GoHighLevel settings itself as an extensive marketing and sales suite developed particularly for electronic agencies. It packages with each other CRM abilities, email campaigns, course hosting, and automation process into one package. The core guarantee? Change your spread toolkit with a single platform that manages customer involvement and business operations from start to finish GoHighLevel Eliza Agent Platform
I’ve always gravitated toward merged platforms for digital commerce.
That’s specifically why devices like ClickFunnels captured my interest years earlier.
But we’re currently in 2026, and the landscape has shifted considerably.
After investing significant time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll likewise take a look at just how it measures up against contending platforms.
In this manner, you can buy decision you’ll feel confident concerning lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines vital sales and marketing capacities, eliminating the need for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS communication offers stronger interaction than traditional email strategies.
Effective CRM System: The call management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capabilities for segmenting target markets, handling contacts, and building custom-made processes.
Competitive Pricing Structure: Month-to-month plans varying from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels options that commonly begin above one hundred fifty bucks monthly. Nonetheless, email expenditures can gather promptly, which I’ll address quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Complex Interface: The interface felt counterintuitive, with configuration choices scattered throughout the platform and straightforward jobs like funnel modifying calling for unnecessarily complex actions.
Email Broadcast Costs Intensify: You’re charged one cent per email message, indicating a checklist of thirty thousand clients could press your month-to-month expense beyond three hundred dollars. Incorporated with overage costs and third-party integration demands like Mailgun, actual month-to-month expenses climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Troubles: Numerous customers have actually documented serious automation malfunctions, including emails being provided to incorrect receivers or sent numerous times to the exact same person.
Email Distribution Challenges: Their email infrastructure relies on Mailgun, and numerous individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This represents a crucial weak point that might ultimately push you towards alternative services.
Generalist Strategy: While automation features are robust, competitors supply greater depth in course creation and community structure features. That claimed, Kajabi bills one hundred forty-nine dollars or more monthly for hosting greater than three items.
My Bottom Line Evaluation
GoHighLevel provides a capable unified platform for marketing, sales, and customer connection management at an affordable base cost point.
But let’s obtain genuine concerning something crucial.
Many individuals view it mainly as a CRM or funnel builder instead of an email-focused system.
Countless customers constantly report deliverability troubles with the email features, so aspect that in if email marketing stands for a core component of your strategy.
Those surprise email sending out fees have blindsided several users too.
The platform truly stands out for agencies curious about re-selling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and detailed customer administration devices, it’s architected specifically for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires function as a comprehensive system addressing most digital sales and marketing needs for your agency.
The system includes email marketing capabilities, course production tools, workflow automation, CRM capability, internet site structure, landing page creation, and extra features.
Its specified objective is changing every other device currently in your pile, and the company makes no apologies about that aspiration.
Consider this situation:
GoHighLevel asserts it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other solutions.
What makes GHL unique contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing appears sensible initially glance: ninety-seven dollars and two hundred ninety-seven dollars month-to-month.
But is that the complete image? Allow’s investigate even more.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and seemingly instinctive design that appears inviting originally.
However, most of users encounter difficulties with the messy interface and senseless company of features.
For example:
The system utilizes three distinctive setups panels for handling various configuration aspects– overall settings, specific setups, and product setups GoHighLevel Eliza Agent Platform
Bizarrely, the links to these vital setups are placed on opposite sides of the display, developing unnecessary complication and stress.
Even with added data inhabited, the dashboard preserves a tidy and well-structured appearance.
I value the capability to develop numerous control panels for organizing different reports into separate sights.
This attribute shows particularly beneficial when maintaining various perspectives for the account owner versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel consists of countless harsh edges in terms of user interface and individual experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To build a customer’s website, create landing pages, or produce a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their info.
After finishing this action, button to the recently developed sub-account, browse to Sites, then pick Funnels. Do not fret if this feels complicated– it took me several attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike platforms such as Kajabi that enforce limitations.
