GoHighLevel positions itself as a thorough marketing and sales suite constructed specifically for digital agencies. It bundles together CRM abilities, email campaigns, program hosting, and automation process into one bundle. The core promise? Replace your spread toolkit with a solitary system that handles customer engagement and organization operations from start to finish GoHighLevel Demo Request
I’ve constantly inclined linked systems for electronic business.
That’s specifically why tools like ClickFunnels captured my interest years ago.
However we’re currently in 2026, and the landscape has actually moved dramatically.
After spending considerable time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll additionally check out how it measures up against competing systems.
By doing this, you can purchase choice you’ll feel confident about lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Service: GoHighLevel combines essential sales and marketing abilities, getting rid of the demand for several separate subscriptions.
Text Messaging Performance: Bidirectional SMS communication supplies more powerful involvement than standard email techniques.
Effective CRM System: The contact management features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow capabilities for segmenting target markets, handling contacts, and structure custom processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels alternatives that usually begin over one hundred fifty dollars regular monthly. However, email costs can gather promptly, which I’ll address quickly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Confusing Interface: The user interface felt counterintuitive, with setup choices spread throughout the system and simple jobs like funnel editing needing needlessly complex actions.
Email Program Costs Escalate: You’re billed one cent per email message, implying a checklist of thirty thousand customers could push your month-to-month costs beyond 3 hundred bucks. Integrated with overage charges and third-party integration requirements like Mailgun, actual regular monthly prices climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Troubles: Numerous customers have documented serious automation breakdowns, including emails being provided to incorrect receivers or sent out several times to the same person.
Email Shipment Difficulties: Their email facilities depends upon Mailgun, and numerous customers transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This stands for a vital weakness that could at some point push you towards alternate services.
Generalist Technique: While automation features are durable, rivals supply higher deepness in training course production and community building features. That said, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting greater than three products.
My Profits Evaluation
GoHighLevel supplies a qualified unified system for marketing, sales, and customer partnership administration at an affordable base rate point.
However allow’s obtain real concerning something vital.
Many individuals see it largely as a CRM or funnel builder instead of an email-focused system.
Many users consistently report deliverability problems with the email features, so factor that in if email marketing represents a core part of your technique.
Those surprise email sending fees have blindsided many customers also.
The system really stands out for agencies interested in reselling marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs tiers, and extensive customer administration devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to work as an all-encompassing system dealing with most electronic sales and marketing requirements for your agency.
The system includes email marketing abilities, program development devices, workflow automation, CRM functionality, internet site structure, landing page creation, and additional features.
Its stated purpose is changing every other device presently in your pile, and the company makes no apologies regarding that passion.
Consider this circumstance:
GoHighLevel asserts it can alternative to platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinct compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software resellers.
The pricing appears affordable initially glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks regular monthly.
But is that the complete picture? Let’s investigate better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard offers a clean and apparently intuitive design that shows up inviting at first.
However, the majority of customers encounter difficulties with the chaotic interface and not logical organization of features.
For instance:
The system uses 3 unique setups panels for taking care of different arrangement aspects– overall setups, specific settings, and item settings GoHighLevel Demo Request
Bizarrely, the web links to these vital setups are positioned on opposite sides of the display, developing unnecessary complication and irritation.
Despite extra information populated, the control panel keeps a clean and well-structured look.
I value the capability to develop several control panels for organizing various records right into separate sights.
This function proves specifically important when preserving different point of views for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel contains many rough edges in regards to user interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To build a customer’s web site, establish landing pages, or produce a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their information.
After completing this action, switch to the newly developed sub-account, navigate to Sites, after that choose Funnels. Do not fret if this really feels complicated– it took me numerous attempts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel development, unlike platforms such as Kajabi that impose limitations.
In addition, there are more than one thousand funnel templates readily available to accelerate your initial configuration.
Based on my experience, you won’t call for extensive competence to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates on your own or request GoHighLevel to take care of modification for you.
