GoHighLevel settings itself as a comprehensive marketing and sales collection developed specifically for electronic agencies. It packages with each other CRM capacities, email campaigns, course hosting, and automation workflows into one package. The core pledge? Change your spread toolkit with a solitary platform that deals with customer interaction and service operations from beginning to end GoHighLevel Business Coaching Playbook
I have actually constantly inclined linked platforms for electronic business.
That’s precisely why devices like ClickFunnels captured my attention years earlier.
However we’re currently in 2026, and the landscape has actually shifted considerably.
After investing significant time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll additionally examine how it measures up against competing systems.
This way, you can buy decision you’ll feel great about long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing capabilities, eliminating the need for multiple separate memberships.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful engagement than traditional email strategies.
Effective CRM System: The call administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capabilities for segmenting audiences, managing calls, and building custom-made procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks complete favorably with Kajabi and ClickFunnels options that usually start above one hundred fifty dollars regular monthly. However, email costs can build up swiftly, which I’ll deal with soon.
Integration Capabilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Elements of GoHighLevel
Complex Interface: The interface really felt counterproductive, with setup alternatives scattered throughout the system and uncomplicated jobs like funnel editing and enhancing requiring needlessly intricate actions.
Email Program Expenditures Rise: You’re billed one cent per email message, indicating a checklist of thirty thousand clients can push your month-to-month costs beyond 3 hundred bucks. Incorporated with overage costs and third-party integration needs like Mailgun, real regular monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Issues: Multiple customers have documented significant automation malfunctions, including emails being supplied to incorrect receivers or sent multiple times to the same individual.
Email Shipment Challenges: Their email framework depends upon Mailgun, and many users transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability rates. This represents an important weakness that can eventually push you towards alternative services.
Generalist Technique: While automation features are robust, competitors provide greater deepness in course production and community structure features. That said, Kajabi bills one hundred forty-nine dollars or more regular monthly for hosting more than 3 products.
My Profits Assessment
GoHighLevel provides a qualified unified platform for marketing, sales, and consumer connection management at a practical base price point.
However allow’s get real regarding something crucial.
The majority of users view it mostly as a CRM or funnel builder instead of an email-focused platform.
Various individuals continually report deliverability issues with the email features, so aspect that in if email marketing stands for a core part of your strategy.
Those surprise email sending fees have actually blindsided many customers as well.
The system genuinely succeeds for agencies curious about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and extensive client administration tools, it’s architected specifically for agency growth and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel aspires to work as an all-inclusive system dealing with most electronic sales and marketing demands for your agency.
The platform includes email marketing abilities, course development tools, workflow automation, CRM performance, website structure, landing page development, and extra features.
Its specified objective is replacing every other tool currently in your pile, and the company makes no apologies regarding that aspiration.
Consider this scenario:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing appears practical in the beginning glance: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete photo? Let’s investigate additionally.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a tidy and apparently instinctive layout that shows up inviting at first.
Nevertheless, the majority of individuals encounter difficulties with the cluttered user interface and senseless organization of features.
As an example:
The platform employs 3 unique setups panels for taking care of various configuration aspects– general settings, private setups, and product setups GoHighLevel Business Coaching Playbook
Bizarrely, the web links to these important setups are placed on contrary sides of the display, producing unneeded confusion and irritation.
Despite extra data populated, the dashboard keeps a tidy and well-structured look.
I appreciate the capability to produce several control panels for organizing different records into different views.
This feature confirms particularly valuable when preserving different viewpoints for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel consists of many harsh edges in regards to interface and user experience, and the underlying codebase appears less than beautiful.
Building Funnels in GoHighLevel
To construct a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their information.
After completing this step, switch to the freshly created sub-account, browse to Websites, after that pick Funnels. Don’t worry if this feels confusing– it took me several efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates available to accelerate your initial configuration.
Based on my experience, you won’t call for extensive expertise to build landing pages and sales funnels making use of GoHighLevel.
