GoHighLevel positions itself as an extensive marketing and sales suite constructed particularly for digital agencies. It bundles together CRM capacities, email campaigns, course hosting, and automation operations right into one package. The core assurance? Replace your spread toolkit with a solitary system that handles customer engagement and company operations throughout Is GoHighLevel a MLM
I have actually constantly gravitated toward unified platforms for digital commerce.
That’s exactly why tools like ClickFunnels caught my focus years ago.
Yet we’re now in 2026, and the landscape has actually moved drastically.
After spending significant time inside GoHighLevel, I believe you need to hear what I found firsthand.
We’ll also take a look at just how it measures up against competing platforms.
By doing this, you can make a purchasing choice you’ll feel confident concerning long-term.
The Aspects of GoHighLevel That Impressed Me
Consolidated Service: GoHighLevel merges critical sales and marketing abilities, getting rid of the need for numerous different registrations.
Text Messaging Functionality: Bidirectional SMS communication offers more powerful interaction than conventional email approaches.
Powerful CRM System: The call monitoring features rival what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow abilities for segmenting audiences, taking care of get in touches with, and building custom-made processes.
Competitive Pricing Structure: Monthly plans ranging from ninety-seven to two hundred ninety-seven bucks compete favorably with Kajabi and ClickFunnels options that usually begin above one hundred fifty bucks monthly. Nonetheless, email expenditures can accumulate promptly, which I’ll address shortly.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Components of GoHighLevel
Complicated User interface: The interface really felt counterproductive, with configuration options spread throughout the system and simple tasks like funnel editing and enhancing requiring unnecessarily complicated steps.
Email Program Expenditures Intensify: You’re billed one cent per email message, implying a checklist of thirty thousand clients can push your regular monthly bill past 3 hundred dollars. Combined with excess costs and third-party integration demands like Mailgun, actual month-to-month costs reached someplace in between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Problems: Numerous individuals have actually recorded major automation breakdowns, consisting of emails being supplied to wrong receivers or sent out numerous times to the exact same person.
Email Distribution Difficulties: Their email facilities relies on Mailgun, and many individuals transitioning from other email marketing systems to GoHighLevel experienced significant decreases in deliverability prices. This represents a crucial weak point that might at some point push you toward different options.
Generalist Strategy: While automation features are durable, competitors give higher depth in training course production and neighborhood structure features. That claimed, Kajabi charges one hundred forty-nine dollars or more month-to-month for hosting more than 3 products.
My Profits Assessment
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer relationship management at a reasonable base price factor.
But let’s obtain actual concerning something essential.
Many individuals view it primarily as a CRM or funnel builder rather than an email-focused platform.
Many users continually report deliverability problems with the email features, so factor that in if email marketing stands for a core component of your strategy.
Those surprise email sending costs have blindsided many users as well.
The platform absolutely stands out for agencies thinking about marketing marketing solutions. With white-labeling capacities, unlimited sub-accounts on premium rates, and thorough client monitoring devices, it’s architected especially for agency growth and scaling.
Comprehending GoHighLevel’s Core Objective
GoHighLevel aspires to serve as an all-inclusive system addressing most digital sales and marketing requirements for your agency.
The platform includes email marketing capabilities, training course creation devices, workflow automation, CRM capability, internet site building, landing page production, and additional features.
Its specified purpose is replacing every other device currently in your pile, and the company makes no apologies about that passion.
Consider this situation:
GoHighLevel declares it can alternative to systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other services.
What makes GHL distinctive contrasted to comparable systems like ClickFunnels and Kajabi is its positioning as a remedy for marketing agencies and software application resellers.
The pricing appears affordable at first glance: ninety-seven bucks and two hundred ninety-seven dollars regular monthly.
But is that the full picture? Let’s explore better.
Navigating the GoHighLevel User Interface
The GoHighLevel control panel presents a clean and seemingly instinctive format that shows up welcoming originally.
Nonetheless, the majority of users encounter difficulties with the cluttered user interface and senseless organization of features.
As an example:
The platform utilizes three distinct settings panels for managing various setup facets– general setups, individual settings, and item setups Is GoHighLevel a MLM
Bizarrely, the web links to these important setups are positioned on contrary sides of the screen, developing unneeded complication and aggravation.
Despite added information inhabited, the control panel keeps a tidy and well-structured look.
I appreciate the capacity to develop several dashboards for organizing various records right into different views.
This feature proves specifically valuable when maintaining various viewpoints for the account proprietor versus sub-accounts representing your consumers.
As I discussed earlier, GoHighLevel contains countless rough edges in terms of interface and user experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To construct a customer’s website, establish landing pages, or develop a sales funnel within GoHighLevel, you need to first develop a sub-account by entering their details.
