GoHighLevel placements itself as a thorough marketing and sales collection constructed especially for digital agencies. It packages together CRM capacities, email campaigns, program hosting, and automation workflows into one bundle. The core assurance? Change your scattered toolkit with a solitary platform that manages customer interaction and business operations from beginning to end GoHighLevel Affirm
I have actually always gravitated toward merged systems for electronic commerce.
That’s exactly why tools like ClickFunnels caught my interest years ago.
Yet we’re now in 2026, and the landscape has actually moved considerably.
After investing significant time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll additionally check out how it measures up versus completing systems.
In this manner, you can purchase choice you’ll feel great concerning lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel merges vital sales and marketing capacities, removing the need for multiple different registrations.
Text Messaging Functionality: Bidirectional SMS communication uses stronger involvement than standard email strategies.
Powerful CRM System: The get in touch with management features rival what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capabilities for segmenting target markets, managing get in touches with, and structure custom-made procedures.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels options that commonly begin over one hundred fifty bucks month-to-month. Nonetheless, email expenditures can gather promptly, which I’ll attend to shortly.
Integration Capacities: Compatible with Zapier, email systems, and messaging services.
The Unsatisfactory Components of GoHighLevel
Confusing Interface: The interface felt counterproductive, with configuration alternatives spread throughout the platform and simple jobs like funnel editing requiring unnecessarily complicated actions.
Email Broadcast Costs Escalate: You’re charged one cent per email message, suggesting a checklist of thirty thousand customers can press your monthly expense beyond three hundred dollars. Incorporated with excess costs and third-party integration requirements like Mailgun, actual month-to-month prices reached somewhere between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Issues: Numerous individuals have recorded significant automation malfunctions, consisting of emails being provided to wrong recipients or sent out multiple times to the exact same individual.
Email Shipment Obstacles: Their email framework relies on Mailgun, and many customers transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This stands for an important weak point that might ultimately press you toward alternative options.
Generalist Strategy: While automation features are durable, rivals offer greater deepness in program production and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting more than three products.
My Profits Evaluation
GoHighLevel provides a capable unified system for marketing, sales, and consumer connection management at a sensible base cost point.
But allow’s get genuine concerning something essential.
Most users see it largely as a CRM or funnel builder instead of an email-focused platform.
Various users regularly report deliverability problems with the email features, so element that in if email marketing stands for a core part of your method.
Those shock email sending charges have blindsided lots of customers too.
The system genuinely stands out for agencies interested in marketing marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and thorough client management devices, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel aspires to work as an all-encompassing platform dealing with most electronic sales and marketing requirements for your agency.
The platform includes email marketing capabilities, course development devices, workflow automation, CRM functionality, internet site building, landing page creation, and added features.
Its stated goal is replacing every other tool presently in your stack, and the firm makes no apologies regarding that ambition.
Consider this scenario:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other services.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software resellers.
The pricing appears reasonable at first look: ninety-seven bucks and two hundred ninety-seven dollars monthly.
Yet is that the complete image? Allow’s explore further.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and seemingly user-friendly layout that shows up welcoming at first.
Nevertheless, the majority of customers encounter difficulties with the chaotic interface and illogical organization of features.
As an example:
The platform uses 3 distinct settings panels for managing various configuration aspects– overall setups, private setups, and product setups GoHighLevel Affirm
Bizarrely, the web links to these vital settings are placed on contrary sides of the display, creating unneeded complication and disappointment.
Despite having additional data occupied, the control panel maintains a clean and well-structured appearance.
I appreciate the capability to produce numerous control panels for arranging various reports right into different sights.
This feature shows particularly important when keeping various point of views for the account owner versus sub-accounts representing your clients.
As I pointed out earlier, GoHighLevel has various harsh edges in terms of interface and user experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To construct a customer’s internet site, develop landing pages, or produce a sales funnel within GoHighLevel, you should first develop a sub-account by entering their information.
After completing this step, switch to the recently produced sub-account, navigate to Websites, then choose Funnels. Don’t stress if this really feels complicated– it took me numerous efforts before comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates readily available to increase your preliminary setup.
Based on my experience, you will not call for comprehensive competence to develop landing pages and sales funnels using GoHighLevel.