I picked the self-customization path due to the fact that I wanted to produce thorough, custom funnels from scratch making use of the drag-and-drop home builder. You simply include the sequential steps.
I particularly worth these abilities:
GHL’s Photos include allows immediate funnel duplicating across accounts, saving considerable configuration time.
Efficient screening via fast step replication and split testing capability.
Real-time notices about lead actions maintain you notified without constant manual checking.
I especially appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic guidelines for progressing leads simplifies follow-up processes.
To additionally streamline migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Web Page and Web Site Building
GoHighLevel allows page development from square one or template option for customization making use of the user-friendly drag-and-drop contractor.
You’re also cost-free to include prefabricated page sections as preferred. Additionally, utilize personalized code to create specific features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer slightly a lot more, consisting of:
A wider option of custom-made font styles and typography alternatives
Sophisticated message computer animations
Considerable widget library
Advanced history capabilities like parallax scrolling and video clip backgrounds
However, I believe HighLevel will confirm sufficient for the majority of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free capability.
I additionally appreciate the ability to create “international sections” or web page areas that automatically populate when producing new web pages, conserving time and making sure consistent branding throughout. An additional Elementor-like feature I value.
With Brand name Boards found under Marketing, you can achieve the exact same for text aspects and other branding essentials.
The statistics web page shows every little thing happening on your sub-account’s web site, consisting of web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden expenses. You’ll pay one cent per email past your strategy’s allocation, which builds up rapidly with bigger client lists. Numerous customers require third-party services like Mailgun for boosted deliverability, pushing actual expenses substantially past the advertised subscription rate.
Now relating to the features:
GoHighLevel permits email campaign and series development with triggers and automatic follow-up messages.
I value the capability to include trackable web links in both emails and SMS messages, allowing you to keep an eye on recipient actions and trigger computerized interactions.
You can conserve, send, or schedule emails for optimal distribution times.
This shows beneficial for reaching your audience when they’re more than likely to open messages.
Here’s where the scenario degrades considerably.
GoHighLevel recommends Mailgun for bulk email sending out, recommending their LC service may have lower delivery prices.
Testing GoHighLevel’s email deliverability before full commitment is suggested, as several customers have actually reported approximately thirty percent reduced delivery rates compared to their previous email marketing systems.
Now, I heard there more than four hundred adjustable email templates available on HighLevel. Regardless of complete searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A good variety of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found six fundamental templates and the alternative to develop and save email templates from the ground up for reuse in various other campaigns.
Here’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not specifically outstanding, but not horrible either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Demo Request
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics deliver understandings into email campaign efficiency. This helps you maximize opportunities or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task progress monitoring and checking out past communications.
The workflow automation attribute helps streamline tasks like call monitoring, division, and lead advancement through your pipeline.
This stands for a significant advantage: GoHighLevel assists in engaging communications with leads through text messages, voicemail drops, and Facebook Messenger. This adaptability implies connecting with different client sections with their favored communication channels.
Know, though– SMS fees use independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, timetable, message, and analyze social networks material across numerous networks.
It operates as a strong substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without extra costs.
But that’s not everything; the CRM tool additionally supplies a number of handy features:
Schedule appointments straight within the system from the Calendars section.
Combine multi-channel communications to sustain your clients’ preferred communication techniques and relationship-building strategies.
Usage tags and wise lists to section customers for even more targeted projects.
Include comprehensive consumer information to every entry under the Opportunity tab, supplying more clear understanding of your prospects, leads, and customers as they proceed through your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s review the essential products and services you can offer utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed courses, total with memberships, communities, and related resources.
GHL also allows physical product sales making use of e-commerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses support different content styles, including sound, video, and records.
This indicates fitting different knowing designs and attracting a broader pupil base.
And also, it enables importing training courses from Kajabi, adding a lot more adaptability to your training course production efforts.
In my experience, devoted on the internet course tools like Kajabi, LearnWorlds, and Thinkific provide a lot more advanced options. These include course leaking, social accounts, and progressed community building and monitoring tools. However, GHL’s offerings will certainly be enough for lots of creators.