Furthermore, there are greater than one thousand funnel templates readily available to accelerate your first configuration.
Based upon my experience, you will not call for substantial proficiency to develop landing pages and sales funnels making use of GoHighLevel.
You have the choice to personalize templates yourself or request GoHighLevel to manage customization for you.
I picked the self-customization route since I intended to develop in-depth, custom funnels from scratch using the drag-and-drop builder. You simply add the sequential actions.
I particularly worth these capabilities:
GHL’s Snapshots include enables immediate funnel duplicating across accounts, saving considerable arrangement time.
Efficient screening through rapid step duplication and split testing capability.
Real-time notices concerning lead actions keep you educated without constant hands-on monitoring.
I particularly value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for advancing leads enhances follow-up processes.
To further simplify movements, GHL gives a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel allows web page production from square one or template selection for modification utilizing the user-friendly drag-and-drop home builder.
You’re likewise totally free to include prefabricated web page sections as wanted. Additionally, make use of personalized code to produce customized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply somewhat a lot more, consisting of:
A more comprehensive selection of custom-made typefaces and typography options
Innovative message animations
Substantial widget collection
Advanced history capabilities like parallax scrolling and video backgrounds
Nonetheless, I believe HighLevel will certainly verify adequate for most of your customers.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally hassle-free performance.
I additionally value the capability to develop “international sections” or page sections that immediately inhabit when producing new web pages, conserving time and making sure consistent branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the very same for text elements and other branding fundamentals.
The stats page displays everything occurring on your sub-account’s website, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable hidden expenditures. You’ll pay one cent per email past your plan’s appropriation, which collects rapidly with bigger client lists. Lots of individuals call for third-party services like Mailgun for improved deliverability, pushing actual expenses significantly past the marketed subscription price.
Currently regarding the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I appreciate the ability to add trackable links in both emails and SMS messages, allowing you to monitor recipient actions and activate computerized communications.
You can save, send out, or timetable emails for ideal shipment times.
This proves useful for reaching your audience when they’re probably to open up messages.
Here’s where the circumstance weakens considerably.
GoHighLevel suggests Mailgun for bulk email sending, suggesting their LC service might have reduced delivery rates.
Examining GoHighLevel’s email deliverability before complete dedication is advisable, as lots of individuals have reported roughly thirty percent lower shipment prices contrasted to their previous email marketing platforms.
Currently, I listened to there are over four hundred adjustable email templates available on HighLevel. Regardless of detailed searches of the Template Collection, I could not find them within a sub-account in Sub-Account Setting.
A respectable range of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just found 6 basic templates and the option to develop and conserve email templates from the ground up for reuse in other projects.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not particularly excellent, however not awful either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Eliza Agent Platform
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics supply understandings into email campaign efficiency. This aids you take advantage of possibilities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal permitting project development tracking and viewing past communications.
The workflow automation attribute helps improve jobs like call administration, segmentation, and lead development through your pipeline.
This represents a substantial benefit: GoHighLevel facilitates engaging interactions with leads with text, voicemail declines, and Facebook Carrier. This adaptability means getting in touch with different consumer segments via their chosen communication channels.
Realize, however– SMS costs use independently from the membership fee.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, schedule, article, and assess social media web content across various channels.
It works as a strong replacement for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without additional costs.
Yet that’s not everything; the CRM tool likewise supplies several helpful features:
Set up consultations directly within the system from the Calendars section.
Combine multi-channel communications to sustain your clients’ preferred communication methods and relationship-building approaches.
Usage tags and wise checklists to section consumers for even more targeted projects.
Add substantial client information to each access under the Possibility tab, providing clearer understanding of your prospects, leads, and customers as they progress through your visual pipeline.
Advanced lead racking up helps focus on lead nurturing based on their activities throughout your pipeline.
Currently let’s discuss the vital products and services you can market making use of GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, full with memberships, neighborhoods, and related sources.
GHL additionally enables physical product sales making use of e-commerce pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel programs support various material formats, consisting of sound, video clip, and documents.
