GoHighLevel positions itself as a thorough marketing and sales suite developed especially for digital agencies. It packages with each other CRM abilities, email campaigns, training course hosting, and automation process into one package. The core assurance? Change your spread toolkit with a single platform that handles customer engagement and service procedures from beginning to end GoHighLevel For Agency Owners
I’ve constantly inclined linked systems for digital commerce.
That’s precisely why tools like ClickFunnels caught my interest years ago.
Yet we’re now in 2026, and the landscape has actually moved considerably.
After investing substantial time inside GoHighLevel, I believe you need to hear what I uncovered firsthand.
We’ll additionally analyze how it measures up against competing systems.
In this manner, you can make a purchasing choice you’ll feel confident regarding long-term.
The Elements of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel merges vital sales and marketing abilities, getting rid of the need for several different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication uses more powerful interaction than standard email techniques.
Effective CRM System: The get in touch with monitoring features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capabilities for segmenting target markets, taking care of calls, and structure customized processes.
Affordable Pricing Structure: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars complete favorably with Kajabi and ClickFunnels choices that usually start over one hundred fifty bucks month-to-month. However, email costs can accumulate swiftly, which I’ll deal with shortly.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Frustrating Elements of GoHighLevel
Complicated User interface: The interface really felt counterintuitive, with setup choices scattered throughout the platform and straightforward jobs like funnel editing requiring needlessly complex steps.
Email Program Expenses Intensify: You’re charged one cent per email message, indicating a list of thirty thousand customers might push your monthly bill beyond three hundred bucks. Integrated with excess fees and third-party integration demands like Mailgun, actual regular monthly prices climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Multiple individuals have documented serious automation breakdowns, including emails being delivered to wrong receivers or sent multiple times to the very same person.
Email Distribution Obstacles: Their email facilities relies on Mailgun, and numerous customers transitioning from other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This stands for a vital weakness that can eventually push you towards alternate solutions.
Generalist Strategy: While automation features are robust, competitors supply higher depth in training course creation and area building features. That stated, Kajabi bills one hundred forty-nine dollars or even more regular monthly for hosting greater than three items.
My Profits Evaluation
GoHighLevel supplies a qualified unified system for marketing, sales, and customer relationship administration at a practical base price point.
But let’s obtain real about something essential.
The majority of individuals view it primarily as a CRM or funnel builder rather than an email-focused system.
Various customers constantly report deliverability problems with the email features, so factor that in if email marketing stands for a core component of your technique.
Those shock email sending fees have actually blindsided many users also.
The system genuinely excels for agencies interested in marketing marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium rates, and extensive client monitoring devices, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel desires work as a comprehensive platform resolving most electronic sales and marketing needs for your agency.
The platform includes email marketing capacities, course production tools, workflow automation, CRM functionality, website building, landing page production, and added features.
Its specified goal is changing every other device presently in your stack, and the company makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up sensible at first look: ninety-seven dollars and two hundred ninety-seven bucks month-to-month.
However is that the complete image? Let’s examine additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel presents a clean and relatively instinctive design that shows up inviting initially.
However, the majority of customers encounter difficulties with the chaotic interface and illogical company of features.
As an example:
The platform employs 3 distinctive setups panels for managing different configuration aspects– total setups, private settings, and product setups GoHighLevel For Agency Owners
Bizarrely, the web links to these vital settings are placed on contrary sides of the display, creating unneeded complication and frustration.
Despite additional information populated, the dashboard keeps a clean and well-structured look.
I value the capacity to develop several control panels for arranging different records right into separate views.
This feature verifies particularly beneficial when maintaining different perspectives for the account owner versus sub-accounts representing your customers.
As I stated previously, GoHighLevel contains many harsh edges in terms of user interface and individual experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a client’s web site, establish landing pages, or create a sales funnel within GoHighLevel, you have to initially develop a sub-account by entering their information.
After completing this step, button to the freshly created sub-account, browse to Websites, then select Funnels. Do not worry if this really feels complex– it took me numerous attempts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that enforce restrictions.
