GoHighLevel positions itself as a comprehensive marketing and sales suite built specifically for electronic agencies. It bundles together CRM capabilities, email campaigns, course hosting, and automation operations into one bundle. The core guarantee? Replace your spread toolkit with a solitary system that deals with client engagement and business operations from start to finish GoHighLevel For Digital Agency
I’ve constantly inclined linked platforms for digital business.
That’s precisely why tools like ClickFunnels captured my attention years back.
However we’re currently in 2026, and the landscape has actually changed substantially.
After investing substantial time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll additionally analyze how it measures up against competing systems.
This way, you can make a purchasing choice you’ll feel confident regarding long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines important sales and marketing abilities, getting rid of the requirement for several different registrations.
Text Messaging Functionality: Bidirectional SMS interaction provides more powerful engagement than traditional email approaches.
Effective CRM System: The contact monitoring features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capacities for segmenting target markets, taking care of contacts, and structure customized procedures.
Affordable Pricing Structure: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels choices that normally begin over one hundred fifty dollars regular monthly. Nonetheless, email costs can collect rapidly, which I’ll resolve quickly.
Integration Capabilities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated User interface: The user interface really felt counterintuitive, with configuration alternatives spread throughout the system and straightforward tasks like funnel editing requiring unnecessarily complicated actions.
Email Broadcast Expenses Escalate: You’re billed one cent per email message, meaning a checklist of thirty thousand subscribers might push your month-to-month costs past 3 hundred dollars. Integrated with overage fees and third-party integration needs like Mailgun, real regular monthly prices reached someplace between four hundred seventy-five and six hundred twenty-five dollars.
Reliability Issues: Numerous customers have documented severe automation malfunctions, consisting of emails being supplied to incorrect recipients or sent out numerous times to the exact same person.
Email Shipment Difficulties: Their email facilities relies on Mailgun, and many customers transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This stands for a crucial weakness that can ultimately press you towards alternate solutions.
Generalist Strategy: While automation features are durable, rivals provide higher depth in program development and community structure features. That stated, Kajabi charges one hundred forty-nine bucks or more month-to-month for hosting greater than 3 items.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and consumer connection monitoring at a reasonable base cost factor.
But let’s obtain genuine about something vital.
Many individuals see it mostly as a CRM or funnel builder as opposed to an email-focused system.
Many users regularly report deliverability problems with the email features, so factor that in if email marketing stands for a core component of your approach.
Those shock email sending out fees have actually blindsided many users as well.
The system absolutely stands out for agencies interested in reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and detailed customer administration tools, it’s architected particularly for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel desires work as an all-encompassing platform resolving most digital sales and marketing needs for your agency.
The system includes email marketing abilities, program creation tools, workflow automation, CRM capability, internet site building, landing page development, and additional features.
Its stated purpose is replacing every other tool currently in your pile, and the firm makes no apologies regarding that aspiration.
Consider this situation:
GoHighLevel asserts it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other services.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up reasonable in the beginning look: ninety-seven bucks and 2 hundred ninety-seven dollars month-to-month.
But is that the complete photo? Allow’s investigate even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a clean and seemingly instinctive design that shows up welcoming at first.
Nevertheless, most of users encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The system employs 3 unique setups panels for managing different arrangement aspects– total setups, specific setups, and product settings GoHighLevel For Digital Agency
Bizarrely, the web links to these critical settings are positioned on opposite sides of the screen, producing unneeded complication and frustration.
Despite extra data populated, the dashboard maintains a tidy and well-structured look.
I value the capacity to create multiple dashboards for organizing different reports right into separate views.
This attribute verifies particularly beneficial when preserving various perspectives for the account owner versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel contains many harsh edges in terms of interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To build a client’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you should first establish a sub-account by entering their info.
After completing this step, button to the recently developed sub-account, navigate to Sites, after that pick Funnels. Don’t worry if this really feels complex– it took me several attempts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your preliminary configuration.
