GoHighLevel placements itself as a thorough marketing and sales collection constructed specifically for electronic agencies. It packages with each other CRM abilities, email campaigns, program hosting, and automation operations into one bundle. The core promise? Change your spread toolkit with a solitary platform that handles customer engagement and organization procedures from start to finish Is GoHighLevel a CRM
I’ve always gravitated toward merged platforms for electronic business.
That’s exactly why tools like ClickFunnels captured my interest years back.
Yet we’re now in 2026, and the landscape has changed dramatically.
After investing substantial time inside GoHighLevel, I think you need to hear what I uncovered firsthand.
We’ll also examine just how it measures up versus contending platforms.
This way, you can make a purchasing decision you’ll feel great about long-term.
The Elements of GoHighLevel That Excited Me
Consolidated Option: GoHighLevel combines critical sales and marketing abilities, removing the demand for numerous different subscriptions.
Text Messaging Capability: Bidirectional SMS communication provides more powerful engagement than traditional email methods.
Effective CRM System: The contact administration features competing what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Superb workflow capacities for segmenting audiences, managing contacts, and structure custom processes.
Competitive Pricing Structure: Regular monthly plans varying from ninety-seven to two hundred ninety-seven dollars contend favorably with Kajabi and ClickFunnels choices that typically start above one hundred fifty bucks month-to-month. Nonetheless, email expenses can build up swiftly, which I’ll address soon.
Integration Capacities: Suitable with Zapier, email systems, and messaging solutions.
The Disappointing Aspects of GoHighLevel
Complicated User interface: The user interface really felt counterintuitive, with setup options scattered throughout the platform and uncomplicated tasks like funnel editing and enhancing needing unnecessarily complex steps.
Email Program Costs Intensify: You’re charged one cent per email message, meaning a list of thirty thousand subscribers could push your month-to-month bill beyond three hundred bucks. Integrated with overage costs and third-party integration demands like Mailgun, real monthly prices reached someplace in between four hundred seventy-five and six hundred twenty-five bucks.
Reliability Issues: Multiple individuals have actually documented significant automation malfunctions, consisting of emails being supplied to wrong receivers or sent out numerous times to the very same person.
Email Delivery Difficulties: Their email framework depends on Mailgun, and various users transitioning from various other email marketing platforms to GoHighLevel experienced substantial declines in deliverability prices. This stands for an essential weakness that might eventually push you toward alternative options.
Generalist Method: While automation features are robust, rivals provide greater depth in training course development and community structure features. That claimed, Kajabi bills one hundred forty-nine bucks or more month-to-month for hosting greater than 3 items.
My Profits Assessment
GoHighLevel supplies a qualified unified platform for marketing, sales, and consumer connection monitoring at a practical base cost point.
Yet allow’s obtain actual concerning something vital.
Many users watch it mostly as a CRM or funnel builder rather than an email-focused system.
Numerous individuals regularly report deliverability troubles with the email features, so aspect that in if email marketing stands for a core component of your method.
Those shock email sending fees have actually blindsided several customers too.
The system absolutely succeeds for agencies interested in re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on costs rates, and detailed client management tools, it’s architected particularly for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to function as a comprehensive platform resolving most electronic sales and marketing requirements for your agency.
The platform consists of email marketing abilities, course creation devices, workflow automation, CRM functionality, web site structure, landing page creation, and extra features.
Its stated objective is changing every other device presently in your pile, and the firm makes no apologies regarding that ambition.
Consider this situation:
GoHighLevel declares it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various various other solutions.
What makes GHL distinctive contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up affordable in the beginning look: ninety-seven dollars and 2 hundred ninety-seven bucks month-to-month.
However is that the complete picture? Let’s examine further.
Browsing the GoHighLevel User Interface
The GoHighLevel dashboard presents a tidy and seemingly instinctive design that shows up inviting at first.
Nonetheless, the majority of individuals encounter difficulties with the messy user interface and illogical organization of features.
For example:
The system uses 3 distinctive setups panels for handling various arrangement elements– general setups, individual setups, and item setups Is GoHighLevel a CRM
Bizarrely, the links to these essential settings are placed on opposite sides of the display, developing unnecessary confusion and disappointment.
Even with additional information occupied, the dashboard maintains a tidy and well-structured appearance.
I value the capability to produce several dashboards for arranging different records into separate sights.
This function shows specifically important when maintaining various perspectives for the account proprietor versus sub-accounts representing your clients.
As I mentioned previously, GoHighLevel consists of numerous rough edges in terms of user interface and customer experience, and the underlying codebase shows up less than excellent.
Building Funnels in GoHighLevel
To create a customer’s web site, develop landing pages, or produce a sales funnel within GoHighLevel, you should first develop a sub-account by entering their information.
After finishing this action, switch to the newly developed sub-account, navigate to Websites, then choose Funnels. Don’t stress if this feels complex– it took me several efforts before comprehending the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that impose restrictions.
Additionally, there are more than one thousand funnel templates available to increase your first setup.
