GoHighLevel positions itself as a comprehensive marketing and sales collection developed specifically for digital agencies. It bundles together CRM abilities, email campaigns, program hosting, and automation workflows right into one package. The core assurance? Change your spread toolkit with a solitary system that handles customer engagement and business procedures from beginning to end GoHighLevel Audit Logs
I have actually always gravitated toward merged systems for electronic business.
That’s specifically why tools like ClickFunnels caught my interest years ago.
However we’re currently in 2026, and the landscape has moved considerably.
After investing significant time inside GoHighLevel, I think you need to hear what I found firsthand.
We’ll additionally check out just how it measures up versus completing platforms.
In this manner, you can buy decision you’ll feel confident about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines important sales and marketing abilities, getting rid of the need for several separate subscriptions.
Text Messaging Capability: Bidirectional SMS interaction provides more powerful engagement than conventional email methods.
Effective CRM System: The call management features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow capabilities for segmenting target markets, taking care of contacts, and structure customized processes.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that normally begin above one hundred fifty dollars monthly. However, email expenses can accumulate quickly, which I’ll resolve quickly.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Aspects of GoHighLevel
Complex User interface: The interface felt counterintuitive, with arrangement alternatives scattered throughout the platform and straightforward tasks like funnel modifying requiring needlessly complicated actions.
Email Program Expenses Escalate: You’re billed one cent per email message, suggesting a listing of thirty thousand subscribers might push your month-to-month expense past 3 hundred bucks. Combined with excess costs and third-party integration needs like Mailgun, actual month-to-month expenses reached somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Problems: Multiple users have actually recorded severe automation malfunctions, consisting of emails being provided to incorrect recipients or sent multiple times to the same person.
Email Shipment Obstacles: Their email framework depends upon Mailgun, and various individuals transitioning from other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents an important weakness that can eventually push you toward different solutions.
Generalist Strategy: While automation features are robust, rivals supply better depth in program creation and neighborhood building features. That said, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting more than three products.
My Bottom Line Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and client connection monitoring at a reasonable base rate point.
Yet allow’s get genuine about something vital.
A lot of individuals see it mainly as a CRM or funnel builder instead of an email-focused platform.
Countless customers regularly report deliverability problems with the email features, so variable that in if email marketing represents a core component of your approach.
Those surprise email sending out costs have blindsided many users too.
The system absolutely stands out for agencies thinking about marketing marketing services. With white-labeling abilities, unlimited sub-accounts on premium tiers, and thorough customer administration devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel desires act as an all-encompassing system addressing most digital sales and marketing needs for your agency.
The platform consists of email marketing capabilities, course production devices, workflow automation, CRM capability, site structure, landing page development, and additional features.
Its mentioned goal is replacing every other device presently in your stack, and the firm makes no apologies regarding that aspiration.
Consider this scenario:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL unique contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up affordable at first glance: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
Yet is that the complete picture? Let’s check out further.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and seemingly intuitive format that shows up welcoming at first.
Nonetheless, the majority of individuals encounter difficulties with the chaotic interface and senseless company of features.
As an example:
The system utilizes 3 distinctive setups panels for managing different setup aspects– total settings, specific settings, and item settings GoHighLevel Audit Logs
Bizarrely, the web links to these crucial setups are placed on opposite sides of the display, developing unnecessary complication and aggravation.
Despite having additional data populated, the control panel keeps a tidy and well-structured look.
I appreciate the ability to produce numerous dashboards for arranging various records right into separate sights.
This feature shows especially beneficial when maintaining different perspectives for the account owner versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel consists of many harsh edges in regards to interface and individual experience, and the underlying codebase appears less than immaculate.
Structure Funnels in GoHighLevel
To construct a customer’s site, create landing pages, or create a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their information.
After completing this action, switch to the freshly developed sub-account, navigate to Websites, then pick Funnels. Don’t stress if this feels confusing– it took me a number of attempts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that enforce constraints.
In addition, there are more than one thousand funnel templates available to increase your initial configuration.
