GoHighLevel positions itself as an extensive marketing and sales suite developed especially for digital agencies. It bundles together CRM abilities, email campaigns, training course hosting, and automation process into one package. The core promise? Replace your spread toolkit with a single platform that manages customer interaction and service procedures throughout GoHighLevel For Photography
I have actually always inclined unified systems for digital business.
That’s precisely why tools like ClickFunnels caught my focus years back.
However we’re now in 2026, and the landscape has shifted substantially.
After investing substantial time inside GoHighLevel, I believe you require to hear what I discovered firsthand.
We’ll additionally examine how it measures up against contending systems.
By doing this, you can buy decision you’ll feel great about long-term.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines important sales and marketing capabilities, removing the need for several separate registrations.
Text Messaging Functionality: Bidirectional SMS communication supplies more powerful interaction than conventional email strategies.
Powerful CRM System: The get in touch with monitoring features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow capabilities for segmenting audiences, handling contacts, and building custom-made procedures.
Affordable Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels alternatives that usually begin above one hundred fifty bucks month-to-month. Nonetheless, email costs can build up swiftly, which I’ll deal with soon.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Unsatisfactory Aspects of GoHighLevel
Confusing Interface: The interface felt counterproductive, with configuration options scattered throughout the platform and uncomplicated jobs like funnel modifying needing unnecessarily intricate steps.
Email Program Expenses Escalate: You’re charged one cent per email message, indicating a checklist of thirty thousand clients could push your month-to-month bill past 3 hundred bucks. Integrated with excess fees and third-party integration requirements like Mailgun, real regular monthly expenses reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Problems: Multiple customers have recorded severe automation breakdowns, including emails being delivered to incorrect receivers or sent out numerous times to the very same person.
Email Delivery Obstacles: Their email facilities depends on Mailgun, and countless individuals transitioning from other email marketing systems to GoHighLevel experienced substantial decreases in deliverability prices. This represents a critical weak point that might eventually push you towards alternative services.
Generalist Technique: While automation features are durable, competitors offer better depth in training course development and area building features. That stated, Kajabi bills one hundred forty-nine bucks or even more month-to-month for hosting more than 3 products.
My Bottom Line Analysis
GoHighLevel gives a capable unified platform for marketing, sales, and client connection administration at an affordable base cost point.
However let’s obtain genuine concerning something important.
Many customers view it primarily as a CRM or funnel builder instead of an email-focused platform.
Many individuals continually report deliverability issues with the email features, so factor that in if email marketing stands for a core element of your technique.
Those surprise email sending charges have blindsided several users also.
The platform really succeeds for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium rates, and detailed client management devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as a comprehensive platform resolving most electronic sales and marketing demands for your agency.
The platform includes email marketing capacities, training course development devices, workflow automation, CRM functionality, internet site building, landing page development, and extra features.
Its specified objective is changing every other device presently in your stack, and the company makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing appears practical in the beginning glance: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
But is that the complete picture? Let’s examine better.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a tidy and apparently instinctive layout that appears inviting initially.
However, most of individuals encounter difficulties with the cluttered interface and senseless organization of features.
As an example:
The system employs three distinct settings panels for taking care of various configuration elements– total settings, specific setups, and item settings GoHighLevel For Photography
Bizarrely, the web links to these important setups are positioned on opposite sides of the display, developing unneeded confusion and irritation.
Despite having extra data occupied, the control panel preserves a tidy and well-structured appearance.
I appreciate the capacity to produce several dashboards for organizing different records into separate sights.
This feature confirms particularly valuable when keeping various perspectives for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel has numerous harsh edges in regards to user interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a client’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their info.
After completing this action, switch to the freshly developed sub-account, navigate to Websites, after that select Funnels. Do not stress if this really feels complicated– it took me several attempts prior to comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates available to accelerate your preliminary configuration.
Based on my experience, you will not call for comprehensive experience to develop landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates yourself or request GoHighLevel to manage modification for you.