Based on my experience, you will not call for comprehensive proficiency to construct landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates yourself or request GoHighLevel to handle personalization for you.
I selected the self-customization course since I intended to develop thorough, custom funnels from the ground up using the drag-and-drop builder. You merely add the sequential steps.
I particularly worth these capabilities:
GHL’s Snapshots feature allows instant funnel duplicating throughout accounts, saving considerable arrangement time.
Effective testing via fast action duplication and split screening capability.
Real-time notices regarding lead activities keep you educated without constant manual monitoring.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automated rules for advancing leads enhances follow-up procedures.
To better streamline migrations, GHL gives a ClickFunnels import function for smooth funnel transfers.
Page and Site Building
GoHighLevel enables web page production from the ground up or template option for personalization utilizing the user-friendly drag-and-drop home builder.
You’re also totally free to integrate prefabricated page sections as desired. Alternatively, utilize customized code to develop customized functions.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does use slightly a lot more, including:
A more comprehensive selection of personalized typefaces and typography choices
Advanced message animations
Comprehensive widget collection
Advanced background abilities like parallax scrolling and video histories
Nevertheless, I think HighLevel will verify enough for the majority of your clients.
The pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly practical capability.
I likewise value the ability to produce “worldwide areas” or page areas that immediately populate when developing new web pages, saving time and ensuring regular branding throughout. Another Elementor-like function I value.
With Brand name Boards located under Marketing, you can complete the exact same for message elements and other branding essentials.
The data page presents whatever happening on your sub-account’s internet site, including web page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing nurtures significant surprise expenditures. You’ll pay one cent per email beyond your plan’s allotment, which accumulates swiftly with larger customer checklists. Many customers need third-party solutions like Mailgun for improved deliverability, pushing actual prices considerably beyond the marketed membership cost.
Currently concerning the features:
GoHighLevel enables email campaign and sequence production with triggers and automated follow-up messages.
I appreciate the capacity to add trackable web links in both emails and SMS messages, enabling you to keep track of recipient actions and trigger automatic communications.
You can conserve, send, or timetable emails for ideal delivery times.
This verifies valuable for reaching your target market when they’re more than likely to open up messages.
Right here’s where the scenario degrades dramatically.
GoHighLevel suggests Mailgun for bulk email sending, recommending their LC solution may have lower distribution prices.
Checking GoHighLevel’s email deliverability before complete commitment is suggested, as many customers have actually reported roughly thirty percent reduced distribution prices contrasted to their previous email marketing platforms.
Currently, I listened to there are over four hundred adjustable email templates offered on HighLevel. Despite extensive searches of the Template Library, I could not locate them within a sub-account in Sub-Account Mode.
A good variety of templates shows up when switching over to Agency Mode.
You can include your custom-created templates, although this needs the two hundred ninety-seven dollar month-to-month reseller strategy.
Within a sub-account, I only discovered six basic templates and the option to create and save email templates from the ground up for reuse in other campaigns.
Here’s what one template, called “Strategic Preparation,” looks like inside the GHL email layout editor:
Not specifically remarkable, however not dreadful either.
Nonetheless, I do value that GHL incorporates workflow automation into email marketing, encompassing:
Invite and Thank You messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, Is GoHighLevel a CRM
Split testing for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver insights right into email campaign performance. This aids you take advantage of chances or address possible issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing project development tracking and checking out past communications.
The workflow automation function helps improve jobs like get in touch with monitoring, segmentation, and lead development via your pipeline.
This stands for a considerable advantage: GoHighLevel facilitates engaging interactions with leads through text messages, voicemail declines, and Facebook Carrier. This adaptability indicates connecting with different client segments with their preferred communication channels.
Know, though– SMS charges apply independently from the subscription charge.
I also value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, schedule, post, and analyze social networks web content across numerous networks.
It works as a strong substitute for social media sites scheduling tools like Barrier, SproutSocial, and Hootsuite– without added expenses.
But that’s not whatever; the CRM tool also offers numerous handy features:
Set up appointments straight within the platform from the Calendars section.
Merge multi-channel interactions to support your customers’ recommended interaction methods and relationship-building techniques.
Use tags and smart listings to section customers for even more targeted projects.
Add substantial customer information to each access under the Opportunity tab, providing clearer understanding of your potential customers, leads, and consumers as they proceed via your aesthetic pipeline.
Advanced lead racking up aids prioritize lead nurturing based upon their actions throughout your pipeline.
Currently let’s go over the essential product or services you can offer using GoHighLevel
Products You Can Market Via GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both small and thorough courses, total with memberships, neighborhoods, and related resources.
GHL likewise makes it possible for physical product sales using shopping pages, like Systeme. Nonetheless, dropshipping is not offered.
GoHighLevel training courses sustain various web content formats, consisting of sound, video, and papers.
This indicates accommodating various knowing styles and interesting a wider pupil base.
Plus, it enables importing programs from Kajabi, adding a lot more versatility to your course production initiatives.
In my experience, committed on-line course tools like Kajabi, LearnWorlds, and Thinkific give extra innovative alternatives. These consist of training course dripping, social profiles, and progressed neighborhood structure and management tools. However, GHL’s offerings will be adequate for several makers.