Based on my experience, you will not call for considerable proficiency to develop landing pages and sales funnels utilizing GoHighLevel.
You have the option to personalize templates on your own or demand GoHighLevel to handle customization for you.
I selected the self-customization course because I intended to develop detailed, custom funnels from scratch using the drag-and-drop home builder. You simply add the sequential actions.
I especially value these capabilities:
GHL’s Pictures include allows instant funnel duplicating throughout accounts, conserving considerable configuration time.
Effective testing through fast step replication and split screening functionality.
Real-time alerts concerning lead actions maintain you informed without continuous manual monitoring.
I especially appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic policies for advancing leads improves follow-up processes.
To further simplify movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Web Page and Site Construction
GoHighLevel allows web page production from square one or template choice for customization making use of the intuitive drag-and-drop home builder.
You’re also cost-free to integrate ready-made web page sections as wanted. Additionally, utilize custom-made code to develop specific functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide slightly a lot more, consisting of:
A broader selection of custom fonts and typography choices
Advanced message computer animations
Considerable widget library
Advanced background capabilities like parallax scrolling and video clip backgrounds
However, I think HighLevel will confirm enough for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly convenient performance.
I likewise value the ability to create “worldwide areas” or page sections that immediately occupy when producing new pages, saving time and making sure constant branding throughout. One more Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the same for text aspects and various other branding fundamentals.
The statistics page presents every little thing taking place on your sub-account’s internet site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert expenses. You’ll pay one cent per email beyond your plan’s allocation, which accumulates rapidly with larger customer checklists. Lots of customers call for third-party solutions like Mailgun for enhanced deliverability, pushing real expenses considerably beyond the promoted membership price.
Currently relating to the features:
GoHighLevel permits email campaign and series production with triggers and automatic follow-up messages.
I value the capacity to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient activities and set off computerized interactions.
You can save, send out, or timetable emails for ideal delivery times.
This verifies important for reaching your target market when they’re most likely to open up messages.
Right here’s where the scenario weakens significantly.
GoHighLevel recommends Mailgun for mass email sending, suggesting their LC service may have reduced delivery rates.
Testing GoHighLevel’s email deliverability before full dedication is suggested, as several users have actually reported roughly thirty percent lower delivery prices compared to their previous email marketing systems.
Currently, I heard there more than four hundred customizable email templates readily available on HighLevel. Despite complete searches of the Template Library, I could not find them within a sub-account in Sub-Account Setting.
A decent variety of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this calls for the two hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just found six standard templates and the choice to create and conserve email templates from scratch for reuse in various other projects.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not specifically outstanding, yet not dreadful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Audit Logs
Split screening for conversion optimization, among other features.
In addition, real-time analytics deliver insights right into email campaign performance. This helps you capitalize on opportunities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal allowing task progression monitoring and viewing past interactions.
The workflow automation function helps enhance tasks like contact monitoring, division, and lead advancement through your pipeline.
This represents a substantial advantage: GoHighLevel helps with interesting interactions with leads with sms message, voicemail drops, and Facebook Carrier. This flexibility implies connecting with various consumer sectors via their favored communication channels.
Be aware, however– SMS charges use individually from the registration charge.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, save, modify, routine, blog post, and examine social media material throughout different channels.
It operates as a solid replacement for social media sites scheduling tools like Buffer, SproutSocial, and Hootsuite– without extra costs.
However that’s not everything; the CRM device likewise provides several helpful features:
Set up consultations straight within the platform from the Calendars area.
Merge multi-channel interactions to support your customers’ favored communication methods and relationship-building methods.
Use tags and clever checklists to section clients for even more targeted campaigns.
Add substantial customer data to every entrance under the Possibility tab, supplying more clear understanding of your leads, leads, and clients as they advance with your aesthetic pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their activities throughout your pipeline.
Currently allow’s talk about the essential products and services you can sell utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive courses, full with memberships, areas, and associated sources.
GHL also allows physical item sales utilizing e-commerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel training courses sustain different web content formats, including sound, video, and documents.
