GoHighLevel settings itself as an extensive marketing and sales suite constructed particularly for digital agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation operations into one bundle. The core guarantee? Replace your spread toolkit with a solitary platform that deals with customer engagement and company procedures from start to finish Is GoHighLevel Open Source
I’ve constantly inclined unified systems for electronic business.
That’s precisely why devices like ClickFunnels caught my interest years back.
Yet we’re currently in 2026, and the landscape has shifted considerably.
After spending considerable time inside GoHighLevel, I believe you require to hear what I found firsthand.
We’ll likewise check out just how it measures up against contending systems.
In this manner, you can buy choice you’ll feel great concerning long-lasting.
The Elements of GoHighLevel That Impressed Me
Consolidated Option: GoHighLevel merges essential sales and marketing capabilities, getting rid of the requirement for several separate subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction supplies stronger interaction than conventional email techniques.
Effective CRM System: The call management features competing what you ‘d find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Outstanding workflow capacities for segmenting target markets, taking care of calls, and building personalized procedures.
Competitive Pricing Framework: Month-to-month plans varying from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels options that usually start over one hundred fifty dollars month-to-month. Nevertheless, email expenditures can gather quickly, which I’ll resolve quickly.
Integration Capacities: Suitable with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Confusing Interface: The user interface felt counterproductive, with arrangement choices scattered throughout the system and straightforward jobs like funnel editing and enhancing calling for needlessly complex steps.
Email Program Costs Escalate: You’re charged one cent per email message, implying a checklist of thirty thousand subscribers could press your regular monthly costs beyond 3 hundred dollars. Incorporated with overage costs and third-party integration requirements like Mailgun, actual regular monthly prices reached somewhere in between four hundred seventy-five and six hundred twenty-five bucks.
Dependability Issues: Multiple customers have actually documented severe automation malfunctions, consisting of emails being supplied to wrong receivers or sent out numerous times to the same person.
Email Distribution Challenges: Their email framework relies on Mailgun, and various individuals transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This represents an important weak point that might at some point press you toward alternative options.
Generalist Strategy: While automation features are durable, rivals supply higher depth in training course development and area structure features. That said, Kajabi bills one hundred forty-nine bucks or even more regular monthly for hosting more than 3 items.
My Profits Assessment
GoHighLevel provides a capable unified system for marketing, sales, and client partnership monitoring at a practical base price factor.
Yet allow’s get actual concerning something important.
The majority of users view it largely as a CRM or funnel builder instead of an email-focused system.
Countless customers consistently report deliverability troubles with the email features, so variable that in if email marketing represents a core element of your approach.
Those surprise email sending costs have blindsided several individuals as well.
The platform absolutely stands out for agencies curious about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on premium tiers, and thorough customer administration devices, it’s architected especially for agency growth and scaling.
Recognizing GoHighLevel’s Core Function
GoHighLevel aspires to serve as an all-inclusive system attending to most digital sales and marketing needs for your agency.
The platform includes email marketing abilities, training course development devices, workflow automation, CRM functionality, web site building, landing page production, and extra features.
Its specified goal is changing every other device presently in your pile, and the company makes no apologies concerning that aspiration.
Consider this situation:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous other services.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing appears affordable at first glance: ninety-seven bucks and 2 hundred ninety-seven bucks month-to-month.
However is that the complete image? Allow’s examine better.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard offers a tidy and seemingly user-friendly format that appears inviting originally.
Nevertheless, the majority of customers encounter difficulties with the cluttered interface and senseless organization of features.
For instance:
The system uses 3 unique setups panels for managing various setup aspects– total settings, individual settings, and item setups Is GoHighLevel Open Source
Bizarrely, the links to these vital settings are positioned on opposite sides of the display, producing unneeded confusion and aggravation.
Even with extra data inhabited, the control panel keeps a clean and well-structured look.
I value the ability to create numerous control panels for organizing various records right into separate views.
This feature verifies particularly useful when keeping different viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel consists of numerous rough edges in regards to interface and customer experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a customer’s website, develop landing pages, or produce a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their details.
After finishing this action, switch to the freshly developed sub-account, navigate to Sites, then select Funnels. Do not fret if this feels complex– it took me a number of attempts prior to understanding the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that impose constraints.
Additionally, there are greater than one thousand funnel templates offered to increase your initial configuration.
Based on my experience, you won’t call for comprehensive expertise to construct landing pages and sales funnels making use of GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to handle modification for you.
