GoHighLevel placements itself as a comprehensive marketing and sales suite developed especially for digital agencies. It packages with each other CRM capabilities, email campaigns, training course hosting, and automation operations into one bundle. The core guarantee? Change your scattered toolkit with a solitary platform that takes care of customer interaction and business operations throughout GoHighLevel AfterPay
I have actually always gravitated toward combined platforms for digital commerce.
That’s exactly why tools like ClickFunnels captured my interest years ago.
However we’re now in 2026, and the landscape has actually shifted significantly.
After spending considerable time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll likewise check out just how it measures up versus competing systems.
This way, you can buy choice you’ll feel great regarding lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel combines crucial sales and marketing capabilities, removing the need for multiple different registrations.
Text Messaging Performance: Bidirectional SMS interaction provides stronger interaction than conventional email methods.
Powerful CRM System: The call management features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capabilities for segmenting audiences, managing calls, and structure personalized processes.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels options that usually start over one hundred fifty bucks regular monthly. Nonetheless, email expenses can gather rapidly, which I’ll deal with soon.
Integration Abilities: Suitable with Zapier, email platforms, and messaging services.
The Disappointing Aspects of GoHighLevel
Complex User interface: The user interface really felt counterproductive, with setup options spread throughout the platform and uncomplicated jobs like funnel modifying needing unnecessarily complicated actions.
Email Program Expenditures Escalate: You’re charged one cent per email message, implying a checklist of thirty thousand clients could press your regular monthly bill beyond 3 hundred bucks. Incorporated with excess costs and third-party integration needs like Mailgun, real monthly costs climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Issues: Numerous individuals have actually documented severe automation breakdowns, including emails being supplied to wrong receivers or sent multiple times to the very same person.
Email Delivery Obstacles: Their email framework depends on Mailgun, and various customers transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability rates. This stands for a critical weak point that might eventually press you towards alternative solutions.
Generalist Technique: While automation features are robust, competitors give higher deepness in program production and neighborhood building features. That claimed, Kajabi bills one hundred forty-nine bucks or even more regular monthly for hosting more than 3 items.
My Profits Evaluation
GoHighLevel provides a qualified unified platform for marketing, sales, and consumer relationship administration at a sensible base price factor.
However let’s get real concerning something essential.
Many individuals view it mostly as a CRM or funnel builder instead of an email-focused platform.
Many users constantly report deliverability issues with the email features, so aspect that in if email marketing stands for a core part of your strategy.
Those shock email sending out costs have blindsided lots of users too.
The system genuinely stands out for agencies thinking about re-selling marketing solutions. With white-labeling capacities, unlimited sub-accounts on costs tiers, and thorough client administration tools, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to work as a comprehensive platform dealing with most electronic sales and marketing demands for your agency.
The system consists of email marketing capacities, course production tools, workflow automation, CRM capability, internet site structure, landing page creation, and added features.
Its stated goal is replacing every other device currently in your pile, and the firm makes no apologies about that passion.
Consider this circumstance:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinctive contrasted to similar systems like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing appears practical initially glance: ninety-seven dollars and 2 hundred ninety-seven dollars month-to-month.
However is that the full picture? Let’s check out even more.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard offers a tidy and relatively user-friendly design that shows up welcoming initially.
Nevertheless, most of individuals encounter difficulties with the chaotic user interface and not logical organization of features.
As an example:
The system uses 3 distinctive setups panels for taking care of different configuration facets– overall settings, individual settings, and item setups GoHighLevel AfterPay
Bizarrely, the links to these important settings are positioned on contrary sides of the display, developing unneeded confusion and irritation.
Despite having added data populated, the control panel maintains a clean and well-structured appearance.
I appreciate the capacity to develop several dashboards for arranging different records into different views.
This attribute shows especially valuable when keeping various viewpoints for the account proprietor versus sub-accounts representing your customers.
As I pointed out previously, GoHighLevel contains countless harsh edges in terms of user interface and customer experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a customer’s internet site, develop landing pages, or develop a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their details.
After completing this step, button to the newly created sub-account, browse to Websites, after that select Funnels. Don’t fret if this feels complex– it took me a number of attempts before comprehending the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates readily available to accelerate your first arrangement.