After finishing this step, button to the newly produced sub-account, navigate to Websites, after that choose Funnels. Do not fret if this really feels complicated– it took me a number of attempts before understanding the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike platforms such as Kajabi that impose constraints.
Furthermore, there are more than one thousand funnel templates offered to accelerate your initial configuration.
Based upon my experience, you won’t call for considerable expertise to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or demand GoHighLevel to manage customization for you.
I picked the self-customization course because I wished to create detailed, custom funnels from scratch making use of the drag-and-drop building contractor. You just include the sequential steps.
I particularly value these capabilities:
GHL’s Pictures feature makes it possible for instant funnel duplicating throughout accounts, saving substantial configuration time.
Effective testing through rapid step replication and split screening performance.
Real-time notifications concerning lead activities keep you educated without continuous hand-operated monitoring.
I particularly appreciate the multi-channel integration including voice, SMS, and Facebook straight within funnels.
Visual pipeline management with automated regulations for progressing leads simplifies follow-up procedures.
To even more streamline migrations, GHL offers a ClickFunnels import feature for smooth funnel transfers.
Page and Web Site Construction
GoHighLevel makes it possible for page development from scratch or template choice for modification making use of the user-friendly drag-and-drop home builder.
You’re also cost-free to integrate ready-made web page areas as preferred. Additionally, use customized code to produce customized features.
The experience feels as smooth as Elementor for WordPress. However, Elementor does provide slightly a lot more, consisting of:
A wider selection of custom fonts and typography options
Innovative message computer animations
Considerable widget collection
Advanced background abilities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will confirm adequate for the majority of your customers.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Extremely convenient functionality.
I also appreciate the ability to create “global areas” or web page areas that automatically populate when producing new web pages, saving time and making sure constant branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can achieve the very same for text elements and other branding essentials.
The statistics page shows everything taking place on your sub-account’s web site, consisting of page visits and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial concealed costs. You’ll pay one cent per email beyond your plan’s appropriation, which accumulates swiftly with larger subscriber lists. Several users require third-party services like Mailgun for improved deliverability, pressing real expenses significantly past the advertised registration rate.
Now pertaining to the features:
GoHighLevel permits email campaign and sequence creation with triggers and automated follow-up messages.
I value the capacity to include trackable web links in both emails and SMS messages, enabling you to check recipient actions and cause automatic communications.
You can conserve, send, or schedule emails for optimum shipment times.
This confirms important for reaching your target market when they’re most likely to open up messages.
Here’s where the scenario wears away significantly.
GoHighLevel advises Mailgun for mass email sending, recommending their LC service may have lower shipment prices.
Checking GoHighLevel’s email deliverability prior to complete dedication is a good idea, as numerous individuals have actually reported approximately thirty percent reduced delivery prices contrasted to their previous email marketing systems.
Currently, I listened to there are over four hundred personalized email templates readily available on HighLevel. Despite detailed searches of the Template Collection, I could not situate them within a sub-account in Sub-Account Mode.
A respectable range of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this needs both hundred ninety-seven dollar regular monthly reseller strategy.
Within a sub-account, I only discovered 6 fundamental templates and the choice to produce and conserve email templates from square one for reuse in various other campaigns.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not especially outstanding, but not awful either.
Nonetheless, I do value that GHL integrates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel a MLM
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This aids you capitalize on opportunities or address prospective troubles as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal enabling job progression monitoring and viewing past communications.
The workflow automation function helps simplify jobs like contact monitoring, division, and lead improvement via your pipeline.
This stands for a significant benefit: GoHighLevel helps with engaging communications with leads via text messages, voicemail drops, and Facebook Messenger. This adaptability indicates connecting with various consumer segments via their liked communication channels.
Know, however– SMS charges apply separately from the membership cost.
I likewise value the GoHighLevel Social Planner.
It enables you to develop, conserve, modify, routine, blog post, and analyze social media content throughout different channels.
It works as a strong replacement for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without extra prices.
However that’s not every little thing; the CRM device also supplies several useful features:
Set up consultations directly within the system from the Calendars section.
Merge multi-channel communications to support your clients’ favored interaction techniques and relationship-building techniques.
Use tags and clever listings to sector consumers for more targeted campaigns.
Add considerable consumer data to each entry under the Chance tab, giving more clear understanding of your prospects, leads, and customers as they proceed via your visual pipeline.
Advanced lead racking up aids focus on lead nurturing based on their actions throughout your pipeline.
Now let’s go over the crucial services and products you can sell making use of GoHighLevel
Products You Can Sell With GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and extensive programs, complete with memberships, communities, and associated sources.
GHL likewise enables physical product sales utilizing shopping pages, like Systeme. However, dropshipping is not readily available.
GoHighLevel training courses sustain numerous material formats, including audio, video clip, and papers.
