GoHighLevel placements itself as a comprehensive marketing and sales collection built particularly for electronic agencies. It packages with each other CRM capabilities, email campaigns, course hosting, and automation process into one bundle. The core pledge? Replace your spread toolkit with a single platform that handles client involvement and service operations from start to finish GoHighLevel Certified Admin
I’ve constantly inclined combined platforms for electronic business.
That’s exactly why tools like ClickFunnels caught my focus years earlier.
Yet we’re currently in 2026, and the landscape has moved drastically.
After investing considerable time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll likewise examine exactly how it measures up against competing platforms.
This way, you can make a purchasing decision you’ll feel confident about long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capacities, removing the demand for several separate subscriptions.
Text Messaging Capability: Bidirectional SMS communication provides more powerful interaction than traditional email techniques.
Effective CRM System: The get in touch with administration features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capabilities for segmenting target markets, taking care of contacts, and building customized processes.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels options that generally begin over one hundred fifty bucks month-to-month. However, email costs can build up swiftly, which I’ll deal with quickly.
Integration Capacities: Suitable with Zapier, email platforms, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated Interface: The interface felt counterproductive, with setup choices spread throughout the platform and uncomplicated tasks like funnel editing and enhancing calling for unnecessarily complex steps.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, suggesting a checklist of thirty thousand clients might push your regular monthly bill beyond three hundred bucks. Integrated with excess costs and third-party integration demands like Mailgun, actual regular monthly expenses reached someplace between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Problems: Several individuals have recorded serious automation breakdowns, including emails being supplied to wrong recipients or sent multiple times to the exact same individual.
Email Shipment Obstacles: Their email infrastructure relies on Mailgun, and numerous users transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability rates. This represents an important weakness that can eventually press you toward different options.
Generalist Approach: While automation features are robust, rivals supply better depth in course development and area structure features. That claimed, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting greater than three items.
My Profits Analysis
GoHighLevel gives a qualified unified system for marketing, sales, and customer partnership monitoring at a practical base rate factor.
However let’s obtain real regarding something vital.
The majority of users see it mostly as a CRM or funnel builder instead of an email-focused platform.
Countless individuals constantly report deliverability troubles with the email features, so variable that in if email marketing stands for a core element of your method.
Those shock email sending out charges have actually blindsided numerous individuals as well.
The platform absolutely excels for agencies curious about reselling marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium tiers, and detailed client management devices, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Objective
GoHighLevel aspires to act as an all-encompassing system dealing with most electronic sales and marketing needs for your agency.
The platform consists of email marketing capabilities, program development tools, workflow automation, CRM performance, website building, landing page creation, and additional features.
Its stated purpose is changing every other tool presently in your stack, and the company makes no apologies about that passion.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL distinctive contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing shows up reasonable at first look: ninety-seven dollars and two hundred ninety-seven bucks monthly.
Yet is that the complete picture? Let’s examine additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and seemingly user-friendly format that appears inviting initially.
However, the majority of users encounter difficulties with the cluttered user interface and illogical company of features.
As an example:
The system employs three distinctive settings panels for managing various configuration elements– overall settings, private settings, and product setups GoHighLevel Certified Admin
Bizarrely, the web links to these vital settings are placed on opposite sides of the screen, developing unnecessary confusion and irritation.
Despite having additional information occupied, the dashboard keeps a clean and well-structured appearance.
I value the capability to develop several control panels for arranging different reports into separate views.
This function proves specifically important when preserving different perspectives for the account proprietor versus sub-accounts representing your customers.
As I discussed previously, GoHighLevel includes countless harsh edges in terms of interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a customer’s site, establish landing pages, or create a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their info.
After completing this step, button to the recently produced sub-account, browse to Websites, then select Funnels. Do not worry if this really feels confusing– it took me a number of attempts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
Furthermore, there are more than one thousand funnel templates available to increase your initial arrangement.
Based on my experience, you won’t require substantial know-how to construct landing pages and sales funnels using GoHighLevel.
