GoHighLevel positions itself as an extensive marketing and sales suite developed particularly for electronic agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation operations into one bundle. The core promise? Change your scattered toolkit with a single platform that takes care of customer involvement and organization operations from start to finish GoHighLevel API 1.0 & API 2.0
I have actually constantly inclined unified systems for electronic business.
That’s specifically why devices like ClickFunnels captured my attention years earlier.
But we’re currently in 2026, and the landscape has actually changed dramatically.
After spending considerable time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll additionally analyze how it measures up against contending systems.
This way, you can purchase decision you’ll feel great about long-lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines essential sales and marketing capabilities, eliminating the requirement for numerous separate memberships.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful involvement than traditional email strategies.
Effective CRM System: The call administration features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow capacities for segmenting audiences, managing calls, and building personalized processes.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend favorably with Kajabi and ClickFunnels options that normally start over one hundred fifty bucks month-to-month. Nonetheless, email costs can build up promptly, which I’ll resolve soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Complicated User interface: The interface really felt counterintuitive, with configuration options scattered throughout the system and simple tasks like funnel modifying requiring needlessly complex actions.
Email Program Expenses Rise: You’re charged one cent per email message, meaning a list of thirty thousand subscribers could press your regular monthly costs past 3 hundred bucks. Incorporated with overage costs and third-party integration demands like Mailgun, actual month-to-month prices reached somewhere between four hundred seventy-five and 6 hundred twenty-five bucks.
Integrity Issues: Numerous individuals have recorded significant automation breakdowns, consisting of emails being provided to inaccurate recipients or sent out several times to the same individual.
Email Delivery Challenges: Their email infrastructure relies on Mailgun, and many customers transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability rates. This represents a crucial weakness that might at some point press you toward alternate options.
Generalist Approach: While automation features are robust, rivals supply better depth in training course creation and community building features. That said, Kajabi bills one hundred forty-nine dollars or more regular monthly for hosting more than 3 items.
My Bottom Line Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and customer connection monitoring at a practical base rate factor.
Yet allow’s get genuine about something crucial.
The majority of customers watch it largely as a CRM or funnel builder as opposed to an email-focused system.
Many users consistently report deliverability issues with the email features, so aspect that in if email marketing stands for a core element of your strategy.
Those surprise email sending fees have actually blindsided numerous users as well.
The platform absolutely excels for agencies curious about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and detailed client monitoring tools, it’s architected particularly for agency development and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to function as an all-encompassing system addressing most digital sales and marketing requirements for your agency.
The system includes email marketing capacities, training course creation devices, workflow automation, CRM performance, web site building, landing page development, and additional features.
Its mentioned objective is changing every other tool presently in your stack, and the business makes no apologies concerning that aspiration.
Consider this scenario:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL unique compared to similar systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glance: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
Yet is that the full picture? Let’s investigate additionally.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and apparently instinctive design that appears inviting originally.
Nevertheless, the majority of individuals encounter difficulties with the chaotic user interface and illogical company of features.
As an example:
The platform utilizes 3 distinct setups panels for handling various configuration aspects– overall setups, private settings, and item setups GoHighLevel API 1.0 & API 2.0
Bizarrely, the web links to these essential setups are positioned on contrary sides of the screen, developing unneeded confusion and irritation.
Despite added information inhabited, the control panel keeps a clean and well-structured appearance.
I appreciate the ability to create numerous dashboards for organizing various records right into different views.
This function verifies especially valuable when keeping various viewpoints for the account owner versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel has many rough edges in terms of interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To construct a customer’s web site, develop landing pages, or develop a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After finishing this action, switch to the freshly developed sub-account, browse to Websites, after that select Funnels. Don’t fret if this feels confusing– it took me several attempts prior to comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose constraints.
Additionally, there are more than one thousand funnel templates available to increase your first setup.
Based upon my experience, you won’t call for comprehensive competence to build landing pages and sales funnels using GoHighLevel.
