GoHighLevel settings itself as an extensive marketing and sales suite constructed particularly for electronic agencies. It bundles with each other CRM capabilities, email campaigns, course hosting, and automation workflows right into one package. The core pledge? Replace your scattered toolkit with a solitary platform that deals with customer involvement and business operations throughout GoHighLevel Workflow AI Assistant
I have actually always inclined unified systems for digital commerce.
That’s precisely why tools like ClickFunnels captured my attention years earlier.
But we’re now in 2026, and the landscape has moved dramatically.
After spending significant time inside GoHighLevel, I assume you require to hear what I uncovered firsthand.
We’ll additionally examine just how it measures up versus competing systems.
In this manner, you can purchase choice you’ll feel great regarding long-term.
The Aspects of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel combines critical sales and marketing capabilities, getting rid of the demand for multiple different memberships.
Text Messaging Capability: Bidirectional SMS communication uses stronger involvement than standard email methods.
Powerful CRM System: The get in touch with monitoring features competing what you would certainly find in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting target markets, managing get in touches with, and building personalized processes.
Affordable Pricing Framework: Monthly plans ranging from ninety-seven to 2 hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels choices that usually start above one hundred fifty bucks monthly. Nonetheless, email costs can gather swiftly, which I’ll address quickly.
Integration Abilities: Compatible with Zapier, email systems, and messaging services.
The Frustrating Aspects of GoHighLevel
Complex User interface: The user interface felt counterproductive, with setup alternatives scattered throughout the platform and straightforward tasks like funnel editing and enhancing needing unnecessarily complicated steps.
Email Program Expenditures Rise: You’re billed one cent per email message, suggesting a listing of thirty thousand clients can press your regular monthly expense past three hundred bucks. Integrated with overage costs and third-party integration requirements like Mailgun, actual monthly costs reached somewhere between four hundred seventy-five and six hundred twenty-five dollars.
Dependability Problems: Several users have actually documented significant automation malfunctions, including emails being provided to incorrect receivers or sent multiple times to the exact same person.
Email Shipment Difficulties: Their email infrastructure depends on Mailgun, and various customers transitioning from other email marketing systems to GoHighLevel experienced substantial declines in deliverability prices. This represents a critical weak point that could ultimately push you towards alternative solutions.
Generalist Strategy: While automation features are robust, competitors offer greater depth in training course creation and community structure features. That said, Kajabi bills one hundred forty-nine dollars or more month-to-month for hosting greater than three products.
My Profits Evaluation
GoHighLevel gives a qualified unified platform for marketing, sales, and customer connection management at a sensible base rate point.
Yet allow’s obtain actual about something vital.
The majority of individuals see it primarily as a CRM or funnel builder instead of an email-focused system.
Numerous individuals constantly report deliverability issues with the email features, so variable that in if email marketing stands for a core part of your technique.
Those surprise email sending out charges have blindsided numerous customers also.
The platform genuinely succeeds for agencies curious about re-selling marketing solutions. With white-labeling capabilities, unlimited sub-accounts on premium tiers, and comprehensive customer monitoring tools, it’s architected especially for agency development and scaling.
Comprehending GoHighLevel’s Core Function
GoHighLevel aspires to function as an all-encompassing system dealing with most digital sales and marketing requirements for your agency.
The platform includes email marketing capacities, program development tools, workflow automation, CRM functionality, website building, landing page creation, and extra features.
Its specified goal is changing every other tool presently in your pile, and the company makes no apologies regarding that ambition.
Consider this circumstance:
GoHighLevel declares it can replacement for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and numerous various other solutions.
What makes GHL unique compared to similar platforms like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software resellers.
The pricing appears affordable initially glimpse: ninety-seven bucks and 2 hundred ninety-seven bucks regular monthly.
However is that the full image? Let’s examine even more.
Navigating the GoHighLevel Interface
The GoHighLevel control panel presents a clean and seemingly user-friendly layout that appears inviting at first.
However, the majority of individuals encounter difficulties with the messy interface and illogical company of features.
For example:
The platform employs three distinct settings panels for managing various arrangement facets– general settings, individual settings, and item settings GoHighLevel Workflow AI Assistant
Bizarrely, the web links to these critical setups are placed on contrary sides of the display, developing unneeded confusion and stress.
Even with additional information occupied, the control panel preserves a clean and well-structured appearance.
I appreciate the capacity to produce numerous control panels for organizing various reports right into different sights.
This attribute confirms especially valuable when preserving various perspectives for the account proprietor versus sub-accounts representing your consumers.
