GoHighLevel placements itself as a comprehensive marketing and sales suite developed especially for electronic agencies. It packages together CRM capabilities, email campaigns, program hosting, and automation operations into one package. The core promise? Replace your spread toolkit with a single platform that handles customer interaction and service operations throughout GoHighLevel For Franchising
I’ve always inclined combined platforms for digital business.
That’s exactly why tools like ClickFunnels caught my focus years back.
However we’re now in 2026, and the landscape has actually moved drastically.
After investing significant time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll additionally analyze exactly how it measures up against contending platforms.
By doing this, you can purchase decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges vital sales and marketing abilities, removing the demand for several different registrations.
Text Messaging Capability: Bidirectional SMS interaction provides more powerful engagement than standard email strategies.
Effective CRM System: The contact administration features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow abilities for segmenting audiences, handling calls, and building custom-made processes.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels alternatives that commonly start above one hundred fifty bucks month-to-month. However, email expenditures can build up rapidly, which I’ll address shortly.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complex Interface: The interface really felt counterintuitive, with configuration choices spread throughout the platform and simple jobs like funnel editing requiring needlessly intricate actions.
Email Program Costs Intensify: You’re billed one cent per email message, suggesting a listing of thirty thousand clients might press your regular monthly expense past 3 hundred dollars. Combined with overage costs and third-party integration demands like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Issues: Several users have documented severe automation malfunctions, including emails being provided to wrong receivers or sent out several times to the very same individual.
Email Shipment Challenges: Their email infrastructure depends upon Mailgun, and many individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability prices. This represents a critical weak point that could at some point push you towards alternative options.
Generalist Technique: While automation features are durable, competitors supply better deepness in course creation and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine bucks or more regular monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel provides a qualified unified platform for marketing, sales, and customer partnership management at a practical base price point.
However let’s obtain actual concerning something vital.
A lot of users view it mainly as a CRM or funnel builder rather than an email-focused platform.
Various users constantly report deliverability issues with the email features, so element that in if email marketing stands for a core component of your approach.
Those shock email sending costs have blindsided many customers too.
The platform genuinely excels for agencies thinking about marketing marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and detailed client management tools, it’s architected especially for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-inclusive platform dealing with most electronic sales and marketing needs for your agency.
The system includes email marketing abilities, training course development tools, workflow automation, CRM performance, site structure, landing page creation, and extra features.
Its stated objective is changing every other tool presently in your stack, and the company makes no apologies concerning that ambition.
Consider this circumstance:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up sensible at first look: ninety-seven dollars and two hundred ninety-seven bucks month-to-month.
But is that the full picture? Let’s explore additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and seemingly user-friendly design that shows up welcoming originally.
Nevertheless, the majority of users encounter difficulties with the cluttered user interface and illogical company of features.
For example:
The platform utilizes three unique setups panels for taking care of various arrangement elements– total settings, individual setups, and product settings GoHighLevel For Franchising
Bizarrely, the web links to these critical settings are placed on contrary sides of the display, producing unnecessary confusion and aggravation.
Despite added data inhabited, the dashboard maintains a clean and well-structured appearance.
I value the capability to develop multiple dashboards for organizing various reports into separate sights.
This feature verifies particularly useful when keeping different perspectives for the account owner versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel contains various rough edges in regards to user interface and customer experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To create a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their information.
After completing this step, button to the newly developed sub-account, navigate to Sites, after that select Funnels. Do not fret if this really feels complex– it took me a number of attempts before understanding the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that enforce constraints.
Additionally, there are greater than one thousand funnel templates available to increase your preliminary configuration.
Based on my experience, you will not need substantial expertise to build landing pages and sales funnels using GoHighLevel.
You have the option to customize templates on your own or demand GoHighLevel to take care of customization for you.
I chose the self-customization course due to the fact that I wished to develop in-depth, custom funnels from the ground up using the drag-and-drop building contractor. You merely include the consecutive steps.
I particularly worth these capacities:
GHL’s Snapshots include makes it possible for immediate funnel cloning throughout accounts, conserving substantial setup time.
Efficient testing via rapid action duplication and split testing capability.
Real-time alerts concerning lead activities keep you educated without continuous manual monitoring.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized policies for progressing leads improves follow-up procedures.
To further streamline migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Web Page and Site Building
GoHighLevel enables web page creation from the ground up or template choice for personalization utilizing the user-friendly drag-and-drop builder.
You’re likewise totally free to include prefabricated page areas as preferred. Additionally, utilize personalized code to produce specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer a little much more, consisting of:
A more comprehensive choice of customized fonts and typography options
Sophisticated message animations
Substantial widget library
Advanced background capacities like parallax scrolling and video clip backgrounds
However, I think HighLevel will confirm sufficient for the majority of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I also value the ability to produce “worldwide sections” or page sections that instantly populate when developing brand-new pages, saving time and making certain consistent branding throughout. One more Elementor-like function I value.
With Brand name Boards located under Marketing, you can complete the very same for text elements and other branding fundamentals.
The statistics page presents every little thing happening on your sub-account’s internet site, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise expenditures. You’ll pay one cent per email beyond your strategy’s allotment, which builds up rapidly with bigger subscriber checklists. Many users require third-party services like Mailgun for enhanced deliverability, pushing actual prices significantly beyond the marketed membership rate.
Currently regarding the features:
GoHighLevel allows email campaign and sequence production with triggers and automatic follow-up messages.
I value the capacity to include trackable links in both emails and SMS messages, enabling you to monitor recipient activities and trigger automated interactions.
You can conserve, send out, or timetable emails for optimal distribution times.
This shows important for reaching your target market when they’re more than likely to open messages.
Below’s where the scenario weakens significantly.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC solution may have lower delivery prices.
