GoHighLevel settings itself as an extensive marketing and sales collection developed specifically for digital agencies. It bundles with each other CRM capacities, email campaigns, training course hosting, and automation process into one package. The core assurance? Replace your spread toolkit with a single system that deals with client involvement and service operations throughout GoHighLevel Agency Sub-Account
I have actually always inclined merged platforms for digital commerce.
That’s specifically why tools like ClickFunnels captured my attention years earlier.
However we’re currently in 2026, and the landscape has moved drastically.
After spending considerable time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up against contending platforms.
In this manner, you can purchase choice you’ll feel great concerning long-lasting.
The Elements of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges important sales and marketing abilities, eliminating the demand for numerous different registrations.
Text Messaging Capability: Bidirectional SMS interaction offers stronger involvement than conventional email methods.
Powerful CRM System: The get in touch with monitoring features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capabilities for segmenting target markets, managing contacts, and building personalized processes.
Affordable Pricing Structure: Month-to-month plans ranging from ninety-seven to 2 hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels options that normally begin above one hundred fifty dollars monthly. Nevertheless, email costs can gather promptly, which I’ll resolve shortly.
Integration Abilities: Compatible with Zapier, email platforms, and messaging solutions.
The Disappointing Elements of GoHighLevel
Confusing Interface: The interface felt counterintuitive, with setup alternatives scattered throughout the system and simple jobs like funnel editing and enhancing needing needlessly complex steps.
Email Broadcast Expenses Rise: You’re charged one cent per email message, meaning a list of thirty thousand customers might press your monthly expense past three hundred bucks. Incorporated with excess costs and third-party integration needs like Mailgun, real month-to-month expenses climbed to somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Numerous users have documented severe automation malfunctions, including emails being delivered to wrong receivers or sent numerous times to the same individual.
Email Shipment Challenges: Their email framework relies on Mailgun, and countless users transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This represents a crucial weakness that can at some point press you toward different remedies.
Generalist Approach: While automation features are durable, competitors offer higher depth in training course production and community building features. That said, Kajabi charges one hundred forty-nine dollars or even more monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel gives a qualified unified system for marketing, sales, and client relationship administration at a reasonable base price point.
However allow’s get genuine regarding something vital.
Many customers watch it largely as a CRM or funnel builder as opposed to an email-focused platform.
Countless individuals regularly report deliverability issues with the email features, so aspect that in if email marketing stands for a core element of your strategy.
Those shock email sending fees have actually blindsided lots of users too.
The system truly stands out for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium rates, and comprehensive customer administration tools, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to act as an all-inclusive platform resolving most digital sales and marketing demands for your agency.
The platform includes email marketing capacities, program production devices, workflow automation, CRM capability, web site structure, landing page production, and extra features.
Its stated purpose is replacing every other device presently in your pile, and the firm makes no apologies regarding that passion.
Consider this situation:
GoHighLevel declares it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinct compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software application resellers.
The pricing shows up practical at first glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
However is that the full photo? Let’s investigate further.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and seemingly instinctive format that shows up welcoming initially.
Nonetheless, most of customers encounter difficulties with the chaotic user interface and not logical organization of features.
For instance:
The system uses three unique setups panels for handling different configuration facets– general setups, specific settings, and item setups GoHighLevel Agency Sub-Account
Bizarrely, the links to these crucial setups are positioned on contrary sides of the display, developing unnecessary confusion and frustration.
Despite additional data occupied, the dashboard preserves a clean and well-structured appearance.
I value the capability to create numerous dashboards for arranging various records into separate views.
This attribute proves specifically useful when preserving various point of views for the account proprietor versus sub-accounts representing your clients.
As I stated previously, GoHighLevel includes countless harsh edges in regards to user interface and customer experience, and the underlying codebase shows up less than immaculate.
Building Funnels in GoHighLevel
To build a customer’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their information.
After completing this step, switch to the recently developed sub-account, browse to Sites, then pick Funnels. Do not worry if this really feels complicated– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel creation, unlike systems such as Kajabi that impose constraints.
In addition, there are more than one thousand funnel templates available to accelerate your first configuration.
Based upon my experience, you will not need considerable competence to develop landing pages and sales funnels utilizing GoHighLevel.
