GoHighLevel positions itself as a comprehensive marketing and sales suite constructed especially for digital agencies. It packages together CRM capacities, email campaigns, course hosting, and automation operations into one bundle. The core promise? Replace your spread toolkit with a single system that manages customer interaction and business procedures from beginning to end GoHighLevel Auto Dealer Playbook
I’ve always inclined combined systems for digital commerce.
That’s exactly why devices like ClickFunnels captured my attention years earlier.
But we’re currently in 2026, and the landscape has changed dramatically.
After spending significant time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll also check out how it measures up versus competing systems.
This way, you can make a purchasing choice you’ll feel great about long-term.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines essential sales and marketing capacities, getting rid of the requirement for several different memberships.
Text Messaging Performance: Bidirectional SMS communication provides more powerful engagement than standard email techniques.
Effective CRM System: The get in touch with management features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Exceptional workflow capacities for segmenting target markets, handling calls, and structure personalized processes.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels alternatives that commonly start above one hundred fifty bucks month-to-month. Nevertheless, email expenses can gather rapidly, which I’ll resolve quickly.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The user interface felt counterproductive, with configuration options spread throughout the system and uncomplicated jobs like funnel editing and enhancing needing needlessly complicated actions.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, meaning a listing of thirty thousand clients can push your regular monthly costs beyond three hundred bucks. Incorporated with overage fees and third-party integration requirements like Mailgun, actual monthly costs reached somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Numerous customers have actually documented major automation breakdowns, including emails being supplied to wrong receivers or sent numerous times to the exact same person.
Email Shipment Challenges: Their email framework depends on Mailgun, and numerous users transitioning from various other email marketing platforms to GoHighLevel experienced substantial declines in deliverability prices. This represents a crucial weakness that can ultimately push you towards alternate options.
Generalist Approach: While automation features are robust, rivals offer better depth in course production and community structure features. That stated, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than three items.
My Profits Evaluation
GoHighLevel offers a qualified unified system for marketing, sales, and client partnership monitoring at a practical base rate point.
However allow’s obtain real concerning something vital.
Many users see it largely as a CRM or funnel builder instead of an email-focused platform.
Many individuals consistently report deliverability issues with the email features, so factor that in if email marketing represents a core part of your strategy.
Those surprise email sending costs have actually blindsided many users as well.
The platform absolutely stands out for agencies curious about reselling marketing solutions. With white-labeling abilities, unlimited sub-accounts on costs rates, and extensive client management devices, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to function as a comprehensive system addressing most electronic sales and marketing needs for your agency.
The platform consists of email marketing capacities, course development devices, workflow automation, CRM performance, internet site structure, landing page production, and extra features.
Its stated objective is replacing every other device presently in your stack, and the company makes no apologies about that aspiration.
Consider this circumstance:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software program resellers.
The pricing shows up affordable initially glance: ninety-seven bucks and two hundred ninety-seven bucks month-to-month.
Yet is that the complete photo? Let’s investigate even more.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel offers a tidy and apparently intuitive format that appears welcoming initially.
Nonetheless, the majority of individuals encounter difficulties with the cluttered user interface and illogical organization of features.
For example:
The system employs 3 distinct setups panels for taking care of various arrangement facets– overall setups, specific settings, and item setups GoHighLevel Auto Dealer Playbook
Bizarrely, the links to these vital setups are positioned on opposite sides of the display, developing unneeded confusion and stress.
Even with extra information occupied, the control panel keeps a tidy and well-structured look.
I value the capability to create multiple control panels for arranging different records into different views.
This attribute shows specifically useful when maintaining different viewpoints for the account owner versus sub-accounts representing your clients.
As I stated previously, GoHighLevel includes numerous harsh edges in regards to user interface and individual experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To construct a customer’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After completing this action, switch to the freshly created sub-account, browse to Sites, after that select Funnels. Don’t stress if this really feels complicated– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that enforce restrictions.
Additionally, there are greater than one thousand funnel templates readily available to accelerate your first setup.
