GoHighLevel settings itself as a comprehensive marketing and sales suite built particularly for electronic agencies. It packages with each other CRM abilities, email campaigns, program hosting, and automation operations right into one bundle. The core pledge? Change your scattered toolkit with a solitary system that handles client engagement and business operations from beginning to end Is GoHighLevel a Pyramid Scheme
I have actually constantly gravitated toward unified systems for electronic business.
That’s exactly why tools like ClickFunnels caught my focus years back.
However we’re currently in 2026, and the landscape has changed significantly.
After spending substantial time inside GoHighLevel, I assume you need to hear what I discovered firsthand.
We’ll likewise check out how it measures up against completing systems.
In this manner, you can buy decision you’ll feel confident regarding long-term.
The Facets of GoHighLevel That Thrilled Me
Consolidated Remedy: GoHighLevel combines critical sales and marketing capacities, getting rid of the demand for several different subscriptions.
Text Messaging Functionality: Bidirectional SMS interaction uses stronger interaction than traditional email methods.
Effective CRM System: The get in touch with administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Exceptional workflow capacities for segmenting target markets, taking care of contacts, and structure personalized processes.
Competitive Pricing Structure: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven dollars compete positively with Kajabi and ClickFunnels alternatives that commonly begin over one hundred fifty bucks monthly. However, email expenditures can build up rapidly, which I’ll address soon.
Integration Capacities: Suitable with Zapier, email systems, and messaging solutions.
The Unsatisfactory Elements of GoHighLevel
Complex Interface: The user interface really felt counterproductive, with configuration choices spread throughout the platform and uncomplicated jobs like funnel editing and enhancing needing needlessly intricate steps.
Email Broadcast Costs Intensify: You’re billed one cent per email message, implying a list of thirty thousand customers might press your regular monthly bill beyond three hundred dollars. Integrated with excess costs and third-party integration demands like Mailgun, actual month-to-month costs climbed to someplace between four hundred seventy-five and six hundred twenty-five dollars.
Integrity Problems: Multiple individuals have documented severe automation malfunctions, including emails being supplied to incorrect receivers or sent numerous times to the same person.
Email Shipment Challenges: Their email infrastructure depends upon Mailgun, and countless individuals transitioning from various other email marketing platforms to GoHighLevel experienced substantial decreases in deliverability rates. This stands for a critical weakness that might at some point push you towards alternative options.
Generalist Approach: While automation features are robust, competitors give higher deepness in training course development and area structure features. That stated, Kajabi charges one hundred forty-nine bucks or more monthly for hosting greater than 3 items.
My Bottom Line Analysis
GoHighLevel offers a qualified unified system for marketing, sales, and consumer relationship management at a practical base rate point.
However allow’s get actual regarding something important.
A lot of individuals see it primarily as a CRM or funnel builder rather than an email-focused system.
Countless customers consistently report deliverability issues with the email features, so element that in if email marketing stands for a core component of your strategy.
Those shock email sending out fees have blindsided many users as well.
The platform really succeeds for agencies interested in marketing marketing services. With white-labeling capacities, unlimited sub-accounts on costs rates, and thorough customer monitoring devices, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Purpose
GoHighLevel desires work as a comprehensive platform attending to most electronic sales and marketing needs for your agency.
The system consists of email marketing capacities, program creation tools, workflow automation, CRM capability, internet site building, landing page development, and extra features.
Its stated objective is replacing every other device presently in your stack, and the company makes no apologies about that passion.
Consider this scenario:
GoHighLevel asserts it can replacement for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many various other solutions.
What makes GHL distinct compared to similar platforms like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software resellers.
The pricing shows up affordable in the beginning look: ninety-seven bucks and 2 hundred ninety-seven dollars monthly.
However is that the complete photo? Allow’s check out even more.
Navigating the GoHighLevel Interface
The GoHighLevel control panel presents a clean and relatively instinctive layout that appears welcoming at first.
Nonetheless, most of users encounter difficulties with the chaotic interface and senseless organization of features.
For example:
The platform employs three distinct setups panels for handling various configuration aspects– overall setups, private settings, and item setups Is GoHighLevel a Pyramid Scheme
Bizarrely, the web links to these important settings are positioned on contrary sides of the screen, developing unneeded complication and aggravation.
Despite having extra data occupied, the control panel keeps a tidy and well-structured look.
I appreciate the ability to develop several dashboards for arranging different records into different views.
This feature proves especially important when maintaining various viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel contains numerous harsh edges in regards to user interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To construct a client’s website, create landing pages, or develop a sales funnel within GoHighLevel, you have to first develop a sub-account by entering their info.
After finishing this step, button to the recently developed sub-account, navigate to Sites, then choose Funnels. Do not worry if this feels confusing– it took me a number of attempts before recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel development, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates readily available to accelerate your preliminary setup.
