GoHighLevel positions itself as a thorough marketing and sales suite built especially for digital agencies. It packages together CRM capabilities, email campaigns, training course hosting, and automation process into one bundle. The core guarantee? Change your scattered toolkit with a solitary system that handles customer interaction and company operations throughout GoHighLevel For Digital Marketing
I’ve always gravitated toward unified platforms for digital business.
That’s precisely why devices like ClickFunnels caught my focus years earlier.
But we’re currently in 2026, and the landscape has actually changed substantially.
After investing considerable time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll likewise check out how it measures up against contending platforms.
This way, you can buy decision you’ll feel great about long-term.
The Elements of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel merges critical sales and marketing capacities, removing the need for multiple separate registrations.
Text Messaging Functionality: Bidirectional SMS interaction uses stronger engagement than conventional email methods.
Powerful CRM System: The call administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting audiences, managing contacts, and building personalized processes.
Competitive Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels alternatives that typically start above one hundred fifty dollars month-to-month. However, email expenses can build up swiftly, which I’ll deal with soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with arrangement alternatives scattered throughout the system and straightforward jobs like funnel editing needing needlessly complex steps.
Email Program Expenditures Escalate: You’re billed one cent per email message, meaning a listing of thirty thousand subscribers could press your regular monthly expense beyond three hundred dollars. Incorporated with excess fees and third-party integration requirements like Mailgun, real regular monthly prices reached someplace between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Multiple users have documented serious automation breakdowns, including emails being delivered to wrong receivers or sent several times to the same person.
Email Shipment Difficulties: Their email framework depends on Mailgun, and countless users transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This represents an important weakness that can at some point press you towards alternate solutions.
Generalist Technique: While automation features are robust, rivals offer higher depth in course production and community structure features. That stated, Kajabi bills one hundred forty-nine dollars or more monthly for hosting greater than 3 products.
My Bottom Line Analysis
GoHighLevel supplies a qualified unified system for marketing, sales, and client partnership monitoring at a sensible base price factor.
Yet let’s get actual concerning something vital.
A lot of individuals view it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Numerous individuals consistently report deliverability issues with the email features, so aspect that in if email marketing represents a core component of your approach.
Those shock email sending costs have blindsided lots of users as well.
The system absolutely succeeds for agencies interested in marketing marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and thorough customer monitoring tools, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel desires serve as an all-inclusive system attending to most electronic sales and marketing needs for your agency.
The system consists of email marketing capacities, training course development devices, workflow automation, CRM capability, web site structure, landing page development, and additional features.
Its specified purpose is changing every other tool currently in your pile, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
However is that the complete picture? Allow’s check out additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a tidy and relatively instinctive layout that appears welcoming originally.
However, most of customers encounter difficulties with the messy user interface and illogical organization of features.
For instance:
The system utilizes three distinctive settings panels for handling different arrangement facets– general settings, specific settings, and item setups GoHighLevel For Digital Marketing
Bizarrely, the web links to these important settings are placed on opposite sides of the screen, producing unnecessary confusion and frustration.
Even with additional information occupied, the control panel maintains a clean and well-structured appearance.
I appreciate the capacity to produce several control panels for arranging various reports right into separate sights.
This function verifies especially valuable when maintaining various viewpoints for the account owner versus sub-accounts representing your clients.
As I pointed out earlier, GoHighLevel contains various rough edges in terms of interface and customer experience, and the underlying codebase appears less than beautiful.
Structure Funnels in GoHighLevel
To build a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their details.
After finishing this action, switch to the newly developed sub-account, browse to Sites, after that select Funnels. Don’t stress if this feels confusing– it took me a number of efforts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
In addition, there are more than one thousand funnel templates readily available to accelerate your first arrangement.
Based on my experience, you will not call for extensive know-how to build landing pages and sales funnels utilizing GoHighLevel.
You have the option to customize templates yourself or request GoHighLevel to handle modification for you.
