GoHighLevel placements itself as a detailed marketing and sales suite developed particularly for digital agencies. It packages together CRM capabilities, email campaigns, training course hosting, and automation operations into one package. The core guarantee? Replace your scattered toolkit with a single system that deals with client involvement and service operations from start to finish GoHighLevel Bookkeeper Playbook
I’ve always gravitated toward combined platforms for electronic commerce.
That’s precisely why tools like ClickFunnels caught my interest years earlier.
But we’re now in 2026, and the landscape has moved drastically.
After spending considerable time inside GoHighLevel, I believe you require to hear what I uncovered firsthand.
We’ll likewise examine just how it measures up against completing platforms.
This way, you can buy decision you’ll feel great regarding long-lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel merges critical sales and marketing abilities, getting rid of the demand for multiple separate subscriptions.
Text Messaging Performance: Bidirectional SMS communication provides more powerful interaction than traditional email approaches.
Effective CRM System: The call management features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting audiences, managing calls, and building custom processes.
Affordable Pricing Framework: Regular monthly plans varying from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels alternatives that usually start over one hundred fifty dollars month-to-month. Nonetheless, email expenditures can collect rapidly, which I’ll resolve soon.
Integration Abilities: Compatible with Zapier, email platforms, and messaging services.
The Disappointing Aspects of GoHighLevel
Complex Interface: The user interface really felt counterintuitive, with arrangement choices scattered throughout the system and straightforward tasks like funnel modifying needing unnecessarily complicated steps.
Email Broadcast Expenditures Rise: You’re billed one cent per email message, suggesting a list of thirty thousand clients could push your monthly expense beyond three hundred bucks. Combined with excess costs and third-party integration needs like Mailgun, actual regular monthly prices reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Issues: Multiple users have actually documented significant automation malfunctions, consisting of emails being delivered to inaccurate recipients or sent out several times to the very same person.
Email Distribution Difficulties: Their email framework depends on Mailgun, and numerous individuals transitioning from other email marketing platforms to GoHighLevel experienced considerable declines in deliverability prices. This represents an important weak point that could eventually press you towards alternative remedies.
Generalist Technique: While automation features are robust, rivals provide higher depth in program creation and community building features. That said, Kajabi charges one hundred forty-nine bucks or more month-to-month for hosting more than 3 items.
My Profits Assessment
GoHighLevel offers a capable unified platform for marketing, sales, and client relationship administration at a practical base cost factor.
However allow’s get actual about something crucial.
Many individuals see it mainly as a CRM or funnel builder instead of an email-focused platform.
Many customers continually report deliverability problems with the email features, so element that in if email marketing represents a core element of your strategy.
Those shock email sending charges have blindsided many individuals too.
The platform genuinely succeeds for agencies curious about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and thorough client monitoring tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to serve as a comprehensive platform attending to most digital sales and marketing needs for your agency.
The system consists of email marketing capabilities, program development devices, workflow automation, CRM capability, internet site building, landing page production, and additional features.
Its stated objective is replacing every other device currently in your stack, and the firm makes no apologies concerning that passion.
Consider this circumstance:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing appears sensible in the beginning glimpse: ninety-seven dollars and two hundred ninety-seven bucks regular monthly.
However is that the full image? Let’s check out better.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly layout that appears inviting at first.
However, most of customers encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The platform uses three distinct settings panels for taking care of different arrangement facets– general setups, individual setups, and item settings GoHighLevel Bookkeeper Playbook
Bizarrely, the links to these important settings are positioned on contrary sides of the display, creating unneeded complication and irritation.
Despite having additional information populated, the dashboard maintains a tidy and well-structured look.
I value the capability to produce several dashboards for arranging various reports right into separate views.
This attribute proves especially useful when maintaining different point of views for the account owner versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel includes many harsh edges in regards to user interface and individual experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To build a client’s site, establish landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After finishing this step, button to the newly developed sub-account, browse to Sites, then pick Funnels. Do not worry if this really feels confusing– it took me several attempts prior to recognizing the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike platforms such as Kajabi that enforce restrictions.
Furthermore, there are greater than one thousand funnel templates readily available to increase your first configuration.