This means fitting various knowing styles and interesting a wider trainee base.
Plus, it permits importing courses from Kajabi, including a lot more versatility to your training course development initiatives.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific offer a lot more advanced choices. These consist of course dripping, social accounts, and advanced community structure and management devices. Nonetheless, GHL’s offerings will be adequate for several developers.
GoHighLevel additionally supplies course certifications and numerous payment choices, consisting of installment plans and free courses.
You can conveniently connect your training courses to your neighborhood for quick accessibility and to improve money making capacity.
What I specifically value is exactly how uncomplicated it is to integrate program items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is one of my preferred facets of Kajabi too.
Reputation Management Features
Online ratings hold important importance, and GoHighLevel identifies this reality.
The platform automatically sends out evaluation demands via SMS, email, and QR code complying with purchases.
This function ensures you do not miss chances to develop reputation and depend on with your audience.
You can additionally keep track of online evaluations regarding your solutions or company, enabling proper actions.
For instance, you can reroute adverse responses to a private type before public publishing.
Conversely, you can choose that can leave remarks based upon their score.
This strategy empowers you to engage directly with customers to settle problems without harming your reputation.
And also, GoHighLevel streamlines issues by allowing you to assess customer feedback throughout various systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Choices
The system supports typical integration alternatives across settlement processing, social media sites and Zapier.
In addition, the App Marketplace, including both paid and free app assimilations, comes in Agency Mode for account proprietors along with for your customers in sub-account mode.
I discovered about three hundred fifty applications throughout different company categories, including SMS and live conversation integrations, social media sites, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage visits and scheduling with Google Schedule.
And also, QuickBooks integration is offered for financial administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Essential note: You’ll require Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no additional cost
API access for integrating external devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can also market other software program solutions to your clients at a markup.
GoHighLevel calls for billing a minimum of ninety-seven dollars monthly for each customer.
This suggests you’ll require at least five customers renewing monthly to recover cost. Any additional customers past that add directly to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace applications such as AWeber, Consistent Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom structures
Prefabricated photos
Pre-built combinations
Automated process
Without these enhancements, clients could pick GoHighLevel directly instead of paying your premium.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications enable managing all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your well-known GHL pages.
In total amount, these are three various mobile applications you can pick from based on your objectives.
However, you need to understand:
Resellers are in charge of consumer assistance and disputes; failure to resolve concerns can result in account discontinuation.
Resellers have to charge a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Marketing life time access for a single fee is prohibited without prior approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is available straight from the control panel with the Assistance and live chat buttons.
As soon as you register for a trial, you obtain open door to a welcome training course, onboarding video clip tutorials, and a telephone number for support. And indeed, they really address phone calls.
I did call their technical support team for help with producing funnels and websites, which I had actually browsed thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The assistance rep certainly demonstrated deep expertise of the system, which is always important.
Concerning layaway plan, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited contacts, emails, products, funnels, and much more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven dollar month-to-month prepare for extensive agency requirements. With this strategy, you can likewise re-sell the GHL system as a SaaS.
For assistance, anticipate a vivid Facebook Group neighborhood, paid onboarding, and a done-for-you setup option also offered for a cost.
There’s continuous real-time chat available straight from your GHL dashboard, in addition to handy paperwork for self-service assistance.
Arrangement plans are readily available for an added price, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You might presume the unlimited plan includes unlimited email functionality. Different customers have actually whined about unanticipated credit card costs for sending emails from their web servers without clear transparency.
Verdict: GoHighLevel Eliza Agent Platform
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing pile with strong CRM and automation features.
However, continue to be familiar with its cumbersome interface, possible email deliverability problems, and added costs for email quantity.
If you can endure the harsh edges and primarily offer company clients, GHL provides reasonable worth– however ensure you evaluate email deliverability before totally dedicating.
Here’s one vital factor to consider:
If you’re dedicating to it, be prepared to spend added money on a separate email marketing software as a result of deliverability issues and pests.