GoHighLevel placements itself as a thorough marketing and sales suite built particularly for digital agencies. It packages together CRM capacities, email campaigns, program hosting, and automation workflows right into one package. The core assurance? Change your scattered toolkit with a solitary platform that deals with client interaction and service operations from start to finish GoHighLevel Ad Manager
I’ve constantly inclined combined systems for digital business.
That’s exactly why devices like ClickFunnels captured my attention years back.
However we’re currently in 2026, and the landscape has actually shifted substantially.
After spending significant time inside GoHighLevel, I think you require to hear what I found firsthand.
We’ll also analyze how it measures up versus contending platforms.
In this manner, you can purchase choice you’ll feel confident about lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel combines critical sales and marketing capacities, removing the demand for several different memberships.
Text Messaging Performance: Bidirectional SMS interaction offers stronger engagement than traditional email approaches.
Powerful CRM System: The contact administration features competing what you would certainly locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capacities for segmenting target markets, handling contacts, and building custom processes.
Competitive Pricing Framework: Regular monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels alternatives that generally start above one hundred fifty dollars regular monthly. However, email expenses can gather quickly, which I’ll resolve quickly.
Integration Capabilities: Suitable with Zapier, email systems, and messaging solutions.
The Frustrating Components of GoHighLevel
Complicated User interface: The user interface felt counterintuitive, with setup choices scattered throughout the system and simple tasks like funnel editing requiring unnecessarily intricate steps.
Email Broadcast Expenditures Escalate: You’re billed one cent per email message, meaning a listing of thirty thousand customers can push your monthly expense beyond three hundred dollars. Incorporated with overage charges and third-party integration needs like Mailgun, actual monthly expenses climbed to somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Integrity Problems: Several individuals have recorded severe automation malfunctions, consisting of emails being delivered to wrong receivers or sent several times to the very same person.
Email Distribution Obstacles: Their email facilities depends upon Mailgun, and countless individuals transitioning from various other email marketing platforms to GoHighLevel experienced considerable decreases in deliverability rates. This represents a vital weakness that might eventually press you toward different solutions.
Generalist Strategy: While automation features are robust, rivals supply higher depth in training course creation and neighborhood building features. That claimed, Kajabi charges one hundred forty-nine dollars or more regular monthly for hosting more than 3 items.
My Profits Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and customer relationship monitoring at a practical base price point.
However allow’s get genuine about something vital.
Many users view it largely as a CRM or funnel builder instead of an email-focused platform.
Many customers continually report deliverability issues with the email features, so element that in if email marketing represents a core part of your technique.
Those surprise email sending charges have blindsided many customers too.
The system absolutely succeeds for agencies curious about reselling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and thorough customer management devices, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Function
GoHighLevel desires work as a comprehensive system resolving most digital sales and marketing needs for your agency.
The platform includes email marketing capacities, program production devices, workflow automation, CRM performance, internet site structure, landing page development, and additional features.
Its mentioned goal is replacing every other tool presently in your stack, and the firm makes no apologies concerning that passion.
Consider this circumstance:
GoHighLevel claims it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinct compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software application resellers.
The pricing shows up practical initially glimpse: ninety-seven bucks and two hundred ninety-seven dollars month-to-month.
However is that the complete picture? Allow’s investigate better.
Browsing the GoHighLevel Interface
The GoHighLevel control panel offers a clean and seemingly instinctive layout that appears inviting at first.
Nonetheless, the majority of users encounter difficulties with the chaotic user interface and illogical organization of features.
For example:
The platform uses three distinct setups panels for handling various setup elements– overall settings, individual settings, and item settings GoHighLevel Ad Manager
Bizarrely, the web links to these crucial settings are positioned on opposite sides of the screen, producing unneeded complication and stress.
Even with extra information populated, the control panel preserves a tidy and well-structured appearance.
I value the ability to create several control panels for organizing various reports right into different views.
This attribute confirms particularly valuable when maintaining various viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I pointed out previously, GoHighLevel consists of various rough edges in terms of interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To build a client’s internet site, create landing pages, or develop a sales funnel within GoHighLevel, you need to initially develop a sub-account by entering their info.
After finishing this step, switch to the newly produced sub-account, browse to Sites, after that choose Funnels. Do not worry if this really feels complicated– it took me numerous attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that enforce constraints.
Additionally, there are more than one thousand funnel templates available to increase your first arrangement.
