GoHighLevel placements itself as an extensive marketing and sales suite built particularly for electronic agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation process right into one package. The core promise? Replace your spread toolkit with a solitary system that handles client interaction and company procedures throughout GoHighLevel Chase Buckner
I have actually constantly gravitated toward unified systems for electronic business.
That’s precisely why tools like ClickFunnels caught my attention years earlier.
Yet we’re currently in 2026, and the landscape has changed considerably.
After investing significant time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll likewise examine how it measures up against contending systems.
This way, you can purchase decision you’ll feel great about long-term.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges critical sales and marketing abilities, eliminating the requirement for numerous different registrations.
Text Messaging Performance: Bidirectional SMS communication provides more powerful engagement than standard email techniques.
Effective CRM System: The contact management features competing what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capacities for segmenting audiences, taking care of get in touches with, and building custom-made processes.
Competitive Pricing Framework: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels alternatives that normally start above one hundred fifty dollars monthly. Nevertheless, email expenditures can gather quickly, which I’ll address quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging services.
The Unsatisfactory Aspects of GoHighLevel
Complicated Interface: The interface felt counterintuitive, with arrangement choices scattered throughout the system and straightforward jobs like funnel editing and enhancing needing unnecessarily intricate steps.
Email Broadcast Expenses Escalate: You’re billed one cent per email message, suggesting a list of thirty thousand customers could press your regular monthly bill beyond three hundred dollars. Incorporated with overage fees and third-party integration requirements like Mailgun, actual regular monthly expenses climbed to someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Issues: Several users have actually recorded significant automation malfunctions, including emails being provided to inaccurate recipients or sent out several times to the same person.
Email Distribution Challenges: Their email facilities relies on Mailgun, and various users transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This represents a critical weakness that might eventually press you towards alternate solutions.
Generalist Technique: While automation features are durable, competitors give greater depth in course production and area structure features. That claimed, Kajabi charges one hundred forty-nine dollars or even more month-to-month for hosting more than 3 items.
My Profits Evaluation
GoHighLevel gives a capable unified system for marketing, sales, and customer connection monitoring at a reasonable base rate factor.
Yet let’s obtain actual about something essential.
The majority of users see it mostly as a CRM or funnel builder instead of an email-focused system.
Numerous customers regularly report deliverability troubles with the email features, so aspect that in if email marketing stands for a core component of your strategy.
Those surprise email sending out fees have actually blindsided several customers also.
The system absolutely excels for agencies interested in marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and thorough customer administration devices, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires serve as a comprehensive platform dealing with most electronic sales and marketing requirements for your agency.
The platform includes email marketing capabilities, program development tools, workflow automation, CRM functionality, site building, landing page production, and additional features.
Its mentioned purpose is replacing every other tool presently in your stack, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel claims it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL distinctive compared to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up affordable at first glimpse: ninety-seven bucks and two hundred ninety-seven dollars monthly.
However is that the complete image? Let’s check out even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a clean and relatively intuitive format that shows up inviting initially.
However, most of users encounter difficulties with the chaotic user interface and illogical organization of features.
As an example:
The system uses 3 distinctive settings panels for taking care of various configuration facets– total setups, specific setups, and item setups GoHighLevel Chase Buckner
Bizarrely, the links to these crucial setups are positioned on contrary sides of the display, producing unnecessary complication and aggravation.
Even with added information inhabited, the dashboard preserves a clean and well-structured look.
I value the capacity to create multiple control panels for arranging various records into separate views.
This feature confirms particularly important when maintaining various viewpoints for the account proprietor versus sub-accounts representing your customers.
As I stated earlier, GoHighLevel includes many rough edges in terms of user interface and customer experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To construct a client’s site, develop landing pages, or create a sales funnel within GoHighLevel, you should first develop a sub-account by entering their details.
After completing this action, button to the newly developed sub-account, browse to Websites, then pick Funnels. Don’t fret if this really feels confusing– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike systems such as Kajabi that enforce limitations.
Furthermore, there are more than one thousand funnel templates readily available to increase your preliminary setup.
