GoHighLevel placements itself as an extensive marketing and sales suite developed especially for electronic agencies. It bundles together CRM capabilities, email campaigns, training course hosting, and automation workflows right into one bundle. The core guarantee? Change your scattered toolkit with a solitary platform that handles customer engagement and service operations from beginning to end GoHighLevel General Atlantic
I’ve always inclined linked systems for digital commerce.
That’s precisely why devices like ClickFunnels captured my attention years ago.
However we’re currently in 2026, and the landscape has actually shifted significantly.
After investing significant time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also examine exactly how it measures up against competing platforms.
In this manner, you can purchase choice you’ll feel confident regarding long-lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel merges vital sales and marketing abilities, getting rid of the requirement for numerous different subscriptions.
Text Messaging Performance: Bidirectional SMS communication uses more powerful engagement than standard email strategies.
Effective CRM System: The contact management features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting audiences, taking care of get in touches with, and building personalized processes.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that typically begin over one hundred fifty dollars month-to-month. However, email costs can accumulate swiftly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Frustrating Elements of GoHighLevel
Confusing User interface: The user interface felt counterproductive, with setup choices spread throughout the system and straightforward tasks like funnel editing and enhancing needing unnecessarily complex actions.
Email Program Expenditures Escalate: You’re billed one cent per email message, suggesting a list of thirty thousand subscribers could press your monthly costs past 3 hundred bucks. Combined with excess fees and third-party integration demands like Mailgun, actual monthly costs climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Problems: Multiple individuals have actually recorded severe automation breakdowns, including emails being supplied to wrong receivers or sent out multiple times to the very same individual.
Email Distribution Difficulties: Their email infrastructure depends on Mailgun, and many individuals transitioning from various other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This stands for a crucial weakness that can at some point push you toward different solutions.
Generalist Approach: While automation features are robust, competitors offer better deepness in program development and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more month-to-month for hosting more than 3 items.
My Bottom Line Assessment
GoHighLevel supplies a capable unified platform for marketing, sales, and consumer partnership administration at a practical base cost factor.
Yet allow’s obtain real concerning something vital.
Many individuals see it largely as a CRM or funnel builder instead of an email-focused system.
Numerous users continually report deliverability issues with the email features, so variable that in if email marketing stands for a core component of your strategy.
Those shock email sending fees have actually blindsided numerous customers too.
The platform really stands out for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and detailed customer management devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to act as an all-inclusive platform addressing most electronic sales and marketing needs for your agency.
The system consists of email marketing capabilities, program development devices, workflow automation, CRM capability, website structure, landing page creation, and added features.
Its mentioned objective is replacing every other device presently in your pile, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning look: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the full image? Let’s investigate additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel presents a tidy and relatively user-friendly layout that shows up inviting originally.
Nonetheless, the majority of users encounter difficulties with the chaotic user interface and illogical company of features.
For example:
The platform utilizes 3 distinct settings panels for handling various setup aspects– general setups, specific setups, and product settings GoHighLevel General Atlantic
Bizarrely, the links to these important settings are positioned on opposite sides of the display, developing unneeded complication and frustration.
Despite added data inhabited, the control panel keeps a clean and well-structured look.
I appreciate the capability to develop multiple dashboards for organizing different records into separate sights.
This feature verifies especially valuable when maintaining different perspectives for the account owner versus sub-accounts representing your customers.
As I pointed out earlier, GoHighLevel has many harsh edges in regards to user interface and customer experience, and the underlying codebase appears less than excellent.
Structure Funnels in GoHighLevel
To build a customer’s web site, establish landing pages, or develop a sales funnel within GoHighLevel, you have to first establish a sub-account by entering their info.
After finishing this step, button to the freshly developed sub-account, browse to Sites, then select Funnels. Do not stress if this really feels complicated– it took me several efforts prior to understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that impose constraints.
In addition, there are more than one thousand funnel templates available to increase your initial setup.
Based on my experience, you won’t need considerable know-how to develop landing pages and sales funnels using GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to take care of modification for you.
I selected the self-customization route due to the fact that I intended to create detailed, custom funnels from scratch utilizing the drag-and-drop building contractor. You just include the consecutive steps.
I specifically worth these abilities:
GHL’s Pictures feature allows instant funnel cloning across accounts, conserving considerable setup time.
Reliable testing via quick step duplication and split screening functionality.
Real-time notices concerning lead actions maintain you notified without constant manual monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized guidelines for progressing leads simplifies follow-up processes.
To further simplify movements, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel makes it possible for web page development from square one or template selection for personalization utilizing the intuitive drag-and-drop home builder.
You’re also cost-free to include ready-made page sections as desired. Additionally, use custom code to produce specific features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly extra, including:
A broader option of customized typefaces and typography options
Sophisticated message animations
Extensive widget library
Advanced background capacities like parallax scrolling and video clip histories
However, I think HighLevel will confirm enough for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free capability.
I additionally appreciate the ability to create “worldwide areas” or web page sections that automatically occupy when producing brand-new web pages, saving time and guaranteeing constant branding throughout. Another Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the exact same for message components and various other branding fundamentals.
The statistics page presents every little thing happening on your sub-account’s website, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable hidden expenses. You’ll pay one cent per email beyond your plan’s allocation, which accumulates quickly with larger subscriber checklists. Many customers require third-party services like Mailgun for boosted deliverability, pushing real costs considerably beyond the marketed membership rate.
Currently concerning the features:
GoHighLevel allows email campaign and series creation with triggers and automatic follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, allowing you to monitor recipient actions and activate computerized communications.
You can conserve, send, or routine emails for ideal shipment times.
This verifies valuable for reaching your audience when they’re most likely to open up messages.
