GoHighLevel positions itself as a detailed marketing and sales suite developed specifically for digital agencies. It packages together CRM capabilities, email campaigns, program hosting, and automation workflows right into one package. The core pledge? Change your spread toolkit with a solitary system that deals with customer interaction and company operations from start to finish GoHighLevel Course Builder
I’ve always gravitated toward linked systems for electronic commerce.
That’s precisely why devices like ClickFunnels captured my focus years back.
However we’re currently in 2026, and the landscape has shifted substantially.
After spending substantial time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll also check out how it measures up against completing platforms.
In this manner, you can make a purchasing choice you’ll feel great regarding long-lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges essential sales and marketing abilities, removing the demand for multiple separate registrations.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger engagement than traditional email methods.
Powerful CRM System: The get in touch with administration features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capacities for segmenting target markets, taking care of calls, and building custom-made processes.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete positively with Kajabi and ClickFunnels alternatives that normally start above one hundred fifty dollars regular monthly. Nevertheless, email expenses can accumulate promptly, which I’ll address quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complex User interface: The interface really felt counterproductive, with setup choices spread throughout the system and uncomplicated jobs like funnel editing requiring unnecessarily complex actions.
Email Program Expenditures Intensify: You’re billed one cent per email message, suggesting a checklist of thirty thousand clients might push your month-to-month expense past 3 hundred dollars. Combined with overage costs and third-party integration needs like Mailgun, real regular monthly prices climbed to somewhere in between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Issues: Several users have actually recorded severe automation breakdowns, including emails being provided to inaccurate recipients or sent numerous times to the exact same individual.
Email Shipment Difficulties: Their email infrastructure depends upon Mailgun, and countless customers transitioning from various other email marketing systems to GoHighLevel experienced substantial declines in deliverability rates. This represents a critical weak point that can ultimately push you toward different options.
Generalist Approach: While automation features are durable, competitors provide higher depth in course development and neighborhood structure features. That stated, Kajabi charges one hundred forty-nine dollars or more monthly for hosting greater than 3 products.
My Bottom Line Analysis
GoHighLevel supplies a qualified unified platform for marketing, sales, and consumer connection management at a reasonable base rate point.
But allow’s get genuine about something crucial.
Many customers see it mostly as a CRM or funnel builder instead of an email-focused system.
Various individuals regularly report deliverability issues with the email features, so aspect that in if email marketing stands for a core part of your technique.
Those surprise email sending costs have actually blindsided many individuals also.
The platform really stands out for agencies interested in reselling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and detailed customer management tools, it’s architected particularly for agency development and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to serve as an all-inclusive platform resolving most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capacities, training course production tools, workflow automation, CRM performance, internet site structure, landing page production, and extra features.
Its specified purpose is replacing every other device presently in your pile, and the company makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL unique compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up sensible in the beginning look: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
But is that the complete picture? Let’s check out further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and relatively instinctive design that appears welcoming initially.
However, most of customers encounter difficulties with the messy user interface and illogical company of features.
For example:
The system employs 3 unique setups panels for managing various setup elements– overall settings, specific setups, and product settings GoHighLevel Course Builder
Bizarrely, the links to these crucial setups are placed on contrary sides of the screen, developing unneeded confusion and aggravation.
Despite having added information occupied, the control panel keeps a tidy and well-structured appearance.
I value the ability to create multiple dashboards for organizing various records right into separate sights.
This feature shows specifically important when maintaining various point of views for the account proprietor versus sub-accounts representing your clients.
As I discussed earlier, GoHighLevel consists of numerous rough edges in terms of interface and user experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To build a client’s web site, develop landing pages, or create a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their information.
After finishing this step, button to the newly produced sub-account, navigate to Websites, after that choose Funnels. Do not worry if this feels complicated– it took me a number of attempts prior to comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
In addition, there are greater than one thousand funnel templates offered to increase your initial arrangement.
