GoHighLevel settings itself as a comprehensive marketing and sales collection constructed especially for electronic agencies. It bundles together CRM capacities, email campaigns, course hosting, and automation process right into one plan. The core promise? Change your spread toolkit with a single platform that handles customer interaction and company operations throughout GoHighLevel $97 Plan
I have actually constantly inclined linked systems for electronic business.
That’s precisely why devices like ClickFunnels captured my focus years ago.
Yet we’re currently in 2026, and the landscape has actually shifted substantially.
After investing substantial time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll likewise analyze how it measures up against completing systems.
This way, you can purchase decision you’ll feel confident about long-term.
The Facets of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing capacities, getting rid of the requirement for numerous different memberships.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful interaction than standard email methods.
Powerful CRM System: The contact monitoring features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Innovative Automation: Excellent workflow capabilities for segmenting audiences, handling contacts, and building customized procedures.
Competitive Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels options that generally begin above one hundred fifty bucks monthly. Nonetheless, email expenses can collect rapidly, which I’ll address quickly.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Confusing User interface: The interface really felt counterintuitive, with arrangement options spread throughout the system and straightforward tasks like funnel editing requiring unnecessarily complicated actions.
Email Broadcast Expenses Intensify: You’re billed one cent per email message, indicating a listing of thirty thousand customers might press your regular monthly bill past 3 hundred dollars. Incorporated with overage costs and third-party integration requirements like Mailgun, actual month-to-month prices climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Dependability Problems: Multiple individuals have actually recorded severe automation malfunctions, consisting of emails being provided to inaccurate receivers or sent out numerous times to the very same person.
Email Distribution Challenges: Their email infrastructure depends on Mailgun, and various individuals transitioning from other email marketing platforms to GoHighLevel experienced substantial declines in deliverability rates. This stands for an important weak point that might eventually press you towards alternate services.
Generalist Technique: While automation features are durable, competitors provide greater deepness in course development and community building features. That claimed, Kajabi bills one hundred forty-nine bucks or even more regular monthly for hosting greater than 3 items.
My Bottom Line Evaluation
GoHighLevel gives a capable unified platform for marketing, sales, and client relationship management at an affordable base price point.
But allow’s obtain genuine regarding something important.
The majority of customers view it mostly as a CRM or funnel builder instead of an email-focused system.
Various individuals continually report deliverability problems with the email features, so variable that in if email marketing stands for a core element of your approach.
Those shock email sending costs have blindsided numerous individuals as well.
The system truly excels for agencies interested in re-selling marketing solutions. With white-labeling abilities, unlimited sub-accounts on premium tiers, and comprehensive customer administration tools, it’s architected especially for agency growth and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as a comprehensive system resolving most electronic sales and marketing requirements for your agency.
The platform includes email marketing capabilities, program development devices, workflow automation, CRM functionality, website structure, landing page production, and added features.
Its specified purpose is replacing every other tool presently in your stack, and the firm makes no apologies about that aspiration.
Consider this situation:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL distinct compared to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up reasonable in the beginning glance: ninety-seven bucks and two hundred ninety-seven dollars monthly.
But is that the complete photo? Let’s investigate further.
Browsing the GoHighLevel Interface
The GoHighLevel dashboard offers a clean and seemingly intuitive layout that appears welcoming originally.
Nonetheless, most of users encounter difficulties with the cluttered user interface and not logical organization of features.
For instance:
The platform utilizes 3 distinctive setups panels for handling various arrangement elements– total setups, individual setups, and product setups GoHighLevel $97 Plan
Bizarrely, the web links to these essential setups are placed on opposite sides of the screen, creating unneeded complication and irritation.
Despite added data occupied, the dashboard preserves a tidy and well-structured look.
I appreciate the capacity to create numerous dashboards for organizing different reports right into different views.
This attribute proves particularly beneficial when maintaining various point of views for the account owner versus sub-accounts representing your customers.
As I stated previously, GoHighLevel consists of countless harsh edges in terms of user interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To build a client’s site, create landing pages, or produce a sales funnel within GoHighLevel, you should first establish a sub-account by entering their details.
After finishing this action, button to the freshly created sub-account, navigate to Sites, then choose Funnels. Don’t fret if this feels complicated– it took me several efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates offered to increase your first arrangement.
Based on my experience, you will not require substantial knowledge to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to deal with modification for you.