Based upon my experience, you will not need extensive experience to construct landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates yourself or demand GoHighLevel to handle personalization for you.
I chose the self-customization route since I wanted to produce detailed, custom funnels from scratch utilizing the drag-and-drop home builder. You simply include the sequential steps.
I particularly worth these capacities:
GHL’s Photos include makes it possible for immediate funnel duplicating throughout accounts, conserving substantial configuration time.
Reliable testing through rapid action replication and split testing capability.
Real-time alerts regarding lead activities maintain you notified without continuous hands-on monitoring.
I especially appreciate the multi-channel integration integrating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with computerized rules for progressing leads enhances follow-up procedures.
To further simplify movements, GHL offers a ClickFunnels import function for seamless funnel transfers.
Page and Internet Site Building
GoHighLevel makes it possible for web page production from the ground up or template selection for modification utilizing the intuitive drag-and-drop contractor.
You’re additionally free to include ready-made web page areas as desired. Conversely, utilize custom-made code to produce specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use a little more, including:
A wider option of customized fonts and typography choices
Advanced message computer animations
Comprehensive widget collection
Advanced history capacities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will certainly confirm enough for most of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient functionality.
I additionally value the capability to produce “worldwide areas” or page sections that immediately occupy when producing new web pages, saving time and ensuring regular branding throughout. Another Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can accomplish the exact same for text aspects and other branding basics.
The statistics web page shows whatever taking place on your sub-account’s site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial covert costs. You’ll pay one cent per email past your strategy’s allowance, which accumulates swiftly with bigger client lists. Lots of customers call for third-party solutions like Mailgun for improved deliverability, pushing actual expenses significantly beyond the advertised subscription price.
Currently regarding the features:
GoHighLevel permits email campaign and sequence production with triggers and automatic follow-up messages.
I value the ability to include trackable links in both emails and SMS messages, enabling you to check recipient actions and cause automatic communications.
You can save, send, or routine emails for ideal delivery times.
This confirms valuable for reaching your target market when they’re probably to open messages.
Here’s where the situation deteriorates significantly.
GoHighLevel advises Mailgun for mass email sending out, recommending their LC solution may have reduced delivery rates.
Checking GoHighLevel’s email deliverability prior to full dedication is suggested, as numerous users have reported about thirty percent reduced shipment prices contrasted to their previous email marketing platforms.
Now, I listened to there are over four hundred adjustable email templates offered on HighLevel. Regardless of complete searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A good selection of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires both hundred ninety-seven buck regular monthly reseller plan.
Within a sub-account, I just discovered six basic templates and the alternative to create and conserve email templates from square one for reuse in various other projects.
Right here’s what one template, called “Strategic Planning,” appears like inside the GHL email layout editor:
Not specifically excellent, however not horrible either.
However, I do appreciate that GHL integrates workflow automation into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Ad Manager
Split screening for conversion optimization, among other features.
Furthermore, real-time analytics provide understandings into email campaign performance. This aids you maximize opportunities or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job development tracking and watching past interactions.
The workflow automation function assists enhance tasks like contact administration, division, and lead innovation via your pipeline.
This represents a substantial advantage: GoHighLevel facilitates appealing communications with leads via sms message, voicemail declines, and Facebook Messenger. This adaptability implies getting in touch with various customer segments via their favored communication channels.
Know, though– SMS charges apply individually from the subscription charge.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, edit, routine, post, and assess social media material throughout numerous channels.
It operates as a strong replacement for social media sites organizing tools like Buffer, SproutSocial, and Hootsuite– without added expenses.
Yet that’s not whatever; the CRM device likewise offers several practical features:
Schedule visits straight within the system from the Calendars section.
Merge multi-channel communications to support your clients’ favored interaction methods and relationship-building approaches.
Use tags and wise checklists to segment clients for even more targeted campaigns.
Add extensive customer information to each access under the Possibility tab, offering more clear understanding of your leads, leads, and clients as they proceed via your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their activities throughout your pipeline.
Currently allow’s talk about the key services and products you can offer using GoHighLevel
Products You Can Offer With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and detailed training courses, full with memberships, areas, and related resources.
GHL also enables physical item sales using e-commerce web pages, like Systeme. Nevertheless, dropshipping is not readily available.
GoHighLevel training courses sustain various web content styles, including audio, video clip, and papers.
This indicates fitting various understanding designs and interesting a broader trainee base.