You have the choice to tailor templates yourself or request GoHighLevel to manage customization for you.
I picked the self-customization path because I wanted to develop thorough, custom funnels from scratch making use of the drag-and-drop builder. You just include the sequential steps.
I specifically value these capabilities:
GHL’s Snapshots feature allows instantaneous funnel cloning throughout accounts, saving considerable setup time.
Efficient screening with fast action duplication and split screening performance.
Real-time notifications regarding lead activities maintain you educated without consistent hands-on checking.
I particularly value the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized regulations for progressing leads streamlines follow-up processes.
To further simplify movements, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Web Page and Website Building
GoHighLevel enables web page creation from scratch or template option for modification utilizing the instinctive drag-and-drop contractor.
You’re additionally cost-free to integrate prefabricated page sections as preferred. Conversely, make use of customized code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use somewhat extra, consisting of:
A broader selection of custom-made font styles and typography alternatives
Innovative message animations
Considerable widget library
Advanced history capabilities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will certainly confirm adequate for most of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient capability.
I likewise value the ability to produce “international areas” or web page sections that instantly occupy when creating brand-new pages, conserving time and guaranteeing constant branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can achieve the exact same for message aspects and other branding basics.
The data page presents everything happening on your sub-account’s site, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures substantial covert costs. You’ll pay one cent per email past your plan’s appropriation, which accumulates rapidly with larger subscriber checklists. Several customers require third-party services like Mailgun for improved deliverability, pressing real costs significantly past the marketed membership cost.
Currently regarding the features:
GoHighLevel enables email campaign and sequence development with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, enabling you to check recipient actions and activate computerized interactions.
You can conserve, send out, or timetable emails for optimum distribution times.
This proves beneficial for reaching your audience when they’re probably to open up messages.
Right here’s where the scenario weakens dramatically.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC solution might have lower delivery rates.
Checking GoHighLevel’s email deliverability before full commitment is recommended, as several customers have actually reported around thirty percent reduced delivery prices compared to their previous email marketing platforms.
Currently, I heard there more than four hundred customizable email templates offered on HighLevel. Regardless of extensive searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Mode.
A suitable variety of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only discovered six fundamental templates and the choice to develop and save email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not especially impressive, however not dreadful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel API 1.0 & API 2.0
Split screening for conversion optimization, to name a few features.
Additionally, real-time analytics supply insights right into email campaign performance. This assists you maximize opportunities or address possible troubles as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal enabling task progression tracking and watching past communications.
The workflow automation function assists simplify tasks like get in touch with management, division, and lead improvement via your pipeline.
This stands for a substantial advantage: GoHighLevel facilitates interesting communications with leads with text, voicemail declines, and Facebook Carrier. This flexibility indicates getting in touch with different consumer sectors through their chosen communication channels.
Understand, though– SMS fees apply separately from the registration cost.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, conserve, modify, schedule, post, and analyze social networks web content throughout various networks.
It operates as a solid substitute for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without additional costs.
However that’s not every little thing; the CRM device likewise gives numerous helpful features:
Arrange consultations straight within the system from the Calendars section.
Merge multi-channel interactions to sustain your customers’ favored communication approaches and relationship-building strategies.
Usage tags and wise listings to sector clients for more targeted campaigns.
Add considerable consumer information to every entrance under the Chance tab, supplying clearer understanding of your leads, leads, and consumers as they progress with your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based upon their actions throughout your pipeline.
Now allow’s go over the essential product or services you can sell utilizing GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and thorough training courses, full with memberships, neighborhoods, and related sources.
GHL additionally makes it possible for physical item sales making use of ecommerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses support numerous material formats, consisting of sound, video, and files.
This indicates suiting various discovering designs and appealing to a more comprehensive student base.
And also, it permits importing courses from Kajabi, adding much more flexibility to your training course development initiatives.
In my experience, dedicated on the internet training course devices like Kajabi, LearnWorlds, and Thinkific supply much more sophisticated choices. These include course trickling, social profiles, and advanced neighborhood structure and administration devices. Nonetheless, GHL’s offerings will certainly be adequate for several makers.