You have the choice to tailor templates yourself or demand GoHighLevel to take care of personalization for you.
I chose the self-customization course since I intended to create in-depth, custom funnels from the ground up using the drag-and-drop contractor. You simply add the sequential actions.
I particularly value these capacities:
GHL’s Photos feature makes it possible for instantaneous funnel cloning throughout accounts, conserving significant arrangement time.
Efficient screening through rapid step replication and split screening performance.
Real-time notifications concerning lead activities keep you informed without consistent hands-on checking.
I particularly appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated regulations for progressing leads simplifies follow-up processes.
To even more simplify migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Web Page and Internet Site Building
GoHighLevel allows web page creation from the ground up or template choice for personalization utilizing the user-friendly drag-and-drop contractor.
You’re also complimentary to integrate ready-made page sections as desired. Alternatively, make use of customized code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer a little much more, including:
A broader option of personalized typefaces and typography options
Advanced message computer animations
Comprehensive widget library
Advanced history capacities like parallax scrolling and video backgrounds
However, I believe HighLevel will verify sufficient for most of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I also value the ability to produce “international areas” or web page sections that automatically occupy when developing brand-new web pages, conserving time and making sure constant branding throughout. Another Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the very same for text components and other branding essentials.
The statistics web page shows everything taking place on your sub-account’s internet site, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed costs. You’ll pay one cent per email past your strategy’s allowance, which collects quickly with larger subscriber lists. Many customers need third-party services like Mailgun for improved deliverability, pressing real expenses significantly beyond the marketed subscription rate.
Now regarding the features:
GoHighLevel allows email campaign and series creation with triggers and automated follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to check recipient activities and cause automatic interactions.
You can conserve, send out, or schedule emails for optimum distribution times.
This confirms useful for reaching your target market when they’re most likely to open up messages.
Below’s where the circumstance weakens significantly.
GoHighLevel recommends Mailgun for bulk email sending out, recommending their LC solution might have lower distribution rates.
Testing GoHighLevel’s email deliverability before full commitment is suggested, as numerous individuals have actually reported approximately thirty percent lower delivery rates compared to their previous email marketing systems.
Now, I listened to there more than four hundred customizable email templates offered on HighLevel. In spite of comprehensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A respectable range of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I only found 6 standard templates and the option to produce and save email templates from scratch for reuse in other projects.
Below’s what one template, called “Strategic Planning,” looks like inside the GHL email style editor:
Not especially impressive, yet not terrible either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Business Coaching Playbook
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide understandings right into email campaign efficiency. This assists you take advantage of possibilities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling project progress monitoring and checking out previous communications.
The workflow automation attribute aids enhance tasks like call monitoring, segmentation, and lead advancement via your pipeline.
This stands for a substantial benefit: GoHighLevel helps with appealing communications with leads via text messages, voicemail drops, and Facebook Carrier. This adaptability means getting in touch with various client segments with their preferred communication channels.
Know, though– SMS charges apply separately from the subscription charge.
I additionally value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, schedule, post, and analyze social networks material across numerous networks.
It functions as a strong replacement for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
However that’s not everything; the CRM device also gives several handy features:
Schedule visits straight within the platform from the Calendars section.
Combine multi-channel interactions to support your customers’ recommended interaction methods and relationship-building strategies.
Use tags and smart lists to sector consumers for even more targeted campaigns.
Include considerable customer information to every entry under the Chance tab, supplying more clear understanding of your leads, leads, and consumers as they proceed through your aesthetic pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their activities throughout your pipeline.
Now allow’s talk about the essential product or services you can market utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and detailed training courses, complete with memberships, communities, and related sources.
GHL also enables physical item sales using shopping pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses support different content layouts, including sound, video, and documents.
This suggests fitting different understanding styles and appealing to a more comprehensive pupil base.
Plus, it allows importing training courses from Kajabi, adding much more adaptability to your course development initiatives.
