GoHighLevel positions itself as a thorough marketing and sales suite built particularly for digital agencies. It bundles together CRM capabilities, email campaigns, training course hosting, and automation workflows into one plan. The core assurance? Replace your scattered toolkit with a solitary system that handles customer engagement and business procedures from beginning to end GoHighLevel Certified Directory
I’ve constantly gravitated toward combined systems for digital commerce.
That’s exactly why devices like ClickFunnels captured my interest years ago.
But we’re currently in 2026, and the landscape has actually shifted dramatically.
After investing significant time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up versus contending platforms.
By doing this, you can purchase choice you’ll feel confident about lasting.
The Aspects of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges critical sales and marketing abilities, removing the need for numerous separate subscriptions.
Text Messaging Functionality: Bidirectional SMS communication uses stronger engagement than standard email approaches.
Powerful CRM System: The get in touch with management features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow abilities for segmenting target markets, handling get in touches with, and structure customized procedures.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels choices that typically start above one hundred fifty bucks month-to-month. Nevertheless, email expenditures can gather quickly, which I’ll resolve quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Confusing User interface: The user interface really felt counterintuitive, with setup alternatives spread throughout the platform and simple tasks like funnel editing and enhancing requiring needlessly complex steps.
Email Program Costs Intensify: You’re charged one cent per email message, implying a list of thirty thousand clients can push your monthly costs past three hundred bucks. Combined with overage costs and third-party integration demands like Mailgun, actual monthly costs climbed to someplace between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Problems: Several individuals have actually recorded major automation malfunctions, including emails being supplied to incorrect receivers or sent out numerous times to the exact same individual.
Email Delivery Difficulties: Their email framework depends on Mailgun, and many users transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This stands for a crucial weak point that can ultimately press you toward alternative options.
Generalist Approach: While automation features are robust, rivals supply better depth in program development and neighborhood structure features. That stated, Kajabi charges one hundred forty-nine bucks or more regular monthly for hosting more than 3 items.
My Profits Assessment
GoHighLevel gives a capable unified platform for marketing, sales, and customer relationship administration at an affordable base cost point.
Yet allow’s get genuine regarding something vital.
Most users watch it mainly as a CRM or funnel builder instead of an email-focused system.
Countless users continually report deliverability problems with the email features, so factor that in if email marketing represents a core component of your method.
Those surprise email sending out fees have blindsided lots of individuals as well.
The platform really succeeds for agencies thinking about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and detailed customer monitoring devices, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to serve as an all-encompassing system addressing most electronic sales and marketing requirements for your agency.
The platform includes email marketing capabilities, training course development devices, workflow automation, CRM performance, website structure, landing page development, and additional features.
Its mentioned objective is changing every other device presently in your pile, and the company makes no apologies concerning that aspiration.
Consider this circumstance:
GoHighLevel asserts it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other services.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up practical at first glimpse: ninety-seven dollars and 2 hundred ninety-seven bucks monthly.
But is that the full image? Allow’s explore even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a clean and relatively intuitive design that shows up inviting at first.
Nonetheless, most of customers encounter difficulties with the cluttered interface and senseless company of features.
As an example:
The system utilizes three distinct settings panels for taking care of different configuration aspects– overall setups, individual settings, and product setups GoHighLevel Certified Directory
Bizarrely, the web links to these important settings are positioned on contrary sides of the screen, developing unneeded confusion and irritation.
Even with additional information populated, the dashboard keeps a clean and well-structured look.
I value the capacity to create multiple control panels for organizing different records into different views.
This attribute proves specifically useful when maintaining various point of views for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel includes numerous harsh edges in regards to interface and individual experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To build a customer’s site, create landing pages, or produce a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their details.
After completing this step, button to the freshly developed sub-account, browse to Websites, after that select Funnels. Do not fret if this feels complex– it took me a number of efforts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose constraints.
Furthermore, there are more than one thousand funnel templates readily available to increase your initial arrangement.
Based upon my experience, you won’t need extensive knowledge to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to handle modification for you.
I selected the self-customization route because I intended to develop comprehensive, custom funnels from the ground up utilizing the drag-and-drop home builder. You merely add the sequential actions.