This means fitting different discovering styles and attracting a broader pupil base.
And also, it allows importing courses from Kajabi, including much more versatility to your training course production efforts.
In my experience, dedicated on the internet course tools like Kajabi, LearnWorlds, and Thinkific supply much more innovative options. These consist of program trickling, social accounts, and progressed neighborhood building and monitoring devices. However, GHL’s offerings will certainly be adequate for several developers.
GoHighLevel likewise offers program certificates and numerous payment alternatives, consisting of installment plans and free courses.
You can conveniently connect your training courses to your community for quick accessibility and to enhance money making potential.
What I particularly value is just how straightforward it is to incorporate course products directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my favored facets of Kajabi as well.
Reputation Management Features
On-line rankings hold critical relevance, and GoHighLevel acknowledges this truth.
The system immediately sends evaluation requests through text, email, and QR code complying with transactions.
This function guarantees you don’t miss chances to construct reliability and trust with your audience.
You can likewise keep an eye on on the internet reviews about your solutions or service, enabling ideal actions.
As an example, you can redirect unfavorable responses to a personal form before public publishing.
Additionally, you can select who can leave remarks based on their rating.
This technique encourages you to involve directly with clients to resolve problems without damaging your credibility.
And also, GoHighLevel simplifies issues by permitting you to review customer responses across different platforms– like Yext, Google My Business, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The platform sustains typical integration alternatives across settlement handling, social media sites and Zapier.
Additionally, the App Marketplace, featuring both paid and free application integrations, comes in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I discovered about 3 hundred fifty apps across numerous service groups, including SMS and live conversation integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for economic management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s key attractions.
Important note: You’ll require Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no added cost
API gain access to for incorporating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell other software services to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks monthly for each and every customer.
This implies you’ll require a minimum of five clients restoring monthly to recover cost. Any type of extra customers past that add straight to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Market apps such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom structures
Ready-made pictures
Pre-built integrations
Automated workflows
Without these enhancements, clients might pick GoHighLevel directly rather than paying your costs.
The SaaS Setting consists of white-label alternatives for:
apple iphone application
Android application
Desktop application
These apps permit managing all social networks, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your well-known GHL pages.
In total, these are 3 different mobile applications you can pick from based on your purposes.
Nevertheless, you require to recognize:
Resellers are in charge of consumer support and conflicts; failing to solve concerns can result in account termination.
Resellers should charge at least ninety-seven dollars month-to-month per sub-account, restricting pricing versatility.
Selling life time access for an one-time cost is forbidden without previous approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is readily available straight from the dashboard via the Aid and live conversation buttons.
As soon as you sign up for a test, you acquire free access to a welcome training course, onboarding video clip tutorials, and a phone number for support. And of course, they really answer calls.
I did contact their technical support group for help with creating funnels and websites, which I had browsed thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The assistance rep absolutely showed deep understanding of the system, which is constantly useful.
Regarding payment plans, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and extra.
Still, you’ll likely want to consider upgrading to both hundred ninety-seven dollar monthly prepare for detailed agency requirements. With this strategy, you can also re-sell the GHL system as a SaaS.
For assistance, anticipate a vivid Facebook Group area, paid onboarding, and a done-for-you arrangement option additionally offered for a charge.
There’s continuous live conversation available straight from your GHL dashboard, along with valuable documents for self-service assistance.
Configuration plans are available for an extra price, including a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You may think the unlimited plan consists of unlimited email functionality. Numerous individuals have grumbled concerning unanticipated charge card costs for sending out emails from their web servers without clear openness.
Conclusion: GoHighLevel Audit Logs
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing pile with solid CRM and automation features.
Nonetheless, continue to be familiar with its cumbersome interface, prospective email deliverability problems, and added prices for email quantity.
If you can endure the rough sides and largely offer organization clients, GHL provides affordable worth– yet guarantee you check email deliverability before completely dedicating.
Below’s one important consideration:
If you’re committing to it, be prepared to spend extra money on a different email marketing software as a result of deliverability concerns and insects.