I picked the self-customization path because I wished to produce in-depth, custom funnels from the ground up making use of the drag-and-drop contractor. You just add the consecutive actions.
I particularly value these capacities:
GHL’s Snapshots feature makes it possible for instantaneous funnel cloning across accounts, conserving considerable setup time.
Effective screening through quick action replication and split testing capability.
Real-time notifications concerning lead actions maintain you notified without continuous hands-on checking.
I especially appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automatic rules for progressing leads enhances follow-up procedures.
To additionally streamline migrations, GHL offers a ClickFunnels import function for seamless funnel transfers.
Web Page and Site Construction
GoHighLevel makes it possible for web page production from the ground up or template option for personalization using the intuitive drag-and-drop building contractor.
You’re additionally free to include ready-made web page sections as desired. Additionally, use customized code to develop specialized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply slightly much more, consisting of:
A broader option of customized font styles and typography choices
Innovative message computer animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video clip backgrounds
Nevertheless, I think HighLevel will certainly show adequate for the majority of your clients.
The pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very hassle-free performance.
I also appreciate the capacity to produce “worldwide areas” or web page areas that immediately occupy when creating new web pages, saving time and making certain consistent branding throughout. Another Elementor-like function I value.
With Brand name Boards found under Marketing, you can accomplish the very same for text elements and other branding essentials.
The data page presents everything taking place on your sub-account’s web site, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant covert expenses. You’ll pay one cent per email beyond your plan’s appropriation, which accumulates quickly with larger customer checklists. Lots of users require third-party services like Mailgun for enhanced deliverability, pressing actual expenses significantly beyond the advertised subscription rate.
Now regarding the features:
GoHighLevel permits email campaign and sequence development with triggers and automated follow-up messages.
I appreciate the capacity to include trackable links in both emails and SMS messages, enabling you to check recipient actions and cause automated communications.
You can conserve, send, or schedule emails for ideal shipment times.
This shows valuable for reaching your audience when they’re most likely to open up messages.
Here’s where the situation weakens considerably.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution may have reduced shipment rates.
Examining GoHighLevel’s email deliverability prior to full dedication is recommended, as many customers have reported roughly thirty percent reduced distribution rates compared to their previous email marketing platforms.
Now, I listened to there more than four hundred personalized email templates available on HighLevel. In spite of thorough searches of the Template Library, I could not locate them within a sub-account in Sub-Account Setting.
A respectable variety of templates appears when switching to Agency Mode.
You can include your custom-created templates, although this needs both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I only located 6 fundamental templates and the option to produce and save email templates from square one for reuse in other projects.
Right here’s what one template, called “Strategic Planning,” resembles inside the GHL email layout editor:
Not specifically outstanding, but not horrible either.
Nonetheless, I do value that GHL incorporates workflow automation right into email marketing, incorporating:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel $97 Plan
Split testing for conversion optimization, to name a few features.
In addition, real-time analytics supply insights into email campaign performance. This helps you take advantage of chances or address possible problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling project development monitoring and watching previous interactions.
The workflow automation feature aids streamline jobs like contact management, segmentation, and lead improvement through your pipeline.
This stands for a considerable benefit: GoHighLevel assists in appealing interactions with leads through sms message, voicemail decreases, and Facebook Carrier. This versatility means connecting with various client sectors with their liked communication channels.
Know, though– SMS costs use individually from the registration fee.
I additionally value the GoHighLevel Social Planner.
It enables you to develop, save, edit, schedule, message, and assess social media content across numerous channels.
It operates as a strong replacement for social media sites scheduling devices like Buffer, SproutSocial, and Hootsuite– without extra prices.
But that’s not whatever; the CRM device also offers a number of useful features:
Schedule visits straight within the system from the Calendars section.
Merge multi-channel interactions to support your customers’ favored interaction techniques and relationship-building techniques.
Use tags and clever listings to sector clients for more targeted campaigns.
Add substantial consumer information per entry under the Chance tab, giving more clear understanding of your prospects, leads, and consumers as they progress with your visual pipeline.
Advanced lead racking up assists prioritize lead nurturing based upon their activities throughout your pipeline.
Currently let’s discuss the vital products and services you can offer using GoHighLevel
Products You Can Offer Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and thorough programs, complete with memberships, communities, and relevant resources.
GHL likewise makes it possible for physical product sales making use of ecommerce pages, like Systeme. However, dropshipping is not offered.