Based upon my experience, you will not require substantial proficiency to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates on your own or demand GoHighLevel to take care of customization for you.
I chose the self-customization course because I intended to develop detailed, custom funnels from scratch making use of the drag-and-drop builder. You simply include the sequential steps.
I particularly value these capabilities:
GHL’s Pictures include allows instant funnel cloning throughout accounts, saving considerable configuration time.
Effective testing through quick step duplication and split screening performance.
Real-time notifications regarding lead actions maintain you notified without constant hand-operated monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic rules for progressing leads improves follow-up procedures.
To further simplify migrations, GHL provides a ClickFunnels import attribute for seamless funnel transfers.
Web Page and Site Construction
GoHighLevel makes it possible for page production from the ground up or template selection for customization utilizing the intuitive drag-and-drop building contractor.
You’re also free to include ready-made page areas as wanted. Alternatively, utilize custom-made code to create specific features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide slightly a lot more, including:
A more comprehensive choice of custom-made fonts and typography choices
Sophisticated message animations
Considerable widget collection
Advanced history capacities like parallax scrolling and video clip backgrounds
Nonetheless, I think HighLevel will prove enough for most of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical functionality.
I likewise value the capacity to create “international areas” or page areas that automatically inhabit when developing new web pages, saving time and making sure consistent branding throughout. An additional Elementor-like feature I value.
With Brand name Boards located under Marketing, you can complete the very same for message elements and various other branding fundamentals.
The data web page shows every little thing happening on your sub-account’s website, including page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable concealed expenses. You’ll pay one cent per email past your plan’s appropriation, which builds up quickly with larger subscriber checklists. Several users need third-party services like Mailgun for enhanced deliverability, pressing real prices considerably past the advertised subscription rate.
Now pertaining to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automatic follow-up messages.
I value the capability to include trackable links in both emails and SMS messages, allowing you to check recipient activities and set off automatic communications.
You can conserve, send, or routine emails for ideal shipment times.
This shows valuable for reaching your target market when they’re more than likely to open up messages.
Right here’s where the situation deteriorates considerably.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC service may have reduced distribution rates.
Checking GoHighLevel’s email deliverability before full commitment is a good idea, as many customers have reported around thirty percent reduced delivery rates compared to their previous email marketing systems.
Now, I heard there are over four hundred adjustable email templates available on HighLevel. In spite of extensive searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Setting.
A decent variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only found six standard templates and the alternative to develop and conserve email templates from the ground up for reuse in other campaigns.
Below’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not particularly impressive, however not terrible either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Course Builder
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide insights into email campaign performance. This aids you profit from opportunities or address potential troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling project progress tracking and watching previous communications.
The workflow automation function assists simplify jobs like get in touch with administration, segmentation, and lead advancement via your pipeline.
This stands for a significant benefit: GoHighLevel helps with appealing interactions with leads with sms message, voicemail drops, and Facebook Carrier. This versatility indicates getting in touch with various consumer sections with their preferred communication channels.
Know, however– SMS fees use independently from the registration cost.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, modify, routine, post, and assess social networks material throughout various channels.
It operates as a strong replacement for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without added costs.
Yet that’s not everything; the CRM device likewise offers numerous useful features:
Set up appointments straight within the system from the Calendars area.
Combine multi-channel communications to sustain your customers’ preferred communication techniques and relationship-building techniques.
Usage tags and wise listings to sector clients for more targeted campaigns.
Include extensive customer information per entrance under the Opportunity tab, offering more clear understanding of your leads, leads, and customers as they proceed with your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their activities throughout your pipeline.
Now allow’s review the crucial product or services you can market using GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and extensive programs, complete with memberships, neighborhoods, and relevant sources.
GHL also allows physical product sales utilizing ecommerce pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel programs support numerous material styles, consisting of audio, video clip, and files.
This implies accommodating different knowing styles and interesting a wider pupil base.
And also, it allows importing courses from Kajabi, adding much more versatility to your program development efforts.
