GoHighLevel placements itself as a comprehensive marketing and sales collection constructed especially for electronic agencies. It bundles with each other CRM abilities, email campaigns, program hosting, and automation operations into one package. The core pledge? Change your spread toolkit with a single platform that takes care of customer interaction and organization procedures throughout GoHighLevel Funnel Builder
I have actually constantly inclined linked systems for digital commerce.
That’s specifically why tools like ClickFunnels captured my interest years back.
But we’re currently in 2026, and the landscape has actually moved drastically.
After spending significant time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally take a look at just how it measures up against competing platforms.
This way, you can make a purchasing choice you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines critical sales and marketing abilities, removing the need for multiple different subscriptions.
Text Messaging Performance: Bidirectional SMS communication provides more powerful involvement than standard email techniques.
Powerful CRM System: The get in touch with management features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow abilities for segmenting audiences, handling get in touches with, and building custom-made procedures.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels options that commonly start above one hundred fifty bucks regular monthly. Nevertheless, email expenditures can build up promptly, which I’ll resolve quickly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging services.
The Frustrating Components of GoHighLevel
Complex Interface: The user interface really felt counterintuitive, with configuration choices scattered throughout the platform and uncomplicated jobs like funnel editing requiring unnecessarily complex actions.
Email Program Costs Rise: You’re charged one cent per email message, meaning a checklist of thirty thousand subscribers might press your regular monthly costs past three hundred dollars. Incorporated with excess fees and third-party integration needs like Mailgun, actual month-to-month prices climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Troubles: Multiple customers have recorded serious automation breakdowns, including emails being supplied to incorrect recipients or sent out numerous times to the very same person.
Email Delivery Challenges: Their email framework depends on Mailgun, and many customers transitioning from various other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This stands for an essential weak point that can ultimately press you towards different options.
Generalist Strategy: While automation features are robust, rivals offer higher depth in program development and neighborhood building features. That claimed, Kajabi charges one hundred forty-nine bucks or even more regular monthly for hosting more than three items.
My Profits Assessment
GoHighLevel offers a qualified unified system for marketing, sales, and client connection management at a practical base price factor.
However allow’s obtain genuine regarding something important.
Most customers watch it largely as a CRM or funnel builder rather than an email-focused system.
Numerous users constantly report deliverability issues with the email features, so aspect that in if email marketing stands for a core part of your technique.
Those surprise email sending fees have blindsided several users as well.
The platform absolutely succeeds for agencies curious about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and comprehensive client monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to serve as an all-inclusive platform addressing most digital sales and marketing requirements for your agency.
The platform consists of email marketing abilities, program production tools, workflow automation, CRM performance, site building, landing page creation, and additional features.
Its stated goal is changing every other tool presently in your pile, and the business makes no apologies regarding that aspiration.
Consider this situation:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears practical at first glimpse: ninety-seven bucks and two hundred ninety-seven bucks month-to-month.
However is that the full photo? Let’s check out even more.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and relatively user-friendly design that appears inviting at first.
Nonetheless, most of individuals encounter difficulties with the chaotic user interface and illogical organization of features.
For example:
The system utilizes three distinct setups panels for taking care of different setup facets– total setups, specific setups, and item setups GoHighLevel Funnel Builder
Bizarrely, the web links to these essential settings are placed on opposite sides of the display, developing unnecessary complication and frustration.
Despite having extra information inhabited, the dashboard keeps a tidy and well-structured appearance.
I appreciate the capacity to produce numerous control panels for arranging different records right into separate views.
This feature confirms especially beneficial when keeping various perspectives for the account owner versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel includes various harsh edges in regards to user interface and individual experience, and the underlying codebase appears less than immaculate.
Structure Funnels in GoHighLevel
To construct a client’s website, develop landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After completing this action, switch to the freshly created sub-account, navigate to Sites, after that select Funnels. Don’t fret if this feels complex– it took me several efforts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates offered to increase your initial configuration.
Based on my experience, you won’t need considerable knowledge to build landing pages and sales funnels using GoHighLevel.
You have the alternative to customize templates on your own or demand GoHighLevel to deal with modification for you.
I chose the self-customization route because I intended to create in-depth, custom funnels from the ground up making use of the drag-and-drop contractor. You simply add the sequential steps.
I particularly worth these abilities:
GHL’s Pictures include enables instant funnel cloning across accounts, conserving significant arrangement time.
Reliable screening with rapid action replication and split screening performance.
Real-time alerts about lead activities keep you educated without consistent manual monitoring.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for progressing leads simplifies follow-up processes.
To even more simplify migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Web Page and Site Building
GoHighLevel enables web page development from scratch or template selection for customization making use of the user-friendly drag-and-drop builder.
You’re likewise totally free to include ready-made page areas as wanted. Conversely, use custom-made code to produce specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply a little much more, including:
A more comprehensive choice of personalized fonts and typography alternatives
Innovative message computer animations
Considerable widget collection
Advanced history abilities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will show adequate for most of your clients.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I likewise value the capacity to create “global sections” or page areas that instantly populate when creating brand-new web pages, conserving time and making sure constant branding throughout. An additional Elementor-like function I value.
With Brand Boards discovered under Marketing, you can achieve the very same for text elements and various other branding fundamentals.
The stats web page shows every little thing occurring on your sub-account’s web site, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email beyond your strategy’s allocation, which gathers rapidly with bigger subscriber lists. Numerous individuals call for third-party solutions like Mailgun for improved deliverability, pressing actual costs considerably past the promoted subscription price.
Currently relating to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automatic follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and activate computerized communications.
You can conserve, send, or schedule emails for optimum delivery times.