You have the alternative to tailor templates on your own or request GoHighLevel to manage customization for you.
I selected the self-customization path due to the fact that I wished to develop in-depth, custom funnels from scratch using the drag-and-drop building contractor. You just add the consecutive actions.
I specifically value these abilities:
GHL’s Snapshots feature allows instantaneous funnel duplicating across accounts, saving substantial arrangement time.
Efficient testing through rapid action duplication and split screening functionality.
Real-time notifications concerning lead actions keep you informed without continuous hand-operated monitoring.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic rules for progressing leads simplifies follow-up procedures.
To further simplify movements, GHL gives a ClickFunnels import feature for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel allows page creation from the ground up or template choice for personalization using the user-friendly drag-and-drop contractor.
You’re additionally free to include ready-made page sections as desired. Alternatively, utilize customized code to develop specialized functions.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide slightly much more, including:
A more comprehensive option of custom-made typefaces and typography alternatives
Innovative message computer animations
Substantial widget library
Advanced background abilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly show enough for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient functionality.
I likewise appreciate the ability to develop “international areas” or web page sections that automatically populate when creating new web pages, saving time and ensuring consistent branding throughout. One more Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the same for message elements and other branding basics.
The stats web page displays every little thing happening on your sub-account’s web site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable surprise expenses. You’ll pay one cent per email past your plan’s allotment, which accumulates rapidly with bigger customer checklists. Several users require third-party solutions like Mailgun for enhanced deliverability, pressing real expenses significantly beyond the promoted registration rate.
Now concerning the features:
GoHighLevel enables email campaign and sequence production with triggers and automated follow-up messages.
I appreciate the capacity to include trackable links in both emails and SMS messages, enabling you to check recipient actions and cause automatic interactions.
You can save, send out, or routine emails for ideal distribution times.
This shows useful for reaching your audience when they’re probably to open up messages.
Below’s where the situation weakens dramatically.
GoHighLevel advises Mailgun for bulk email sending, suggesting their LC service may have lower distribution prices.
Examining GoHighLevel’s email deliverability prior to complete commitment is recommended, as lots of customers have actually reported approximately thirty percent lower delivery rates compared to their previous email marketing systems.
Now, I listened to there more than four hundred personalized email templates offered on HighLevel. In spite of extensive searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Setting.
A decent range of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just discovered 6 standard templates and the choice to create and conserve email templates from square one for reuse in other campaigns.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not particularly excellent, yet not dreadful either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Certified Admin
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver insights into email campaign efficiency. This helps you profit from possibilities or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting project progression monitoring and checking out past communications.
The workflow automation feature aids streamline jobs like contact management, division, and lead advancement through your pipeline.
This represents a significant benefit: GoHighLevel promotes appealing interactions with leads via text, voicemail drops, and Facebook Carrier. This flexibility means connecting with various consumer sections via their chosen communication channels.
Be aware, though– SMS charges use individually from the membership fee.
I also value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, schedule, article, and evaluate social media sites content throughout different networks.
It works as a solid replacement for social media sites scheduling devices like Barrier, SproutSocial, and Hootsuite– without added costs.
However that’s not everything; the CRM tool likewise supplies numerous handy features:
Schedule consultations directly within the platform from the Calendars section.
Combine multi-channel communications to sustain your customers’ preferred interaction methods and relationship-building approaches.
Usage tags and smart lists to sector consumers for more targeted campaigns.
Add substantial customer data per entry under the Chance tab, supplying more clear understanding of your potential customers, leads, and consumers as they proceed with your visual pipeline.
Advanced lead racking up assists focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s talk about the crucial products and services you can market utilizing GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and comprehensive courses, total with memberships, neighborhoods, and relevant sources.
GHL also enables physical product sales utilizing e-commerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses sustain various web content layouts, consisting of audio, video clip, and files.
This implies fitting different knowing designs and attracting a wider pupil base.