Based upon my experience, you won’t need comprehensive expertise to develop landing pages and sales funnels making use of GoHighLevel.
You have the choice to personalize templates on your own or demand GoHighLevel to take care of personalization for you.
I chose the self-customization course since I intended to create comprehensive, custom funnels from scratch making use of the drag-and-drop builder. You just add the consecutive actions.
I particularly worth these capabilities:
GHL’s Photos include enables instantaneous funnel duplicating across accounts, conserving considerable setup time.
Effective testing via fast step duplication and split screening capability.
Real-time notifications concerning lead activities keep you educated without continuous hands-on checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized policies for advancing leads improves follow-up procedures.
To even more streamline movements, GHL gives a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Web Site Construction
GoHighLevel makes it possible for web page development from square one or template option for modification making use of the user-friendly drag-and-drop builder.
You’re likewise totally free to incorporate ready-made web page sections as desired. Conversely, utilize personalized code to produce specialized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide slightly extra, including:
A broader option of customized typefaces and typography choices
Advanced text computer animations
Substantial widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I think HighLevel will prove adequate for most of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient capability.
I additionally appreciate the capability to develop “international sections” or web page areas that instantly populate when creating new web pages, conserving time and ensuring regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can accomplish the exact same for message elements and various other branding fundamentals.
The stats page displays everything happening on your sub-account’s site, including web page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden expenditures. You’ll pay one cent per email beyond your plan’s appropriation, which gathers rapidly with bigger customer lists. Numerous individuals need third-party services like Mailgun for enhanced deliverability, pushing actual costs considerably beyond the marketed subscription cost.
Now relating to the features:
GoHighLevel allows email campaign and series creation with triggers and automated follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, enabling you to keep track of recipient actions and activate automated communications.
You can conserve, send, or timetable emails for optimal distribution times.
This shows beneficial for reaching your target market when they’re most likely to open up messages.
Here’s where the circumstance wears away substantially.
GoHighLevel advises Mailgun for mass email sending, recommending their LC solution might have lower shipment rates.
Evaluating GoHighLevel’s email deliverability prior to full dedication is a good idea, as numerous customers have actually reported around thirty percent lower delivery rates compared to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates offered on HighLevel. Regardless of complete searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Mode.
A good selection of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only found six standard templates and the choice to develop and save email templates from the ground up for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email style editor:
Not especially excellent, yet not horrible either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Chase Buckner
Split screening for conversion optimization, among other features.
Additionally, real-time analytics deliver insights into email campaign efficiency. This helps you profit from opportunities or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job progression monitoring and watching previous interactions.
The workflow automation attribute assists enhance jobs like call administration, division, and lead development via your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates engaging communications with leads through text, voicemail drops, and Facebook Carrier. This flexibility implies connecting with various customer segments with their favored communication channels.
Know, however– SMS fees use independently from the membership fee.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, edit, routine, message, and assess social media sites material across various networks.
It operates as a solid replacement for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
However that’s not everything; the CRM tool additionally provides a number of useful features:
Arrange consultations straight within the platform from the Calendars section.
Combine multi-channel communications to support your clients’ favored interaction techniques and relationship-building methods.
Use tags and wise lists to segment consumers for even more targeted projects.
Add comprehensive consumer data to every entry under the Possibility tab, providing more clear understanding of your leads, leads, and clients as they advance via your visual pipeline.
Advanced lead scoring helps focus on lead nurturing based on their actions throughout your pipeline.
Now allow’s discuss the key services and products you can sell making use of GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive training courses, full with memberships, neighborhoods, and relevant sources.
GHL additionally enables physical item sales using ecommerce web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses sustain numerous web content layouts, consisting of sound, video clip, and records.
This suggests fitting different understanding styles and interesting a wider trainee base.
Plus, it allows importing courses from Kajabi, including a lot more adaptability to your program creation efforts.
In my experience, dedicated on-line program tools like Kajabi, LearnWorlds, and Thinkific supply a lot more sophisticated alternatives. These include course leaking, social profiles, and progressed neighborhood structure and administration tools. However, GHL’s offerings will be adequate for lots of developers.
