GoHighLevel positions itself as a comprehensive marketing and sales suite developed especially for digital agencies. It packages with each other CRM capabilities, email campaigns, course hosting, and automation process into one bundle. The core pledge? Change your scattered toolkit with a single system that handles client interaction and company procedures throughout GoHighLevel Accounting Firm Playbook
I have actually constantly inclined merged systems for digital commerce.
That’s exactly why tools like ClickFunnels captured my focus years back.
Yet we’re currently in 2026, and the landscape has changed drastically.
After investing considerable time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll also take a look at just how it measures up against contending systems.
In this manner, you can buy decision you’ll feel great regarding lasting.
The Facets of GoHighLevel That Impressed Me
Consolidated Remedy: GoHighLevel combines important sales and marketing abilities, eliminating the need for multiple separate subscriptions.
Text Messaging Functionality: Bidirectional SMS communication provides stronger engagement than traditional email methods.
Powerful CRM System: The get in touch with administration features rival what you would certainly discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Superb workflow abilities for segmenting audiences, handling get in touches with, and building custom-made procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to two hundred ninety-seven dollars compete favorably with Kajabi and ClickFunnels choices that generally begin over one hundred fifty dollars monthly. However, email expenditures can accumulate promptly, which I’ll attend to quickly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging services.
The Unsatisfactory Components of GoHighLevel
Confusing Interface: The interface really felt counterintuitive, with configuration options scattered throughout the system and straightforward tasks like funnel editing calling for unnecessarily complicated actions.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, indicating a listing of thirty thousand clients could push your month-to-month expense beyond 3 hundred bucks. Combined with overage charges and third-party integration needs like Mailgun, real regular monthly costs climbed to someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Troubles: Several individuals have recorded major automation malfunctions, including emails being supplied to inaccurate receivers or sent multiple times to the very same person.
Email Distribution Obstacles: Their email infrastructure relies on Mailgun, and various users transitioning from other email marketing systems to GoHighLevel experienced significant declines in deliverability rates. This represents a vital weak point that could ultimately press you towards alternate remedies.
Generalist Approach: While automation features are durable, rivals offer higher deepness in course development and neighborhood structure features. That stated, Kajabi bills one hundred forty-nine dollars or even more monthly for hosting more than three items.
My Profits Analysis
GoHighLevel provides a qualified unified system for marketing, sales, and consumer partnership monitoring at a reasonable base rate factor.
However let’s get real about something essential.
A lot of customers see it primarily as a CRM or funnel builder instead of an email-focused platform.
Various users constantly report deliverability issues with the email features, so aspect that in if email marketing stands for a core part of your technique.
Those surprise email sending out charges have actually blindsided lots of customers also.
The platform truly stands out for agencies interested in reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs rates, and thorough customer monitoring devices, it’s architected specifically for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to serve as an all-encompassing system attending to most digital sales and marketing needs for your agency.
The system consists of email marketing capacities, training course creation devices, workflow automation, CRM capability, site building, landing page production, and additional features.
Its stated goal is replacing every other device presently in your pile, and the business makes no apologies concerning that ambition.
Consider this circumstance:
GoHighLevel claims it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL distinct compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing appears practical initially glimpse: ninety-seven bucks and 2 hundred ninety-seven dollars month-to-month.
Yet is that the full image? Let’s investigate additionally.
Navigating the GoHighLevel User Interface
The GoHighLevel dashboard provides a clean and relatively user-friendly design that shows up inviting initially.
Nonetheless, most of customers encounter difficulties with the messy interface and not logical company of features.
For example:
The platform employs 3 distinct settings panels for handling different setup aspects– overall setups, private setups, and item setups GoHighLevel Accounting Firm Playbook
Bizarrely, the web links to these crucial settings are positioned on contrary sides of the screen, producing unnecessary confusion and stress.
Even with extra data inhabited, the dashboard maintains a clean and well-structured appearance.
I value the capability to produce multiple control panels for organizing various records into different views.
This feature shows particularly beneficial when keeping different viewpoints for the account owner versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel has various harsh edges in terms of user interface and individual experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To create a customer’s website, create landing pages, or develop a sales funnel within GoHighLevel, you should initially develop a sub-account by entering their details.
After completing this action, switch to the recently produced sub-account, browse to Sites, after that select Funnels. Do not fret if this really feels complicated– it took me a number of attempts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel production, unlike systems such as Kajabi that enforce limitations.
