GoHighLevel positions itself as a thorough marketing and sales collection developed particularly for digital agencies. It packages together CRM abilities, email campaigns, course hosting, and automation operations into one plan. The core pledge? Replace your scattered toolkit with a single platform that deals with customer interaction and company operations from start to finish GoHighLevel Workflows
I’ve always gravitated toward merged platforms for digital commerce.
That’s precisely why devices like ClickFunnels captured my focus years back.
However we’re currently in 2026, and the landscape has actually changed dramatically.
After investing substantial time inside GoHighLevel, I assume you need to hear what I found firsthand.
We’ll likewise take a look at exactly how it measures up versus contending platforms.
By doing this, you can buy decision you’ll feel confident about long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Option: GoHighLevel merges crucial sales and marketing abilities, getting rid of the need for multiple separate registrations.
Text Messaging Capability: Bidirectional SMS interaction provides more powerful interaction than conventional email strategies.
Powerful CRM System: The get in touch with monitoring features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Advanced Automation: Exceptional workflow abilities for segmenting audiences, handling contacts, and structure personalized procedures.
Affordable Pricing Structure: Regular monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks contend positively with Kajabi and ClickFunnels alternatives that commonly start over one hundred fifty bucks monthly. Nevertheless, email costs can collect promptly, which I’ll deal with soon.
Integration Abilities: Compatible with Zapier, email systems, and messaging solutions.
The Disappointing Components of GoHighLevel
Complicated Interface: The user interface really felt counterintuitive, with configuration choices spread throughout the platform and straightforward jobs like funnel editing calling for needlessly complex steps.
Email Program Expenditures Rise: You’re billed one cent per email message, indicating a list of thirty thousand subscribers can push your monthly expense past 3 hundred bucks. Incorporated with excess fees and third-party integration demands like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and 6 hundred twenty-five dollars.
Dependability Problems: Several customers have recorded significant automation breakdowns, including emails being provided to incorrect recipients or sent several times to the exact same person.
Email Distribution Difficulties: Their email framework relies on Mailgun, and various customers transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This stands for a vital weak point that could ultimately press you towards alternate solutions.
Generalist Strategy: While automation features are durable, rivals supply greater deepness in program production and community structure features. That claimed, Kajabi charges one hundred forty-nine dollars or even more regular monthly for hosting greater than 3 items.
My Profits Assessment
GoHighLevel offers a capable unified system for marketing, sales, and consumer partnership monitoring at a sensible base rate point.
But allow’s get real concerning something vital.
A lot of individuals watch it mainly as a CRM or funnel builder rather than an email-focused platform.
Many customers continually report deliverability problems with the email features, so variable that in if email marketing stands for a core component of your method.
Those shock email sending out fees have blindsided numerous users as well.
The system truly stands out for agencies thinking about marketing marketing services. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and detailed customer management devices, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Objective
GoHighLevel desires act as an all-inclusive platform resolving most digital sales and marketing requirements for your agency.
The system consists of email marketing capacities, training course production devices, workflow automation, CRM performance, website building, landing page creation, and extra features.
Its mentioned purpose is replacing every other tool currently in your pile, and the firm makes no apologies regarding that aspiration.
Consider this circumstance:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and various other solutions.
What makes GHL distinct contrasted to comparable platforms like ClickFunnels and Kajabi is its positioning as an option for marketing agencies and software application resellers.
The pricing appears practical initially glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks monthly.
However is that the full image? Let’s investigate even more.
Browsing the GoHighLevel User Interface
The GoHighLevel control panel offers a clean and relatively intuitive layout that appears welcoming initially.
However, the majority of customers encounter difficulties with the messy user interface and illogical company of features.
As an example:
The platform utilizes 3 distinct settings panels for managing various arrangement elements– general setups, individual setups, and item settings GoHighLevel Workflows
Bizarrely, the links to these important settings are placed on opposite sides of the screen, developing unneeded confusion and disappointment.
Despite added information inhabited, the control panel keeps a tidy and well-structured look.
I value the ability to develop numerous dashboards for organizing different reports right into separate sights.
This function confirms particularly important when preserving various point of views for the account proprietor versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel has countless harsh edges in regards to interface and user experience, and the underlying codebase shows up less than beautiful.
Building Funnels in GoHighLevel
To create a customer’s web site, create landing pages, or create a sales funnel within GoHighLevel, you must initially establish a sub-account by entering their information.
After completing this step, switch to the freshly produced sub-account, browse to Websites, after that select Funnels. Do not worry if this feels complex– it took me numerous efforts prior to recognizing the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike systems such as Kajabi that enforce limitations.
In addition, there are greater than one thousand funnel templates available to accelerate your initial arrangement.
Based upon my experience, you won’t need extensive proficiency to develop landing pages and sales funnels using GoHighLevel.
You have the option to customize templates yourself or demand GoHighLevel to manage personalization for you.
I picked the self-customization route due to the fact that I wanted to produce in-depth, custom funnels from the ground up making use of the drag-and-drop contractor. You merely add the sequential actions.