In addition, there are more than one thousand funnel templates offered to increase your preliminary configuration.
Based on my experience, you won’t call for considerable competence to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates on your own or demand GoHighLevel to deal with customization for you.
I picked the self-customization course since I intended to create in-depth, custom funnels from the ground up making use of the drag-and-drop building contractor. You simply add the consecutive steps.
I particularly worth these capabilities:
GHL’s Pictures include allows instantaneous funnel duplicating across accounts, saving considerable setup time.
Effective testing through quick action replication and split screening performance.
Real-time notifications about lead activities keep you educated without constant manual checking.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized regulations for advancing leads simplifies follow-up procedures.
To further simplify migrations, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Web Page and Site Building
GoHighLevel enables page development from the ground up or template selection for personalization utilizing the user-friendly drag-and-drop home builder.
You’re likewise free to incorporate prefabricated web page sections as wanted. Additionally, make use of personalized code to develop specific functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat more, including:
A more comprehensive option of custom-made fonts and typography options
Innovative text animations
Extensive widget collection
Advanced history capabilities like parallax scrolling and video clip histories
Nevertheless, I think HighLevel will certainly confirm sufficient for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I also value the ability to create “global sections” or web page sections that automatically populate when producing brand-new pages, saving time and guaranteeing constant branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the very same for text aspects and other branding essentials.
The data web page presents whatever occurring on your sub-account’s web site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable covert expenditures. You’ll pay one cent per email beyond your strategy’s allotment, which gathers rapidly with bigger subscriber listings. Many individuals call for third-party solutions like Mailgun for boosted deliverability, pressing real prices substantially beyond the marketed registration cost.
Currently pertaining to the features:
GoHighLevel enables email campaign and series development with triggers and automated follow-up messages.
I value the capacity to include trackable links in both emails and SMS messages, allowing you to keep an eye on recipient activities and activate automated interactions.
You can save, send out, or timetable emails for ideal shipment times.
This shows important for reaching your target market when they’re most likely to open up messages.
Right here’s where the scenario wears away substantially.
GoHighLevel recommends Mailgun for mass email sending out, suggesting their LC service might have reduced shipment prices.
Checking GoHighLevel’s email deliverability before complete dedication is suggested, as several customers have reported approximately thirty percent lower delivery prices contrasted to their previous email marketing systems.
Currently, I heard there are over four hundred customizable email templates readily available on HighLevel. Regardless of thorough searches of the Template Collection, I could not locate them within a sub-account in Sub-Account Setting.
A respectable range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found 6 fundamental templates and the alternative to produce and save email templates from square one for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not especially impressive, however not awful either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel For Agency Owners
Split screening for conversion optimization, among other features.
In addition, real-time analytics supply understandings right into email campaign performance. This assists you profit from chances or address potential troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing task progress tracking and seeing past interactions.
The workflow automation feature aids streamline tasks like call monitoring, division, and lead development through your pipeline.
This stands for a significant benefit: GoHighLevel promotes engaging interactions with leads through text messages, voicemail decreases, and Facebook Carrier. This flexibility means connecting with various client sectors with their favored communication channels.
Be aware, however– SMS charges use separately from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, save, modify, routine, message, and analyze social media material throughout various channels.
It operates as a strong substitute for social networks organizing devices like Buffer, SproutSocial, and Hootsuite– without extra costs.
But that’s not every little thing; the CRM device also supplies several helpful features:
Set up consultations straight within the system from the Calendars section.
Merge multi-channel communications to sustain your customers’ recommended interaction techniques and relationship-building techniques.
Use tags and smart checklists to segment consumers for more targeted campaigns.
Include considerable client information to every entrance under the Chance tab, providing clearer understanding of your potential customers, leads, and consumers as they advance through your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based on their actions throughout your pipeline.
Currently let’s review the key services and products you can market utilizing GoHighLevel
Products You Can Market Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and thorough training courses, total with memberships, areas, and related sources.
GHL additionally makes it possible for physical product sales using shopping web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses sustain numerous content styles, including audio, video clip, and documents.