You have the option to personalize templates on your own or demand GoHighLevel to manage customization for you.
I selected the self-customization path due to the fact that I wanted to produce in-depth, custom funnels from the ground up making use of the drag-and-drop building contractor. You just add the sequential steps.
I especially value these capacities:
GHL’s Photos include makes it possible for instantaneous funnel cloning across accounts, saving significant arrangement time.
Effective screening with fast step duplication and split testing functionality.
Real-time alerts regarding lead actions maintain you informed without constant hand-operated checking.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for progressing leads improves follow-up processes.
To better simplify migrations, GHL offers a ClickFunnels import feature for smooth funnel transfers.
Page and Site Building
GoHighLevel allows page development from scratch or template choice for personalization utilizing the user-friendly drag-and-drop builder.
You’re also totally free to integrate prefabricated page areas as desired. Conversely, utilize personalized code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does use a little a lot more, consisting of:
A wider selection of custom typefaces and typography choices
Advanced text animations
Substantial widget collection
Advanced history abilities like parallax scrolling and video clip histories
However, I believe HighLevel will certainly verify enough for most of your customers.
The web pages integrate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I additionally appreciate the capability to develop “global sections” or page areas that automatically populate when creating brand-new pages, conserving time and ensuring regular branding throughout. An additional Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the same for message aspects and other branding essentials.
The statistics page displays whatever occurring on your sub-account’s internet site, including page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant concealed expenses. You’ll pay one cent per email beyond your strategy’s allocation, which builds up quickly with bigger subscriber checklists. Lots of customers call for third-party solutions like Mailgun for boosted deliverability, pushing actual prices substantially beyond the marketed membership price.
Currently pertaining to the features:
GoHighLevel allows email campaign and sequence creation with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, allowing you to keep track of recipient actions and trigger automatic communications.
You can save, send, or timetable emails for optimum distribution times.
This verifies beneficial for reaching your audience when they’re most likely to open messages.
Right here’s where the situation wears away dramatically.
GoHighLevel suggests Mailgun for mass email sending, suggesting their LC solution might have lower shipment prices.
Examining GoHighLevel’s email deliverability before complete commitment is a good idea, as lots of individuals have actually reported approximately thirty percent reduced distribution prices compared to their previous email marketing platforms.
Now, I heard there are over four hundred personalized email templates available on HighLevel. Despite complete searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Setting.
A good selection of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this calls for the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I just discovered six fundamental templates and the alternative to develop and conserve email templates from scratch for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not specifically outstanding, but not terrible either.
Nonetheless, I do appreciate that GHL integrates workflow automation into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Affirm
Split testing for conversion optimization, to name a few features.
Additionally, real-time analytics provide insights right into email campaign efficiency. This helps you capitalize on opportunities or address possible issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting task development tracking and viewing past interactions.
The workflow automation function aids enhance jobs like call management, segmentation, and lead development via your pipeline.
This stands for a considerable advantage: GoHighLevel assists in engaging communications with leads through text, voicemail declines, and Facebook Messenger. This flexibility indicates connecting with different customer segments through their favored communication channels.
Know, however– SMS fees apply individually from the subscription charge.
I additionally value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, routine, blog post, and examine social media sites material across various channels.
It works as a strong replacement for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without additional prices.
But that’s not whatever; the CRM tool additionally supplies a number of handy features:
Schedule visits straight within the platform from the Calendars section.
Combine multi-channel communications to support your customers’ recommended interaction techniques and relationship-building techniques.
Usage tags and smart lists to sector clients for more targeted projects.
Add comprehensive client information to each entry under the Possibility tab, supplying clearer understanding of your leads, leads, and clients as they advance via your aesthetic pipeline.
Advanced lead scoring assists focus on lead nurturing based on their activities throughout your pipeline.
Currently allow’s review the vital product or services you can market using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and thorough programs, full with memberships, neighborhoods, and associated sources.
GHL also enables physical item sales using ecommerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support numerous content layouts, consisting of sound, video, and documents.
This means accommodating different discovering styles and attracting a broader trainee base.
And also, it permits importing programs from Kajabi, adding even more flexibility to your program production efforts.