You have the choice to tailor templates on your own or demand GoHighLevel to handle modification for you.
I picked the self-customization path because I wanted to create thorough, custom funnels from scratch using the drag-and-drop building contractor. You simply add the sequential steps.
I specifically worth these capacities:
GHL’s Photos include allows immediate funnel cloning across accounts, saving substantial setup time.
Reliable screening through rapid action replication and split screening functionality.
Real-time alerts regarding lead actions keep you educated without constant manual checking.
I especially appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized guidelines for progressing leads simplifies follow-up procedures.
To additionally streamline movements, GHL gives a ClickFunnels import function for smooth funnel transfers.
Page and Website Construction
GoHighLevel enables web page production from square one or template choice for customization making use of the intuitive drag-and-drop builder.
You’re additionally totally free to integrate ready-made page areas as wanted. Alternatively, use custom code to create customized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use a little much more, including:
A broader choice of customized typefaces and typography choices
Sophisticated message animations
Extensive widget collection
Advanced background capabilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly show enough for most of your clients.
The web pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical capability.
I additionally appreciate the ability to create “worldwide areas” or web page sections that automatically inhabit when creating new pages, saving time and making certain consistent branding throughout. An additional Elementor-like function I value.
With Brand Boards located under Marketing, you can complete the same for text components and other branding basics.
The data web page presents everything occurring on your sub-account’s website, consisting of page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial hidden expenses. You’ll pay one cent per email past your strategy’s allotment, which collects rapidly with larger client listings. Numerous individuals require third-party solutions like Mailgun for enhanced deliverability, pushing actual expenses significantly past the advertised membership rate.
Currently relating to the features:
GoHighLevel enables email campaign and sequence production with triggers and automatic follow-up messages.
I appreciate the capacity to include trackable links in both emails and SMS messages, allowing you to check recipient actions and trigger computerized interactions.
You can conserve, send out, or schedule emails for optimal distribution times.
This verifies valuable for reaching your target market when they’re most likely to open up messages.
Below’s where the situation weakens considerably.
GoHighLevel suggests Mailgun for mass email sending out, suggesting their LC service might have reduced distribution prices.
Evaluating GoHighLevel’s email deliverability before full commitment is advisable, as numerous customers have actually reported around thirty percent reduced distribution rates compared to their previous email marketing platforms.
Now, I listened to there more than four hundred personalized email templates readily available on HighLevel. In spite of comprehensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A decent range of templates shows up when switching to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only found 6 standard templates and the choice to create and conserve email templates from square one for reuse in various other projects.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not particularly remarkable, yet not terrible either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, incorporating:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Agency Sub-Account
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics supply insights right into email campaign performance. This assists you take advantage of opportunities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling task development tracking and checking out previous interactions.
The workflow automation function aids simplify jobs like contact management, division, and lead improvement through your pipeline.
This stands for a significant advantage: GoHighLevel facilitates appealing interactions with leads with text, voicemail drops, and Facebook Messenger. This flexibility suggests connecting with different customer segments with their preferred communication channels.
Understand, however– SMS charges use independently from the subscription charge.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, edit, timetable, blog post, and examine social media sites web content across various networks.
It operates as a strong substitute for social media sites scheduling tools like Barrier, SproutSocial, and Hootsuite– without additional prices.
But that’s not everything; the CRM tool also provides a number of helpful features:
Arrange appointments straight within the system from the Calendars section.
Combine multi-channel communications to sustain your customers’ recommended interaction approaches and relationship-building strategies.
Use tags and smart checklists to segment consumers for even more targeted campaigns.
Include extensive customer data to every entry under the Chance tab, providing more clear understanding of your leads, leads, and clients as they proceed via your visual pipeline.
Advanced lead scoring assists focus on lead nurturing based on their actions throughout your pipeline.
Currently let’s go over the crucial products and services you can offer utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive courses, complete with memberships, communities, and relevant resources.
GHL also enables physical item sales using shopping web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses sustain various content styles, consisting of sound, video clip, and records.
This means suiting various learning designs and interesting a wider trainee base.
Plus, it enables importing courses from Kajabi, including much more adaptability to your program development initiatives.