Based on my experience, you won’t need considerable knowledge to construct landing pages and sales funnels making use of GoHighLevel.
You have the alternative to personalize templates on your own or demand GoHighLevel to manage modification for you.
I picked the self-customization path due to the fact that I wanted to produce comprehensive, custom funnels from scratch using the drag-and-drop builder. You simply add the sequential steps.
I specifically value these abilities:
GHL’s Photos feature allows immediate funnel cloning across accounts, saving significant arrangement time.
Effective screening with fast action duplication and split screening performance.
Real-time notifications regarding lead actions maintain you notified without continuous manual monitoring.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized regulations for advancing leads simplifies follow-up processes.
To further streamline movements, GHL provides a ClickFunnels import function for smooth funnel transfers.
Page and Web Site Building
GoHighLevel makes it possible for web page development from scratch or template choice for modification using the intuitive drag-and-drop building contractor.
You’re also free to incorporate prefabricated page areas as desired. Conversely, use personalized code to develop specific features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer somewhat much more, including:
A more comprehensive selection of personalized typefaces and typography options
Sophisticated text computer animations
Considerable widget collection
Advanced background capabilities like parallax scrolling and video clip backgrounds
Nonetheless, I believe HighLevel will certainly confirm sufficient for the majority of your customers.
The pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely practical performance.
I additionally appreciate the ability to create “worldwide areas” or web page sections that automatically populate when developing new web pages, conserving time and ensuring regular branding throughout. An additional Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can accomplish the very same for message elements and various other branding basics.
The data page presents everything taking place on your sub-account’s internet site, consisting of page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable hidden costs. You’ll pay one cent per email past your strategy’s allocation, which builds up swiftly with bigger subscriber lists. Lots of individuals need third-party services like Mailgun for improved deliverability, pressing real prices considerably past the promoted registration price.
Currently relating to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automatic follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, allowing you to check recipient activities and set off automated interactions.
You can save, send, or schedule emails for optimal shipment times.
This confirms important for reaching your audience when they’re more than likely to open up messages.
Right here’s where the circumstance weakens substantially.
GoHighLevel advises Mailgun for mass email sending out, suggesting their LC solution may have reduced distribution rates.
Evaluating GoHighLevel’s email deliverability before complete commitment is a good idea, as lots of individuals have reported around thirty percent lower shipment prices contrasted to their previous email marketing systems.
Currently, I heard there are over four hundred customizable email templates readily available on HighLevel. In spite of complete searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Mode.
A decent range of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I just located 6 basic templates and the alternative to create and conserve email templates from the ground up for reuse in various other projects.
Below’s what one template, called “Strategic Planning,” appears like inside the GHL email design editor:
Not particularly outstanding, but not terrible either.
However, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Bookkeeper Playbook
Split testing for conversion optimization, among other features.
In addition, real-time analytics deliver understandings right into email campaign performance. This assists you capitalize on chances or address potential troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job development tracking and viewing past communications.
The workflow automation feature aids improve tasks like get in touch with management, division, and lead development through your pipeline.
This represents a significant advantage: GoHighLevel helps with appealing communications with leads via sms message, voicemail declines, and Facebook Messenger. This adaptability suggests getting in touch with different consumer sectors via their chosen communication channels.
Know, however– SMS charges apply independently from the registration charge.
I likewise value the GoHighLevel Social Planner.
It allows you to develop, conserve, edit, schedule, blog post, and analyze social media sites web content throughout different channels.
It works as a solid replacement for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without additional costs.
However that’s not every little thing; the CRM device additionally offers several handy features:
Set up appointments straight within the system from the Calendars section.
Merge multi-channel communications to sustain your customers’ recommended communication methods and relationship-building techniques.
Usage tags and clever lists to segment consumers for even more targeted campaigns.
Add substantial consumer information to each access under the Possibility tab, giving more clear understanding of your leads, leads, and clients as they advance via your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based on their activities throughout your pipeline.
Now allow’s discuss the vital products and services you can market making use of GoHighLevel
Products You Can Offer With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL supports both small and comprehensive programs, full with memberships, areas, and associated sources.
GHL additionally makes it possible for physical product sales using ecommerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel courses sustain various content formats, consisting of sound, video clip, and papers.