Based upon my experience, you will not need considerable knowledge to develop landing pages and sales funnels making use of GoHighLevel.
You have the alternative to tailor templates yourself or demand GoHighLevel to handle personalization for you.
I selected the self-customization course because I intended to create in-depth, custom funnels from the ground up utilizing the drag-and-drop contractor. You simply include the consecutive actions.
I especially worth these capacities:
GHL’s Photos include allows immediate funnel duplicating across accounts, saving considerable configuration time.
Reliable testing through fast action replication and split screening performance.
Real-time notices about lead activities keep you educated without constant hand-operated checking.
I specifically value the multi-channel integration including voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized guidelines for progressing leads streamlines follow-up processes.
To additionally streamline migrations, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Page and Website Construction
GoHighLevel makes it possible for web page creation from square one or template option for modification utilizing the intuitive drag-and-drop building contractor.
You’re also cost-free to incorporate prefabricated page areas as desired. Additionally, make use of custom-made code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer slightly extra, including:
A broader selection of personalized fonts and typography alternatives
Innovative message computer animations
Extensive widget collection
Advanced history capabilities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will confirm enough for the majority of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical performance.
I likewise appreciate the ability to develop “global areas” or web page sections that automatically inhabit when developing brand-new pages, saving time and ensuring regular branding throughout. One more Elementor-like function I value.
With Brand Boards found under Marketing, you can accomplish the same for message aspects and various other branding fundamentals.
The statistics web page displays whatever occurring on your sub-account’s internet site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant hidden costs. You’ll pay one cent per email beyond your plan’s allotment, which builds up quickly with larger subscriber lists. Many individuals call for third-party solutions like Mailgun for boosted deliverability, pressing actual costs considerably past the promoted subscription rate.
Currently concerning the features:
GoHighLevel permits email campaign and sequence development with triggers and automatic follow-up messages.
I value the ability to include trackable web links in both emails and SMS messages, enabling you to check recipient actions and cause automatic communications.
You can conserve, send, or routine emails for optimum delivery times.
This proves useful for reaching your target market when they’re more than likely to open up messages.
Right here’s where the situation degrades substantially.
GoHighLevel advises Mailgun for mass email sending, suggesting their LC solution may have lower delivery rates.
Checking GoHighLevel’s email deliverability before full commitment is suggested, as lots of customers have actually reported about thirty percent reduced shipment prices compared to their previous email marketing platforms.
Currently, I listened to there are over four hundred customizable email templates readily available on HighLevel. Regardless of extensive searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Setting.
A good range of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven buck month-to-month reseller plan.
Within a sub-account, I just discovered 6 fundamental templates and the alternative to create and conserve email templates from the ground up for reuse in other projects.
Right here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not specifically excellent, however not horrible either.
Nonetheless, I do value that GHL integrates workflow automation right into email marketing, including:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel AfterPay
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver understandings into email campaign efficiency. This aids you capitalize on possibilities or address prospective problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing task development monitoring and checking out past communications.
The workflow automation feature helps enhance jobs like get in touch with administration, division, and lead innovation via your pipeline.
This stands for a considerable advantage: GoHighLevel helps with engaging communications with leads with sms message, voicemail drops, and Facebook Carrier. This adaptability suggests getting in touch with different customer sections through their favored communication channels.
Know, though– SMS charges apply individually from the membership fee.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, save, edit, timetable, message, and evaluate social media material across various channels.
It functions as a strong substitute for social media organizing devices like Barrier, SproutSocial, and Hootsuite– without additional costs.
But that’s not every little thing; the CRM tool additionally gives a number of useful features:
Schedule visits straight within the platform from the Calendars section.
Merge multi-channel interactions to support your customers’ recommended interaction methods and relationship-building approaches.
Use tags and clever lists to segment customers for even more targeted campaigns.
Add extensive consumer information to each entrance under the Chance tab, supplying more clear understanding of your prospects, leads, and customers as they progress via your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based on their activities throughout your pipeline.
Now allow’s review the key services and products you can market utilizing GoHighLevel
Products You Can Sell With GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and extensive training courses, total with memberships, communities, and associated resources.
GHL additionally makes it possible for physical product sales utilizing ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support different content styles, consisting of audio, video clip, and documents.
