stands out for agencies interested in reselling marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and comprehensive client monitoring devices, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to function as a comprehensive system addressing most electronic sales and marketing demands for your agency.
The platform consists of email marketing abilities, course production devices, workflow automation, CRM performance, web site structure, landing page production, and additional features.
Its specified objective is changing every other device currently in your stack, and the business makes no apologies regarding that passion.
Consider this scenario:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing appears sensible at first glimpse: ninety-seven bucks and two hundred ninety-seven bucks regular monthly.
But is that the full image? Allow’s explore even more.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard offers a tidy and seemingly intuitive design that appears welcoming originally.
However, the majority of users encounter difficulties with the messy interface and not logical company of features.
As an example:
The system utilizes three unique setups panels for managing different configuration elements– general settings, individual setups, and product setups GoHighLevel Gravity Forms
Bizarrely, the web links to these critical setups are positioned on opposite sides of the display, producing unneeded confusion and frustration.
Even with extra data populated, the dashboard keeps a clean and well-structured look.
I appreciate the capacity to develop numerous control panels for arranging various records into different views.
This function confirms especially important when maintaining different point of views for the account owner versus sub-accounts representing your consumers.
As I mentioned previously, GoHighLevel contains numerous harsh edges in terms of interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To construct a customer’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their details.
After finishing this action, switch to the freshly produced sub-account, navigate to Sites, then select Funnels. Don’t stress if this feels complex– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates offered to accelerate your first configuration.
Based upon my experience, you will not call for comprehensive proficiency to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to customize templates on your own or demand GoHighLevel to manage customization for you.
I picked the self-customization course since I wished to develop in-depth, custom funnels from scratch making use of the drag-and-drop contractor. You just add the consecutive actions.
I particularly value these capacities:
GHL’s Pictures feature allows instant funnel cloning throughout accounts, saving significant configuration time.
Effective testing with fast step replication and split screening performance.
Real-time alerts concerning lead activities maintain you informed without constant manual checking.
I especially value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized rules for advancing leads simplifies follow-up procedures.
To further streamline movements, GHL gives a ClickFunnels import attribute for seamless funnel transfers.
Page and Web Site Construction
GoHighLevel makes it possible for web page development from the ground up or template selection for modification making use of the instinctive drag-and-drop building contractor.
You’re also free to incorporate ready-made web page areas as desired. Additionally, use customized code to develop customized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply slightly a lot more, including:
A wider option of customized fonts and typography alternatives
Innovative text computer animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will certainly confirm adequate for the majority of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free capability.
I also appreciate the ability to develop “worldwide areas” or page areas that instantly inhabit when creating brand-new pages, conserving time and making sure constant branding throughout. An additional Elementor-like feature I value.
With Brand Boards located under Marketing, you can accomplish the exact same for text elements and other branding fundamentals.
The statistics web page displays everything occurring on your sub-account’s web site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed expenditures. You’ll pay one cent per email past your strategy’s allowance, which builds up rapidly with bigger customer lists. Lots of users require third-party services like Mailgun for boosted deliverability, pushing actual costs significantly past the advertised membership price.
Now pertaining to the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I value the ability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient activities and cause computerized communications.
You can conserve, send, or schedule emails for ideal delivery times.
This proves important for reaching your target market when they’re more than likely to open up messages.
Here’s where the scenario deteriorates dramatically.
GoHighLevel suggests Mailgun for mass email sending, recommending their LC solution may have lower delivery prices.
Examining GoHighLevel’s email deliverability before full dedication is a good idea, as numerous individuals have reported about thirty percent lower delivery rates compared to their previous email marketing platforms.
Now, I listened to there are over four hundred adjustable email templates available on HighLevel. Regardless of extensive searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I only found 6 standard templates and the alternative to develop and save email templates from square one for reuse in various other campaigns.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email style editor:
Not especially impressive, however not awful either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Gravity Forms
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics supply understandings right into email campaign performance. This helps you capitalize on possibilities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing task progression tracking and checking out previous communications.
The workflow automation attribute helps enhance jobs like contact administration, segmentation, and lead advancement via your pipeline.
This represents a significant benefit: GoHighLevel facilitates interesting interactions with leads via text messages, voicemail drops, and Facebook Carrier. This versatility implies connecting with various client sectors with their liked communication channels.
Know, though– SMS fees use independently from the registration charge.
I likewise value the GoHighLevel Social Planner.
It allows you to produce, conserve, modify, timetable, article, and assess social media web content across numerous networks.
It works as a solid replacement for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without additional prices.
Yet that’s not everything; the CRM tool likewise supplies several practical features:
Arrange appointments straight within the system from the Calendars section.
