GoHighLevel placements itself as a thorough marketing and sales suite built especially for digital agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation workflows right into one bundle. The core assurance? Change your spread toolkit with a solitary platform that takes care of customer interaction and company operations from start to finish GoHighLevel Academy
I have actually always inclined combined systems for electronic business.
That’s specifically why devices like ClickFunnels caught my interest years back.
But we’re currently in 2026, and the landscape has shifted dramatically.
After spending considerable time inside GoHighLevel, I think you require to hear what I uncovered firsthand.
We’ll likewise check out just how it measures up against contending platforms.
This way, you can purchase decision you’ll feel great about long-lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines critical sales and marketing capacities, getting rid of the requirement for numerous different subscriptions.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful engagement than standard email strategies.
Effective CRM System: The call administration features competing what you would certainly discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow abilities for segmenting audiences, taking care of contacts, and building custom processes.
Competitive Pricing Structure: Month-to-month plans ranging from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels alternatives that usually begin over one hundred fifty dollars regular monthly. Nevertheless, email costs can collect rapidly, which I’ll attend to shortly.
Integration Capacities: Suitable with Zapier, email systems, and messaging services.
The Disappointing Aspects of GoHighLevel
Complicated Interface: The interface really felt counterintuitive, with setup alternatives scattered throughout the system and simple jobs like funnel modifying requiring needlessly intricate steps.
Email Broadcast Expenditures Rise: You’re charged one cent per email message, suggesting a list of thirty thousand customers could push your month-to-month costs past three hundred dollars. Incorporated with overage costs and third-party integration needs like Mailgun, real monthly costs climbed to someplace between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Numerous users have recorded severe automation breakdowns, including emails being delivered to incorrect receivers or sent out numerous times to the very same person.
Email Shipment Difficulties: Their email infrastructure depends upon Mailgun, and countless customers transitioning from other email marketing systems to GoHighLevel experienced considerable declines in deliverability prices. This stands for an important weakness that can ultimately push you toward different options.
Generalist Technique: While automation features are robust, rivals supply better deepness in program production and area structure features. That said, Kajabi charges one hundred forty-nine bucks or more monthly for hosting more than three items.
My Bottom Line Assessment
GoHighLevel supplies a capable unified platform for marketing, sales, and consumer relationship monitoring at a reasonable base price point.
However let’s get real concerning something vital.
The majority of individuals view it primarily as a CRM or funnel builder rather than an email-focused platform.
Various customers consistently report deliverability troubles with the email features, so variable that in if email marketing stands for a core element of your approach.
Those shock email sending fees have actually blindsided numerous users as well.
The system truly excels for agencies interested in marketing marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and extensive customer monitoring devices, it’s architected particularly for agency growth and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel desires serve as an all-inclusive platform addressing most digital sales and marketing requirements for your agency.
The system includes email marketing capacities, training course creation devices, workflow automation, CRM performance, internet site building, landing page development, and extra features.
Its specified objective is replacing every other tool presently in your stack, and the firm makes no apologies concerning that ambition.
Consider this circumstance:
GoHighLevel claims it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive compared to comparable systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing shows up reasonable at first glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
Yet is that the complete picture? Allow’s investigate even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard provides a clean and apparently instinctive layout that appears inviting at first.
Nonetheless, most of customers encounter difficulties with the cluttered interface and senseless organization of features.
For example:
The platform utilizes three distinct settings panels for handling different setup elements– overall settings, specific settings, and item setups GoHighLevel Academy
Bizarrely, the web links to these important settings are positioned on contrary sides of the display, developing unneeded confusion and stress.
Despite having added data occupied, the dashboard keeps a clean and well-structured appearance.
I appreciate the capability to produce several control panels for organizing various records right into separate sights.
This attribute confirms particularly important when keeping different point of views for the account proprietor versus sub-accounts representing your clients.
As I pointed out previously, GoHighLevel includes various rough edges in regards to interface and user experience, and the underlying codebase shows up less than beautiful.
Structure Funnels in GoHighLevel
To construct a customer’s website, develop landing pages, or create a sales funnel within GoHighLevel, you need to initially establish a sub-account by entering their information.
After completing this action, button to the newly produced sub-account, navigate to Sites, after that choose Funnels. Do not worry if this feels confusing– it took me numerous attempts before recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates available to accelerate your first setup.