Based on my experience, you will not call for substantial knowledge to develop landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates on your own or demand GoHighLevel to manage personalization for you.
I selected the self-customization route since I wanted to develop in-depth, custom funnels from the ground up making use of the drag-and-drop builder. You just add the consecutive actions.
I specifically value these capacities:
GHL’s Pictures feature makes it possible for instant funnel duplicating across accounts, saving substantial setup time.
Reliable testing with fast action duplication and split testing functionality.
Real-time notices regarding lead actions maintain you notified without constant hands-on checking.
I specifically appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with computerized guidelines for advancing leads simplifies follow-up procedures.
To better simplify migrations, GHL supplies a ClickFunnels import feature for smooth funnel transfers.
Web Page and Internet Site Construction
GoHighLevel enables web page creation from the ground up or template selection for modification making use of the user-friendly drag-and-drop builder.
You’re additionally cost-free to integrate ready-made page areas as preferred. Alternatively, make use of personalized code to develop customized features.
The experience feels as smooth as Elementor for WordPress. Nevertheless, Elementor does provide a little a lot more, consisting of:
A broader selection of customized typefaces and typography choices
Innovative text animations
Substantial widget collection
Advanced background capacities like parallax scrolling and video backgrounds
Nevertheless, I believe HighLevel will certainly verify sufficient for the majority of your customers.
The pages incorporate directly with your GHL sales and marketing automation features, consisting of CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient performance.
I likewise value the ability to create “worldwide areas” or page areas that immediately populate when developing brand-new web pages, conserving time and making sure consistent branding throughout. An additional Elementor-like feature I value.
With Brand Boards found under Marketing, you can complete the very same for text aspects and various other branding basics.
The stats page displays everything happening on your sub-account’s site, including web page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable concealed expenditures. You’ll pay one cent per email beyond your plan’s allowance, which builds up swiftly with bigger subscriber lists. Numerous users require third-party solutions like Mailgun for improved deliverability, pressing real prices significantly past the marketed membership rate.
Currently regarding the features:
GoHighLevel permits email campaign and series creation with triggers and automatic follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, allowing you to check recipient actions and activate computerized communications.
You can conserve, send, or timetable emails for ideal delivery times.
This verifies valuable for reaching your target market when they’re probably to open messages.
Right here’s where the situation weakens dramatically.
GoHighLevel suggests Mailgun for mass email sending out, recommending their LC service might have lower delivery rates.
Examining GoHighLevel’s email deliverability prior to complete commitment is recommended, as several customers have actually reported roughly thirty percent reduced distribution rates compared to their previous email marketing platforms.
Currently, I heard there are over four hundred customizable email templates available on HighLevel. Despite detailed searches of the Template Collection, I couldn’t situate them within a sub-account in Sub-Account Setting.
A suitable variety of templates appears when changing to Agency Mode.
You can include your custom-created templates, although this calls for both hundred ninety-seven buck month-to-month reseller strategy.
Within a sub-account, I only found 6 fundamental templates and the option to develop and conserve email templates from square one for reuse in various other campaigns.
Right here’s what one template, called “Strategic Planning,” looks like inside the GHL email design editor:
Not specifically outstanding, however not terrible either.
Nevertheless, I do appreciate that GHL incorporates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, Is GoHighLevel a Pyramid Scheme
Split testing for conversion optimization, among other features.
In addition, real-time analytics deliver insights right into email campaign performance. This helps you profit from possibilities or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM device advises me of ClickFunnels in its thoroughness.
GoHighLevel consists of a customer portal permitting task progress tracking and seeing past interactions.
The workflow automation feature helps simplify jobs like call monitoring, segmentation, and lead development with your pipeline.
This stands for a substantial benefit: GoHighLevel facilitates appealing interactions with leads with sms message, voicemail declines, and Facebook Messenger. This adaptability suggests getting in touch with various client segments with their favored communication channels.
Realize, though– SMS costs apply separately from the membership cost.
I also value the GoHighLevel Social Planner.
It enables you to create, save, edit, schedule, post, and examine social networks material across numerous channels.
It functions as a strong substitute for social networks scheduling tools like Barrier, SproutSocial, and Hootsuite– without added prices.
But that’s not every little thing; the CRM device likewise offers several helpful features:
Schedule consultations straight within the system from the Calendars area.
Merge multi-channel interactions to support your clients’ favored communication methods and relationship-building techniques.
Use tags and clever checklists to sector consumers for even more targeted projects.
Include considerable client data to every access under the Opportunity tab, giving more clear understanding of your prospects, leads, and clients as they advance via your aesthetic pipeline.
Advanced lead racking up assists focus on lead nurturing based upon their actions throughout your pipeline.
Currently allow’s discuss the vital product or services you can market utilizing GoHighLevel
Products You Can Market Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both little and extensive training courses, complete with memberships, areas, and associated resources.
