GoHighLevel positions itself as a thorough marketing and sales collection developed specifically for electronic agencies. It bundles with each other CRM capabilities, email campaigns, program hosting, and automation process into one bundle. The core guarantee? Change your scattered toolkit with a solitary platform that deals with client interaction and company operations from start to finish What Does GoHighLevel Do
I’ve always gravitated toward merged systems for electronic commerce.
That’s specifically why devices like ClickFunnels caught my focus years ago.
However we’re now in 2026, and the landscape has actually changed drastically.
After investing considerable time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll additionally analyze exactly how it measures up against contending platforms.
By doing this, you can buy decision you’ll feel great regarding long-lasting.
The Aspects of GoHighLevel That Impressed Me
Consolidated Solution: GoHighLevel merges essential sales and marketing abilities, removing the demand for numerous separate registrations.
Text Messaging Functionality: Bidirectional SMS communication uses more powerful interaction than conventional email strategies.
Powerful CRM System: The call administration features rival what you ‘d discover in ActiveCampaign or ClickFunnels.
Advanced Automation: Excellent workflow capacities for segmenting audiences, taking care of calls, and structure custom-made procedures.
Affordable Pricing Structure: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels choices that generally start over one hundred fifty bucks monthly. However, email costs can build up swiftly, which I’ll attend to soon.
Integration Capacities: Compatible with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Aspects of GoHighLevel
Complex User interface: The interface really felt counterproductive, with setup choices scattered throughout the platform and straightforward jobs like funnel editing requiring needlessly complicated steps.
Email Program Expenditures Intensify: You’re charged one cent per email message, implying a checklist of thirty thousand customers could press your monthly costs past three hundred bucks. Integrated with overage fees and third-party integration needs like Mailgun, actual monthly prices reached somewhere in between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Troubles: Numerous individuals have actually documented severe automation malfunctions, including emails being supplied to incorrect recipients or sent numerous times to the exact same person.
Email Delivery Challenges: Their email infrastructure relies on Mailgun, and many individuals transitioning from various other email marketing systems to GoHighLevel experienced considerable decreases in deliverability prices. This represents a vital weak point that could at some point press you toward alternate services.
Generalist Method: While automation features are robust, rivals give higher deepness in training course creation and area structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more monthly for hosting more than 3 items.
My Profits Assessment
GoHighLevel provides a qualified unified system for marketing, sales, and customer relationship monitoring at a sensible base cost factor.
But allow’s obtain real concerning something important.
The majority of customers view it largely as a CRM or funnel builder instead of an email-focused system.
Many users constantly report deliverability problems with the email features, so aspect that in if email marketing represents a core element of your technique.
Those surprise email sending out fees have actually blindsided lots of customers also.
The platform truly succeeds for agencies interested in re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on costs tiers, and thorough client monitoring devices, it’s architected specifically for agency development and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-encompassing system resolving most digital sales and marketing requirements for your agency.
The system includes email marketing capacities, course production devices, workflow automation, CRM capability, web site structure, landing page production, and added features.
Its stated goal is changing every other tool presently in your stack, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive compared to similar platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing shows up reasonable at first look: ninety-seven dollars and two hundred ninety-seven bucks monthly.
But is that the complete picture? Allow’s investigate additionally.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard offers a tidy and relatively intuitive layout that appears welcoming originally.
Nevertheless, most of individuals encounter difficulties with the messy interface and not logical organization of features.
As an example:
The platform uses three distinct settings panels for taking care of different setup facets– overall settings, private settings, and item settings What Does GoHighLevel Do
Bizarrely, the links to these important setups are placed on contrary sides of the screen, creating unneeded complication and irritation.
Despite having added information populated, the control panel maintains a clean and well-structured look.
I value the ability to produce multiple dashboards for organizing different records into different views.
This function verifies specifically beneficial when keeping different perspectives for the account owner versus sub-accounts representing your customers.
As I mentioned previously, GoHighLevel has many rough edges in terms of user interface and user experience, and the underlying codebase shows up less than excellent.
Structure Funnels in GoHighLevel
To construct a client’s site, develop landing pages, or create a sales funnel within GoHighLevel, you should initially establish a sub-account by entering their info.
After finishing this action, switch to the recently produced sub-account, navigate to Websites, then pick Funnels. Do not fret if this feels confusing– it took me numerous attempts before understanding the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that impose limitations.