In my experience, devoted on-line course tools like Kajabi, LearnWorlds, and Thinkific offer much more innovative choices. These consist of training course trickling, social accounts, and progressed area building and management devices. Nevertheless, GHL’s offerings will certainly be enough for several developers.
GoHighLevel likewise gives program certificates and various payment alternatives, including installment plans and free courses.
You can conveniently attach your training courses to your area for quick access and to enhance money making potential.
What I especially appreciate is just how simple it is to incorporate course products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and extra.
This is just one of my preferred aspects of Kajabi as well.
Reputation Management Features
On-line rankings hold essential significance, and GoHighLevel recognizes this truth.
The platform instantly sends evaluation demands by means of text, email, and QR code adhering to deals.
This attribute guarantees you do not miss chances to construct trustworthiness and depend on with your audience.
You can also keep an eye on online reviews regarding your solutions or business, allowing proper reactions.
As an example, you can redirect negative comments to a private type prior to public uploading.
Additionally, you can select that can leave remarks based upon their ranking.
This method encourages you to involve directly with customers to fix issues without harming your online reputation.
Plus, GoHighLevel streamlines issues by allowing you to examine customer comments throughout numerous systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Choices
The system sustains basic integration options across payment handling, social media sites and Zapier.
Additionally, the Application Industry, including both paid and totally free application integrations, is accessible in Agency Mode for account owners as well as for your clients in sub-account setting.
I discovered roughly 3 hundred fifty apps across various business groups, including SMS and live chat integrations, social media sites, and marketing automation devices.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and manage visits and organizing with Google Calendar.
And also, QuickBooks integration is available for financial management, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main tourist attractions.
Vital note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no added price
API access for integrating exterior devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell various other software services to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars month-to-month for each and every client.
This suggests you’ll require at least 5 clients restoring monthly to break even. Any kind of extra clients past that add directly to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Constant Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Customized structures
Prefabricated snapshots
Pre-built integrations
Automated operations
Without these enhancements, clients might pick GoHighLevel directly instead of paying your premium.
The SaaS Mode consists of white-label options for:
iPhone application
Android application
Desktop computer application
These applications allow taking care of all social media, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them needing to go back to your branded GHL web pages.
In total amount, these are three different mobile applications you can select from based on your purposes.
Nevertheless, you require to comprehend:
Resellers are in charge of client assistance and disagreements; failure to solve problems can cause account discontinuation.
Resellers should bill a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Offering lifetime gain access to for a single fee is prohibited without prior authorization.
Pricing Structure and Support Plans
I value that HighLevel’s support is offered directly from the control panel via the Aid and live conversation switches.
Once you register for a test, you obtain open door to a welcome course, onboarding video tutorials, and a phone number for assistance. And of course, they in fact address telephone calls.
I did call their technological assistance team for assistance with developing funnels and web sites, which I had actually looked extensively for. The response showed up within twenty-four hours, and the follow-ups were exceptional. The assistance rep definitely demonstrated deep knowledge of the system, which is always important.
Relating to payment plans, there’s a durable Starter plan readily available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely intend to think about updating to the two hundred ninety-seven buck month-to-month plan for thorough agency needs. With this strategy, you can likewise re-sell the GHL system as a SaaS.
For assistance, anticipate a lively Facebook Team community, paid onboarding, and a done-for-you setup choice additionally readily available for a charge.
There’s around-the-clock live conversation available directly from your GHL control panel, in addition to useful documentation for self-service assistance.
Setup plans are offered for an extra expense, including a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you require.
You may presume the unlimited plan includes unlimited email functionality. Various users have grumbled about unforeseen credit card fees for sending emails from their web servers without clear openness.
Verdict: GoHighLevel Business Coaching Playbook
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay aware of its cumbersome user interface, prospective email deliverability concerns, and added prices for email volume.
If you can tolerate the rough sides and largely offer service clients, GHL offers affordable value– however guarantee you test email deliverability before completely dedicating.
Right here’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest extra money on a separate email marketing software program due to deliverability problems and insects.