GoHighLevel additionally provides training course certifications and numerous settlement alternatives, including installment plans and free courses.
You can conveniently connect your training courses to your community for fast accessibility and to boost money making capacity.
What I particularly value is just how simple it is to incorporate program products straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is among my favorite facets of Kajabi also.
Reputation Management Features
On the internet ratings hold vital significance, and GoHighLevel acknowledges this reality.
The system immediately sends testimonial requests using SMS, email, and QR code complying with purchases.
This feature guarantees you do not miss out on opportunities to construct trustworthiness and trust fund with your audience.
You can additionally keep track of on the internet testimonials about your services or service, permitting ideal feedbacks.
As an example, you can redirect adverse comments to a private kind prior to public posting.
Alternatively, you can choose who can leave remarks based upon their ranking.
This approach encourages you to involve straight with clients to fix issues without harming your track record.
And also, GoHighLevel simplifies issues by permitting you to assess client comments across various platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Alternatives
The system sustains conventional integration options throughout settlement handling, social media sites and Zapier.
In addition, the Application Market, featuring both paid and free application assimilations, is accessible in Agency Mode for account owners in addition to for your clients in sub-account mode.
I located approximately 3 hundred fifty applications across numerous company classifications, including SMS and live chat assimilations, social media, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle appointments and scheduling with Google Calendar.
And also, QuickBooks integration is readily available for financial management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Essential note: You’ll need Agency Mode gain access to through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Full sub-account rebranding and customization
Unlimited customer sub-accounts at no added price
API accessibility for incorporating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise resell various other software remedies to your consumers at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks monthly for each and every customer.
This means you’ll need at least 5 clients renewing month-to-month to break even. Any type of extra customers beyond that contribute straight to your revenue.
The devices you can market within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Continuous Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Personalized frameworks
Ready-made snapshots
Pre-built assimilations
Automated process
Without these additions, customers could select GoHighLevel directly as opposed to paying your costs.
The SaaS Setting consists of white-label options for:
iPhone application
Android application
Desktop application
These applications enable handling all social networks, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL web pages.
In overall, these are three different mobile applications you can choose from based on your objectives.
Nonetheless, you require to understand:
Resellers are accountable for consumer assistance and disputes; failure to resolve problems can lead to account termination.
Resellers should charge at least ninety-seven bucks monthly per sub-account, limiting pricing versatility.
Marketing lifetime gain access to for an one-time fee is banned without prior authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s support is available straight from the control panel through the Assistance and live conversation buttons.
As soon as you register for a trial, you gain free access to a welcome program, onboarding video clip tutorials, and a phone number for assistance. And indeed, they actually respond to phone calls.
I did contact their technological support team for support with producing funnels and web sites, which I had browsed thoroughly for. The response showed up within twenty-four hours, and the follow-ups were outstanding. The assistance rep absolutely demonstrated deep understanding of the system, which is always important.
Regarding payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, that includes unlimited contacts, emails, products, funnels, and a lot more.
Still, you’ll likely want to take into consideration updating to the two hundred ninety-seven dollar month-to-month prepare for comprehensive agency requirements. With this plan, you can also re-sell the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you configuration choice additionally available for a charge.
There’s perpetual live chat available directly from your GHL control panel, along with helpful paperwork for self-service help.
Arrangement plans are offered for an extra expense, including a two hundred ninety-seven buck alternative for HIPAA compliance if that’s something you require.
You may assume the unlimited plan includes unlimited email capability. Numerous customers have complained regarding unanticipated bank card costs for sending out emails from their servers without clear transparency.
Verdict: GoHighLevel Chase Buckner
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with strong CRM and automation features.
However, continue to be familiar with its confusing interface, prospective email deliverability problems, and added prices for email quantity.
If you can endure the harsh sides and mostly serve organization clients, GHL supplies sensible value– yet guarantee you evaluate email deliverability prior to completely dedicating.
Below’s one important factor to consider:
If you’re dedicating to it, be prepared to invest extra money on a different email marketing software as a result of deliverability issues and insects.