And also, it permits importing training courses from Kajabi, adding even more flexibility to your course production efforts.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific give much more advanced alternatives. These include training course leaking, social accounts, and progressed community building and monitoring tools. Nonetheless, GHL’s offerings will be enough for several makers.
GoHighLevel also offers program certificates and different payment alternatives, consisting of installment plans and free courses.
You can conveniently connect your programs to your community for fast gain access to and to improve monetization capacity.
What I particularly appreciate is exactly how straightforward it is to integrate course items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is among my preferred aspects of Kajabi too.
Reputation Management Features
Online rankings hold vital importance, and GoHighLevel acknowledges this truth.
The platform instantly sends testimonial demands through text, email, and QR code adhering to deals.
This feature guarantees you don’t miss out on opportunities to develop reliability and trust with your target market.
You can also keep track of on-line reviews concerning your services or service, permitting proper actions.
For instance, you can reroute negative responses to a private type prior to public uploading.
Alternatively, you can choose that can leave comments based upon their rating.
This strategy equips you to involve directly with customers to settle problems without harming your credibility.
Plus, GoHighLevel simplifies matters by enabling you to evaluate client feedback throughout various systems– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Options
The platform supports standard integration options throughout settlement processing, social media and Zapier.
Additionally, the App Marketplace, including both paid and cost-free application combinations, is accessible in Agency Mode for account owners along with for your customers in sub-account mode.
I discovered about 3 hundred fifty applications across numerous business classifications, including SMS and live chat combinations, social media sites, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and take care of visits and scheduling with Google Calendar.
Plus, QuickBooks integration is available for monetary monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main destinations.
Important note: You’ll require Agency Mode gain access to with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no additional cost
API gain access to for integrating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can likewise resell various other software solutions to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars month-to-month for each and every client.
This implies you’ll require at the very least 5 clients renewing regular monthly to recover cost. Any kind of extra customers past that contribute directly to your profits.
The devices you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Continuous Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom structures
Prefabricated snapshots
Pre-built combinations
Automated process
Without these enhancements, customers could pick GoHighLevel directly instead of paying your premium.
The SaaS Setting consists of white-label options for:
iPhone application
Android application
Desktop computer application
These applications enable handling all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your top quality GHL pages.
In overall, these are 3 various mobile applications you can select from based on your purposes.
Nonetheless, you require to recognize:
Resellers are accountable for consumer support and disputes; failing to solve issues can cause account termination.
Resellers need to charge at least ninety-seven bucks regular monthly per sub-account, restricting pricing flexibility.
Marketing life time access for a single cost is forbidden without prior authorization.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is readily available directly from the dashboard with the Help and live chat switches.
When you register for a trial, you obtain open door to a welcome program, onboarding video tutorials, and a contact number for assistance. And of course, they actually answer telephone calls.
I did call their technical assistance group for aid with developing funnels and internet sites, which I had actually searched thoroughly for. The response got here within twenty-four hours, and the follow-ups were excellent. The assistance representative absolutely showed deep expertise of the platform, which is constantly important.
Pertaining to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and much more.
Still, you’ll likely intend to think about updating to both hundred ninety-seven dollar regular monthly prepare for detailed agency requirements. With this plan, you can likewise market the GHL system as a SaaS.
For support, anticipate a vivid Facebook Team community, paid onboarding, and a done-for-you configuration choice also readily available for a charge.
There’s continuous live chat available straight from your GHL control panel, along with practical documentation for self-service help.
Configuration plans are offered for an added expense, consisting of a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You might assume the unlimited plan includes unlimited email functionality. Numerous users have complained concerning unexpected credit card costs for sending emails from their servers without clear openness.
Verdict: GoHighLevel Certified Admin
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
However, stay knowledgeable about its clunky user interface, potential email deliverability issues, and added expenses for email quantity.
If you can endure the harsh edges and largely offer business customers, GHL supplies practical worth– yet ensure you evaluate email deliverability before completely devoting.
Here’s one critical consideration:
If you’re devoting to it, be prepared to spend extra cash on a different email marketing software because of deliverability issues and pests.