In my experience, devoted on-line program devices like Kajabi, LearnWorlds, and Thinkific provide extra innovative alternatives. These consist of program dripping, social profiles, and advanced neighborhood structure and management tools. However, GHL’s offerings will certainly be sufficient for many makers.
GoHighLevel also supplies training course certificates and different settlement choices, including installment plans and free courses.
You can easily link your courses to your area for fast access and to boost money making capacity.
What I particularly value is just how straightforward it is to integrate training course products straight with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and extra.
This is among my favorite facets of Kajabi also.
Reputation Management Features
Online rankings hold critical importance, and GoHighLevel recognizes this reality.
The system immediately sends testimonial requests by means of text, email, and QR code complying with purchases.
This feature ensures you do not miss opportunities to develop reputation and trust fund with your target market.
You can additionally monitor on the internet reviews regarding your services or organization, allowing ideal actions.
For instance, you can redirect adverse responses to a personal form before public publishing.
Additionally, you can choose that can leave comments based on their rating.
This method equips you to engage straight with clients to fix issues without damaging your reputation.
And also, GoHighLevel streamlines matters by enabling you to assess client comments throughout different platforms– like Yext, Google My Company, and Facebook– directly from your GHL account. Pretty practical capability.
Integration Alternatives
The platform sustains conventional integration choices across payment processing, social media sites and Zapier.
Additionally, the App Market, including both paid and free application assimilations, is accessible in Agency Mode for account owners as well as for your customers in sub-account mode.
I discovered roughly three hundred fifty applications across various business categories, consisting of SMS and live conversation integrations, social media sites, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and take care of consultations and scheduling with Google Schedule.
Plus, QuickBooks integration is available for monetary administration, to name a few alternatives.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s main attractions.
Vital note: You’ll require Agency Mode gain access to through the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month offers:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no added cost
API access for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can likewise re-sell various other software remedies to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks month-to-month for each and every customer.
This suggests you’ll need at the very least five clients renewing month-to-month to recover cost. Any additional customers beyond that contribute directly to your earnings.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Consistent Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Customized structures
Prefabricated snapshots
Pre-built assimilations
Automated process
Without these additions, clients might pick GoHighLevel straight as opposed to paying your premium.
The SaaS Setting includes white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications allow taking care of all social media sites, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your branded GHL web pages.
In overall, these are three different mobile applications you can choose from based on your objectives.
Nonetheless, you need to understand:
Resellers are accountable for client assistance and conflicts; failure to settle problems can lead to account termination.
Resellers must charge at least ninety-seven bucks month-to-month per sub-account, restricting pricing adaptability.
Selling life time access for a single fee is forbidden without prior approval.
Pricing Framework and Support Plans
I value that HighLevel’s assistance is offered straight from the control panel with the Help and live chat switches.
Once you sign up for a trial, you gain free access to a welcome training course, onboarding video tutorials, and a contact number for support. And yes, they really respond to phone calls.
I did call their technological support team for assistance with producing funnels and websites, which I had actually looked thoroughly for. The feedback showed up within twenty-four hours, and the follow-ups were excellent. The support representative absolutely demonstrated deep knowledge of the platform, which is constantly valuable.
Relating to layaway plan, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and more.
Still, you’ll likely want to consider updating to the two hundred ninety-seven buck regular monthly prepare for extensive agency demands. With this plan, you can additionally re-sell the GHL system as a SaaS.
For support, anticipate a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you setup option likewise readily available for a charge.
There’s 24/7 live conversation readily available directly from your GHL dashboard, along with handy paperwork for self-service assistance.
Configuration plans are available for an additional expense, consisting of a 2 hundred ninety-seven buck option for HIPAA compliance if that’s something you require.
You might think the unlimited plan consists of unlimited email functionality. Different customers have whined regarding unforeseen credit card charges for sending out emails from their web servers without clear transparency.
Conclusion: GoHighLevel Agency Sub-Account
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
Nevertheless, continue to be knowledgeable about its confusing user interface, potential email deliverability concerns, and added prices for email volume.
If you can endure the harsh sides and mostly offer company customers, GHL offers reasonable worth– yet guarantee you check email deliverability before fully dedicating.
Right here’s one essential factor to consider:
If you’re dedicating to it, be prepared to invest added cash on a different email marketing software application due to deliverability problems and insects.