GoHighLevel positions itself as a comprehensive marketing and sales collection built specifically for electronic agencies. It packages together CRM capacities, email campaigns, course hosting, and automation workflows right into one package. The core promise? Change your spread toolkit with a single platform that deals with client interaction and service operations from start to finish Frank Kern GoHighLevel
I’ve constantly gravitated toward unified platforms for electronic business.
That’s specifically why devices like ClickFunnels caught my interest years earlier.
But we’re now in 2026, and the landscape has actually moved considerably.
After investing significant time inside GoHighLevel, I think you require to hear what I discovered firsthand.
We’ll likewise take a look at exactly how it measures up against contending systems.
By doing this, you can buy decision you’ll feel confident concerning lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines important sales and marketing capacities, eliminating the need for several separate registrations.
Text Messaging Capability: Bidirectional SMS interaction offers more powerful interaction than conventional email strategies.
Effective CRM System: The contact monitoring features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Advanced Automation: Outstanding workflow abilities for segmenting audiences, taking care of get in touches with, and building personalized procedures.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to two hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels choices that usually begin over one hundred fifty dollars regular monthly. However, email expenditures can accumulate swiftly, which I’ll address quickly.
Integration Capabilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complicated User interface: The interface really felt counterintuitive, with configuration alternatives spread throughout the system and simple tasks like funnel modifying needing needlessly complicated actions.
Email Program Expenditures Escalate: You’re billed one cent per email message, indicating a checklist of thirty thousand customers might press your regular monthly expense beyond three hundred bucks. Integrated with excess fees and third-party integration needs like Mailgun, actual month-to-month prices climbed to somewhere in between four hundred seventy-five and 6 hundred twenty-five dollars.
Integrity Problems: Multiple customers have actually documented serious automation malfunctions, consisting of emails being supplied to wrong recipients or sent out numerous times to the exact same person.
Email Distribution Difficulties: Their email infrastructure depends upon Mailgun, and numerous individuals transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This stands for an important weakness that might ultimately push you towards alternate solutions.
Generalist Method: While automation features are durable, competitors provide greater depth in program production and neighborhood building features. That claimed, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting more than 3 products.
My Profits Evaluation
GoHighLevel offers a capable unified platform for marketing, sales, and client relationship monitoring at a practical base rate point.
However allow’s get actual concerning something essential.
The majority of individuals watch it mostly as a CRM or funnel builder instead of an email-focused system.
Numerous users continually report deliverability problems with the email features, so aspect that in if email marketing represents a core element of your technique.
Those shock email sending costs have actually blindsided lots of customers too.
The system truly excels for agencies thinking about re-selling marketing services. With white-labeling abilities, unlimited sub-accounts on premium rates, and detailed customer management tools, it’s architected specifically for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel aspires to function as an all-inclusive platform resolving most electronic sales and marketing requirements for your agency.
The platform consists of email marketing capabilities, training course production tools, workflow automation, CRM functionality, website building, landing page production, and added features.
Its specified purpose is changing every other tool currently in your pile, and the business makes no apologies about that passion.
Consider this circumstance:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other solutions.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up practical at first glance: ninety-seven dollars and 2 hundred ninety-seven dollars regular monthly.
Yet is that the full picture? Allow’s explore additionally.
Navigating the GoHighLevel Interface
The GoHighLevel control panel presents a clean and relatively user-friendly layout that shows up welcoming originally.
Nonetheless, most of customers encounter difficulties with the chaotic user interface and illogical company of features.
For example:
The platform utilizes three distinct setups panels for managing different setup facets– general settings, specific settings, and item settings Frank Kern GoHighLevel
Bizarrely, the web links to these essential setups are placed on opposite sides of the display, creating unnecessary confusion and disappointment.
Despite having extra data populated, the control panel maintains a clean and well-structured appearance.
I value the capacity to develop several dashboards for arranging different reports right into separate views.
This feature proves specifically useful when maintaining various point of views for the account proprietor versus sub-accounts representing your customers.
As I discussed earlier, GoHighLevel includes various harsh edges in terms of user interface and user experience, and the underlying codebase shows up less than pristine.
Building Funnels in GoHighLevel
To construct a client’s website, establish landing pages, or create a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their info.
After completing this action, switch to the newly produced sub-account, browse to Websites, then choose Funnels. Don’t fret if this really feels complex– it took me numerous attempts prior to understanding the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates readily available to accelerate your preliminary configuration.