GoHighLevel additionally gives program certifications and numerous settlement choices, including installment plans and free courses.
You can conveniently link your programs to your community for quick accessibility and to improve monetization potential.
What I particularly appreciate is how straightforward it is to integrate course products directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and extra.
This is one of my favored elements of Kajabi as well.
Reputation Management Features
On-line scores hold critical significance, and GoHighLevel identifies this truth.
The system automatically sends out evaluation requests through text, email, and QR code adhering to purchases.
This function ensures you do not miss out on possibilities to construct integrity and count on with your target market.
You can also keep track of on-line reviews concerning your solutions or company, permitting suitable responses.
For example, you can redirect adverse feedback to a personal form before public publishing.
Additionally, you can select that can leave comments based upon their score.
This approach encourages you to involve directly with clients to settle issues without damaging your reputation.
Plus, GoHighLevel streamlines matters by allowing you to assess client feedback throughout numerous platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Options
The system sustains basic integration options across payment handling, social media and Zapier.
Furthermore, the Application Marketplace, including both paid and complimentary application assimilations, comes in Agency Mode for account owners in addition to for your customers in sub-account mode.
I found roughly three hundred fifty applications throughout numerous business groups, consisting of SMS and live chat combinations, social networks, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle consultations and organizing with Google Calendar.
And also, QuickBooks integration is offered for financial management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary tourist attractions.
Vital note: You’ll require Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Total sub-account rebranding and customization
Unlimited client sub-accounts at no additional price
API accessibility for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can also resell various other software solutions to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for each and every client.
This means you’ll require a minimum of 5 customers renewing monthly to recover cost. Any extra customers past that contribute straight to your earnings.
The tools you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry apps such as AWeber, Constant Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made frameworks
Prefabricated photos
Pre-built integrations
Automated operations
Without these additions, customers may choose GoHighLevel straight as opposed to paying your costs.
The SaaS Setting consists of white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps permit taking care of all social networks, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to return to your top quality GHL pages.
In overall, these are 3 different mobile applications you can select from based upon your objectives.
Nonetheless, you require to understand:
Resellers are accountable for client support and disagreements; failing to fix concerns can result in account discontinuation.
Resellers have to bill at the very least ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Selling lifetime access for an one-time fee is restricted without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is available straight from the control panel through the Help and live chat buttons.
When you sign up for a test, you obtain open door to a welcome course, onboarding video tutorials, and a telephone number for assistance. And indeed, they actually address calls.
I did call their technological assistance team for support with creating funnels and internet sites, which I had browsed extensively for. The action arrived within twenty-four hours, and the follow-ups were exceptional. The assistance rep absolutely demonstrated deep expertise of the platform, which is constantly useful.
Relating to payment plans, there’s a durable Starter plan offered for ninety-seven dollars, that includes unlimited calls, emails, products, funnels, and much more.
Still, you’ll likely want to consider updating to both hundred ninety-seven buck monthly prepare for thorough agency requirements. With this strategy, you can likewise re-sell the GHL platform as a SaaS.
For assistance, anticipate a vivid Facebook Team neighborhood, paid onboarding, and a done-for-you configuration choice likewise available for a cost.
There’s around-the-clock online conversation available straight from your GHL dashboard, along with useful documentation for self-service aid.
Configuration plans are available for an additional price, consisting of a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you require.
You may think the unlimited plan includes unlimited email functionality. Different users have grumbled concerning unanticipated charge card costs for sending emails from their servers without clear transparency.
Verdict: GoHighLevel Demo Request
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, potential email deliverability problems, and extra prices for email volume.
If you can endure the harsh sides and primarily offer business customers, GHL supplies reasonable worth– however guarantee you examine email deliverability before completely committing.
Below’s one important factor to consider:
If you’re dedicating to it, be prepared to invest extra cash on a different email marketing software because of deliverability problems and bugs.