Here’s where the situation deteriorates dramatically.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC solution might have lower shipment prices.
Testing GoHighLevel’s email deliverability prior to complete dedication is suggested, as lots of customers have actually reported around thirty percent lower distribution prices compared to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates offered on HighLevel. Despite complete searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable range of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found 6 fundamental templates and the choice to develop and conserve email templates from scratch for reuse in various other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not especially remarkable, but not awful either.
However, I do value that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel General Atlantic
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics supply understandings into email campaign performance. This assists you maximize opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project development tracking and seeing previous interactions.
The workflow automation function helps improve jobs like call administration, division, and lead improvement with your pipeline.
This represents a substantial advantage: GoHighLevel facilitates interesting interactions with leads through sms message, voicemail declines, and Facebook Messenger. This adaptability implies connecting with different consumer sectors with their preferred communication channels.
Know, though– SMS fees apply separately from the registration fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, edit, schedule, post, and analyze social media sites web content throughout different networks.
It works as a strong substitute for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without extra expenses.
But that’s not every little thing; the CRM tool additionally provides several useful features:
Arrange appointments directly within the system from the Calendars section.
Combine multi-channel interactions to sustain your customers’ preferred communication techniques and relationship-building methods.
Usage tags and wise checklists to section consumers for even more targeted campaigns.
Include extensive customer information to each entry under the Chance tab, providing more clear understanding of your prospects, leads, and consumers as they proceed through your aesthetic pipeline.
Advanced lead scoring aids prioritize lead nurturing based upon their actions throughout your pipeline.
Currently allow’s go over the key products and services you can market making use of GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive training courses, total with memberships, areas, and associated resources.
GHL likewise allows physical item sales making use of e-commerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain various web content styles, consisting of audio, video clip, and papers.
This indicates suiting different knowing designs and interesting a more comprehensive trainee base.
Plus, it allows importing programs from Kajabi, including much more flexibility to your training course creation initiatives.
In my experience, devoted online course tools like Kajabi, LearnWorlds, and Thinkific supply extra innovative options. These consist of training course trickling, social accounts, and progressed neighborhood building and administration devices. Nonetheless, GHL’s offerings will be adequate for numerous developers.
GoHighLevel additionally provides training course certifications and numerous settlement options, including installment plans and free courses.
You can conveniently link your programs to your community for quick gain access to and to improve monetization potential.
What I specifically value is exactly how uncomplicated it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is just one of my favorite facets of Kajabi also.
Reputation Management Features
On the internet rankings hold vital value, and GoHighLevel recognizes this fact.
The platform automatically sends out testimonial requests using text, email, and QR code following transactions.
This function guarantees you don’t miss chances to construct credibility and count on with your target market.
You can also check on the internet evaluations about your services or service, enabling ideal feedbacks.
For instance, you can reroute negative responses to an exclusive type prior to public uploading.
Conversely, you can select that can leave comments based upon their ranking.
This approach encourages you to involve directly with clients to deal with issues without harming your track record.
And also, GoHighLevel simplifies matters by enabling you to assess customer feedback throughout different platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty practical capability.
Integration Choices
The platform sustains standard integration alternatives across repayment processing, social media and Zapier.
In addition, the App Marketplace, including both paid and free application assimilations, is accessible in Agency Mode for account proprietors along with for your clients in sub-account setting.
I found about 3 hundred fifty apps across numerous service groups, including SMS and live chat assimilations, social networks, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle visits and scheduling with Google Schedule.
Plus, QuickBooks integration is available for monetary management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary attractions.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly offers:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no additional cost
API access for integrating external tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally resell various other software services to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars monthly for each customer.
This suggests you’ll need at the very least five customers renewing regular monthly to break even. Any kind of added clients past that contribute straight to your earnings.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Call, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made frameworks
Ready-made photos
Pre-built assimilations
Automated operations
Without these enhancements, customers may choose GoHighLevel straight instead of paying your costs.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop application
These apps permit handling all social media sites, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 different mobile applications you can choose from based upon your goals.
Nonetheless, you require to comprehend:
Resellers are responsible for client support and disputes; failing to deal with issues can cause account termination.
Resellers must bill a minimum of ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Offering life time gain access to for an one-time charge is restricted without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is available straight from the dashboard through the Help and live conversation switches.
Once you register for a test, you obtain free access to a welcome training course, onboarding video clip tutorials, and a phone number for assistance. And of course, they in fact respond to phone calls.
I did call their technical support team for aid with developing funnels and websites, which I had browsed extensively for. The action showed up within twenty-four hours, and the follow-ups were superb. The assistance representative definitely demonstrated deep knowledge of the platform, which is always useful.
Pertaining to payment plans, there’s a robust Starter plan offered for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and a lot more.
Still, you’ll likely want to take into consideration upgrading to the two hundred ninety-seven buck month-to-month plan for extensive agency requirements. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, expect a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you arrangement choice additionally readily available for a charge.
There’s around-the-clock online conversation available directly from your GHL dashboard, in addition to handy documents for self-service assistance.
Setup plans are offered for an added expense, including a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you require.
You might presume the unlimited plan consists of unlimited email functionality. Numerous users have actually grumbled about unexpected charge card charges for sending out emails from their servers without clear transparency.
Final thought: GoHighLevel General Atlantic
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with solid CRM and automation features.
However, remain familiar with its clunky interface, potential email deliverability issues, and added prices for email quantity.
If you can endure the harsh sides and mostly serve business clients, GHL provides practical value– however guarantee you check email deliverability before fully committing.
Here’s one vital factor to consider:
If you’re committing to it, be prepared to invest added money on a separate email marketing software application due to deliverability problems and insects.