Based upon my experience, you will not need comprehensive competence to construct landing pages and sales funnels using GoHighLevel.
You have the choice to tailor templates on your own or request GoHighLevel to manage modification for you.
I picked the self-customization path due to the fact that I wanted to create detailed, custom funnels from the ground up making use of the drag-and-drop builder. You merely include the consecutive steps.
I particularly value these capacities:
GHL’s Snapshots include makes it possible for instantaneous funnel duplicating throughout accounts, saving significant setup time.
Efficient screening through quick step replication and split testing functionality.
Real-time alerts concerning lead activities maintain you informed without constant manual monitoring.
I specifically appreciate the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with computerized policies for progressing leads simplifies follow-up processes.
To better simplify migrations, GHL gives a ClickFunnels import attribute for seamless funnel transfers.
Page and Website Building
GoHighLevel enables web page production from square one or template option for modification using the intuitive drag-and-drop building contractor.
You’re likewise cost-free to integrate ready-made page areas as preferred. Alternatively, use personalized code to develop specialized functions.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use somewhat extra, including:
A wider option of personalized typefaces and typography options
Innovative text animations
Substantial widget library
Advanced history abilities like parallax scrolling and video histories
Nevertheless, I believe HighLevel will certainly confirm sufficient for most of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical functionality.
I likewise appreciate the capacity to produce “global sections” or page sections that instantly inhabit when developing new web pages, saving time and ensuring constant branding throughout. One more Elementor-like feature I value.
With Brand name Boards found under Marketing, you can complete the same for message elements and various other branding fundamentals.
The stats page presents everything occurring on your sub-account’s website, including web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise expenses. You’ll pay one cent per email past your plan’s allocation, which builds up swiftly with larger client checklists. Several individuals require third-party services like Mailgun for enhanced deliverability, pushing real costs substantially past the promoted subscription rate.
Currently concerning the features:
GoHighLevel allows email campaign and sequence development with triggers and automatic follow-up messages.
I appreciate the ability to include trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and cause automated interactions.
You can conserve, send out, or timetable emails for optimal delivery times.
This confirms important for reaching your audience when they’re probably to open up messages.
Below’s where the scenario weakens significantly.
GoHighLevel advises Mailgun for mass email sending, recommending their LC solution might have reduced shipment prices.
Testing GoHighLevel’s email deliverability before full dedication is suggested, as numerous users have reported around thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Now, I heard there more than four hundred adjustable email templates available on HighLevel. Regardless of comprehensive searches of the Template Library, I couldn’t locate them within a sub-account in Sub-Account Setting.
A decent variety of templates appears when switching over to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven buck monthly reseller strategy.
Within a sub-account, I only found six basic templates and the alternative to produce and conserve email templates from scratch for reuse in various other projects.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email style editor:
Not especially remarkable, but not dreadful either.
Nevertheless, I do value that GHL integrates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Frank Kern GoHighLevel
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics deliver insights into email campaign performance. This assists you profit from possibilities or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal allowing task development tracking and watching past communications.
The workflow automation feature assists improve tasks like call monitoring, division, and lead innovation with your pipeline.
This represents a substantial advantage: GoHighLevel helps with appealing interactions with leads with sms message, voicemail decreases, and Facebook Messenger. This flexibility indicates getting in touch with different client sectors with their favored communication channels.
Know, however– SMS charges apply separately from the registration cost.
I also value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, schedule, article, and analyze social media sites content across various networks.
It works as a solid substitute for social networks scheduling tools like Buffer, SproutSocial, and Hootsuite– without added expenses.
But that’s not whatever; the CRM tool also offers several valuable features:
Set up visits straight within the platform from the Calendars area.
Merge multi-channel interactions to sustain your clients’ preferred communication techniques and relationship-building techniques.
Usage tags and wise checklists to sector customers for even more targeted projects.
Add substantial consumer data to every access under the Chance tab, offering clearer understanding of your leads, leads, and consumers as they proceed via your visual pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their activities throughout your pipeline.
Currently let’s talk about the vital services and products you can sell using GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive programs, full with memberships, neighborhoods, and associated resources.
GHL also allows physical item sales making use of e-commerce pages, like Systeme. However, dropshipping is not available.
GoHighLevel training courses support different material formats, including sound, video clip, and records.
This suggests fitting different knowing styles and appealing to a broader trainee base.