Based on my experience, you won’t call for extensive experience to develop landing pages and sales funnels utilizing GoHighLevel.
You have the alternative to customize templates yourself or demand GoHighLevel to manage customization for you.
I picked the self-customization path since I intended to create in-depth, custom funnels from the ground up making use of the drag-and-drop building contractor. You simply include the sequential actions.
I especially worth these abilities:
GHL’s Pictures include allows immediate funnel duplicating throughout accounts, conserving significant arrangement time.
Efficient screening through fast step duplication and split testing capability.
Real-time alerts regarding lead activities keep you educated without continuous manual monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated guidelines for progressing leads improves follow-up processes.
To additionally streamline migrations, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Page and Site Building
GoHighLevel allows web page creation from square one or template selection for customization making use of the user-friendly drag-and-drop builder.
You’re likewise complimentary to integrate ready-made page sections as desired. Conversely, use custom-made code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does offer slightly much more, consisting of:
A more comprehensive selection of custom-made typefaces and typography alternatives
Innovative message animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video clip histories
Nevertheless, I believe HighLevel will confirm adequate for the majority of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I likewise value the capacity to produce “global sections” or page areas that immediately occupy when producing new web pages, saving time and ensuring constant branding throughout. Another Elementor-like function I value.
With Brand Boards located under Marketing, you can achieve the same for text aspects and other branding fundamentals.
The data web page presents everything occurring on your sub-account’s internet site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden costs. You’ll pay one cent per email past your plan’s allocation, which builds up quickly with bigger customer checklists. Several users require third-party services like Mailgun for enhanced deliverability, pushing actual costs significantly beyond the advertised registration rate.
Currently pertaining to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I value the capacity to add trackable links in both emails and SMS messages, enabling you to monitor recipient activities and activate automatic interactions.
You can conserve, send out, or routine emails for ideal shipment times.
This verifies valuable for reaching your audience when they’re most likely to open up messages.
Below’s where the scenario deteriorates dramatically.
GoHighLevel suggests Mailgun for bulk email sending out, recommending their LC service may have lower delivery prices.
Examining GoHighLevel’s email deliverability prior to full dedication is a good idea, as several individuals have actually reported roughly thirty percent reduced shipment rates contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred personalized email templates available on HighLevel. In spite of thorough searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A suitable selection of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just located six basic templates and the option to develop and save email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email layout editor:
Not especially remarkable, however not dreadful either.
Nonetheless, I do appreciate that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Auto Dealer Playbook
Split testing for conversion optimization, among other features.
In addition, real-time analytics provide understandings into email campaign efficiency. This assists you profit from possibilities or address possible troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing task development monitoring and checking out past communications.
The workflow automation attribute aids simplify jobs like get in touch with management, division, and lead development with your pipeline.
This represents a considerable advantage: GoHighLevel assists in appealing interactions with leads with text messages, voicemail decreases, and Facebook Messenger. This flexibility means connecting with various customer segments via their preferred communication channels.
Understand, though– SMS costs use independently from the registration fee.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, modify, schedule, blog post, and analyze social media material across numerous networks.
It operates as a strong replacement for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
But that’s not whatever; the CRM tool likewise offers several handy features:
Schedule consultations straight within the system from the Calendars section.
Merge multi-channel interactions to support your clients’ preferred communication methods and relationship-building approaches.
Usage tags and smart listings to section customers for even more targeted projects.
Include substantial consumer data per entrance under the Possibility tab, offering clearer understanding of your leads, leads, and customers as they progress through your visual pipeline.
Advanced lead scoring aids prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s review the vital products and services you can market using GoHighLevel
Products You Can Sell Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed courses, full with memberships, areas, and relevant resources.
GHL additionally allows physical item sales making use of shopping web pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel courses sustain various content styles, consisting of sound, video clip, and records.
This indicates suiting different understanding styles and attracting a more comprehensive pupil base.
Plus, it enables importing training courses from Kajabi, including even more versatility to your program development efforts.