Plus, it enables importing programs from Kajabi, including much more adaptability to your course creation efforts.
In my experience, devoted on-line training course devices like Kajabi, LearnWorlds, and Thinkific supply a lot more advanced options. These include program dripping, social accounts, and progressed area structure and monitoring tools. Nonetheless, GHL’s offerings will be sufficient for several makers.
GoHighLevel likewise provides program certifications and various payment options, consisting of time payment plan and free courses.
You can quickly link your training courses to your area for quick gain access to and to enhance monetization potential.
What I particularly value is just how uncomplicated it is to integrate program items directly with your sales funnels and CRM for automated nurturing, lead scoring, conversions, follow-ups, and more.
This is just one of my preferred facets of Kajabi too.
Reputation Management Features
On the internet scores hold crucial importance, and GoHighLevel recognizes this truth.
The platform immediately sends review requests using SMS, email, and QR code adhering to transactions.
This attribute guarantees you do not miss opportunities to develop reliability and trust with your audience.
You can additionally monitor online reviews regarding your services or company, permitting proper responses.
For instance, you can redirect unfavorable comments to an exclusive form before public publishing.
Additionally, you can select that can leave comments based on their rating.
This strategy empowers you to involve straight with customers to solve concerns without harming your track record.
Plus, GoHighLevel streamlines matters by allowing you to review customer comments across various platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty convenient performance.
Integration Alternatives
The system sustains typical integration options across settlement processing, social media sites and Zapier.
Furthermore, the App Market, featuring both paid and cost-free app integrations, comes in Agency Mode for account owners in addition to for your clients in sub-account mode.
I located around 3 hundred fifty applications throughout different company classifications, consisting of SMS and live conversation integrations, social media, and marketing automation devices.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle visits and organizing with Google Schedule.
And also, QuickBooks integration is available for financial administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key destinations.
Vital note: You’ll need Agency Mode gain access to via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Complete sub-account rebranding and customization
Unlimited customer sub-accounts at no extra cost
API access for incorporating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also market various other software program options to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven bucks regular monthly for each customer.
This suggests you’ll require at the very least five clients renewing month-to-month to break even. Any kind of added clients beyond that add directly to your revenue.
The devices you can resell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry applications such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Custom frameworks
Prefabricated pictures
Pre-built assimilations
Automated process
Without these additions, clients might choose GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label options for:
apple iphone application
Android application
Desktop computer application
These apps permit handling all social media sites, SMS, and email from one location.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL pages.
In total, these are three different mobile applications you can pick from based upon your purposes.
Nonetheless, you require to understand:
Resellers are responsible for customer support and disagreements; failing to settle concerns can lead to account discontinuation.
Resellers need to bill at the very least ninety-seven bucks monthly per sub-account, limiting pricing adaptability.
Selling life time accessibility for an one-time fee is prohibited without prior approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is offered straight from the dashboard through the Assistance and live chat buttons.
Once you register for a test, you get open door to a welcome program, onboarding video clip tutorials, and a telephone number for support. And yes, they actually answer phone calls.
I did call their technological assistance team for aid with developing funnels and internet sites, which I had looked thoroughly for. The response showed up within twenty-four hours, and the follow-ups were excellent. The support representative certainly showed deep expertise of the system, which is always important.
Pertaining to payment plans, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited get in touches with, emails, products, funnels, and extra.
Still, you’ll likely intend to take into consideration upgrading to both hundred ninety-seven buck monthly plan for detailed agency requirements. With this strategy, you can also resell the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement choice also offered for a fee.
There’s perpetual online conversation offered straight from your GHL dashboard, together with helpful documents for self-service aid.
Configuration plans are offered for an additional price, including a two hundred ninety-seven buck choice for HIPAA conformity if that’s something you require.
You might assume the unlimited plan includes unlimited email functionality. Various users have whined regarding unforeseen charge card charges for sending emails from their web servers without clear openness.
Final thought: GoHighLevel Ad Manager
GoHighLevel is a capable all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
However, continue to be aware of its clunky interface, potential email deliverability concerns, and additional costs for email volume.
If you can endure the rough sides and primarily serve service clients, GHL supplies sensible worth– yet guarantee you test email deliverability before completely devoting.
Here’s one essential consideration:
If you’re devoting to it, be prepared to spend additional money on a different email marketing software program due to deliverability problems and pests.