I especially value these capabilities:
GHL’s Pictures include allows instantaneous funnel cloning throughout accounts, saving considerable arrangement time.
Effective screening through quick action replication and split screening functionality.
Real-time notifications concerning lead actions maintain you educated without constant manual checking.
I particularly appreciate the multi-channel integration incorporating voice, SMS, and Facebook straight within funnels.
Aesthetic pipeline management with automatic rules for advancing leads simplifies follow-up processes.
To additionally simplify movements, GHL supplies a ClickFunnels import attribute for seamless funnel transfers.
Page and Website Building
GoHighLevel enables page production from square one or template selection for modification using the user-friendly drag-and-drop home builder.
You’re also complimentary to integrate ready-made page sections as desired. Additionally, use personalized code to create specialized features.
The experience feels as smooth as Elementor for WordPress. Nonetheless, Elementor does offer somewhat a lot more, including:
A broader selection of custom-made fonts and typography alternatives
Sophisticated message animations
Comprehensive widget collection
Advanced history capacities like parallax scrolling and video histories
However, I believe HighLevel will certainly prove sufficient for the majority of your clients.
The pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient capability.
I likewise appreciate the ability to create “worldwide areas” or page areas that immediately inhabit when creating brand-new web pages, conserving time and guaranteeing constant branding throughout. Another Elementor-like feature I value.
With Brand Boards discovered under Marketing, you can accomplish the exact same for text components and other branding essentials.
The stats page shows every little thing happening on your sub-account’s website, including page gos to and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors substantial surprise costs. You’ll pay one cent per email past your strategy’s allowance, which builds up rapidly with larger customer lists. Several customers need third-party services like Mailgun for enhanced deliverability, pressing real costs considerably past the advertised membership rate.
Now relating to the features:
GoHighLevel enables email campaign and sequence creation with triggers and automatic follow-up messages.
I appreciate the capability to include trackable web links in both emails and SMS messages, enabling you to keep an eye on recipient actions and trigger automatic interactions.
You can save, send out, or timetable emails for optimal distribution times.
This confirms important for reaching your target market when they’re more than likely to open up messages.
Right here’s where the circumstance wears away significantly.
GoHighLevel advises Mailgun for mass email sending out, suggesting their LC solution might have reduced shipment prices.
Checking GoHighLevel’s email deliverability before complete dedication is recommended, as numerous users have reported around thirty percent reduced distribution rates contrasted to their previous email marketing systems.
Now, I listened to there are over four hundred personalized email templates available on HighLevel. Regardless of extensive searches of the Template Library, I couldn’t find them within a sub-account in Sub-Account Setting.
A respectable selection of templates shows up when changing to Agency Mode.
You can add your custom-created templates, although this calls for both hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I only discovered 6 fundamental templates and the option to create and save email templates from scratch for reuse in other projects.
Here’s what one template, called “Strategic Preparation,” appears like inside the GHL email style editor:
Not specifically excellent, however not terrible either.
Nevertheless, I do appreciate that GHL integrates workflow automation right into email marketing, encompassing:
Welcome and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Workflows
Split screening for conversion optimization, among other features.
Additionally, real-time analytics provide understandings right into email campaign efficiency. This aids you maximize chances or address potential problems as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel consists of a client portal allowing task progression tracking and checking out past communications.
The workflow automation feature assists enhance tasks like call management, division, and lead advancement with your pipeline.
This represents a considerable advantage: GoHighLevel promotes engaging interactions with leads through text, voicemail declines, and Facebook Messenger. This flexibility means connecting with different client sections via their chosen communication channels.
Realize, though– SMS fees use individually from the subscription cost.
I also value the GoHighLevel Social Planner.
It enables you to create, save, edit, schedule, blog post, and analyze social networks material throughout numerous channels.
It operates as a solid replacement for social media scheduling tools like Barrier, SproutSocial, and Hootsuite– without additional expenses.
But that’s not everything; the CRM device also gives numerous valuable features:
Set up visits straight within the platform from the Calendars section.
Combine multi-channel interactions to sustain your clients’ recommended communication techniques and relationship-building approaches.
Use tags and smart checklists to section clients for more targeted projects.
Include substantial client information to every entrance under the Possibility tab, providing more clear understanding of your potential customers, leads, and customers as they proceed with your visual pipeline.
Advanced lead scoring assists focus on lead nurturing based upon their actions throughout your pipeline.
Now let’s review the crucial product or services you can sell utilizing GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive courses, full with memberships, areas, and related sources.
GHL also allows physical item sales using e-commerce pages, like Systeme. However, dropshipping is not offered.
GoHighLevel training courses support numerous material formats, consisting of audio, video clip, and files.
This indicates suiting various understanding styles and interesting a more comprehensive student base.
And also, it permits importing courses from Kajabi, adding much more adaptability to your course development efforts.