I chose the self-customization course due to the fact that I wanted to create detailed, custom funnels from the ground up making use of the drag-and-drop building contractor. You merely include the consecutive steps.
I especially worth these capacities:
GHL’s Photos include makes it possible for instantaneous funnel cloning throughout accounts, saving substantial configuration time.
Effective screening with fast step replication and split testing functionality.
Real-time notices regarding lead activities maintain you notified without consistent hand-operated monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated policies for progressing leads streamlines follow-up processes.
To better streamline migrations, GHL supplies a ClickFunnels import function for seamless funnel transfers.
Page and Web Site Building
GoHighLevel allows web page development from scratch or template selection for modification making use of the instinctive drag-and-drop contractor.
You’re additionally free to incorporate ready-made page sections as wanted. Additionally, use customized code to create specific functions.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly extra, including:
A more comprehensive selection of custom-made fonts and typography choices
Innovative text animations
Extensive widget collection
Advanced background capabilities like parallax scrolling and video histories
Nonetheless, I think HighLevel will show sufficient for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical functionality.
I also appreciate the capacity to create “international areas” or web page areas that immediately inhabit when producing new pages, conserving time and making certain consistent branding throughout. One more Elementor-like feature I value.
With Brand Boards located under Marketing, you can complete the exact same for text aspects and other branding fundamentals.
The statistics web page displays whatever happening on your sub-account’s internet site, including web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial surprise costs. You’ll pay one cent per email past your plan’s allotment, which collects rapidly with larger customer checklists. Numerous customers need third-party services like Mailgun for enhanced deliverability, pressing actual expenses significantly beyond the advertised membership cost.
Currently pertaining to the features:
GoHighLevel enables email campaign and series production with triggers and automated follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient actions and set off computerized communications.
You can save, send, or schedule emails for ideal shipment times.
This verifies important for reaching your audience when they’re more than likely to open up messages.
Right here’s where the scenario deteriorates considerably.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC solution might have lower delivery prices.
Checking GoHighLevel’s email deliverability before complete dedication is advisable, as lots of individuals have reported roughly thirty percent reduced distribution prices compared to their previous email marketing platforms.
Now, I listened to there are over four hundred customizable email templates available on HighLevel. Despite detailed searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Mode.
A decent range of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only discovered 6 basic templates and the choice to develop and conserve email templates from the ground up for reuse in various other projects.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not specifically excellent, however not terrible either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Photography
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This assists you profit from possibilities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling project progress tracking and watching past communications.
The workflow automation function assists simplify jobs like call administration, division, and lead advancement via your pipeline.
This represents a significant advantage: GoHighLevel promotes appealing interactions with leads via text messages, voicemail drops, and Facebook Carrier. This versatility indicates getting in touch with different client sectors via their chosen communication channels.
Know, however– SMS fees apply independently from the membership cost.
I also value the GoHighLevel Social Planner.
It enables you to create, save, edit, routine, article, and analyze social media web content across different channels.
It functions as a strong replacement for social media organizing tools like Buffer, SproutSocial, and Hootsuite– without additional expenses.
But that’s not everything; the CRM device additionally supplies a number of valuable features:
Schedule visits directly within the platform from the Calendars area.
Merge multi-channel interactions to support your customers’ preferred communication techniques and relationship-building approaches.
Use tags and smart checklists to sector clients for more targeted projects.
Include comprehensive consumer data to every access under the Possibility tab, giving more clear understanding of your potential customers, leads, and clients as they progress via your visual pipeline.
Advanced lead scoring aids focus on lead nurturing based on their actions throughout your pipeline.
Now allow’s review the essential product or services you can sell using GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed programs, complete with memberships, neighborhoods, and relevant resources.
GHL additionally allows physical product sales using ecommerce pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel training courses support various content styles, including audio, video, and files.
This means fitting different learning styles and appealing to a wider student base.
Plus, it allows importing programs from Kajabi, including even more versatility to your program creation initiatives.