This means accommodating various knowing styles and attracting a broader student base.
Plus, it enables importing training courses from Kajabi, adding much more versatility to your program production efforts.
In my experience, devoted online program devices like Kajabi, LearnWorlds, and Thinkific supply more sophisticated alternatives. These consist of training course dripping, social profiles, and progressed neighborhood structure and monitoring tools. Nevertheless, GHL’s offerings will certainly be sufficient for lots of creators.
GoHighLevel additionally gives course certificates and different settlement alternatives, consisting of installment plans and free courses.
You can quickly connect your training courses to your area for fast accessibility and to boost money making potential.
What I specifically value is how simple it is to integrate training course items directly with your sales funnels and CRM for automatic nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my favored aspects of Kajabi also.
Reputation Management Features
Online rankings hold crucial significance, and GoHighLevel identifies this fact.
The system immediately sends review requests through SMS, email, and QR code complying with deals.
This feature ensures you do not miss chances to develop reliability and count on with your target market.
You can additionally keep track of online reviews regarding your solutions or organization, enabling ideal actions.
For example, you can reroute negative responses to an exclusive type prior to public uploading.
Alternatively, you can select who can leave remarks based upon their ranking.
This approach equips you to engage straight with clients to settle concerns without damaging your credibility.
Plus, GoHighLevel streamlines matters by allowing you to assess customer comments throughout various systems– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free capability.
Integration Choices
The platform supports basic integration options throughout settlement handling, social media sites and Zapier.
In addition, the Application Market, featuring both paid and cost-free app integrations, is accessible in Agency Mode for account owners as well as for your customers in sub-account setting.
I found roughly three hundred fifty apps across numerous service groups, including SMS and live chat assimilations, social networks, and marketing automation devices.
You can likewise incorporate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and take care of visits and scheduling with Google Calendar.
And also, QuickBooks integration is readily available for financial monitoring, among other alternatives.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s primary attractions.
Essential note: You’ll require Agency Mode gain access to via the Reselling tab to use these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month offers:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no added cost
API access for incorporating external tools
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can likewise re-sell various other software program options to your consumers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks regular monthly for every customer.
This suggests you’ll require a minimum of five customers restoring regular monthly to recover cost. Any type of additional clients beyond that add straight to your earnings.
The devices you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Marketplace applications such as AWeber, Continuous Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Custom-made structures
Prefabricated snapshots
Pre-built assimilations
Automated workflows
Without these additions, customers might choose GoHighLevel straight instead of paying your premium.
The SaaS Mode consists of white-label choices for:
apple iphone application
Android application
Desktop application
These applications enable taking care of all social networks, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL pages.
In total, these are three various mobile applications you can select from based on your purposes.
However, you require to recognize:
Resellers are in charge of customer assistance and disagreements; failing to settle problems can cause account discontinuation.
Resellers need to bill at the very least ninety-seven bucks month-to-month per sub-account, restricting pricing versatility.
Marketing lifetime accessibility for a single cost is prohibited without previous authorization.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is available directly from the dashboard through the Assistance and live conversation buttons.
When you sign up for a test, you acquire free access to a welcome course, onboarding video tutorials, and a telephone number for support. And of course, they actually answer calls.
I did call their technical support team for aid with producing funnels and web sites, which I had actually browsed extensively for. The response got here within twenty-four hours, and the follow-ups were excellent. The support rep definitely showed deep knowledge of the platform, which is always beneficial.
Regarding layaway plan, there’s a durable Starter plan offered for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and a lot more.
Still, you’ll likely intend to think about upgrading to both hundred ninety-seven dollar regular monthly prepare for extensive agency needs. With this strategy, you can likewise re-sell the GHL system as a SaaS.
For assistance, anticipate a vibrant Facebook Group area, paid onboarding, and a done-for-you setup alternative also readily available for a fee.
There’s continuous live chat readily available straight from your GHL control panel, along with handy documentation for self-service assistance.
Arrangement plans are available for an added cost, including a 2 hundred ninety-seven buck choice for HIPAA compliance if that’s something you call for.
You may presume the unlimited plan consists of unlimited email functionality. Numerous individuals have actually whined about unforeseen bank card charges for sending out emails from their web servers without clear transparency.
Final thought: Is GoHighLevel a MLM
GoHighLevel is a capable all-in-one platform for agencies seeking to consolidate their marketing stack with strong CRM and automation features.
Nonetheless, remain familiar with its cumbersome interface, potential email deliverability concerns, and additional costs for email volume.
If you can tolerate the rough edges and primarily serve company customers, GHL offers affordable worth– but ensure you test email deliverability before totally dedicating.
Right here’s one critical factor to consider:
If you’re committing to it, be prepared to spend additional money on a different email marketing software application due to deliverability issues and insects.