I specifically value these capabilities:
GHL’s Photos feature makes it possible for instantaneous funnel cloning throughout accounts, conserving substantial configuration time.
Efficient testing with quick step duplication and split screening capability.
Real-time notifications concerning lead activities maintain you educated without continuous manual checking.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized policies for progressing leads simplifies follow-up processes.
To even more simplify movements, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Web Page and Internet Site Construction
GoHighLevel enables web page creation from square one or template choice for modification making use of the instinctive drag-and-drop contractor.
You’re also free to include prefabricated web page areas as preferred. Alternatively, utilize customized code to create specific functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply somewhat extra, consisting of:
A broader selection of custom font styles and typography alternatives
Sophisticated message computer animations
Comprehensive widget collection
Advanced background capacities like parallax scrolling and video histories
Nevertheless, I think HighLevel will confirm adequate for most of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I likewise appreciate the capability to develop “worldwide areas” or web page areas that automatically populate when producing brand-new web pages, conserving time and ensuring constant branding throughout. One more Elementor-like feature I value.
With Brand Boards found under Marketing, you can achieve the same for text components and other branding essentials.
The stats web page displays whatever occurring on your sub-account’s website, including page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial hidden expenditures. You’ll pay one cent per email past your plan’s allowance, which builds up swiftly with larger subscriber checklists. Several customers call for third-party services like Mailgun for improved deliverability, pressing actual prices substantially past the promoted subscription cost.
Now concerning the features:
GoHighLevel allows email campaign and sequence creation with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient actions and trigger automated communications.
You can conserve, send out, or routine emails for optimal delivery times.
This proves valuable for reaching your audience when they’re most likely to open messages.
Right here’s where the situation degrades significantly.
GoHighLevel suggests Mailgun for bulk email sending, recommending their LC solution may have reduced delivery prices.
Evaluating GoHighLevel’s email deliverability before complete dedication is suggested, as many users have actually reported around thirty percent lower delivery prices compared to their previous email marketing systems.
Currently, I listened to there more than four hundred personalized email templates available on HighLevel. Despite detailed searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Mode.
A respectable range of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I only discovered 6 basic templates and the option to develop and save email templates from square one for reuse in various other projects.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not particularly outstanding, but not dreadful either.
However, I do appreciate that GHL incorporates workflow automation into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Certified Directory
Split testing for conversion optimization, among other features.
In addition, real-time analytics provide insights right into email campaign efficiency. This helps you take advantage of possibilities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal enabling job progression tracking and seeing previous communications.
The workflow automation feature assists enhance jobs like contact monitoring, division, and lead innovation via your pipeline.
This stands for a significant advantage: GoHighLevel helps with appealing communications with leads through text messages, voicemail drops, and Facebook Carrier. This adaptability means connecting with different customer segments through their favored communication channels.
Realize, though– SMS costs use individually from the registration charge.
I also value the GoHighLevel Social Planner.
It allows you to develop, save, modify, timetable, post, and assess social networks content throughout different networks.
It works as a strong substitute for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra costs.
But that’s not every little thing; the CRM device likewise gives numerous useful features:
Schedule appointments straight within the system from the Calendars section.
Merge multi-channel communications to support your clients’ favored communication approaches and relationship-building methods.
Use tags and clever lists to segment consumers for even more targeted campaigns.
Add extensive client information to every entry under the Opportunity tab, providing clearer understanding of your prospects, leads, and clients as they progress via your aesthetic pipeline.
Advanced lead scoring assists prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s go over the essential products and services you can offer using GoHighLevel
Products You Can Market With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and thorough courses, full with memberships, areas, and related sources.
GHL also makes it possible for physical product sales making use of shopping pages, like Systeme. However, dropshipping is not offered.
GoHighLevel courses sustain various material styles, including audio, video clip, and papers.
This indicates suiting different knowing styles and appealing to a broader student base.
Plus, it enables importing courses from Kajabi, including much more flexibility to your course production initiatives.