I selected the self-customization route due to the fact that I intended to produce thorough, custom funnels from scratch using the drag-and-drop building contractor. You merely add the sequential steps.
I particularly worth these capacities:
GHL’s Pictures include enables instant funnel duplicating throughout accounts, saving substantial setup time.
Reliable testing through fast action duplication and split testing functionality.
Real-time alerts about lead activities keep you informed without constant manual monitoring.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for progressing leads simplifies follow-up procedures.
To further streamline movements, GHL provides a ClickFunnels import function for smooth funnel transfers.
Page and Site Building
GoHighLevel enables web page production from the ground up or template option for customization making use of the instinctive drag-and-drop builder.
You’re also cost-free to incorporate prefabricated web page sections as wanted. Conversely, make use of personalized code to develop customized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly extra, including:
A wider choice of custom font styles and typography alternatives
Advanced text computer animations
Substantial widget collection
Advanced history capabilities like parallax scrolling and video histories
Nevertheless, I believe HighLevel will verify enough for most of your clients.
The pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely hassle-free capability.
I also value the capability to produce “international sections” or web page sections that automatically occupy when developing brand-new web pages, conserving time and ensuring constant branding throughout. One more Elementor-like feature I value.
With Brand name Boards found under Marketing, you can achieve the exact same for message components and other branding essentials.
The stats page displays everything occurring on your sub-account’s site, including page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable covert expenditures. You’ll pay one cent per email beyond your strategy’s allocation, which collects swiftly with bigger client checklists. Lots of customers require third-party services like Mailgun for boosted deliverability, pushing actual expenses considerably past the marketed registration price.
Now concerning the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, allowing you to monitor recipient activities and trigger automatic interactions.
You can conserve, send, or schedule emails for ideal shipment times.
This shows valuable for reaching your audience when they’re more than likely to open messages.
Right here’s where the circumstance deteriorates considerably.
GoHighLevel advises Mailgun for bulk email sending out, recommending their LC solution may have lower distribution rates.
Testing GoHighLevel’s email deliverability prior to full commitment is a good idea, as lots of users have reported around thirty percent lower delivery rates compared to their previous email marketing systems.
Now, I heard there are over four hundred personalized email templates offered on HighLevel. In spite of detailed searches of the Template Library, I couldn’t situate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just discovered 6 fundamental templates and the option to develop and save email templates from square one for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” appears like inside the GHL email design editor:
Not particularly excellent, however not dreadful either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel For Digital Marketing
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics supply understandings right into email campaign efficiency. This assists you capitalize on chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing task development tracking and checking out past interactions.
The workflow automation attribute assists streamline jobs like get in touch with management, division, and lead innovation through your pipeline.
This represents a significant advantage: GoHighLevel assists in appealing interactions with leads through text, voicemail drops, and Facebook Messenger. This versatility implies getting in touch with various client segments through their favored communication channels.
Be aware, however– SMS charges use independently from the membership cost.
I also value the GoHighLevel Social Planner.
It allows you to create, save, edit, routine, blog post, and analyze social media web content across various channels.
It works as a strong replacement for social networks scheduling tools like Barrier, SproutSocial, and Hootsuite– without added costs.
But that’s not whatever; the CRM tool also supplies numerous handy features:
Arrange consultations directly within the platform from the Calendars area.
Combine multi-channel communications to sustain your clients’ preferred interaction techniques and relationship-building strategies.
Use tags and smart lists to section customers for even more targeted campaigns.
Include substantial consumer information to every entrance under the Opportunity tab, offering more clear understanding of your potential customers, leads, and customers as they progress with your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based on their actions throughout your pipeline.
Currently let’s review the essential products and services you can offer making use of GoHighLevel
Products You Can Sell Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive training courses, total with memberships, neighborhoods, and relevant sources.
GHL also enables physical product sales utilizing shopping pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support numerous material layouts, consisting of sound, video, and records.