In my experience, committed online program devices like Kajabi, LearnWorlds, and Thinkific supply more advanced options. These consist of program trickling, social accounts, and progressed community building and management tools. Nevertheless, GHL’s offerings will be sufficient for numerous creators.
GoHighLevel likewise supplies program certifications and different settlement options, including installment plans and free courses.
You can conveniently attach your courses to your area for fast gain access to and to boost money making potential.
What I specifically appreciate is just how uncomplicated it is to incorporate course items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and much more.
This is just one of my favored elements of Kajabi too.
Reputation Management Features
On the internet scores hold essential relevance, and GoHighLevel identifies this fact.
The platform immediately sends out review demands by means of text, email, and QR code following deals.
This attribute guarantees you do not miss out on opportunities to construct reputation and count on with your target market.
You can also check online testimonials concerning your solutions or company, permitting suitable responses.
As an example, you can reroute unfavorable responses to a private type before public posting.
Alternatively, you can pick who can leave remarks based upon their rating.
This technique encourages you to engage directly with clients to fix issues without harming your reputation.
And also, GoHighLevel streamlines matters by enabling you to examine customer comments across different platforms– like Yext, Google My Organization, and Facebook– straight from your GHL account. Pretty hassle-free functionality.
Integration Choices
The system sustains common integration choices across payment handling, social media sites and Zapier.
In addition, the Application Industry, including both paid and complimentary app assimilations, is accessible in Agency Mode for account proprietors along with for your clients in sub-account mode.
I found roughly three hundred fifty apps throughout different business categories, consisting of SMS and live chat combinations, social media, and marketing automation tools.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and handle appointments and scheduling with Google Schedule.
Plus, QuickBooks integration is readily available for economic administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key attractions.
Crucial note: You’ll require Agency Mode accessibility via the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven bucks monthly offers:
Full sub-account rebranding and modification
Unlimited client sub-accounts at no additional expense
API access for integrating external devices
To market these ready-to-deploy GHL sub-accounts at a markup, you’ll need the two hundred ninety-seven dollar month-to-month Unlimited plan.
When you do this, you can also market various other software application services to your clients at a markup.
GoHighLevel requires billing a minimum of ninety-seven bucks month-to-month for every customer.
This suggests you’ll require at the very least 5 customers renewing regular monthly to break even. Any type of additional clients past that contribute directly to your profits.
The tools you can resell within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus dozens of Industry apps such as AWeber, Consistent Get In Touch With, and Wrike.
To prosper with the GoHighLevel reseller program:
Add worth to your sub-accounts by consisting of:
Personalized frameworks
Ready-made pictures
Pre-built integrations
Automated operations
Without these enhancements, clients might pick GoHighLevel straight rather than paying your premium.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These applications permit handling all social media, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your top quality GHL web pages.
In overall, these are three different mobile applications you can pick from based on your objectives.
However, you need to understand:
Resellers are accountable for customer assistance and conflicts; failing to deal with issues can result in account termination.
Resellers should bill a minimum of ninety-seven bucks month-to-month per sub-account, restricting pricing flexibility.
Selling lifetime accessibility for an one-time charge is restricted without previous authorization.
Pricing Structure and Support Plans
I value that HighLevel’s assistance is readily available directly from the dashboard through the Assistance and live conversation buttons.
As soon as you register for a trial, you gain free access to a welcome program, onboarding video clip tutorials, and a phone number for support. And indeed, they really answer telephone calls.
I did call their technical support group for assistance with creating funnels and internet sites, which I had looked extensively for. The action arrived within twenty-four hours, and the follow-ups were superb. The assistance rep certainly demonstrated deep understanding of the system, which is always valuable.
Relating to layaway plan, there’s a robust Starter plan available for ninety-seven bucks, that includes unlimited calls, emails, items, funnels, and extra.
Still, you’ll likely wish to think about upgrading to both hundred ninety-seven dollar month-to-month prepare for thorough agency needs. With this strategy, you can additionally market the GHL platform as a SaaS.
For assistance, anticipate a lively Facebook Group community, paid onboarding, and a done-for-you configuration choice additionally offered for a cost.
There’s perpetual online conversation offered directly from your GHL control panel, together with handy documents for self-service help.
Configuration plans are offered for an additional cost, consisting of a 2 hundred ninety-seven dollar choice for HIPAA conformity if that’s something you require.
You might think the unlimited plan consists of unlimited email capability. Various customers have whined about unexpected credit card charges for sending out emails from their servers without clear transparency.
Conclusion: GoHighLevel Workflows
GoHighLevel is a qualified all-in-one platform for agencies seeking to combine their marketing pile with solid CRM and automation features.
Nevertheless, remain aware of its cumbersome interface, possible email deliverability problems, and added expenses for email volume.
If you can tolerate the harsh sides and largely offer service clients, GHL offers practical value– yet ensure you test email deliverability before fully dedicating.
Right here’s one crucial factor to consider:
If you’re devoting to it, be prepared to invest extra cash on a different email marketing software program due to deliverability problems and pests.