I chose the self-customization course because I wanted to create thorough, custom funnels from the ground up using the drag-and-drop home builder. You simply add the consecutive actions.
I specifically worth these capacities:
GHL’s Pictures include enables immediate funnel duplicating across accounts, saving considerable configuration time.
Efficient screening with fast step replication and split testing performance.
Real-time alerts concerning lead activities maintain you notified without consistent manual checking.
I specifically appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated regulations for progressing leads streamlines follow-up procedures.
To better streamline movements, GHL supplies a ClickFunnels import function for smooth funnel transfers.
Web Page and Website Building
GoHighLevel allows web page development from scratch or template option for personalization making use of the intuitive drag-and-drop building contractor.
You’re additionally cost-free to include prefabricated page areas as wanted. Additionally, use custom-made code to produce customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide slightly more, consisting of:
A broader option of custom fonts and typography alternatives
Advanced text animations
Extensive widget collection
Advanced history abilities like parallax scrolling and video clip histories
Nonetheless, I believe HighLevel will certainly confirm enough for the majority of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient capability.
I likewise value the ability to produce “worldwide sections” or web page sections that automatically occupy when producing brand-new pages, saving time and making sure consistent branding throughout. Another Elementor-like feature I value.
With Brand name Boards found under Marketing, you can accomplish the same for message elements and various other branding essentials.
The statistics page presents whatever taking place on your sub-account’s website, consisting of page brows through and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable concealed expenditures. You’ll pay one cent per email past your plan’s appropriation, which collects quickly with larger client listings. Lots of users require third-party services like Mailgun for boosted deliverability, pushing real prices considerably beyond the advertised membership price.
Now regarding the features:
GoHighLevel permits email campaign and series creation with triggers and automatic follow-up messages.
I value the ability to add trackable links in both emails and SMS messages, enabling you to check recipient actions and cause automatic communications.
You can conserve, send, or schedule emails for ideal shipment times.
This confirms important for reaching your target market when they’re probably to open up messages.
Below’s where the scenario deteriorates substantially.
GoHighLevel advises Mailgun for mass email sending out, suggesting their LC solution may have reduced shipment rates.
Checking GoHighLevel’s email deliverability prior to full commitment is recommended, as lots of individuals have reported approximately thirty percent lower shipment rates compared to their previous email marketing systems.
Now, I heard there are over four hundred customizable email templates offered on HighLevel. Regardless of detailed searches of the Template Library, I could not situate them within a sub-account in Sub-Account Mode.
A good variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only found six fundamental templates and the option to produce and save email templates from square one for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” resembles inside the GHL email layout editor:
Not particularly remarkable, however not horrible either.
However, I do value that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel Open Source
Split testing for conversion optimization, among other features.
Additionally, real-time analytics deliver understandings right into email campaign efficiency. This helps you profit from chances or address potential issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing job progress tracking and checking out previous communications.
The workflow automation feature helps improve jobs like contact monitoring, segmentation, and lead development through your pipeline.
This represents a substantial advantage: GoHighLevel promotes interesting interactions with leads through sms message, voicemail drops, and Facebook Messenger. This flexibility indicates connecting with various customer sections with their preferred communication channels.
Know, however– SMS costs apply individually from the registration charge.
I likewise value the GoHighLevel Social Planner.
It enables you to produce, save, edit, routine, message, and evaluate social media content throughout numerous networks.
It works as a solid replacement for social media organizing devices like Buffer, SproutSocial, and Hootsuite– without extra expenses.
Yet that’s not whatever; the CRM tool additionally supplies several helpful features:
Arrange consultations straight within the system from the Calendars area.
Merge multi-channel interactions to support your customers’ recommended interaction methods and relationship-building methods.
Use tags and smart listings to sector customers for even more targeted campaigns.
Add extensive client data to each entrance under the Possibility tab, providing clearer understanding of your potential customers, leads, and customers as they proceed via your visual pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their actions throughout your pipeline.
Now allow’s talk about the key product or services you can sell making use of GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive courses, complete with memberships, neighborhoods, and relevant sources.
GHL also enables physical item sales using e-commerce web pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs support different material layouts, consisting of audio, video clip, and records.
This means suiting different learning styles and appealing to a more comprehensive student base.
Plus, it enables importing courses from Kajabi, adding much more flexibility to your training course production initiatives.