Combine multi-channel interactions to support your customers’ favored interaction methods and relationship-building approaches.
Usage tags and clever checklists to segment clients for even more targeted campaigns.
Add comprehensive customer information per access under the Chance tab, giving clearer understanding of your leads, leads, and customers as they proceed via your visual pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their activities throughout your pipeline.
Currently let’s review the essential products and services you can market using GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive training courses, complete with memberships, communities, and associated resources.
GHL additionally allows physical product sales utilizing e-commerce web pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel training courses support different content formats, including audio, video, and files.
This implies suiting different knowing designs and attracting a more comprehensive trainee base.
Plus, it allows importing programs from Kajabi, adding even more adaptability to your training course production efforts.
In my experience, devoted on-line program devices like Kajabi, LearnWorlds, and Thinkific offer more advanced choices. These include program leaking, social accounts, and advanced community structure and management tools. Nevertheless, GHL’s offerings will certainly suffice for several designers.
GoHighLevel also offers course certificates and numerous payment alternatives, consisting of installment plans and free courses.
You can quickly attach your programs to your community for fast accessibility and to enhance money making capacity.
What I especially appreciate is exactly how straightforward it is to integrate course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my preferred elements of Kajabi also.
Reputation Management Features
Online rankings hold essential importance, and GoHighLevel acknowledges this fact.
The platform instantly sends out testimonial demands via text, email, and QR code adhering to deals.
This feature ensures you don’t miss out on opportunities to develop integrity and depend on with your target market.
You can also check on the internet testimonials concerning your services or business, permitting suitable reactions.
For example, you can redirect negative feedback to an exclusive kind before public publishing.
Additionally, you can pick that can leave remarks based upon their score.
This strategy equips you to involve directly with clients to settle issues without damaging your online reputation.
And also, GoHighLevel simplifies issues by enabling you to assess client responses across numerous platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The system supports conventional integration alternatives throughout repayment processing, social media sites and Zapier.
Furthermore, the App Marketplace, including both paid and free app assimilations, comes in Agency Mode for account proprietors in addition to for your clients in sub-account mode.
I found roughly 3 hundred fifty apps across different business categories, including SMS and live conversation assimilations, social media sites, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Calendar.
And also, QuickBooks integration is readily available for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary tourist attractions.
Crucial note: You’ll require Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no added cost
API access for incorporating exterior tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally re-sell other software options to your customers at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each and every client.
This indicates you’ll require at the very least 5 clients renewing monthly to break even. Any type of additional customers beyond that contribute straight to your earnings.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Market apps such as AWeber, Continuous Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Customized frameworks
Prefabricated photos
Pre-built combinations
Automated process
Without these additions, customers might select GoHighLevel straight instead of paying your premium.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These apps allow managing all social media, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your branded GHL pages.
In overall, these are three different mobile applications you can pick from based on your goals.
Nonetheless, you need to understand:
Resellers are accountable for client assistance and conflicts; failure to settle issues can lead to account termination.
Resellers must charge at the very least ninety-seven dollars monthly per sub-account, restricting pricing versatility.
Offering lifetime gain access to for a single cost is banned without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is readily available directly from the control panel via the Aid and live chat buttons.
Once you sign up for a test, you get free access to a welcome training course, onboarding video tutorials, and a phone number for support. And of course, they really answer calls.
I did call their technical assistance team for assistance with creating funnels and sites, which I had actually looked extensively for. The feedback arrived within twenty-four hours, and the follow-ups were superb. The support agent absolutely demonstrated deep understanding of the platform, which is constantly beneficial.
Regarding payment plans, there’s a robust Starter plan readily available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and much more.
Still, you’ll likely wish to think about upgrading to both hundred ninety-seven dollar regular monthly prepare for extensive agency needs. With this strategy, you can likewise market the GHL system as a SaaS.
For support, expect a vibrant Facebook Team area, paid onboarding, and a done-for-you setup alternative additionally available for a charge.
There’s perpetual real-time chat readily available directly from your GHL dashboard, in addition to handy documents for self-service help.
Configuration plans are available for an extra expense, consisting of a two hundred ninety-seven buck option for HIPAA conformity if that’s something you require.
You may think the unlimited plan includes unlimited email performance. Numerous users have actually complained about unanticipated charge card charges for sending emails from their web servers without clear transparency.
Final thought: GoHighLevel Gravity Forms
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing pile with solid CRM and automation features.
Nevertheless, stay knowledgeable about its cumbersome interface, prospective email deliverability problems, and additional costs for email quantity.
If you can tolerate the harsh edges and primarily offer business clients, GHL supplies affordable worth– yet guarantee you evaluate email deliverability prior to totally dedicating.
Right here’s one essential consideration:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software because of deliverability issues and bugs.