And also, it enables importing training courses from Kajabi, including much more flexibility to your training course creation efforts.
In my experience, dedicated on-line program tools like Kajabi, LearnWorlds, and Thinkific provide more innovative alternatives. These consist of training course dripping, social accounts, and progressed area building and administration tools. However, GHL’s offerings will certainly suffice for lots of makers.
GoHighLevel additionally offers program certifications and different settlement options, consisting of time payment plan and free courses.
You can conveniently attach your courses to your area for fast accessibility and to enhance money making possibility.
What I particularly value is exactly how straightforward it is to incorporate course products straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and extra.
This is just one of my favored elements of Kajabi also.
Reputation Management Features
Online scores hold vital value, and GoHighLevel acknowledges this reality.
The platform instantly sends testimonial demands by means of text, email, and QR code complying with deals.
This feature guarantees you do not miss opportunities to build reliability and trust fund with your target market.
You can additionally keep track of online testimonials concerning your solutions or business, permitting appropriate reactions.
For instance, you can reroute negative comments to an exclusive kind before public uploading.
Additionally, you can select who can leave comments based upon their rating.
This approach encourages you to engage directly with customers to solve problems without damaging your reputation.
And also, GoHighLevel simplifies matters by allowing you to review client feedback throughout numerous platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Choices
The system supports basic integration choices across settlement handling, social media sites and Zapier.
Additionally, the App Industry, featuring both paid and free app integrations, is accessible in Agency Mode for account proprietors as well as for your clients in sub-account mode.
I located approximately three hundred fifty apps throughout various company classifications, consisting of SMS and live conversation combinations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage appointments and scheduling with Google Schedule.
And also, QuickBooks integration is offered for economic monitoring, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s key tourist attractions.
Crucial note: You’ll need Agency Mode access with the Reselling tab to use these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no added expense
API accessibility for incorporating outside tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can additionally market various other software remedies to your customers at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks monthly for every customer.
This implies you’ll require a minimum of 5 customers renewing regular monthly to recover cost. Any added customers past that contribute directly to your income.
The devices you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Marketplace applications such as AWeber, Consistent Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Add worth to your sub-accounts by including:
Custom frameworks
Ready-made snapshots
Pre-built integrations
Automated operations
Without these additions, customers may pick GoHighLevel directly rather than paying your premium.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop computer application
These applications permit managing all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to connect your GHL leads without them requiring to go back to your top quality GHL pages.
In total amount, these are three different mobile applications you can pick from based on your purposes.
Nonetheless, you require to understand:
Resellers are accountable for consumer support and disputes; failing to solve concerns can cause account termination.
Resellers need to charge at the very least ninety-seven dollars monthly per sub-account, limiting pricing versatility.
Marketing lifetime gain access to for a single charge is prohibited without prior authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s support is available directly from the dashboard via the Help and live chat switches.
When you register for a test, you obtain open door to a welcome training course, onboarding video clip tutorials, and a phone number for assistance. And of course, they in fact answer phone calls.
I did call their technological support group for aid with creating funnels and websites, which I had searched extensively for. The response got here within twenty-four hours, and the follow-ups were excellent. The support rep absolutely showed deep knowledge of the system, which is always important.
Relating to layaway plan, there’s a durable Starter plan readily available for ninety-seven bucks, which includes unlimited calls, emails, items, funnels, and much more.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven dollar regular monthly prepare for extensive agency demands. With this strategy, you can likewise resell the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you configuration choice likewise offered for a cost.
There’s continuous online conversation available directly from your GHL dashboard, in addition to practical paperwork for self-service support.
Arrangement plans are offered for an extra price, consisting of a 2 hundred ninety-seven buck option for HIPAA conformity if that’s something you call for.
You might think the unlimited plan includes unlimited email capability. Various individuals have actually complained regarding unexpected bank card fees for sending emails from their servers without clear openness.
Conclusion: Frank Kern GoHighLevel
GoHighLevel is a capable all-in-one platform for agencies looking for to settle their marketing pile with strong CRM and automation features.
Nevertheless, remain knowledgeable about its clunky user interface, prospective email deliverability problems, and extra expenses for email volume.
If you can endure the rough edges and mainly serve service customers, GHL supplies affordable worth– but guarantee you examine email deliverability before totally devoting.
Right here’s one crucial consideration:
If you’re devoting to it, be prepared to spend added money on a separate email marketing software due to deliverability problems and pests.