In my experience, devoted online training course tools like Kajabi, LearnWorlds, and Thinkific offer much more sophisticated choices. These consist of training course trickling, social profiles, and advanced community building and management devices. Nonetheless, GHL’s offerings will be sufficient for several developers.
GoHighLevel also provides training course certifications and various settlement options, consisting of time payment plan and free courses.
You can easily attach your courses to your area for quick accessibility and to enhance monetization possibility.
What I especially appreciate is exactly how simple it is to incorporate course items directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is one of my preferred facets of Kajabi as well.
Reputation Management Features
On-line scores hold crucial relevance, and GoHighLevel recognizes this truth.
The system immediately sends testimonial requests using text, email, and QR code complying with deals.
This attribute ensures you do not miss possibilities to build credibility and depend on with your audience.
You can additionally keep an eye on on-line reviews regarding your services or organization, enabling ideal reactions.
For instance, you can redirect adverse feedback to a private kind prior to public posting.
Alternatively, you can choose that can leave remarks based on their rating.
This approach equips you to involve directly with customers to deal with problems without harming your reputation.
And also, GoHighLevel simplifies matters by allowing you to evaluate client comments throughout different systems– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Alternatives
The system supports typical integration alternatives throughout payment handling, social media and Zapier.
Furthermore, the Application Market, featuring both paid and complimentary app integrations, comes in Agency Mode for account proprietors along with for your customers in sub-account setting.
I discovered about 3 hundred fifty applications throughout numerous service categories, consisting of SMS and live chat assimilations, social media, and marketing automation devices.
You can additionally incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage appointments and scheduling with Google Calendar.
And also, QuickBooks integration is available for economic monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key destinations.
Important note: You’ll need Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly deals:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no added price
API accessibility for integrating outside tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally market various other software program options to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for each client.
This implies you’ll require a minimum of 5 customers renewing month-to-month to break even. Any added customers beyond that add directly to your revenue.
The devices you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Market applications such as AWeber, Consistent Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Personalized frameworks
Prefabricated pictures
Pre-built combinations
Automated workflows
Without these additions, clients may pick GoHighLevel directly as opposed to paying your costs.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These apps permit managing all social media, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them needing to go back to your well-known GHL web pages.
In overall, these are 3 various mobile applications you can pick from based on your purposes.
Nevertheless, you need to understand:
Resellers are accountable for consumer support and disagreements; failure to settle problems can cause account discontinuation.
Resellers need to bill at the very least ninety-seven bucks regular monthly per sub-account, limiting pricing versatility.
Selling lifetime gain access to for an one-time cost is restricted without previous authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is available directly from the dashboard with the Assistance and live chat buttons.
As soon as you register for a trial, you acquire free access to a welcome training course, onboarding video tutorials, and a telephone number for assistance. And of course, they really answer phone calls.
I did contact their technical support group for help with producing funnels and web sites, which I had actually browsed extensively for. The feedback arrived within twenty-four hours, and the follow-ups were outstanding. The assistance representative absolutely showed deep understanding of the system, which is constantly valuable.
Pertaining to layaway plan, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and more.
Still, you’ll likely wish to consider upgrading to both hundred ninety-seven buck monthly prepare for comprehensive agency needs. With this plan, you can also resell the GHL platform as a SaaS.
For assistance, expect a vivid Facebook Group community, paid onboarding, and a done-for-you configuration option likewise readily available for a cost.
There’s around-the-clock online chat readily available directly from your GHL dashboard, in addition to valuable documents for self-service aid.
Arrangement plans are offered for an extra expense, consisting of a 2 hundred ninety-seven buck alternative for HIPAA conformity if that’s something you call for.
You may assume the unlimited plan consists of unlimited email capability. Numerous users have actually grumbled regarding unanticipated credit card fees for sending emails from their web servers without clear transparency.
Final thought: GoHighLevel Certified Directory
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
However, stay familiar with its confusing user interface, prospective email deliverability issues, and additional prices for email quantity.
If you can endure the harsh sides and mostly offer organization customers, GHL offers practical worth– yet ensure you check email deliverability prior to totally dedicating.
Here’s one important consideration:
If you’re devoting to it, be prepared to spend extra money on a separate email marketing software as a result of deliverability concerns and pests.