In my experience, committed online course tools like Kajabi, LearnWorlds, and Thinkific supply much more sophisticated options. These include training course leaking, social accounts, and progressed neighborhood building and monitoring devices. Nevertheless, GHL’s offerings will certainly be enough for many makers.
GoHighLevel additionally offers program certificates and different settlement options, consisting of time payment plan and free courses.
You can conveniently attach your courses to your community for fast access and to enhance money making possibility.
What I especially value is how uncomplicated it is to incorporate training course items directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my preferred aspects of Kajabi too.
Reputation Management Features
On-line rankings hold critical value, and GoHighLevel recognizes this reality.
The platform automatically sends evaluation requests using SMS, email, and QR code adhering to deals.
This function ensures you don’t miss opportunities to construct integrity and depend on with your audience.
You can also check on the internet testimonials regarding your services or service, allowing appropriate responses.
For example, you can reroute adverse comments to a personal form prior to public publishing.
Conversely, you can pick that can leave comments based on their ranking.
This method empowers you to involve straight with clients to deal with problems without damaging your credibility.
And also, GoHighLevel streamlines issues by enabling you to assess client comments across different platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The system supports typical integration options across repayment processing, social networks and Zapier.
In addition, the Application Industry, including both paid and cost-free app assimilations, comes in Agency Mode for account owners along with for your customers in sub-account setting.
I located around 3 hundred fifty applications throughout various company categories, consisting of SMS and live conversation combinations, social networks, and marketing automation tools.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with other CRMs, and manage consultations and organizing with Google Schedule.
Plus, QuickBooks integration is offered for monetary administration, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s key attractions.
Vital note: You’ll need Agency Mode accessibility via the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven dollars regular monthly offers:
Total sub-account rebranding and customization
Unlimited customer sub-accounts at no extra price
API access for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can additionally market other software program remedies to your customers at a markup.
GoHighLevel calls for charging a minimum of ninety-seven bucks month-to-month for each and every customer.
This means you’ll require at the very least 5 customers restoring month-to-month to break even. Any added clients beyond that add straight to your earnings.
The devices you can resell within your sub-accounts consist of core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry apps such as AWeber, Constant Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Custom structures
Prefabricated pictures
Pre-built assimilations
Automated process
Without these enhancements, customers may select GoHighLevel directly rather than paying your costs.
The SaaS Setting consists of white-label choices for:
iPhone application
Android application
Desktop computer application
These apps permit managing all social media sites, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to return to your top quality GHL pages.
In total amount, these are 3 different mobile applications you can pick from based on your purposes.
Nonetheless, you need to recognize:
Resellers are in charge of consumer support and disputes; failure to settle issues can result in account discontinuation.
Resellers must charge at least ninety-seven bucks month-to-month per sub-account, limiting pricing adaptability.
Marketing lifetime accessibility for an one-time charge is restricted without previous authorization.
Pricing Structure and Assistance Plans
I appreciate that HighLevel’s assistance is offered straight from the dashboard through the Aid and live chat switches.
As soon as you sign up for a trial, you obtain free access to a welcome course, onboarding video clip tutorials, and a contact number for assistance. And indeed, they really answer calls.
I did call their technological assistance team for support with creating funnels and web sites, which I had browsed thoroughly for. The feedback got here within twenty-four hours, and the follow-ups were exceptional. The support agent definitely showed deep understanding of the platform, which is always useful.
Pertaining to layaway plan, there’s a durable Starter plan offered for ninety-seven dollars, which includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely wish to take into consideration updating to the two hundred ninety-seven dollar regular monthly plan for detailed agency demands. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Group neighborhood, paid onboarding, and a done-for-you configuration option additionally readily available for a fee.
There’s perpetual online conversation available straight from your GHL dashboard, together with helpful documentation for self-service support.
Arrangement plans are offered for an additional expense, consisting of a two hundred ninety-seven dollar alternative for HIPAA conformity if that’s something you call for.
You may think the unlimited plan consists of unlimited email performance. Different users have whined concerning unexpected bank card costs for sending out emails from their servers without clear transparency.
Conclusion: Is GoHighLevel Open Source
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
Nonetheless, stay aware of its confusing interface, possible email deliverability problems, and additional prices for email quantity.
If you can tolerate the harsh edges and primarily offer service customers, GHL uses practical worth– but ensure you check email deliverability prior to completely dedicating.
Right here’s one essential consideration:
If you’re committing to it, be prepared to spend added cash on a different email marketing software because of deliverability issues and bugs.