GHL also makes it possible for physical product sales using shopping web pages, like Systeme. Nonetheless, dropshipping is not readily available.
GoHighLevel courses support various material styles, including audio, video clip, and files.
This implies accommodating various learning designs and appealing to a more comprehensive pupil base.
Plus, it permits importing programs from Kajabi, adding much more adaptability to your program development initiatives.
In my experience, devoted online course devices like Kajabi, LearnWorlds, and Thinkific offer more innovative choices. These include course dripping, social accounts, and progressed area structure and management devices. Nevertheless, GHL’s offerings will be sufficient for numerous creators.
GoHighLevel additionally supplies training course certifications and numerous settlement options, including installment plans and free courses.
You can quickly connect your programs to your neighborhood for fast gain access to and to boost monetization possibility.
What I particularly value is exactly how uncomplicated it is to integrate training course products directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favored facets of Kajabi too.
Reputation Management Features
On the internet scores hold vital value, and GoHighLevel acknowledges this reality.
The platform immediately sends review demands via text, email, and QR code complying with deals.
This feature ensures you do not miss out on chances to construct credibility and depend on with your target market.
You can additionally keep track of online reviews about your services or organization, permitting proper responses.
For instance, you can reroute adverse comments to an exclusive kind before public posting.
Conversely, you can choose who can leave remarks based upon their ranking.
This approach encourages you to engage directly with clients to resolve problems without harming your online reputation.
And also, GoHighLevel streamlines matters by enabling you to examine client feedback across various platforms– like Yext, Google My Company, and Facebook– straight from your GHL account. Pretty convenient functionality.
Integration Choices
The system supports typical integration choices throughout repayment handling, social media sites and Zapier.
Additionally, the App Market, including both paid and cost-free app assimilations, is accessible in Agency Mode for account owners as well as for your clients in sub-account mode.
I found around three hundred fifty applications across numerous company groups, consisting of SMS and live conversation integrations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
And also, QuickBooks integration is offered for monetary management, to name a few options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Important note: You’ll require Agency Mode access via the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars month-to-month deals:
Full sub-account rebranding and personalization
Unlimited customer sub-accounts at no added cost
API access for incorporating outside devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven dollar regular monthly Unlimited plan.
When you do this, you can also resell other software program remedies to your clients at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars month-to-month for each and every customer.
This means you’ll require a minimum of five clients restoring monthly to break even. Any kind of additional clients beyond that contribute straight to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Marketplace apps such as AWeber, Constant Get In Touch With, and Wrike.
To do well with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Customized structures
Prefabricated photos
Pre-built integrations
Automated workflows
Without these additions, clients might choose GoHighLevel straight rather than paying your costs.
The SaaS Setting consists of white-label choices for:
apple iphone application
Android application
Desktop computer application
These applications permit handling all social media sites, SMS, and email from one place.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your top quality GHL pages.
In total, these are 3 different mobile applications you can pick from based on your goals.
However, you need to comprehend:
Resellers are in charge of client support and conflicts; failing to solve concerns can lead to account discontinuation.
Resellers must bill at the very least ninety-seven dollars month-to-month per sub-account, limiting pricing flexibility.
Offering life time accessibility for a single fee is forbidden without prior approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is available directly from the dashboard through the Help and live conversation switches.
Once you sign up for a trial, you get free access to a welcome training course, onboarding video clip tutorials, and a telephone number for assistance. And indeed, they really answer calls.
I did contact their technical support group for assistance with creating funnels and websites, which I had actually browsed thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were superb. The support agent absolutely showed deep knowledge of the system, which is constantly beneficial.
Concerning layaway plan, there’s a durable Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, items, funnels, and extra.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven buck regular monthly plan for detailed agency demands. With this strategy, you can likewise resell the GHL platform as a SaaS.
For assistance, anticipate a lively Facebook Group neighborhood, paid onboarding, and a done-for-you arrangement choice also available for a cost.
There’s continuous real-time chat available straight from your GHL dashboard, along with useful documentation for self-service aid.
Setup plans are readily available for an added expense, consisting of a 2 hundred ninety-seven dollar choice for HIPAA compliance if that’s something you need.
You might assume the unlimited plan includes unlimited email functionality. Various individuals have grumbled about unforeseen bank card costs for sending out emails from their web servers without clear transparency.
Verdict: Is GoHighLevel a Pyramid Scheme
GoHighLevel is a qualified all-in-one platform for agencies seeking to consolidate their marketing pile with solid CRM and automation features.
Nonetheless, remain familiar with its clunky interface, potential email deliverability issues, and extra prices for email quantity.
If you can endure the rough edges and mainly offer business customers, GHL provides reasonable worth– yet ensure you test email deliverability prior to totally committing.
Right here’s one important consideration:
If you’re dedicating to it, be prepared to invest additional money on a different email marketing software application due to deliverability issues and pests.