In addition, there are more than one thousand funnel templates readily available to accelerate your preliminary setup.
Based upon my experience, you will not require considerable expertise to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to tailor templates on your own or demand GoHighLevel to manage customization for you.
I chose the self-customization course since I wished to develop in-depth, custom funnels from the ground up using the drag-and-drop contractor. You simply add the consecutive actions.
I especially worth these abilities:
GHL’s Snapshots feature allows instant funnel duplicating across accounts, conserving significant configuration time.
Reliable testing through fast step duplication and split testing capability.
Real-time alerts about lead actions keep you informed without constant hand-operated monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automatic rules for progressing leads simplifies follow-up procedures.
To further simplify migrations, GHL offers a ClickFunnels import feature for seamless funnel transfers.
Web Page and Web Site Building
GoHighLevel makes it possible for web page production from square one or template selection for personalization making use of the user-friendly drag-and-drop building contractor.
You’re also totally free to integrate ready-made page sections as desired. Alternatively, use personalized code to create specialized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does use a little extra, including:
A broader option of personalized fonts and typography alternatives
Sophisticated text animations
Substantial widget collection
Advanced background abilities like parallax scrolling and video backgrounds
However, I think HighLevel will certainly show adequate for the majority of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free capability.
I additionally value the ability to develop “global areas” or web page sections that instantly occupy when producing brand-new pages, saving time and guaranteeing constant branding throughout. An additional Elementor-like feature I value.
With Brand name Boards located under Marketing, you can achieve the very same for message aspects and various other branding basics.
The statistics page presents everything occurring on your sub-account’s website, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert expenses. You’ll pay one cent per email past your strategy’s appropriation, which builds up quickly with larger customer checklists. Numerous individuals call for third-party services like Mailgun for boosted deliverability, pushing real expenses significantly beyond the advertised membership rate.
Now concerning the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I value the capability to add trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and trigger automatic interactions.
You can conserve, send, or timetable emails for optimum shipment times.
This proves important for reaching your audience when they’re probably to open messages.
Here’s where the circumstance wears away substantially.
GoHighLevel advises Mailgun for bulk email sending out, suggesting their LC solution might have lower shipment prices.
Examining GoHighLevel’s email deliverability prior to complete commitment is advisable, as lots of customers have reported about thirty percent reduced delivery rates contrasted to their previous email marketing systems.
Currently, I heard there are over four hundred customizable email templates readily available on HighLevel. Despite detailed searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A decent variety of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar monthly reseller plan.
Within a sub-account, I just located 6 basic templates and the option to develop and conserve email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” resembles inside the GHL email design editor:
Not particularly excellent, yet not terrible either.
Nevertheless, I do appreciate that GHL integrates workflow automation right into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, What Does GoHighLevel Do
Split screening for conversion optimization, among other features.
In addition, real-time analytics provide insights right into email campaign performance. This helps you capitalize on opportunities or address prospective issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal enabling job progress tracking and checking out previous communications.
The workflow automation attribute assists enhance jobs like call administration, division, and lead advancement via your pipeline.
This represents a significant benefit: GoHighLevel promotes appealing communications with leads through text messages, voicemail decreases, and Facebook Messenger. This flexibility means getting in touch with various client sections through their favored communication channels.
Know, however– SMS charges apply independently from the membership charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, save, modify, schedule, post, and evaluate social media sites web content throughout numerous channels.
It operates as a strong replacement for social media sites organizing devices like Buffer, SproutSocial, and Hootsuite– without additional prices.
But that’s not every little thing; the CRM tool likewise offers several handy features:
Set up consultations directly within the system from the Calendars section.
Combine multi-channel interactions to support your clients’ preferred interaction approaches and relationship-building strategies.
Use tags and wise checklists to sector clients for even more targeted campaigns.
Include considerable customer information per entry under the Chance tab, supplying clearer understanding of your leads, leads, and customers as they advance with your visual pipeline.
Advanced lead scoring helps prioritize lead nurturing based upon their activities throughout your pipeline.
Currently allow’s discuss the crucial products and services you can market using GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and detailed courses, full with memberships, communities, and associated sources.
GHL also allows physical item sales utilizing ecommerce web pages, like Systeme. Nevertheless, dropshipping is not offered.
GoHighLevel programs support various web content formats, consisting of sound, video, and papers.
This means accommodating different understanding designs and appealing to a wider student base.
Plus, it permits importing courses from Kajabi, adding a lot more flexibility to your course production initiatives.
