GoHighLevel positions itself as a comprehensive marketing and sales suite developed particularly for electronic agencies. It packages together CRM capacities, email campaigns, training course hosting, and automation workflows into one bundle. The core assurance? Replace your spread toolkit with a solitary platform that manages customer interaction and company operations from beginning to end Is GoHighLevel a SaaS Platform
I have actually constantly gravitated toward merged systems for digital commerce.
That’s exactly why tools like ClickFunnels captured my interest years ago.
However we’re now in 2026, and the landscape has moved significantly.
After investing considerable time inside GoHighLevel, I assume you require to hear what I found firsthand.
We’ll also take a look at just how it measures up against completing platforms.
This way, you can make a purchasing decision you’ll feel confident regarding long-lasting.
The Facets of GoHighLevel That Excited Me
Consolidated Solution: GoHighLevel combines crucial sales and marketing abilities, eliminating the need for numerous separate registrations.
Text Messaging Performance: Bidirectional SMS interaction offers more powerful interaction than conventional email methods.
Powerful CRM System: The contact monitoring features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Superb workflow capabilities for segmenting target markets, handling get in touches with, and structure custom-made procedures.
Competitive Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven dollars contend positively with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty bucks month-to-month. However, email expenses can gather promptly, which I’ll address soon.
Integration Abilities: Suitable with Zapier, email platforms, and messaging services.
The Frustrating Aspects of GoHighLevel
Complex Interface: The interface really felt counterintuitive, with configuration choices scattered throughout the system and simple tasks like funnel editing and enhancing calling for unnecessarily intricate steps.
Email Program Expenditures Rise: You’re billed one cent per email message, implying a list of thirty thousand customers can press your month-to-month costs past three hundred dollars. Incorporated with excess costs and third-party integration needs like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Problems: Numerous users have actually recorded severe automation malfunctions, including emails being provided to inaccurate receivers or sent several times to the very same person.
Email Distribution Obstacles: Their email facilities relies on Mailgun, and many customers transitioning from various other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This stands for a vital weak point that might ultimately push you toward alternative options.
Generalist Approach: While automation features are durable, competitors supply higher deepness in program creation and neighborhood building features. That stated, Kajabi bills one hundred forty-nine bucks or more regular monthly for hosting more than 3 products.
My Profits Analysis
GoHighLevel gives a capable unified platform for marketing, sales, and client partnership management at a practical base rate factor.
However let’s obtain real about something essential.
A lot of customers see it mainly as a CRM or funnel builder instead of an email-focused system.
Numerous users continually report deliverability problems with the email features, so element that in if email marketing stands for a core component of your method.
Those surprise email sending out fees have blindsided many individuals also.
The platform absolutely succeeds for agencies interested in reselling marketing services. With white-labeling capacities, unlimited sub-accounts on premium tiers, and detailed customer administration tools, it’s architected particularly for agency development and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel desires act as an all-encompassing system addressing most electronic sales and marketing needs for your agency.
The platform includes email marketing capacities, program development devices, workflow automation, CRM performance, website building, landing page development, and extra features.
Its specified objective is changing every other device presently in your pile, and the firm makes no apologies regarding that aspiration.
Consider this circumstance:
GoHighLevel asserts it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless other solutions.
What makes GHL distinctive compared to comparable platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing shows up practical in the beginning look: ninety-seven dollars and 2 hundred ninety-seven dollars monthly.
Yet is that the full picture? Let’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel dashboard presents a clean and seemingly intuitive layout that shows up inviting initially.
Nevertheless, the majority of customers encounter difficulties with the chaotic user interface and illogical organization of features.
As an example:
The platform employs 3 distinct settings panels for managing different configuration elements– overall settings, specific settings, and item settings Is GoHighLevel a SaaS Platform
Bizarrely, the links to these crucial settings are placed on contrary sides of the display, creating unnecessary confusion and irritation.
Even with extra information populated, the control panel preserves a clean and well-structured look.
I value the ability to produce multiple control panels for arranging various reports into different sights.
This attribute confirms especially beneficial when maintaining different viewpoints for the account proprietor versus sub-accounts representing your clients.
As I stated earlier, GoHighLevel has countless rough edges in terms of interface and user experience, and the underlying codebase appears less than excellent.
Building Funnels in GoHighLevel
To create a customer’s website, develop landing pages, or develop a sales funnel within GoHighLevel, you have to initially establish a sub-account by entering their info.
After finishing this step, button to the freshly created sub-account, browse to Websites, after that select Funnels. Do not fret if this really feels confusing– it took me a number of efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that impose constraints.