Additionally, there are more than one thousand funnel templates offered to increase your first setup.
Based upon my experience, you will not require substantial proficiency to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to personalize templates on your own or request GoHighLevel to deal with customization for you.
I chose the self-customization course since I intended to develop comprehensive, custom funnels from the ground up using the drag-and-drop contractor. You just include the consecutive actions.
I particularly worth these abilities:
GHL’s Pictures feature makes it possible for instant funnel duplicating throughout accounts, conserving substantial setup time.
Effective testing with quick action replication and split screening functionality.
Real-time alerts regarding lead activities keep you informed without consistent hands-on checking.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic rules for progressing leads enhances follow-up processes.
To additionally streamline movements, GHL supplies a ClickFunnels import feature for smooth funnel transfers.
Page and Web Site Building
GoHighLevel allows page development from the ground up or template selection for modification using the user-friendly drag-and-drop contractor.
You’re likewise cost-free to integrate ready-made web page sections as desired. Alternatively, make use of customized code to develop specialized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does offer a little more, consisting of:
A more comprehensive choice of personalized typefaces and typography options
Sophisticated text animations
Extensive widget library
Advanced history abilities like parallax scrolling and video clip backgrounds
Nevertheless, I believe HighLevel will prove enough for most of your customers.
The web pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally practical capability.
I likewise value the capacity to produce “global areas” or page sections that instantly inhabit when creating brand-new web pages, conserving time and ensuring constant branding throughout. One more Elementor-like feature I value.
With Brand name Boards found under Marketing, you can achieve the same for text elements and various other branding basics.
The statistics page shows every little thing occurring on your sub-account’s web site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant hidden costs. You’ll pay one cent per email beyond your strategy’s allotment, which gathers swiftly with bigger client checklists. Numerous customers call for third-party services like Mailgun for improved deliverability, pressing real prices significantly beyond the advertised registration rate.
Currently concerning the features:
GoHighLevel enables email campaign and series creation with triggers and automated follow-up messages.
I appreciate the capability to include trackable links in both emails and SMS messages, enabling you to keep an eye on recipient activities and set off automatic interactions.
You can conserve, send, or routine emails for optimum delivery times.
This shows beneficial for reaching your audience when they’re most likely to open up messages.
Here’s where the circumstance deteriorates considerably.
GoHighLevel advises Mailgun for mass email sending out, suggesting their LC service may have reduced delivery prices.
Examining GoHighLevel’s email deliverability before complete dedication is recommended, as lots of individuals have actually reported roughly thirty percent reduced distribution prices contrasted to their previous email marketing systems.
Currently, I listened to there are over four hundred adjustable email templates available on HighLevel. Despite thorough searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Setting.
A decent selection of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I only located 6 standard templates and the alternative to create and conserve email templates from square one for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not specifically impressive, however not awful either.
Nevertheless, I do appreciate that GHL incorporates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Accounting Firm Playbook
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics provide understandings into email campaign efficiency. This helps you capitalize on chances or address potential problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing job progress monitoring and viewing past interactions.
The workflow automation attribute assists enhance jobs like call monitoring, division, and lead development with your pipeline.
This represents a substantial advantage: GoHighLevel helps with interesting interactions with leads through text messages, voicemail drops, and Facebook Carrier. This versatility indicates connecting with various consumer sectors via their favored communication channels.
Realize, however– SMS fees use independently from the membership cost.
I likewise value the GoHighLevel Social Planner.
It allows you to create, conserve, modify, schedule, message, and assess social networks web content across various channels.
It functions as a strong substitute for social networks organizing devices like Barrier, SproutSocial, and Hootsuite– without added costs.
However that’s not whatever; the CRM tool likewise provides a number of practical features:
Arrange consultations directly within the system from the Calendars section.
Combine multi-channel communications to support your customers’ recommended interaction approaches and relationship-building techniques.
Usage tags and smart checklists to segment clients for even more targeted projects.
Include considerable customer data to every entry under the Possibility tab, giving more clear understanding of your prospects, leads, and clients as they progress through your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based on their actions throughout your pipeline.
Currently let’s review the essential product or services you can market making use of GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive programs, total with memberships, communities, and associated sources.
GHL also allows physical product sales making use of ecommerce web pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel training courses support various web content layouts, consisting of audio, video clip, and papers.
This indicates fitting different knowing styles and appealing to a wider student base.