In my experience, committed on the internet training course tools like Kajabi, LearnWorlds, and Thinkific offer much more innovative alternatives. These consist of course leaking, social profiles, and advanced community structure and administration devices. Nevertheless, GHL’s offerings will certainly be adequate for many developers.
GoHighLevel also offers program certificates and numerous settlement options, consisting of time payment plan and free courses.
You can quickly connect your courses to your neighborhood for quick access and to boost monetization possibility.
What I especially appreciate is exactly how simple it is to incorporate training course products straight with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my preferred facets of Kajabi too.
Reputation Management Features
Online rankings hold critical significance, and GoHighLevel identifies this truth.
The platform automatically sends testimonial requests via text, email, and QR code complying with transactions.
This feature ensures you do not miss possibilities to construct credibility and trust with your target market.
You can also keep an eye on on-line reviews about your solutions or organization, allowing ideal actions.
As an example, you can redirect unfavorable responses to a private type prior to public uploading.
Additionally, you can select that can leave remarks based upon their ranking.
This strategy equips you to involve directly with clients to deal with problems without harming your online reputation.
And also, GoHighLevel simplifies issues by enabling you to evaluate customer responses across numerous platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Choices
The platform supports basic integration choices throughout settlement processing, social media sites and Zapier.
In addition, the App Market, featuring both paid and free app assimilations, is accessible in Agency Mode for account owners along with for your customers in sub-account mode.
I found around 3 hundred fifty applications across various company classifications, consisting of SMS and live conversation integrations, social media, and marketing automation tools.
You can likewise incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Schedule.
And also, QuickBooks integration is available for financial monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s primary attractions.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars regular monthly offers:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no added expense
API gain access to for integrating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can likewise re-sell other software application remedies to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks regular monthly for each and every customer.
This suggests you’ll require at the very least five clients restoring regular monthly to recover cost. Any kind of extra customers past that add straight to your earnings.
The devices you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace applications such as AWeber, Continuous Contact, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom-made structures
Prefabricated pictures
Pre-built assimilations
Automated workflows
Without these additions, customers may choose GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These apps enable taking care of all social networks, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL pages.
In overall, these are three various mobile applications you can choose from based on your purposes.
However, you need to recognize:
Resellers are in charge of customer support and conflicts; failure to settle concerns can cause account termination.
Resellers must charge a minimum of ninety-seven dollars monthly per sub-account, limiting pricing flexibility.
Marketing life time gain access to for a single fee is forbidden without previous approval.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is offered directly from the dashboard via the Aid and live conversation buttons.
As soon as you sign up for a test, you obtain open door to a welcome training course, onboarding video clip tutorials, and a contact number for support. And indeed, they actually respond to telephone calls.
I did contact their technological support group for aid with creating funnels and web sites, which I had actually looked thoroughly for. The feedback got here within twenty-four hours, and the follow-ups were superb. The support rep definitely showed deep knowledge of the system, which is always beneficial.
Regarding payment plans, there’s a durable Starter plan offered for ninety-seven bucks, that includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration updating to both hundred ninety-seven dollar month-to-month plan for comprehensive agency demands. With this strategy, you can also resell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Group area, paid onboarding, and a done-for-you arrangement alternative additionally readily available for a fee.
There’s ongoing real-time chat available straight from your GHL control panel, in addition to helpful documents for self-service assistance.
Configuration plans are offered for an added price, including a 2 hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you call for.
You may presume the unlimited plan includes unlimited email performance. Numerous customers have complained about unanticipated bank card charges for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Auto Dealer Playbook
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
Nevertheless, stay familiar with its clunky user interface, potential email deliverability concerns, and extra costs for email quantity.
If you can tolerate the harsh sides and largely serve company clients, GHL offers sensible value– yet guarantee you check email deliverability prior to completely committing.
Right here’s one essential consideration:
If you’re devoting to it, be prepared to invest extra money on a different email marketing software program because of deliverability problems and pests.