Furthermore, there are greater than one thousand funnel templates offered to accelerate your preliminary setup.
Based on my experience, you won’t call for comprehensive knowledge to build landing pages and sales funnels making use of GoHighLevel.
You have the alternative to tailor templates yourself or demand GoHighLevel to manage customization for you.
I picked the self-customization path since I wanted to create thorough, custom funnels from the ground up utilizing the drag-and-drop contractor. You just add the sequential actions.
I specifically value these capacities:
GHL’s Photos feature makes it possible for instantaneous funnel duplicating throughout accounts, conserving substantial arrangement time.
Effective screening with fast action duplication and split testing performance.
Real-time alerts regarding lead activities maintain you informed without continuous hands-on monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized guidelines for progressing leads simplifies follow-up procedures.
To additionally streamline movements, GHL offers a ClickFunnels import attribute for smooth funnel transfers.
Page and Internet Site Construction
GoHighLevel allows page development from square one or template selection for personalization utilizing the user-friendly drag-and-drop builder.
You’re likewise cost-free to incorporate prefabricated web page sections as desired. Alternatively, make use of custom-made code to develop customized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does provide somewhat a lot more, including:
A more comprehensive selection of customized font styles and typography alternatives
Sophisticated text computer animations
Extensive widget collection
Advanced history capabilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly prove enough for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient capability.
I likewise value the capability to create “international sections” or page areas that automatically populate when developing brand-new pages, conserving time and guaranteeing regular branding throughout. One more Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can complete the same for text components and various other branding basics.
The stats web page shows everything occurring on your sub-account’s internet site, including page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures considerable covert costs. You’ll pay one cent per email past your strategy’s allocation, which accumulates quickly with bigger customer listings. Numerous users call for third-party services like Mailgun for enhanced deliverability, pressing real prices significantly beyond the promoted registration rate.
Currently concerning the features:
GoHighLevel allows email campaign and series development with triggers and automatic follow-up messages.
I appreciate the capability to add trackable web links in both emails and SMS messages, enabling you to monitor recipient actions and trigger automated communications.
You can conserve, send, or routine emails for optimal distribution times.
This proves valuable for reaching your target market when they’re most likely to open messages.
Here’s where the situation degrades dramatically.
GoHighLevel recommends Mailgun for bulk email sending, suggesting their LC solution may have lower delivery prices.
Testing GoHighLevel’s email deliverability before full dedication is a good idea, as several customers have reported around thirty percent lower distribution rates compared to their previous email marketing platforms.
Now, I listened to there are over four hundred adjustable email templates available on HighLevel. Regardless of complete searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Mode.
A respectable variety of templates shows up when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only located six standard templates and the option to produce and conserve email templates from scratch for reuse in various other projects.
Right here’s what one template, called “Strategic Preparation,” looks like inside the GHL email style editor:
Not particularly impressive, yet not terrible either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, incorporating:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel a SaaS Platform
Split testing for conversion optimization, among other features.
Furthermore, real-time analytics provide understandings right into email campaign performance. This aids you maximize possibilities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM device reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal permitting job development tracking and checking out previous communications.
The workflow automation feature aids streamline jobs like call monitoring, segmentation, and lead improvement through your pipeline.
This stands for a considerable benefit: GoHighLevel helps with appealing interactions with leads with text messages, voicemail declines, and Facebook Carrier. This versatility means connecting with various customer sectors via their liked communication channels.
Be aware, however– SMS charges apply independently from the subscription fee.
I likewise value the GoHighLevel Social Planner.
It allows you to develop, conserve, modify, timetable, message, and assess social media sites material across different networks.
It functions as a strong replacement for social media organizing tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
Yet that’s not everything; the CRM device additionally gives several handy features:
Arrange visits straight within the system from the Calendars section.
Merge multi-channel interactions to support your clients’ recommended interaction approaches and relationship-building strategies.
Usage tags and smart listings to sector customers for even more targeted projects.
Include comprehensive client data to every entrance under the Chance tab, offering clearer understanding of your leads, leads, and consumers as they proceed via your aesthetic pipeline.
Advanced lead racking up aids focus on lead nurturing based on their activities throughout your pipeline.
Now let’s go over the essential product or services you can offer utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed courses, total with memberships, communities, and associated sources.
GHL likewise allows physical product sales making use of ecommerce pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel programs sustain different material formats, including audio, video, and papers.
This indicates fitting various discovering designs and attracting a broader student base.
Plus, it enables importing courses from Kajabi, including much more flexibility to your course creation initiatives.