In my experience, dedicated online course tools like Kajabi, LearnWorlds, and Thinkific supply a lot more advanced alternatives. These consist of training course dripping, social accounts, and advanced neighborhood structure and management tools. However, GHL’s offerings will be enough for many creators.
GoHighLevel also provides program certificates and numerous settlement options, consisting of installment plans and free courses.
You can easily link your training courses to your area for quick gain access to and to enhance monetization capacity.
What I especially appreciate is how uncomplicated it is to integrate course items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my preferred facets of Kajabi also.
Reputation Management Features
On the internet rankings hold important importance, and GoHighLevel identifies this reality.
The platform instantly sends out testimonial demands through text, email, and QR code following transactions.
This attribute ensures you do not miss opportunities to develop reputation and trust with your target market.
You can likewise check on-line testimonials about your solutions or organization, enabling ideal actions.
As an example, you can reroute adverse comments to a private kind prior to public posting.
Alternatively, you can choose that can leave comments based on their rating.
This approach encourages you to engage directly with customers to settle concerns without damaging your track record.
Plus, GoHighLevel simplifies matters by enabling you to review client comments throughout numerous platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Alternatives
The platform sustains conventional integration options throughout repayment processing, social media and Zapier.
Furthermore, the App Market, including both paid and free application assimilations, is accessible in Agency Mode for account owners as well as for your clients in sub-account mode.
I discovered about three hundred fifty applications throughout different service categories, consisting of SMS and live conversation assimilations, social media, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of consultations and scheduling with Google Schedule.
And also, QuickBooks integration is readily available for financial management, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s main destinations.
Vital note: You’ll require Agency Mode access via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly offers:
Full sub-account rebranding and modification
Unlimited customer sub-accounts at no added cost
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can likewise resell various other software program services to your clients at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars regular monthly for each customer.
This suggests you’ll need a minimum of 5 customers renewing month-to-month to recover cost. Any kind of additional clients beyond that add straight to your profits.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Constant Contact, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Custom structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these additions, customers may select GoHighLevel straight as opposed to paying your costs.
The SaaS Mode consists of white-label choices for:
iPhone application
Android application
Desktop application
These applications allow managing all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to return to your top quality GHL pages.
In overall, these are three various mobile applications you can choose from based on your objectives.
Nevertheless, you require to understand:
Resellers are responsible for customer assistance and disputes; failure to resolve issues can result in account discontinuation.
Resellers have to charge a minimum of ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Offering lifetime accessibility for an one-time charge is prohibited without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is readily available straight from the control panel via the Help and live chat buttons.
When you sign up for a test, you acquire open door to a welcome training course, onboarding video tutorials, and a telephone number for support. And yes, they actually respond to telephone calls.
I did call their technical assistance group for aid with producing funnels and sites, which I had actually searched thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were exceptional. The assistance agent definitely demonstrated deep understanding of the system, which is always useful.
Regarding layaway plan, there’s a durable Starter plan readily available for ninety-seven dollars, which includes unlimited contacts, emails, items, funnels, and a lot more.
Still, you’ll likely want to think about upgrading to both hundred ninety-seven buck regular monthly prepare for thorough agency needs. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For assistance, expect a dynamic Facebook Group community, paid onboarding, and a done-for-you configuration choice likewise readily available for a fee.
There’s 24/7 real-time chat readily available directly from your GHL control panel, along with practical documents for self-service support.
Setup plans are offered for an extra cost, consisting of a two hundred ninety-seven dollar option for HIPAA conformity if that’s something you call for.
You may presume the unlimited plan includes unlimited email functionality. Numerous customers have grumbled concerning unanticipated bank card costs for sending emails from their web servers without clear transparency.
Conclusion: GoHighLevel Affirm
GoHighLevel is a qualified all-in-one platform for agencies looking for to consolidate their marketing pile with strong CRM and automation features.
Nonetheless, continue to be knowledgeable about its clunky interface, potential email deliverability issues, and added costs for email quantity.
If you can endure the rough sides and mostly serve organization clients, GHL supplies affordable worth– yet guarantee you test email deliverability before completely committing.
Right here’s one essential consideration:
If you’re dedicating to it, be prepared to spend extra money on a different email marketing software program because of deliverability problems and pests.