In my experience, devoted on-line training course devices like Kajabi, LearnWorlds, and Thinkific give much more sophisticated choices. These consist of training course leaking, social accounts, and progressed neighborhood structure and monitoring devices. However, GHL’s offerings will be enough for many makers.
GoHighLevel additionally offers program certificates and various repayment choices, including installment plans and free courses.
You can quickly attach your training courses to your community for quick accessibility and to enhance money making potential.
What I especially appreciate is exactly how straightforward it is to integrate course products straight with your sales funnels and CRM for computerized nurturing, lead scoring, conversions, follow-ups, and much more.
This is one of my preferred aspects of Kajabi too.
Reputation Management Features
Online ratings hold crucial value, and GoHighLevel recognizes this reality.
The system instantly sends out testimonial requests using text, email, and QR code adhering to deals.
This attribute guarantees you do not miss out on chances to build integrity and count on with your target market.
You can additionally check on-line testimonials concerning your services or business, permitting proper feedbacks.
As an example, you can reroute adverse feedback to an exclusive form prior to public publishing.
Conversely, you can select that can leave comments based upon their rating.
This strategy empowers you to engage straight with clients to fix concerns without damaging your credibility.
Plus, GoHighLevel streamlines matters by permitting you to examine customer comments across various platforms– like Yext, Google My Business, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Choices
The platform supports conventional integration options throughout repayment handling, social media sites and Zapier.
Additionally, the App Market, including both paid and cost-free application assimilations, is accessible in Agency Mode for account proprietors in addition to for your customers in sub-account mode.
I located around 3 hundred fifty applications across different service classifications, consisting of SMS and live chat assimilations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage consultations and organizing with Google Schedule.
And also, QuickBooks integration is offered for monetary administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Vital note: You’ll require Agency Mode accessibility with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks regular monthly offers:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no additional price
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can additionally resell other software application services to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks monthly for each client.
This indicates you’ll require a minimum of five customers restoring regular monthly to recover cost. Any additional clients beyond that add directly to your revenue.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Continuous Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized frameworks
Prefabricated pictures
Pre-built combinations
Automated operations
Without these additions, customers could pick GoHighLevel directly as opposed to paying your premium.
The SaaS Mode consists of white-label options for:
apple iphone application
Android application
Desktop application
These applications enable taking care of all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them needing to go back to your well-known GHL web pages.
In overall, these are 3 various mobile applications you can select from based on your objectives.
However, you require to comprehend:
Resellers are responsible for consumer support and disputes; failure to solve problems can cause account termination.
Resellers need to charge at least ninety-seven dollars month-to-month per sub-account, limiting pricing versatility.
Selling lifetime access for a single charge is banned without prior authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is available directly from the control panel with the Aid and live conversation switches.
When you sign up for a trial, you acquire free access to a welcome training course, onboarding video clip tutorials, and a contact number for support. And indeed, they really respond to phone calls.
I did call their technical assistance group for help with producing funnels and internet sites, which I had actually looked extensively for. The response arrived within twenty-four hours, and the follow-ups were outstanding. The assistance representative absolutely demonstrated deep understanding of the system, which is constantly important.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, which includes unlimited calls, emails, products, funnels, and a lot more.
Still, you’ll likely want to think about updating to both hundred ninety-seven buck month-to-month plan for comprehensive agency requirements. With this strategy, you can also re-sell the GHL platform as a SaaS.
For assistance, anticipate a dynamic Facebook Team community, paid onboarding, and a done-for-you setup alternative also offered for a fee.
There’s continuous live chat offered directly from your GHL control panel, along with practical documentation for self-service support.
Setup plans are available for an added expense, consisting of a two hundred ninety-seven buck choice for HIPAA compliance if that’s something you need.
You might assume the unlimited plan includes unlimited email capability. Different individuals have actually grumbled regarding unanticipated bank card fees for sending emails from their web servers without clear openness.
Verdict: What Does GoHighLevel Do
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing stack with strong CRM and automation features.
Nevertheless, stay familiar with its confusing interface, possible email deliverability problems, and additional costs for email volume.
If you can tolerate the harsh edges and mostly offer organization customers, GHL uses practical value– however ensure you check email deliverability before fully devoting.
Here’s one vital consideration:
If you’re dedicating to it, be prepared to invest additional cash on a separate email marketing software program due to deliverability concerns and insects.