In my experience, devoted on-line training course devices like Kajabi, LearnWorlds, and Thinkific provide much more innovative alternatives. These consist of training course dripping, social profiles, and advanced area structure and administration devices. However, GHL’s offerings will suffice for many designers.
GoHighLevel also provides program certifications and different settlement choices, consisting of installment plans and free courses.
You can conveniently attach your training courses to your area for fast accessibility and to improve money making potential.
What I specifically appreciate is just how uncomplicated it is to incorporate training course items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and a lot more.
This is just one of my favored elements of Kajabi as well.
Reputation Management Features
On-line rankings hold crucial relevance, and GoHighLevel recognizes this truth.
The system automatically sends testimonial demands using text, email, and QR code complying with deals.
This feature guarantees you don’t miss out on chances to develop credibility and count on with your target market.
You can additionally keep an eye on online evaluations about your services or organization, allowing suitable actions.
For example, you can reroute adverse feedback to a private kind prior to public posting.
Additionally, you can select that can leave remarks based upon their ranking.
This technique equips you to involve directly with customers to deal with issues without harming your credibility.
Plus, GoHighLevel streamlines issues by permitting you to evaluate customer responses across various systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty convenient functionality.
Integration Choices
The platform sustains conventional integration choices across settlement handling, social media and Zapier.
In addition, the App Industry, including both paid and cost-free app combinations, comes in Agency Mode for account proprietors along with for your clients in sub-account setting.
I located approximately three hundred fifty apps throughout different organization groups, including SMS and live chat assimilations, social networks, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and manage visits and organizing with Google Calendar.
Plus, QuickBooks integration is offered for monetary management, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main tourist attractions.
Important note: You’ll require Agency Mode accessibility with the Reselling tab to utilize these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month offers:
Total sub-account rebranding and personalization
Unlimited customer sub-accounts at no added expense
API accessibility for incorporating exterior tools
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck month-to-month Unlimited plan.
When you do this, you can likewise market other software solutions to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven dollars regular monthly for every client.
This means you’ll require at least 5 clients renewing month-to-month to break even. Any extra customers past that contribute directly to your income.
The tools you can market within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus loads of Industry applications such as AWeber, Constant Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include value to your sub-accounts by including:
Personalized structures
Ready-made pictures
Pre-built integrations
Automated operations
Without these enhancements, clients may pick GoHighLevel directly as opposed to paying your premium.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop application
These apps permit handling all social media, SMS, and email from one area.
Additionally, you can “gray-label” a mobile app to link your GHL leads without them requiring to go back to your well-known GHL pages.
In total amount, these are three various mobile applications you can pick from based on your goals.
Nevertheless, you need to recognize:
Resellers are responsible for customer assistance and disagreements; failure to settle concerns can lead to account discontinuation.
Resellers have to bill a minimum of ninety-seven dollars regular monthly per sub-account, restricting pricing flexibility.
Marketing life time access for an one-time cost is prohibited without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s support is readily available directly from the control panel through the Assistance and live conversation switches.
Once you sign up for a trial, you gain open door to a welcome program, onboarding video clip tutorials, and a telephone number for support. And indeed, they actually respond to telephone calls.
I did contact their technological assistance group for support with developing funnels and web sites, which I had searched extensively for. The response got here within twenty-four hours, and the follow-ups were exceptional. The support rep certainly showed deep expertise of the platform, which is always important.
Concerning payment plans, there’s a robust Starter plan offered for ninety-seven bucks, that includes unlimited get in touches with, emails, products, funnels, and much more.
Still, you’ll likely want to consider upgrading to both hundred ninety-seven dollar monthly prepare for comprehensive agency requirements. With this plan, you can likewise re-sell the GHL platform as a SaaS.
For support, expect a vivid Facebook Team community, paid onboarding, and a done-for-you arrangement alternative additionally readily available for a charge.
There’s continuous live chat offered straight from your GHL dashboard, along with practical paperwork for self-service support.
Configuration plans are readily available for an additional cost, including a two hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You might think the unlimited plan includes unlimited email capability. Numerous customers have actually grumbled about unforeseen charge card costs for sending out emails from their servers without clear openness.
Final thought: Is GoHighLevel a SaaS Platform
GoHighLevel is a qualified all-in-one platform for agencies looking for to settle their marketing stack with strong CRM and automation features.
However, remain familiar with its confusing user interface, potential email deliverability problems, and added expenses for email quantity.
If you can tolerate the rough edges and largely serve organization clients, GHL supplies reasonable value– but ensure you test email deliverability before totally committing.
Right here’s one essential consideration:
If you’re devoting to it, be prepared to invest added cash on a separate email marketing software program because of deliverability concerns and pests.