GoHighLevel also supplies program certificates and different payment alternatives, consisting of time payment plan and free courses.
You can easily attach your training courses to your neighborhood for quick access and to enhance money making capacity.
What I especially appreciate is just how straightforward it is to incorporate course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and more.
This is just one of my favorite aspects of Kajabi as well.
Reputation Management Features
On the internet scores hold important relevance, and GoHighLevel acknowledges this reality.
The system instantly sends out testimonial demands using text, email, and QR code following transactions.
This attribute guarantees you do not miss out on possibilities to build trustworthiness and trust fund with your audience.
You can additionally keep an eye on on the internet evaluations about your solutions or business, allowing proper feedbacks.
For instance, you can reroute adverse responses to an exclusive kind prior to public publishing.
Additionally, you can choose that can leave comments based upon their score.
This strategy encourages you to engage straight with clients to resolve problems without harming your track record.
And also, GoHighLevel simplifies issues by allowing you to assess client feedback throughout various systems– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Choices
The system sustains basic integration options throughout repayment processing, social media and Zapier.
Furthermore, the App Marketplace, including both paid and totally free application integrations, comes in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I discovered around three hundred fifty apps throughout various service categories, consisting of SMS and live conversation combinations, social networks, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and take care of consultations and scheduling with Google Calendar.
And also, QuickBooks integration is readily available for monetary administration, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary tourist attractions.
Important note: You’ll need Agency Mode accessibility via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no extra price
API access for incorporating exterior tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally market other software program remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars month-to-month for every client.
This means you’ll require at the very least 5 clients restoring month-to-month to recover cost. Any kind of additional clients past that contribute straight to your profits.
The tools you can re-sell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Marketplace applications such as AWeber, Consistent Contact, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom frameworks
Ready-made photos
Pre-built combinations
Automated workflows
Without these additions, customers might pick GoHighLevel straight rather than paying your costs.
The SaaS Mode includes white-label alternatives for:
apple iphone application
Android application
Desktop application
These apps enable taking care of all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL web pages.
In total amount, these are 3 various mobile applications you can pick from based on your goals.
However, you require to comprehend:
Resellers are in charge of consumer assistance and disputes; failure to deal with problems can cause account termination.
Resellers need to charge a minimum of ninety-seven dollars regular monthly per sub-account, restricting pricing flexibility.
Marketing life time gain access to for an one-time charge is restricted without previous approval.
Pricing Framework and Support Plans
I value that HighLevel’s support is available directly from the dashboard with the Assistance and live conversation buttons.
Once you register for a test, you obtain open door to a welcome program, onboarding video clip tutorials, and a phone number for assistance. And indeed, they really respond to telephone calls.
I did call their technical support group for aid with developing funnels and internet sites, which I had searched extensively for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The assistance agent certainly showed deep knowledge of the platform, which is constantly useful.
Regarding layaway plan, there’s a durable Starter plan available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely wish to think about upgrading to both hundred ninety-seven dollar regular monthly prepare for detailed agency needs. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, expect a vibrant Facebook Team neighborhood, paid onboarding, and a done-for-you arrangement alternative also available for a charge.
There’s 24/7 live conversation offered straight from your GHL control panel, together with valuable documents for self-service help.
Setup plans are readily available for an extra expense, including a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you need.
You may presume the unlimited plan consists of unlimited email functionality. Different individuals have actually whined concerning unexpected credit card charges for sending out emails from their servers without clear openness.
Final thought: GoHighLevel API 1.0 & API 2.0
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nonetheless, remain aware of its confusing user interface, possible email deliverability issues, and added costs for email volume.
If you can tolerate the rough sides and mainly offer service clients, GHL uses sensible worth– but ensure you check email deliverability before fully dedicating.
Here’s one important consideration:
If you’re committing to it, be prepared to spend extra cash on a different email marketing software because of deliverability concerns and bugs.