Based upon my experience, you will not require extensive experience to construct landing pages and sales funnels using GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to deal with personalization for you.
I selected the self-customization route because I intended to develop detailed, custom funnels from the ground up utilizing the drag-and-drop home builder. You merely add the sequential steps.
I especially worth these abilities:
GHL’s Photos include enables instantaneous funnel cloning across accounts, conserving considerable setup time.
Efficient testing with quick step duplication and split testing functionality.
Real-time notifications about lead activities keep you informed without consistent manual monitoring.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic policies for advancing leads enhances follow-up processes.
To even more streamline migrations, GHL supplies a ClickFunnels import function for seamless funnel transfers.
Web Page and Site Building
GoHighLevel allows web page development from square one or template selection for personalization using the intuitive drag-and-drop home builder.
You’re also cost-free to include ready-made page sections as wanted. Additionally, utilize custom code to develop specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide a little a lot more, consisting of:
A broader choice of custom font styles and typography choices
Innovative message animations
Substantial widget collection
Advanced background capacities like parallax scrolling and video clip histories
Nevertheless, I believe HighLevel will certainly confirm adequate for the majority of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient performance.
I also appreciate the capacity to produce “global sections” or web page sections that automatically inhabit when developing new web pages, conserving time and making certain regular branding throughout. An additional Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can accomplish the very same for text aspects and other branding basics.
The stats web page shows every little thing occurring on your sub-account’s web site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant hidden expenses. You’ll pay one cent per email beyond your plan’s allowance, which collects swiftly with bigger subscriber lists. Many customers call for third-party services like Mailgun for enhanced deliverability, pushing real costs substantially past the marketed registration price.
Now relating to the features:
GoHighLevel permits email campaign and sequence development with triggers and automatic follow-up messages.
I appreciate the ability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and trigger automated interactions.
You can save, send, or timetable emails for ideal shipment times.
This shows beneficial for reaching your target market when they’re most likely to open messages.
Here’s where the situation wears away considerably.
GoHighLevel suggests Mailgun for bulk email sending out, recommending their LC service may have reduced shipment prices.
Evaluating GoHighLevel’s email deliverability before full commitment is recommended, as lots of users have actually reported around thirty percent lower distribution rates contrasted to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates offered on HighLevel. Regardless of thorough searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A suitable selection of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just found 6 fundamental templates and the alternative to develop and save email templates from scratch for reuse in other campaigns.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not especially remarkable, however not dreadful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel For Digital Agency
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide understandings into email campaign performance. This assists you profit from possibilities or address prospective troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task progress tracking and watching past communications.
The workflow automation function aids simplify tasks like get in touch with administration, segmentation, and lead development with your pipeline.
This stands for a significant advantage: GoHighLevel promotes engaging interactions with leads through text, voicemail declines, and Facebook Carrier. This flexibility suggests connecting with various consumer segments through their preferred communication channels.
Be aware, however– SMS fees use individually from the subscription cost.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, save, modify, timetable, post, and assess social networks web content across various channels.
It functions as a strong replacement for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without extra costs.
Yet that’s not whatever; the CRM device likewise provides a number of valuable features:
Schedule appointments straight within the platform from the Calendars area.
Merge multi-channel communications to sustain your clients’ recommended interaction approaches and relationship-building approaches.
Usage tags and clever checklists to segment clients for more targeted campaigns.
Include substantial client information to every entrance under the Possibility tab, providing more clear understanding of your potential customers, leads, and clients as they advance via your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based on their actions throughout your pipeline.
Now let’s talk about the crucial product or services you can market utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and extensive courses, full with memberships, neighborhoods, and associated resources.
GHL additionally allows physical item sales making use of ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses support different web content layouts, consisting of sound, video clip, and documents.
This implies accommodating different knowing styles and appealing to a wider pupil base.
Plus, it allows importing courses from Kajabi, including even more adaptability to your program production initiatives.