In my experience, dedicated on-line program tools like Kajabi, LearnWorlds, and Thinkific supply a lot more advanced choices. These include program dripping, social profiles, and progressed area structure and administration devices. Nevertheless, GHL’s offerings will certainly be adequate for many creators.
GoHighLevel also gives program certifications and various settlement alternatives, consisting of installment plans and free courses.
You can easily connect your courses to your community for fast accessibility and to enhance monetization potential.
What I especially appreciate is just how uncomplicated it is to incorporate program items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my preferred elements of Kajabi also.
Reputation Management Features
On the internet rankings hold essential importance, and GoHighLevel recognizes this fact.
The system instantly sends out testimonial demands through text, email, and QR code complying with transactions.
This feature ensures you do not miss possibilities to develop trustworthiness and count on with your audience.
You can likewise keep track of on the internet reviews about your solutions or company, allowing proper feedbacks.
For example, you can redirect unfavorable responses to a personal kind before public uploading.
Additionally, you can choose who can leave remarks based on their ranking.
This technique empowers you to involve straight with customers to resolve issues without damaging your online reputation.
And also, GoHighLevel simplifies matters by allowing you to review client feedback across numerous systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Alternatives
The platform sustains typical integration choices throughout settlement processing, social media sites and Zapier.
Furthermore, the Application Marketplace, featuring both paid and complimentary app combinations, is accessible in Agency Mode for account owners along with for your customers in sub-account mode.
I found about three hundred fifty apps across numerous organization groups, including SMS and live conversation assimilations, social networks, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and manage consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for economic administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main destinations.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no additional cost
API access for integrating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also resell other software services to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven bucks monthly for each and every customer.
This suggests you’ll need at least 5 customers renewing regular monthly to recover cost. Any kind of added customers past that contribute directly to your income.
The tools you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace applications such as AWeber, Consistent Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized structures
Ready-made snapshots
Pre-built assimilations
Automated workflows
Without these enhancements, customers could select GoHighLevel straight rather than paying your costs.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications enable taking care of all social media, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your well-known GHL pages.
In total amount, these are three different mobile applications you can choose from based upon your objectives.
Nevertheless, you need to understand:
Resellers are accountable for client assistance and conflicts; failure to resolve problems can result in account termination.
Resellers need to bill at least ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Offering lifetime access for a single cost is restricted without prior authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is available straight from the control panel with the Aid and live conversation buttons.
Once you register for a test, you obtain free access to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And yes, they in fact respond to phone calls.
I did call their technological assistance team for help with creating funnels and internet sites, which I had actually looked thoroughly for. The response arrived within twenty-four hours, and the follow-ups were exceptional. The support representative certainly showed deep understanding of the platform, which is constantly beneficial.
Concerning payment plans, there’s a durable Starter plan available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely want to consider updating to the two hundred ninety-seven dollar month-to-month prepare for detailed agency demands. With this strategy, you can likewise resell the GHL system as a SaaS.
For assistance, expect a dynamic Facebook Team community, paid onboarding, and a done-for-you setup option additionally readily available for a cost.
There’s continuous online conversation offered straight from your GHL control panel, along with valuable documents for self-service help.
Configuration plans are available for an added expense, consisting of a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you need.
You may presume the unlimited plan includes unlimited email performance. Numerous customers have actually complained concerning unforeseen credit card fees for sending out emails from their web servers without clear openness.
Verdict: GoHighLevel For Photography
GoHighLevel is a capable all-in-one platform for agencies seeking to combine their marketing pile with strong CRM and automation features.
Nonetheless, continue to be aware of its cumbersome user interface, possible email deliverability issues, and extra prices for email quantity.
If you can endure the rough edges and primarily serve business clients, GHL offers affordable worth– but guarantee you examine email deliverability before completely dedicating.
Below’s one vital consideration:
If you’re devoting to it, be prepared to spend extra money on a different email marketing software application as a result of deliverability problems and bugs.