GoHighLevel settings itself as a detailed marketing and sales suite constructed especially for electronic agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation operations into one package. The core pledge? Replace your scattered toolkit with a single platform that takes care of client engagement and organization procedures throughout GoHighLevel Email Builder
I’ve always gravitated toward linked platforms for digital commerce.
That’s specifically why devices like ClickFunnels captured my interest years back.
However we’re currently in 2026, and the landscape has actually changed substantially.
After investing substantial time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll additionally take a look at how it measures up versus completing systems.
In this manner, you can make a purchasing choice you’ll feel great about lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges important sales and marketing capabilities, eliminating the requirement for several different registrations.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger involvement than traditional email approaches.
Powerful CRM System: The call management features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting target markets, handling contacts, and building customized procedures.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels alternatives that generally start above one hundred fifty bucks month-to-month. Nevertheless, email expenditures can gather promptly, which I’ll attend to soon.
Integration Capabilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated User interface: The interface really felt counterintuitive, with arrangement alternatives scattered throughout the system and straightforward tasks like funnel modifying calling for needlessly intricate actions.
Email Broadcast Costs Escalate: You’re charged one cent per email message, indicating a list of thirty thousand customers could push your month-to-month expense past 3 hundred bucks. Integrated with overage charges and third-party integration demands like Mailgun, actual regular monthly prices climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Multiple individuals have actually documented severe automation breakdowns, consisting of emails being provided to wrong recipients or sent out numerous times to the same person.
Email Distribution Challenges: Their email framework depends upon Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This stands for a crucial weak point that might eventually press you towards alternate solutions.
Generalist Method: While automation features are durable, rivals provide higher deepness in training course development and area building features. That said, Kajabi bills one hundred forty-nine bucks or more regular monthly for hosting more than three products.
My Profits Assessment
GoHighLevel supplies a qualified unified system for marketing, sales, and customer partnership administration at a practical base rate point.
But allow’s obtain real concerning something essential.
Many users view it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Countless users regularly report deliverability problems with the email features, so factor that in if email marketing stands for a core element of your technique.
Those shock email sending out costs have blindsided several individuals also.
The platform absolutely stands out for agencies interested in reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and extensive client monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to serve as a comprehensive system attending to most electronic sales and marketing requirements for your agency.
The platform includes email marketing abilities, training course development devices, workflow automation, CRM performance, website building, landing page creation, and extra features.
Its specified objective is replacing every other tool currently in your stack, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel asserts it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL distinct contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up reasonable initially glance: ninety-seven bucks and two hundred ninety-seven dollars monthly.
However is that the full image? Let’s check out even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a clean and relatively user-friendly format that shows up inviting initially.
Nevertheless, most of users encounter difficulties with the cluttered user interface and illogical company of features.
As an example:
The system utilizes three unique setups panels for handling various arrangement facets– general settings, individual settings, and product setups GoHighLevel Email Builder
Bizarrely, the web links to these crucial setups are placed on contrary sides of the screen, creating unnecessary complication and stress.
Despite having additional information occupied, the dashboard keeps a clean and well-structured look.
I appreciate the ability to produce several control panels for organizing various reports into different views.
This function confirms especially useful when preserving various point of views for the account owner versus sub-accounts representing your clients.
As I mentioned previously, GoHighLevel has numerous rough edges in regards to interface and customer experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To construct a customer’s site, develop landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their information.
After finishing this action, button to the newly produced sub-account, navigate to Websites, then select Funnels. Don’t stress if this feels confusing– it took me a number of efforts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel development, unlike systems such as Kajabi that enforce limitations.
In addition, there are greater than one thousand funnel templates available to accelerate your initial configuration.
Based upon my experience, you won’t need extensive competence to build landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to personalize templates yourself or demand GoHighLevel to handle modification for you.
I picked the self-customization path due to the fact that I wanted to develop thorough, custom funnels from scratch making use of the drag-and-drop building contractor. You just add the sequential steps.
I particularly worth these capacities:
GHL’s Photos feature enables instantaneous funnel duplicating across accounts, saving significant arrangement time.
Reliable testing via rapid action duplication and split screening capability.
Real-time alerts regarding lead activities keep you notified without constant hand-operated monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized regulations for progressing leads improves follow-up processes.
To further simplify movements, GHL offers a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Website Building
GoHighLevel enables page development from the ground up or template selection for customization using the instinctive drag-and-drop builder.
You’re additionally totally free to integrate prefabricated web page areas as wanted. Conversely, utilize custom-made code to produce specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer a little a lot more, including:
A broader selection of customized fonts and typography choices
Innovative message computer animations
Extensive widget collection
Advanced history capabilities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will verify adequate for the majority of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical functionality.
I additionally appreciate the capability to produce “international areas” or page areas that instantly occupy when developing brand-new web pages, conserving time and ensuring consistent branding throughout. An additional Elementor-like function I value.
With Brand name Boards discovered under Marketing, you can complete the very same for message elements and various other branding basics.
The stats web page shows whatever occurring on your sub-account’s internet site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant covert costs. You’ll pay one cent per email past your plan’s allowance, which collects rapidly with bigger client lists. Many individuals need third-party solutions like Mailgun for improved deliverability, pushing real prices significantly past the advertised subscription cost.
Currently relating to the features:
GoHighLevel enables email campaign and sequence creation with triggers and automatic follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient activities and trigger automatic communications.
You can save, send out, or schedule emails for optimum shipment times.
This confirms beneficial for reaching your audience when they’re more than likely to open up messages.
Right here’s where the scenario deteriorates considerably.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution might have reduced shipment rates.