This implies fitting various understanding designs and appealing to a wider trainee base.
Plus, it enables importing training courses from Kajabi, including even more flexibility to your training course development initiatives.
In my experience, dedicated on-line training course tools like Kajabi, LearnWorlds, and Thinkific give much more advanced choices. These include program leaking, social profiles, and advanced community structure and administration tools. Nevertheless, GHL’s offerings will be sufficient for several designers.
GoHighLevel likewise offers program certificates and different payment alternatives, consisting of time payment plan and free courses.
You can quickly connect your programs to your community for quick gain access to and to improve monetization potential.
What I particularly appreciate is just how straightforward it is to integrate course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is among my favorite elements of Kajabi too.
Reputation Management Features
On the internet scores hold critical importance, and GoHighLevel acknowledges this truth.
The platform automatically sends evaluation demands through SMS, email, and QR code adhering to transactions.
This function guarantees you do not miss out on possibilities to build trustworthiness and trust with your target market.
You can additionally keep an eye on online testimonials about your solutions or company, permitting suitable responses.
For instance, you can reroute negative comments to a personal form before public publishing.
Conversely, you can select who can leave comments based upon their rating.
This strategy equips you to engage directly with customers to fix concerns without damaging your reputation.
And also, GoHighLevel simplifies issues by allowing you to review client comments throughout various systems– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Alternatives
The system sustains standard integration options across payment handling, social media and Zapier.
In addition, the Application Market, featuring both paid and totally free app combinations, is accessible in Agency Mode for account owners along with for your customers in sub-account setting.
I located around three hundred fifty applications across numerous company groups, consisting of SMS and live chat integrations, social media, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage appointments and organizing with Google Schedule.
And also, QuickBooks integration is offered for financial administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s primary destinations.
Essential note: You’ll need Agency Mode gain access to via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no added price
API access for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar monthly Unlimited plan.
When you do this, you can additionally re-sell other software solutions to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven dollars month-to-month for each and every client.
This indicates you’ll need at the very least five customers renewing month-to-month to recover cost. Any type of added clients past that contribute straight to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Continuous Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom-made frameworks
Prefabricated photos
Pre-built combinations
Automated process
Without these enhancements, clients may pick GoHighLevel directly rather than paying your premium.
The SaaS Setting includes white-label choices for:
iPhone application
Android application
Desktop application
These apps allow handling all social networks, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In overall, these are three different mobile applications you can choose from based upon your objectives.
However, you need to understand:
Resellers are accountable for customer assistance and conflicts; failure to solve problems can cause account discontinuation.
Resellers should bill at least ninety-seven bucks month-to-month per sub-account, limiting pricing adaptability.
Marketing life time gain access to for a single fee is restricted without previous approval.
Pricing Framework and Support Plans
I appreciate that HighLevel’s assistance is readily available directly from the dashboard via the Help and live conversation switches.
As soon as you register for a test, you acquire open door to a welcome course, onboarding video clip tutorials, and a contact number for support. And indeed, they actually respond to phone calls.
I did contact their technical assistance team for assistance with developing funnels and internet sites, which I had actually browsed extensively for. The response showed up within twenty-four hours, and the follow-ups were superb. The support representative certainly showed deep understanding of the platform, which is constantly useful.
Relating to payment plans, there’s a robust Starter plan available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to consider updating to the two hundred ninety-seven dollar regular monthly prepare for detailed agency demands. With this plan, you can likewise market the GHL platform as a SaaS.
For assistance, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you setup choice also available for a cost.
There’s ongoing online conversation readily available directly from your GHL dashboard, together with handy documents for self-service aid.
Setup plans are offered for an extra price, including a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you need.
You might assume the unlimited plan consists of unlimited email functionality. Various individuals have actually whined concerning unanticipated bank card fees for sending emails from their web servers without clear openness.
Verdict: GoHighLevel Bookkeeper Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, possible email deliverability issues, and additional expenses for email volume.
If you can endure the harsh edges and mostly offer company clients, GHL uses reasonable value– however ensure you examine email deliverability before fully dedicating.
Here’s one vital factor to consider:
If you’re devoting to it, be prepared to spend added money on a different email marketing software application due to deliverability issues and insects.