Based on my experience, you will not need substantial expertise to construct landing pages and sales funnels utilizing GoHighLevel.
You have the choice to personalize templates on your own or demand GoHighLevel to handle modification for you.
I selected the self-customization path since I intended to create thorough, custom funnels from the ground up making use of the drag-and-drop building contractor. You just add the consecutive actions.
I specifically value these abilities:
GHL’s Pictures feature allows immediate funnel duplicating throughout accounts, conserving considerable configuration time.
Reliable testing through fast action replication and split testing capability.
Real-time alerts concerning lead actions keep you educated without constant manual checking.
I especially value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic regulations for advancing leads enhances follow-up procedures.
To additionally streamline movements, GHL gives a ClickFunnels import feature for smooth funnel transfers.
Web Page and Website Building
GoHighLevel allows web page development from square one or template selection for personalization making use of the user-friendly drag-and-drop building contractor.
You’re additionally free to include prefabricated page sections as desired. Additionally, utilize personalized code to produce specialized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply a little a lot more, including:
A broader selection of custom-made typefaces and typography alternatives
Innovative text computer animations
Substantial widget collection
Advanced background abilities like parallax scrolling and video histories
However, I believe HighLevel will certainly confirm sufficient for the majority of your clients.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very convenient functionality.
I also appreciate the capacity to create “global areas” or page sections that instantly occupy when producing new web pages, saving time and ensuring constant branding throughout. An additional Elementor-like function I value.
With Brand name Boards found under Marketing, you can accomplish the exact same for text components and various other branding essentials.
The data web page presents whatever occurring on your sub-account’s web site, consisting of web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable surprise expenditures. You’ll pay one cent per email beyond your strategy’s allotment, which collects rapidly with bigger client listings. Lots of customers call for third-party solutions like Mailgun for improved deliverability, pressing actual costs considerably beyond the promoted registration price.
Now relating to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automatic follow-up messages.
I appreciate the capacity to include trackable links in both emails and SMS messages, enabling you to monitor recipient actions and cause automatic communications.
You can save, send out, or timetable emails for ideal delivery times.
This proves useful for reaching your target market when they’re more than likely to open up messages.
Below’s where the scenario degrades dramatically.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution may have lower delivery prices.
Evaluating GoHighLevel’s email deliverability before complete commitment is suggested, as several users have actually reported roughly thirty percent lower shipment prices compared to their previous email marketing systems.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. Regardless of comprehensive searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A good range of templates shows up when switching over to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I just discovered 6 standard templates and the alternative to create and save email templates from square one for reuse in other projects.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not especially impressive, yet not dreadful either.
However, I do appreciate that GHL incorporates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Academy
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings into email campaign performance. This assists you take advantage of possibilities or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting project progression tracking and watching past communications.
The workflow automation feature aids simplify tasks like get in touch with monitoring, division, and lead advancement with your pipeline.
This represents a substantial advantage: GoHighLevel facilitates interesting communications with leads via text, voicemail decreases, and Facebook Messenger. This flexibility implies connecting with various client segments through their favored communication channels.
Be aware, however– SMS costs use independently from the subscription fee.
I additionally value the GoHighLevel Social Planner.
It enables you to create, save, edit, schedule, post, and examine social media sites web content throughout numerous networks.
It functions as a strong substitute for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without added expenses.
However that’s not whatever; the CRM tool additionally offers a number of helpful features:
Set up visits directly within the system from the Calendars area.
Combine multi-channel interactions to support your customers’ recommended interaction techniques and relationship-building methods.
Usage tags and clever lists to sector clients for more targeted campaigns.
Include considerable customer data to every access under the Possibility tab, supplying clearer understanding of your potential customers, leads, and clients as they progress with your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s review the key product or services you can market making use of GoHighLevel
Products You Can Market With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both little and thorough courses, full with memberships, communities, and relevant resources.
GHL likewise enables physical product sales utilizing e-commerce pages, like Systeme. Nonetheless, dropshipping is not available.
GoHighLevel programs support various material styles, consisting of sound, video clip, and papers.
This means suiting different understanding styles and attracting a wider pupil base.
Plus, it enables importing training courses from Kajabi, including much more flexibility to your training course creation initiatives.