In my experience, dedicated online course devices like Kajabi, LearnWorlds, and Thinkific supply more sophisticated choices. These consist of course dripping, social accounts, and advanced area structure and administration devices. Nonetheless, GHL’s offerings will certainly be adequate for numerous designers.
GoHighLevel also offers program certifications and numerous repayment choices, consisting of installment plans and free courses.
You can conveniently connect your courses to your community for quick access and to boost money making potential.
What I particularly appreciate is just how simple it is to integrate program products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my favored elements of Kajabi as well.
Reputation Management Features
On-line ratings hold crucial significance, and GoHighLevel acknowledges this truth.
The system immediately sends review requests via text, email, and QR code complying with transactions.
This attribute guarantees you don’t miss chances to construct credibility and count on with your audience.
You can also check online testimonials about your solutions or company, allowing ideal feedbacks.
As an example, you can reroute negative responses to a private kind prior to public publishing.
Additionally, you can select who can leave comments based upon their rating.
This method empowers you to involve straight with customers to settle problems without harming your track record.
Plus, GoHighLevel simplifies issues by allowing you to evaluate client feedback across various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient capability.
Integration Choices
The system supports common integration choices across settlement processing, social networks and Zapier.
Additionally, the Application Marketplace, including both paid and cost-free app integrations, is accessible in Agency Mode for account owners as well as for your customers in sub-account mode.
I located around 3 hundred fifty apps throughout different company classifications, including SMS and live chat combinations, social media, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle consultations and scheduling with Google Calendar.
Plus, QuickBooks integration is available for financial management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Vital note: You’ll require Agency Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no additional cost
API accessibility for incorporating exterior tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise re-sell various other software remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars regular monthly for each client.
This implies you’ll need at least 5 clients restoring monthly to break even. Any additional customers past that contribute directly to your income.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Constant Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom frameworks
Prefabricated photos
Pre-built combinations
Automated process
Without these enhancements, clients may select GoHighLevel directly rather than paying your premium.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These applications enable managing all social media sites, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL web pages.
In overall, these are 3 different mobile applications you can choose from based upon your purposes.
Nonetheless, you require to recognize:
Resellers are responsible for customer support and disagreements; failing to solve issues can cause account discontinuation.
Resellers have to charge at least ninety-seven bucks monthly per sub-account, restricting pricing adaptability.
Marketing lifetime gain access to for an one-time fee is banned without previous authorization.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the dashboard via the Help and live conversation switches.
As soon as you register for a trial, you gain free access to a welcome training course, onboarding video clip tutorials, and a phone number for support. And of course, they actually respond to calls.
I did call their technical support group for support with creating funnels and sites, which I had browsed thoroughly for. The action got here within twenty-four hours, and the follow-ups were excellent. The assistance representative certainly demonstrated deep expertise of the system, which is constantly beneficial.
Relating to payment plans, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and extra.
Still, you’ll likely intend to consider updating to both hundred ninety-seven dollar month-to-month plan for thorough agency requirements. With this strategy, you can also resell the GHL system as a SaaS.
For support, anticipate a lively Facebook Team area, paid onboarding, and a done-for-you configuration option likewise offered for a cost.
There’s 24/7 live conversation offered directly from your GHL dashboard, along with useful documentation for self-service aid.
Setup plans are readily available for an extra cost, consisting of a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You might assume the unlimited plan consists of unlimited email functionality. Numerous individuals have actually grumbled concerning unexpected credit card costs for sending out emails from their web servers without clear openness.
Verdict: GoHighLevel For Digital Agency
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, potential email deliverability concerns, and added expenses for email volume.
If you can endure the rough sides and mostly offer company clients, GHL offers practical worth– but guarantee you check email deliverability before totally devoting.
Below’s one vital consideration:
If you’re committing to it, be prepared to spend extra cash on a different email marketing software program due to deliverability concerns and bugs.