This means fitting different knowing designs and appealing to a broader pupil base.
Plus, it enables importing training courses from Kajabi, adding even more adaptability to your program production efforts.
In my experience, dedicated online course tools like Kajabi, LearnWorlds, and Thinkific give much more sophisticated options. These include training course trickling, social accounts, and advanced neighborhood building and management tools. Nonetheless, GHL’s offerings will certainly be enough for numerous developers.
GoHighLevel also provides program certifications and various repayment options, consisting of installment plans and free courses.
You can easily connect your courses to your community for quick accessibility and to enhance money making potential.
What I especially appreciate is how uncomplicated it is to incorporate program products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my favorite facets of Kajabi too.
Reputation Management Features
On the internet scores hold important importance, and GoHighLevel recognizes this fact.
The platform instantly sends review requests using text, email, and QR code adhering to deals.
This attribute ensures you don’t miss opportunities to build reputation and count on with your audience.
You can also keep track of on the internet testimonials regarding your services or business, allowing appropriate feedbacks.
For instance, you can redirect unfavorable comments to a personal form before public posting.
Alternatively, you can choose that can leave comments based on their rating.
This method encourages you to engage straight with clients to deal with concerns without harming your track record.
And also, GoHighLevel simplifies issues by permitting you to evaluate customer responses across numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Choices
The platform sustains common integration options across payment handling, social networks and Zapier.
In addition, the Application Market, including both paid and cost-free app combinations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account mode.
I discovered around three hundred fifty apps across different organization groups, consisting of SMS and live conversation assimilations, social media sites, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle visits and organizing with Google Schedule.
Plus, QuickBooks integration is available for financial administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Vital note: You’ll require Agency Mode accessibility through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars monthly deals:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra price
API accessibility for incorporating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally resell various other software application remedies to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for each client.
This implies you’ll require at least 5 customers renewing month-to-month to recover cost. Any type of extra customers beyond that add straight to your revenue.
The devices you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Constant Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Personalized frameworks
Ready-made snapshots
Pre-built combinations
Automated operations
Without these additions, customers may choose GoHighLevel directly rather than paying your costs.
The SaaS Setting consists of white-label options for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social networks, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your top quality GHL web pages.
In overall, these are 3 different mobile applications you can choose from based upon your objectives.
Nevertheless, you require to comprehend:
Resellers are in charge of customer assistance and disputes; failing to resolve issues can cause account discontinuation.
Resellers should bill at least ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Marketing life time access for a single cost is banned without previous authorization.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is readily available directly from the control panel through the Help and live chat buttons.
When you register for a trial, you obtain free access to a welcome course, onboarding video clip tutorials, and a phone number for support. And indeed, they really answer calls.
I did call their technical support group for assistance with creating funnels and web sites, which I had actually looked extensively for. The reaction arrived within twenty-four hours, and the follow-ups were outstanding. The support agent absolutely showed deep understanding of the system, which is always important.
Regarding payment plans, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and much more.
Still, you’ll likely wish to consider updating to both hundred ninety-seven buck month-to-month plan for detailed agency needs. With this plan, you can additionally market the GHL system as a SaaS.
For support, anticipate a vivid Facebook Team area, paid onboarding, and a done-for-you setup alternative additionally offered for a cost.
There’s ongoing real-time conversation offered directly from your GHL control panel, in addition to valuable documentation for self-service help.
Setup plans are readily available for an added cost, including a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan includes unlimited email capability. Different customers have actually whined regarding unexpected credit card costs for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel For Digital Marketing
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nonetheless, continue to be aware of its clunky interface, potential email deliverability problems, and added costs for email volume.
If you can tolerate the rough edges and mostly serve organization customers, GHL uses reasonable value– but ensure you test email deliverability before fully committing.
Right here’s one important consideration:
If you’re dedicating to it, be prepared to invest additional money on a different email marketing software program because of deliverability concerns and pests.