GoHighLevel likewise offers course certifications and different repayment options, consisting of installment plans and free courses.
You can conveniently attach your programs to your neighborhood for quick gain access to and to boost monetization possibility.
What I particularly appreciate is just how uncomplicated it is to integrate training course items straight with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and a lot more.
This is among my preferred facets of Kajabi also.
Reputation Management Features
Online ratings hold essential significance, and GoHighLevel identifies this truth.
The system automatically sends evaluation demands through SMS, email, and QR code complying with deals.
This function guarantees you do not miss out on opportunities to develop trustworthiness and trust with your audience.
You can likewise keep track of on the internet reviews about your services or business, permitting ideal feedbacks.
For instance, you can reroute negative feedback to a private form prior to public posting.
Alternatively, you can pick that can leave comments based on their score.
This technique equips you to engage directly with customers to deal with problems without harming your credibility.
And also, GoHighLevel simplifies matters by allowing you to evaluate customer feedback throughout various platforms– like Yext, Google My Service, and Facebook– straight from your GHL account. Pretty practical performance.
Integration Alternatives
The system supports typical integration alternatives across repayment handling, social networks and Zapier.
Furthermore, the Application Marketplace, including both paid and complimentary application integrations, comes in Agency Mode for account owners as well as for your customers in sub-account mode.
I found roughly three hundred fifty apps across numerous business categories, including SMS and live chat combinations, social networks, and marketing automation tools.
You can additionally incorporate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with various other CRMs, and take care of appointments and organizing with Google Calendar.
And also, QuickBooks integration is readily available for financial administration, to name a few choices.
The Reselling and SaaSpreneur Program
The reseller program represents among GoHighLevel’s primary attractions.
Vital note: You’ll require Agency Mode gain access to with the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven bucks month-to-month deals:
Total sub-account rebranding and personalization
Unlimited client sub-accounts at no added price
API gain access to for incorporating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also re-sell other software application options to your customers at a markup.
GoHighLevel needs charging a minimum of ninety-seven dollars regular monthly for each customer.
This implies you’ll require a minimum of 5 clients renewing regular monthly to break even. Any kind of added customers past that contribute directly to your revenue.
The tools you can resell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus dozens of Industry applications such as AWeber, Constant Call, and Wrike.
To succeed with the GoHighLevel reseller program:
Include worth to your sub-accounts by including:
Customized frameworks
Ready-made snapshots
Pre-built assimilations
Automated workflows
Without these additions, clients might select GoHighLevel straight instead of paying your costs.
The SaaS Setting includes white-label alternatives for:
iPhone application
Android application
Desktop application
These applications enable managing all social media sites, SMS, and email from one place.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your branded GHL web pages.
In overall, these are three different mobile applications you can choose from based upon your purposes.
Nonetheless, you need to recognize:
Resellers are accountable for consumer support and conflicts; failing to settle problems can result in account discontinuation.
Resellers should bill at the very least ninety-seven bucks regular monthly per sub-account, limiting pricing flexibility.
Offering lifetime gain access to for an one-time cost is forbidden without previous authorization.
Pricing Structure and Support Plans
I appreciate that HighLevel’s support is readily available directly from the control panel with the Aid and live conversation switches.
Once you sign up for a trial, you acquire free access to a welcome course, onboarding video tutorials, and a telephone number for assistance. And of course, they really address calls.
I did call their technological support team for help with producing funnels and web sites, which I had looked extensively for. The response got here within twenty-four hours, and the follow-ups were superb. The support rep definitely showed deep knowledge of the system, which is constantly beneficial.
Regarding layaway plan, there’s a durable Starter plan readily available for ninety-seven dollars, which includes unlimited contacts, emails, products, funnels, and much more.
Still, you’ll likely want to take into consideration updating to both hundred ninety-seven dollar monthly prepare for detailed agency needs. With this strategy, you can likewise resell the GHL system as a SaaS.
For assistance, expect a dynamic Facebook Team community, paid onboarding, and a done-for-you arrangement choice also readily available for a cost.
There’s perpetual real-time conversation offered straight from your GHL control panel, together with handy documents for self-service aid.
Configuration plans are offered for an additional cost, including a 2 hundred ninety-seven dollar option for HIPAA conformity if that’s something you require.
You might presume the unlimited plan consists of unlimited email performance. Numerous users have grumbled regarding unanticipated bank card charges for sending out emails from their web servers without clear openness.
Final thought: Is GoHighLevel a CRM
GoHighLevel is a qualified all-in-one platform for agencies looking for to combine their marketing pile with strong CRM and automation features.
Nonetheless, remain familiar with its clunky user interface, potential email deliverability problems, and added costs for email volume.
If you can tolerate the harsh edges and largely offer organization customers, GHL offers affordable value– yet guarantee you test email deliverability before fully committing.
Below’s one essential consideration:
If you’re dedicating to it, be prepared to spend additional money on a separate email marketing software application because of deliverability issues and bugs.