In my experience, committed online program devices like Kajabi, LearnWorlds, and Thinkific supply more innovative options. These include program dripping, social profiles, and progressed neighborhood structure and administration tools. However, GHL’s offerings will certainly suffice for many creators.
GoHighLevel additionally gives course certificates and various settlement choices, including time payment plan and free courses.
You can easily attach your programs to your community for quick accessibility and to boost monetization possibility.
What I particularly appreciate is exactly how straightforward it is to incorporate program items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favorite facets of Kajabi too.
Reputation Management Features
On-line ratings hold critical significance, and GoHighLevel recognizes this truth.
The system instantly sends out testimonial demands through SMS, email, and QR code following purchases.
This function guarantees you don’t miss out on opportunities to develop trustworthiness and depend on with your audience.
You can likewise check on the internet evaluations concerning your services or service, allowing suitable responses.
As an example, you can reroute unfavorable responses to an exclusive type prior to public publishing.
Conversely, you can pick that can leave comments based on their rating.
This strategy encourages you to involve directly with customers to deal with concerns without damaging your online reputation.
Plus, GoHighLevel simplifies matters by permitting you to evaluate customer comments throughout various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Alternatives
The system sustains basic integration alternatives across payment processing, social media sites and Zapier.
Furthermore, the Application Industry, including both paid and free application assimilations, is accessible in Agency Mode for account owners along with for your customers in sub-account setting.
I found around 3 hundred fifty apps throughout numerous organization categories, consisting of SMS and live conversation assimilations, social networks, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is available for monetary monitoring, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Essential note: You’ll require Agency Mode accessibility through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra expense
API gain access to for integrating exterior devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally re-sell other software application services to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks regular monthly for each and every customer.
This means you’ll require at least 5 clients renewing monthly to break even. Any kind of additional clients beyond that add directly to your earnings.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Continuous Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom structures
Ready-made snapshots
Pre-built assimilations
Automated operations
Without these additions, clients may select GoHighLevel directly instead of paying your premium.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop application
These apps allow managing all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your well-known GHL pages.
In overall, these are three different mobile applications you can select from based upon your purposes.
Nevertheless, you require to understand:
Resellers are in charge of consumer support and conflicts; failing to solve problems can result in account discontinuation.
Resellers must bill at the very least ninety-seven dollars regular monthly per sub-account, restricting pricing flexibility.
Marketing life time accessibility for a single fee is forbidden without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s support is readily available straight from the dashboard with the Aid and live conversation switches.
As soon as you sign up for a trial, you acquire free access to a welcome program, onboarding video clip tutorials, and a telephone number for support. And indeed, they actually answer telephone calls.
I did contact their technological assistance team for support with creating funnels and websites, which I had actually looked extensively for. The action arrived within twenty-four hours, and the follow-ups were outstanding. The assistance representative certainly showed deep understanding of the system, which is always valuable.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited calls, emails, products, funnels, and much more.
Still, you’ll likely want to consider updating to the two hundred ninety-seven dollar month-to-month prepare for detailed agency demands. With this strategy, you can additionally market the GHL platform as a SaaS.
For support, expect a lively Facebook Group area, paid onboarding, and a done-for-you arrangement option additionally offered for a fee.
There’s continuous real-time conversation readily available directly from your GHL dashboard, in addition to valuable documentation for self-service help.
Arrangement plans are readily available for an extra expense, including a two hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you require.
You might think the unlimited plan includes unlimited email capability. Numerous users have grumbled about unexpected bank card fees for sending emails from their servers without clear transparency.
Verdict: GoHighLevel Course Builder
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nevertheless, remain familiar with its clunky user interface, prospective email deliverability issues, and extra costs for email quantity.
If you can endure the rough edges and primarily offer business customers, GHL offers sensible value– but guarantee you check email deliverability prior to completely dedicating.
Here’s one critical consideration:
If you’re committing to it, be prepared to invest added money on a separate email marketing software application as a result of deliverability concerns and bugs.