Examining GoHighLevel’s email deliverability prior to full commitment is suggested, as lots of customers have actually reported around thirty percent lower delivery prices compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred customizable email templates readily available on HighLevel. Regardless of extensive searches of the Template Library, I could not find them within a sub-account in Sub-Account Setting.
A decent range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just discovered 6 fundamental templates and the option to develop and save email templates from scratch for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” resembles inside the GHL email style editor:
Not particularly impressive, however not awful either.
Nonetheless, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Franchising
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This helps you capitalize on chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling task progress monitoring and checking out past interactions.
The workflow automation function helps simplify tasks like get in touch with management, segmentation, and lead innovation via your pipeline.
This represents a substantial benefit: GoHighLevel helps with engaging communications with leads with sms message, voicemail drops, and Facebook Carrier. This flexibility means connecting with different customer sections with their liked communication channels.
Realize, however– SMS costs use separately from the registration fee.
I also value the GoHighLevel Social Planner.
It allows you to produce, conserve, edit, schedule, post, and analyze social media web content throughout different channels.
It functions as a strong substitute for social media sites scheduling tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not whatever; the CRM tool also gives several helpful features:
Arrange consultations straight within the system from the Calendars area.
Merge multi-channel communications to sustain your customers’ preferred interaction methods and relationship-building methods.
Use tags and clever checklists to section clients for even more targeted projects.
Add considerable customer data to each entrance under the Opportunity tab, giving clearer understanding of your prospects, leads, and consumers as they advance with your aesthetic pipeline.
Advanced lead scoring helps focus on lead nurturing based on their activities throughout your pipeline.
Currently allow’s discuss the vital services and products you can offer utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive training courses, full with memberships, neighborhoods, and related sources.
GHL likewise enables physical product sales making use of ecommerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses support numerous content formats, consisting of audio, video, and records.
This indicates accommodating different discovering designs and attracting a more comprehensive trainee base.
Plus, it permits importing programs from Kajabi, including even more adaptability to your training course creation initiatives.
In my experience, committed on the internet program devices like Kajabi, LearnWorlds, and Thinkific provide more advanced alternatives. These consist of program dripping, social profiles, and progressed neighborhood building and management tools. Nonetheless, GHL’s offerings will certainly be sufficient for numerous makers.
GoHighLevel additionally gives course certifications and numerous payment alternatives, consisting of installment plans and free courses.
You can conveniently attach your courses to your area for fast accessibility and to improve monetization potential.
What I particularly appreciate is exactly how uncomplicated it is to integrate course items directly with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my preferred aspects of Kajabi too.
Reputation Management Features
On the internet scores hold crucial significance, and GoHighLevel identifies this fact.
The system immediately sends review requests via SMS, email, and QR code adhering to transactions.
This function guarantees you don’t miss opportunities to develop integrity and trust with your audience.
You can likewise keep an eye on on the internet reviews concerning your services or business, permitting proper actions.
As an example, you can reroute adverse responses to a private type before public posting.
Conversely, you can select that can leave comments based on their score.
This strategy encourages you to involve directly with customers to resolve issues without damaging your credibility.
And also, GoHighLevel streamlines matters by permitting you to evaluate client responses throughout numerous systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Alternatives
The system supports conventional integration alternatives across settlement processing, social media and Zapier.
Furthermore, the App Marketplace, including both paid and totally free app combinations, is accessible in Agency Mode for account owners as well as for your customers in sub-account setting.
I located roughly three hundred fifty applications across numerous business classifications, consisting of SMS and live conversation integrations, social media sites, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and handle appointments and organizing with Google Calendar.
Plus, QuickBooks integration is readily available for economic management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Essential note: You’ll require Agency Mode access with the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra expense
API access for integrating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can likewise resell various other software options to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks monthly for each client.
This implies you’ll require at the very least five clients restoring monthly to break even. Any added clients beyond that contribute straight to your profits.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Continuous Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Personalized frameworks
Ready-made pictures
Pre-built combinations
Automated process
Without these additions, clients may choose GoHighLevel directly rather than paying your costs.
The SaaS Mode consists of white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps permit handling all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your branded GHL web pages.
In total amount, these are three different mobile applications you can select from based upon your goals.
Nevertheless, you need to recognize:
Resellers are responsible for customer assistance and disagreements; failing to deal with problems can result in account termination.
Resellers have to bill at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Selling lifetime access for a single charge is forbidden without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is available directly from the control panel with the Aid and live conversation switches.
When you register for a test, you acquire open door to a welcome training course, onboarding video tutorials, and a contact number for assistance. And indeed, they really respond to calls.
I did call their technological support group for help with creating funnels and internet sites, which I had searched extensively for. The action showed up within twenty-four hours, and the follow-ups were superb. The assistance rep certainly demonstrated deep expertise of the system, which is always valuable.
Relating to layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven buck monthly plan for extensive agency needs. With this plan, you can also market the GHL platform as a SaaS.
For support, expect a lively Facebook Team neighborhood, paid onboarding, and a done-for-you arrangement option likewise readily available for a fee.
There’s continuous live chat available directly from your GHL control panel, in addition to valuable documentation for self-service assistance.
Arrangement plans are offered for an extra expense, consisting of a two hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You might presume the unlimited plan consists of unlimited email performance. Various customers have actually whined about unexpected bank card costs for sending emails from their servers without clear transparency.
Verdict: GoHighLevel For Franchising
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nevertheless, continue to be knowledgeable about its confusing interface, potential email deliverability issues, and extra costs for email volume.
If you can endure the harsh edges and primarily serve company customers, GHL uses affordable worth– but ensure you check email deliverability prior to totally dedicating.
Right here’s one crucial factor to consider:
If you’re committing to it, be prepared to spend additional money on a different email marketing software program because of deliverability concerns and pests.