Checking GoHighLevel’s email deliverability before full commitment is a good idea, as several individuals have actually reported about thirty percent reduced distribution prices compared to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates offered on HighLevel. Regardless of extensive searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar regular monthly reseller plan.
Within a sub-account, I only located 6 basic templates and the choice to create and save email templates from the ground up for reuse in various other campaigns.
Below’s what one template, called “Strategic Planning,” appears like inside the GHL email design editor:
Not especially impressive, yet not terrible either.
However, I do value that GHL integrates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Email Builder
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics provide understandings into email campaign performance. This helps you take advantage of opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing project progression tracking and seeing previous communications.
The workflow automation function helps enhance jobs like call monitoring, segmentation, and lead development via your pipeline.
This stands for a considerable benefit: GoHighLevel promotes interesting communications with leads through text messages, voicemail declines, and Facebook Messenger. This versatility indicates getting in touch with various customer sections via their favored communication channels.
Be aware, however– SMS fees use individually from the membership charge.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, save, edit, timetable, post, and assess social media material throughout numerous networks.
It functions as a strong substitute for social networks scheduling devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
However that’s not every little thing; the CRM device also offers a number of helpful features:
Schedule appointments directly within the platform from the Calendars section.
Merge multi-channel communications to sustain your clients’ recommended communication approaches and relationship-building methods.
Usage tags and smart lists to segment clients for more targeted projects.
Include considerable consumer information to each entrance under the Chance tab, providing more clear understanding of your leads, leads, and clients as they advance with your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s talk about the crucial product or services you can market utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed training courses, full with memberships, communities, and relevant sources.
GHL additionally makes it possible for physical product sales making use of e-commerce pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel courses support different web content styles, including audio, video clip, and files.
This implies fitting various learning styles and appealing to a wider trainee base.
Plus, it enables importing programs from Kajabi, adding even more adaptability to your program creation initiatives.
In my experience, committed on the internet course tools like Kajabi, LearnWorlds, and Thinkific give much more innovative options. These consist of course leaking, social profiles, and progressed area structure and management devices. Nonetheless, GHL’s offerings will certainly be enough for many developers.
GoHighLevel additionally gives course certificates and numerous payment choices, including time payment plan and free courses.
You can conveniently attach your courses to your neighborhood for quick access and to boost money making potential.
What I especially value is just how simple it is to integrate training course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and extra.
This is among my favorite facets of Kajabi also.
Reputation Management Features
On the internet ratings hold vital value, and GoHighLevel recognizes this truth.
The platform instantly sends evaluation demands using text, email, and QR code adhering to transactions.
This function guarantees you do not miss opportunities to build trustworthiness and count on with your audience.
You can also keep track of on-line testimonials regarding your solutions or business, allowing appropriate reactions.
For example, you can reroute adverse comments to an exclusive type before public uploading.
Additionally, you can choose that can leave remarks based on their score.
This method empowers you to engage directly with clients to fix issues without harming your reputation.
Plus, GoHighLevel simplifies issues by enabling you to review client comments throughout numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free performance.
Integration Choices
The platform supports standard integration choices across payment processing, social networks and Zapier.
Furthermore, the App Marketplace, including both paid and free application combinations, is accessible in Agency Mode for account owners as well as for your customers in sub-account mode.
I located approximately three hundred fifty apps throughout different business classifications, including SMS and live chat combinations, social media, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Calendar.
And also, QuickBooks integration is available for economic administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Essential note: You’ll need Agency Mode gain access to via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API gain access to for incorporating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also resell various other software program remedies to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars regular monthly for each client.
This implies you’ll require at least 5 clients renewing regular monthly to break even. Any added clients past that contribute straight to your earnings.
The tools you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry apps such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Customized structures
Prefabricated photos
Pre-built assimilations
Automated operations
Without these additions, customers could choose GoHighLevel directly rather than paying your premium.
The SaaS Mode includes white-label alternatives for:
apple iphone application
Android application
Desktop computer application
These apps allow taking care of all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL pages.
In overall, these are three various mobile applications you can choose from based upon your goals.
However, you need to understand:
Resellers are responsible for client assistance and conflicts; failing to deal with concerns can cause account termination.
Resellers should bill at the very least ninety-seven bucks monthly per sub-account, restricting pricing versatility.
Offering life time gain access to for an one-time fee is prohibited without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s support is available straight from the dashboard with the Aid and live conversation switches.
As soon as you sign up for a trial, you gain free access to a welcome program, onboarding video clip tutorials, and a contact number for support. And indeed, they in fact answer phone calls.
I did contact their technical support group for support with creating funnels and sites, which I had actually searched thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were exceptional. The support representative certainly showed deep knowledge of the system, which is always beneficial.
Concerning layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to consider upgrading to both hundred ninety-seven buck regular monthly prepare for extensive agency requirements. With this plan, you can also re-sell the GHL platform as a SaaS.
For assistance, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup alternative likewise readily available for a cost.
There’s 24/7 online chat offered directly from your GHL dashboard, in addition to helpful documents for self-service help.
Configuration plans are available for an added cost, consisting of a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you need.
You might assume the unlimited plan includes unlimited email functionality. Numerous customers have actually complained regarding unforeseen bank card fees for sending emails from their servers without clear openness.
Verdict: GoHighLevel Email Builder
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with solid CRM and automation features.
Nevertheless, continue to be knowledgeable about its clunky interface, possible email deliverability issues, and extra expenses for email quantity.
If you can endure the rough edges and mostly serve company clients, GHL uses sensible value– however ensure you evaluate email deliverability prior to completely committing.
Here’s one critical factor to consider:
If you’re dedicating to it, be prepared to spend extra money on a separate email marketing software program as a result of deliverability problems and insects.