GoHighLevel programs support various content styles, consisting of audio, video, and files.
This suggests suiting different understanding designs and appealing to a more comprehensive student base.
Plus, it enables importing training courses from Kajabi, adding even more versatility to your course production initiatives.
In my experience, devoted on-line course devices like Kajabi, LearnWorlds, and Thinkific supply much more advanced choices. These include program dripping, social accounts, and advanced neighborhood structure and management tools. Nevertheless, GHL’s offerings will certainly be sufficient for lots of designers.
GoHighLevel also gives training course certifications and different repayment alternatives, consisting of installment plans and free courses.
You can easily connect your programs to your neighborhood for quick access and to enhance monetization potential.
What I particularly value is how simple it is to integrate training course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is one of my favorite aspects of Kajabi as well.
Reputation Management Features
On the internet scores hold crucial relevance, and GoHighLevel identifies this truth.
The platform automatically sends testimonial demands via SMS, email, and QR code following purchases.
This feature guarantees you do not miss out on possibilities to build reliability and trust with your audience.
You can additionally check on-line testimonials regarding your solutions or organization, permitting proper actions.
As an example, you can reroute adverse feedback to an exclusive form before public uploading.
Alternatively, you can pick who can leave remarks based upon their rating.
This technique empowers you to involve directly with clients to resolve concerns without damaging your credibility.
And also, GoHighLevel simplifies matters by permitting you to assess client comments throughout various systems– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Choices
The system supports typical integration choices throughout payment processing, social media sites and Zapier.
Additionally, the Application Marketplace, featuring both paid and free application assimilations, comes in Agency Mode for account proprietors as well as for your customers in sub-account setting.
I located around 3 hundred fifty apps across various company categories, consisting of SMS and live conversation assimilations, social media sites, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and take care of consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for economic monitoring, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s main tourist attractions.
Vital note: You’ll need Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Complete sub-account rebranding and personalization
Unlimited client sub-accounts at no additional expense
API gain access to for incorporating outside tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise resell various other software program solutions to your consumers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for every customer.
This indicates you’ll require at the very least 5 clients renewing regular monthly to break even. Any additional customers past that contribute straight to your earnings.
The devices you can market within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Constant Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Customized structures
Prefabricated pictures
Pre-built assimilations
Automated operations
Without these enhancements, clients may select GoHighLevel directly instead of paying your costs.
The SaaS Mode includes white-label options for:
apple iphone application
Android application
Desktop computer application
These applications enable managing all social networks, SMS, and email from one area.
Alternatively, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your branded GHL pages.
In overall, these are 3 various mobile applications you can pick from based on your purposes.
Nonetheless, you require to understand:
Resellers are in charge of customer assistance and disputes; failing to settle issues can cause account termination.
Resellers must charge at the very least ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Offering life time accessibility for a single fee is banned without prior approval.
Pricing Framework and Assistance Plans
I value that HighLevel’s assistance is available straight from the control panel through the Help and live chat buttons.
When you sign up for a trial, you gain free access to a welcome training course, onboarding video tutorials, and a phone number for assistance. And of course, they really answer telephone calls.
I did call their technological assistance team for help with creating funnels and sites, which I had actually browsed extensively for. The action showed up within twenty-four hours, and the follow-ups were excellent. The support agent certainly showed deep knowledge of the system, which is always beneficial.
Pertaining to payment plans, there’s a robust Starter plan available for ninety-seven bucks, that includes unlimited contacts, emails, products, funnels, and more.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck regular monthly plan for comprehensive agency needs. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, anticipate a vibrant Facebook Group community, paid onboarding, and a done-for-you configuration choice likewise offered for a fee.
There’s around-the-clock online chat offered straight from your GHL dashboard, together with handy paperwork for self-service help.
Configuration plans are readily available for an additional expense, including a two hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you need.
You may assume the unlimited plan consists of unlimited email performance. Numerous customers have actually complained about unforeseen credit card costs for sending emails from their servers without clear transparency.
Final thought: GoHighLevel $97 Plan
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with solid CRM and automation features.
However, remain aware of its cumbersome user interface, possible email deliverability problems, and added prices for email volume.
If you can tolerate the harsh sides and mainly offer business clients, GHL offers reasonable worth– but ensure you examine email deliverability prior to completely committing.
Right here’s one vital factor to consider:
If you’re devoting to it, be prepared to spend extra money on a separate email marketing software due to deliverability problems and insects.