This indicates suiting different learning designs and interesting a more comprehensive pupil base.
Plus, it allows importing training courses from Kajabi, adding much more flexibility to your program production efforts.
In my experience, devoted online course tools like Kajabi, LearnWorlds, and Thinkific supply a lot more innovative options. These consist of training course trickling, social profiles, and progressed area structure and administration tools. Nonetheless, GHL’s offerings will be sufficient for lots of developers.
GoHighLevel likewise gives program certificates and numerous repayment choices, including installment plans and free courses.
You can conveniently link your training courses to your area for quick access and to enhance monetization capacity.
What I especially appreciate is exactly how uncomplicated it is to integrate course items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my preferred facets of Kajabi as well.
Reputation Management Features
Online rankings hold vital value, and GoHighLevel identifies this truth.
The system immediately sends evaluation requests via text, email, and QR code complying with deals.
This function ensures you don’t miss out on chances to construct reputation and count on with your audience.
You can likewise keep track of on-line testimonials regarding your services or business, enabling ideal responses.
As an example, you can reroute unfavorable responses to an exclusive type prior to public publishing.
Additionally, you can choose that can leave comments based upon their rating.
This method encourages you to involve directly with customers to deal with problems without damaging your online reputation.
And also, GoHighLevel streamlines matters by permitting you to review customer comments throughout numerous systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty practical performance.
Integration Choices
The platform supports conventional integration choices throughout payment handling, social media sites and Zapier.
Furthermore, the Application Industry, featuring both paid and totally free application assimilations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account setting.
I found approximately 3 hundred fifty applications across various organization groups, consisting of SMS and live conversation assimilations, social media, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is available for monetary monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main destinations.
Important note: You’ll need Agency Mode gain access to through the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month offers:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no added expense
API gain access to for integrating exterior tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also market other software application solutions to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks monthly for every customer.
This suggests you’ll need at least 5 customers renewing monthly to recover cost. Any kind of extra customers past that add directly to your profits.
The devices you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market applications such as AWeber, Constant Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by consisting of:
Custom-made frameworks
Prefabricated snapshots
Pre-built combinations
Automated process
Without these enhancements, customers may select GoHighLevel directly as opposed to paying your premium.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop application
These applications enable managing all social networks, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL pages.
In total, these are three various mobile applications you can pick from based on your purposes.
Nonetheless, you require to comprehend:
Resellers are in charge of consumer support and disputes; failing to settle issues can lead to account termination.
Resellers need to bill at the very least ninety-seven bucks monthly per sub-account, restricting pricing adaptability.
Selling life time access for an one-time fee is banned without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the dashboard with the Aid and live conversation switches.
When you sign up for a trial, you gain open door to a welcome course, onboarding video tutorials, and a contact number for support. And of course, they really respond to telephone calls.
I did contact their technical support team for assistance with developing funnels and websites, which I had browsed extensively for. The response got here within twenty-four hours, and the follow-ups were superb. The support agent certainly demonstrated deep understanding of the platform, which is always important.
Relating to layaway plan, there’s a robust Starter plan readily available for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely want to consider upgrading to the two hundred ninety-seven dollar month-to-month prepare for extensive agency demands. With this strategy, you can likewise market the GHL system as a SaaS.
For support, expect a vivid Facebook Group community, paid onboarding, and a done-for-you configuration option also available for a fee.
There’s around-the-clock real-time conversation available directly from your GHL control panel, in addition to practical documents for self-service aid.
Configuration plans are readily available for an extra price, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan consists of unlimited email functionality. Various users have actually whined concerning unforeseen charge card charges for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel For Agency Owners
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with solid CRM and automation features.
However, continue to be familiar with its cumbersome user interface, potential email deliverability problems, and extra costs for email quantity.
If you can tolerate the harsh sides and mostly serve company customers, GHL provides reasonable value– yet ensure you check email deliverability before completely devoting.
Here’s one critical consideration:
If you’re committing to it, be prepared to spend additional money on a different email marketing software due to deliverability concerns and insects.