This implies accommodating various learning styles and appealing to a wider trainee base.
And also, it allows importing courses from Kajabi, adding even more flexibility to your program creation efforts.
In my experience, committed on the internet program devices like Kajabi, LearnWorlds, and Thinkific offer much more innovative alternatives. These consist of program leaking, social accounts, and progressed community structure and management devices. However, GHL’s offerings will be sufficient for lots of designers.
GoHighLevel likewise gives course certificates and different payment choices, including installment plans and free courses.
You can easily attach your programs to your area for fast access and to improve monetization potential.
What I particularly appreciate is exactly how straightforward it is to incorporate program products straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my favored elements of Kajabi also.
Reputation Management Features
On-line ratings hold important significance, and GoHighLevel identifies this reality.
The platform automatically sends out evaluation requests by means of SMS, email, and QR code following purchases.
This function ensures you do not miss out on opportunities to construct trustworthiness and depend on with your audience.
You can additionally check on-line evaluations concerning your services or organization, enabling appropriate actions.
For example, you can reroute unfavorable comments to a personal type before public posting.
Conversely, you can choose that can leave remarks based upon their rating.
This approach encourages you to involve straight with clients to deal with concerns without damaging your reputation.
Plus, GoHighLevel streamlines issues by enabling you to examine client responses across various platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The system supports conventional integration options across settlement handling, social networks and Zapier.
Additionally, the Application Industry, including both paid and complimentary app integrations, is accessible in Agency Mode for account owners along with for your customers in sub-account mode.
I discovered about 3 hundred fifty apps throughout different service classifications, including SMS and live chat assimilations, social media, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with other CRMs, and take care of appointments and organizing with Google Calendar.
Plus, QuickBooks integration is offered for financial monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary tourist attractions.
Essential note: You’ll require Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven bucks monthly offers:
Total sub-account rebranding and modification
Unlimited client sub-accounts at no additional expense
API access for incorporating exterior tools
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can additionally re-sell other software options to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks regular monthly for each customer.
This suggests you’ll need a minimum of 5 clients renewing month-to-month to recover cost. Any additional clients past that add directly to your income.
The tools you can re-sell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Call, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized structures
Prefabricated pictures
Pre-built integrations
Automated process
Without these additions, customers may choose GoHighLevel straight instead of paying your premium.
The SaaS Mode consists of white-label options for:
iPhone application
Android application
Desktop application
These applications permit handling all social media, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your branded GHL web pages.
In total, these are three different mobile applications you can select from based upon your objectives.
However, you require to recognize:
Resellers are responsible for client support and disagreements; failure to deal with concerns can lead to account termination.
Resellers must charge at least ninety-seven dollars monthly per sub-account, limiting pricing adaptability.
Offering life time access for a single charge is restricted without prior approval.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is offered directly from the control panel through the Assistance and live conversation switches.
Once you register for a trial, you obtain open door to a welcome course, onboarding video tutorials, and a phone number for support. And indeed, they in fact respond to calls.
I did call their technological assistance group for help with creating funnels and internet sites, which I had searched thoroughly for. The response arrived within twenty-four hours, and the follow-ups were excellent. The assistance representative definitely demonstrated deep understanding of the system, which is constantly beneficial.
Regarding payment plans, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to consider updating to both hundred ninety-seven dollar month-to-month plan for comprehensive agency requirements. With this plan, you can likewise resell the GHL platform as a SaaS.
For support, anticipate a lively Facebook Group community, paid onboarding, and a done-for-you configuration option also available for a fee.
There’s 24/7 live conversation readily available straight from your GHL dashboard, along with useful paperwork for self-service assistance.
Setup plans are readily available for an additional expense, consisting of a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you require.
You might assume the unlimited plan consists of unlimited email capability. Numerous users have grumbled concerning unanticipated bank card charges for sending emails from their web servers without clear transparency.
Verdict: GoHighLevel AfterPay
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
Nevertheless, stay familiar with its cumbersome interface, prospective email deliverability problems, and added expenses for email quantity.
If you can endure the harsh sides and primarily offer service clients, GHL provides sensible value– yet ensure you test email deliverability before fully devoting.
Below’s one essential consideration:
If you’re devoting to it, be prepared to invest additional money on a separate email marketing software because of deliverability problems and insects.