Plus, it enables importing courses from Kajabi, adding a lot more flexibility to your training course development efforts.
In my experience, dedicated on-line course devices like Kajabi, LearnWorlds, and Thinkific provide more sophisticated options. These include course leaking, social profiles, and progressed neighborhood building and monitoring devices. Nonetheless, GHL’s offerings will certainly be adequate for lots of developers.
GoHighLevel likewise supplies program certifications and various repayment alternatives, consisting of time payment plan and free courses.
You can easily connect your training courses to your area for fast accessibility and to enhance money making potential.
What I particularly value is exactly how simple it is to incorporate program items directly with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favorite elements of Kajabi too.
Reputation Management Features
On the internet scores hold critical value, and GoHighLevel recognizes this truth.
The platform immediately sends out evaluation requests via text, email, and QR code complying with deals.
This function ensures you do not miss possibilities to construct reliability and trust fund with your audience.
You can additionally check on the internet testimonials concerning your solutions or service, permitting ideal reactions.
As an example, you can reroute adverse comments to a private form prior to public publishing.
Alternatively, you can choose that can leave remarks based upon their score.
This approach encourages you to involve straight with clients to resolve issues without damaging your track record.
Plus, GoHighLevel simplifies issues by enabling you to evaluate client comments across numerous platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Choices
The system sustains common integration options throughout settlement processing, social networks and Zapier.
Additionally, the Application Industry, including both paid and free application integrations, comes in Agency Mode for account owners as well as for your clients in sub-account setting.
I discovered around 3 hundred fifty applications throughout numerous organization categories, consisting of SMS and live conversation integrations, social networks, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Calendar.
Plus, QuickBooks integration is available for financial management, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key destinations.
Crucial note: You’ll need Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly deals:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no extra expense
API access for incorporating outside devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also market other software application services to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars regular monthly for each client.
This means you’ll require at the very least five clients restoring regular monthly to recover cost. Any added clients past that add straight to your income.
The tools you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Marketplace applications such as AWeber, Continuous Call, and Wrike.
To prosper with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Customized structures
Prefabricated photos
Pre-built integrations
Automated operations
Without these additions, customers could pick GoHighLevel straight as opposed to paying your premium.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop application
These apps enable taking care of all social networks, SMS, and email from one place.
Alternatively, you can “gray-label” a mobile app to link your GHL leads without them needing to return to your branded GHL web pages.
In total, these are three different mobile applications you can choose from based upon your objectives.
However, you need to understand:
Resellers are in charge of customer support and disagreements; failing to settle problems can lead to account discontinuation.
Resellers need to bill at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Marketing lifetime access for an one-time fee is banned without previous approval.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is offered straight from the control panel via the Aid and live chat switches.
Once you register for a test, you obtain free access to a welcome program, onboarding video clip tutorials, and a phone number for support. And yes, they really respond to phone calls.
I did call their technical assistance group for assistance with creating funnels and websites, which I had actually browsed extensively for. The feedback got here within twenty-four hours, and the follow-ups were outstanding. The assistance representative certainly demonstrated deep knowledge of the system, which is constantly useful.
Concerning payment plans, there’s a robust Starter plan readily available for ninety-seven bucks, that includes unlimited calls, emails, products, funnels, and much more.
Still, you’ll likely want to take into consideration updating to the two hundred ninety-seven buck monthly plan for detailed agency demands. With this strategy, you can additionally re-sell the GHL platform as a SaaS.
For support, anticipate a dynamic Facebook Group area, paid onboarding, and a done-for-you arrangement choice additionally offered for a cost.
There’s continuous live chat available directly from your GHL dashboard, together with useful paperwork for self-service support.
Setup plans are readily available for an additional expense, consisting of a 2 hundred ninety-seven buck alternative for HIPAA compliance if that’s something you need.
You might assume the unlimited plan consists of unlimited email capability. Various individuals have actually complained regarding unforeseen bank card costs for sending out emails from their servers without clear openness.
Final thought: GoHighLevel Accounting Firm Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
However, remain familiar with its confusing interface, potential email deliverability issues, and additional prices for email volume.
If you can tolerate the harsh edges and primarily serve organization clients, GHL provides affordable value– however guarantee you examine email deliverability prior to totally devoting.
Right here’s one important consideration:
If you’re committing to it, be prepared to spend added cash on a different email marketing software program as a result of deliverability concerns and bugs.