In my experience, committed on-line course devices like Kajabi, LearnWorlds, and Thinkific offer a lot more sophisticated alternatives. These consist of training course leaking, social profiles, and advanced neighborhood building and monitoring tools. Nevertheless, GHL’s offerings will be enough for numerous makers.
GoHighLevel additionally provides training course certifications and various settlement options, consisting of installment plans and free courses.
You can conveniently attach your courses to your community for quick access and to boost money making potential.
What I particularly value is just how simple it is to incorporate training course items straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and more.
This is one of my favored elements of Kajabi too.
Reputation Management Features
Online rankings hold important value, and GoHighLevel acknowledges this reality.
The platform instantly sends out evaluation demands by means of text, email, and QR code adhering to transactions.
This function guarantees you don’t miss opportunities to construct trustworthiness and count on with your target market.
You can also monitor on the internet testimonials regarding your services or service, permitting proper actions.
For instance, you can redirect negative comments to a personal kind before public uploading.
Additionally, you can pick who can leave remarks based upon their score.
This approach empowers you to engage straight with clients to settle problems without harming your track record.
Plus, GoHighLevel streamlines issues by permitting you to assess customer feedback across various systems– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient capability.
Integration Options
The platform sustains conventional integration alternatives across payment processing, social media and Zapier.
Additionally, the App Industry, including both paid and totally free app assimilations, is accessible in Agency Mode for account proprietors along with for your customers in sub-account setting.
I located approximately 3 hundred fifty apps throughout numerous business groups, consisting of SMS and live conversation integrations, social networks, and marketing automation tools.
You can likewise integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Calendar.
And also, QuickBooks integration is offered for monetary management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key destinations.
Important note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Complete sub-account rebranding and customization
Unlimited client sub-accounts at no added cost
API access for incorporating external tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise market other software services to your clients at a markup.
GoHighLevel needs billing a minimum of ninety-seven bucks monthly for every client.
This indicates you’ll need at the very least five customers restoring monthly to recover cost. Any kind of extra customers beyond that add straight to your income.
The tools you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Market apps such as AWeber, Continuous Call, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Personalized frameworks
Prefabricated pictures
Pre-built combinations
Automated operations
Without these enhancements, customers might select GoHighLevel directly instead of paying your premium.
The SaaS Setting consists of white-label choices for:
iPhone application
Android application
Desktop application
These applications allow managing all social media, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your well-known GHL web pages.
In total amount, these are 3 various mobile applications you can select from based on your objectives.
Nevertheless, you need to understand:
Resellers are in charge of customer assistance and disagreements; failure to solve issues can result in account termination.
Resellers have to charge at least ninety-seven dollars monthly per sub-account, restricting pricing flexibility.
Marketing life time access for a single charge is restricted without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s assistance is readily available directly from the control panel with the Assistance and live conversation buttons.
As soon as you register for a trial, you acquire free access to a welcome course, onboarding video tutorials, and a telephone number for assistance. And yes, they actually answer telephone calls.
I did contact their technological support group for assistance with creating funnels and sites, which I had actually searched thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The support agent definitely demonstrated deep expertise of the system, which is always valuable.
Concerning layaway plan, there’s a robust Starter plan offered for ninety-seven bucks, that includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely want to consider upgrading to both hundred ninety-seven buck monthly plan for comprehensive agency needs. With this plan, you can likewise re-sell the GHL system as a SaaS.
For assistance, anticipate a vibrant Facebook Group community, paid onboarding, and a done-for-you arrangement alternative also readily available for a cost.
There’s ongoing online conversation readily available straight from your GHL dashboard, together with helpful documentation for self-service assistance.
Arrangement plans are readily available for an added expense, including a two hundred ninety-seven buck alternative for HIPAA conformity if that’s something you require.
You might think the unlimited plan includes unlimited email performance. Various individuals have actually grumbled regarding unforeseen credit card costs for sending out emails from their web servers without clear transparency.
Final thought: GoHighLevel Academy
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
Nevertheless, remain knowledgeable about its confusing interface, potential email deliverability issues, and added expenses for email quantity.
If you can endure the rough edges and mainly serve company clients, GHL offers reasonable value– but ensure you evaluate email deliverability prior to fully committing.
Right here’s one vital consideration:
If you’re devoting to it, be prepared to spend added cash on a different email marketing software due to deliverability concerns and pests.