This verifies beneficial for reaching your target market when they’re probably to open messages.
Here’s where the scenario weakens considerably.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC solution may have lower shipment rates.
Testing GoHighLevel’s email deliverability before full dedication is advisable, as several individuals have actually reported around thirty percent reduced delivery rates contrasted to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates offered on HighLevel. Despite detailed searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A decent selection of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only located 6 basic templates and the choice to develop and save email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially impressive, however not horrible either.
Nonetheless, I do value that GHL incorporates workflow automation into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Funnel Builder
Split testing for conversion optimization, among other features.
In addition, real-time analytics supply understandings into email campaign efficiency. This assists you capitalize on chances or address possible problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing job progression monitoring and checking out past communications.
The workflow automation function aids enhance tasks like contact monitoring, segmentation, and lead development with your pipeline.
This represents a substantial advantage: GoHighLevel facilitates engaging communications with leads with text, voicemail declines, and Facebook Carrier. This versatility implies connecting with various consumer sections via their liked communication channels.
Understand, though– SMS charges apply independently from the subscription fee.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, timetable, post, and evaluate social media material across various networks.
It works as a solid substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without additional prices.
However that’s not every little thing; the CRM tool additionally gives several helpful features:
Schedule appointments straight within the platform from the Calendars section.
Merge multi-channel interactions to sustain your clients’ recommended interaction methods and relationship-building approaches.
Usage tags and clever checklists to section customers for more targeted projects.
Include substantial client information to every entrance under the Opportunity tab, offering clearer understanding of your prospects, leads, and customers as they progress via your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their actions throughout your pipeline.
Currently allow’s talk about the key product or services you can sell using GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and comprehensive programs, total with memberships, neighborhoods, and associated sources.
GHL likewise allows physical product sales utilizing shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support numerous content formats, consisting of sound, video, and documents.
This implies accommodating different learning styles and appealing to a more comprehensive student base.
And also, it allows importing training courses from Kajabi, including much more flexibility to your program production initiatives.
In my experience, committed on the internet training course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated choices. These consist of training course trickling, social profiles, and progressed community structure and monitoring devices. However, GHL’s offerings will certainly be sufficient for numerous makers.
GoHighLevel also offers training course certifications and different repayment alternatives, consisting of installment plans and free courses.
You can easily link your training courses to your community for quick accessibility and to enhance money making potential.
What I particularly value is how simple it is to integrate training course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is just one of my favored elements of Kajabi as well.
Reputation Management Features
On the internet rankings hold important value, and GoHighLevel identifies this fact.
The platform automatically sends testimonial demands by means of SMS, email, and QR code complying with deals.
This attribute ensures you do not miss chances to construct reputation and trust fund with your target market.
You can likewise monitor on-line testimonials concerning your services or business, permitting appropriate responses.
As an example, you can redirect adverse responses to a private type prior to public uploading.
Conversely, you can select who can leave comments based on their ranking.
This strategy encourages you to involve straight with customers to fix problems without harming your online reputation.
Plus, GoHighLevel simplifies issues by enabling you to assess client responses throughout different platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Choices
The platform sustains standard integration options across settlement handling, social media sites and Zapier.
Furthermore, the Application Market, featuring both paid and cost-free application integrations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account mode.
I found roughly three hundred fifty apps throughout various business categories, consisting of SMS and live conversation combinations, social media sites, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage visits and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary monitoring, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main destinations.
Vital note: You’ll require Agency Mode access via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra price
API access for integrating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also resell other software solutions to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for every client.
This implies you’ll need at the very least five customers restoring monthly to recover cost. Any kind of added clients beyond that contribute directly to your earnings.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these enhancements, clients may select GoHighLevel directly rather than paying your costs.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications allow managing all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your well-known GHL pages.
In total, these are 3 various mobile applications you can select from based on your objectives.
Nonetheless, you require to understand:
Resellers are responsible for consumer assistance and disagreements; failing to fix problems can lead to account termination.
Resellers need to bill at least ninety-seven dollars regular monthly per sub-account, limiting pricing versatility.
Marketing lifetime accessibility for an one-time cost is prohibited without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is readily available directly from the control panel with the Assistance and live chat buttons.
Once you register for a test, you get open door to a welcome training course, onboarding video tutorials, and a telephone number for assistance. And indeed, they really answer calls.
I did call their technical assistance team for support with producing funnels and internet sites, which I had actually browsed thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were excellent. The assistance representative definitely showed deep knowledge of the platform, which is always useful.
Relating to payment plans, there’s a robust Starter plan readily available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to consider upgrading to both hundred ninety-seven dollar month-to-month prepare for thorough agency demands. With this plan, you can also re-sell the GHL system as a SaaS.
For support, anticipate a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you configuration alternative additionally available for a charge.
There’s 24/7 online chat readily available directly from your GHL control panel, in addition to useful paperwork for self-service aid.
Arrangement plans are readily available for an additional cost, consisting of a two hundred ninety-seven buck option for HIPAA compliance if that’s something you need.
You might assume the unlimited plan includes unlimited email performance. Numerous customers have actually whined about unforeseen credit card fees for sending emails from their servers without clear openness.
Verdict: GoHighLevel Funnel Builder
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with strong CRM and automation features.
However, remain familiar with its confusing interface, prospective email deliverability problems, and additional costs for email quantity.
If you can tolerate the rough sides and primarily offer company customers, GHL supplies sensible worth– however ensure you evaluate email deliverability prior to fully dedicating.
Here’s one essential consideration:
If you’re committing to it, be prepared to spend added cash on a different email marketing software application due to deliverability problems and pests.