As I stated previously, GoHighLevel contains numerous harsh edges in regards to user interface and user experience, and the underlying codebase appears less than immaculate.
Building Funnels in GoHighLevel
To create a customer’s internet site, establish landing pages, or create a sales funnel within GoHighLevel, you must initially develop a sub-account by entering their details.
After finishing this action, switch to the newly developed sub-account, browse to Sites, after that select Funnels. Don’t worry if this really feels complex– it took me a number of attempts prior to comprehending the workflow.
HighLevel Funnels allows unlimited sales funnel production, unlike platforms such as Kajabi that impose restrictions.
Furthermore, there are greater than one thousand funnel templates available to increase your initial configuration.
Based on my experience, you won’t need extensive proficiency to construct landing pages and sales funnels making use of GoHighLevel.
You have the option to customize templates yourself or demand GoHighLevel to take care of customization for you.
I picked the self-customization path due to the fact that I intended to create in-depth, custom funnels from scratch making use of the drag-and-drop builder. You just include the consecutive actions.
I specifically value these capacities:
GHL’s Pictures feature allows immediate funnel cloning throughout accounts, conserving significant arrangement time.
Efficient testing with rapid action duplication and split screening performance.
Real-time alerts about lead actions maintain you notified without continuous hand-operated monitoring.
I particularly value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Aesthetic pipeline management with automatic rules for progressing leads simplifies follow-up procedures.
To even more simplify migrations, GHL offers a ClickFunnels import attribute for seamless funnel transfers.
Page and Website Building
GoHighLevel makes it possible for page creation from square one or template option for customization making use of the user-friendly drag-and-drop builder.
You’re additionally cost-free to integrate ready-made web page sections as preferred. Conversely, make use of personalized code to develop customized features.
The experience really feels as smooth as Elementor for WordPress. However, Elementor does provide a little much more, including:
A wider choice of customized fonts and typography alternatives
Innovative text computer animations
Substantial widget library
Advanced background capacities like parallax scrolling and video clip histories
Nonetheless, I think HighLevel will prove adequate for the majority of your customers.
The web pages integrate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Exceptionally convenient performance.
I additionally appreciate the capability to develop “international areas” or page areas that automatically occupy when creating brand-new web pages, conserving time and making certain constant branding throughout. An additional Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the exact same for text aspects and other branding basics.
The data page shows everything taking place on your sub-account’s internet site, including page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable hidden expenses. You’ll pay one cent per email beyond your plan’s allowance, which collects quickly with larger subscriber checklists. Numerous customers call for third-party services like Mailgun for boosted deliverability, pressing actual prices substantially beyond the marketed membership cost.
Currently regarding the features:
GoHighLevel allows email campaign and sequence development with triggers and automated follow-up messages.
I appreciate the ability to include trackable web links in both emails and SMS messages, allowing you to keep track of recipient actions and set off automated communications.
You can save, send, or timetable emails for optimum shipment times.
This confirms important for reaching your target market when they’re more than likely to open messages.
Here’s where the circumstance degrades considerably.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC solution might have lower delivery prices.
Examining GoHighLevel’s email deliverability before full dedication is advisable, as lots of customers have actually reported roughly thirty percent reduced shipment rates compared to their previous email marketing systems.
Currently, I heard there more than four hundred adjustable email templates offered on HighLevel. Regardless of detailed searches of the Template Collection, I couldn’t locate them within a sub-account in Sub-Account Mode.
A decent variety of templates appears when switching to Agency Mode.
You can add your custom-created templates, although this needs the two hundred ninety-seven dollar month-to-month reseller plan.
Within a sub-account, I only located six standard templates and the option to produce and save email templates from square one for reuse in various other campaigns.
Below’s what one template, called “Strategic Preparation,” looks like inside the GHL email design editor:
Not particularly outstanding, yet not dreadful either.
However, I do appreciate that GHL integrates workflow automation right into email marketing, including:
Welcome and Thanks messages
Automated abandoned cart interactions
Follow-ups for lead nurturing, GoHighLevel Workflow AI Assistant
Split screening for conversion optimization, to name a few features.
In addition, real-time analytics deliver understandings right into email campaign efficiency. This aids you take advantage of opportunities or address prospective issues as they arise.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a customer portal permitting project progression monitoring and checking out past communications.
The workflow automation feature aids improve tasks like call management, division, and lead improvement with your pipeline.
This stands for a considerable advantage: GoHighLevel helps with appealing interactions with leads with sms message, voicemail decreases, and Facebook Messenger. This adaptability suggests getting in touch with various client segments through their preferred communication channels.
Understand, though– SMS costs apply individually from the membership cost.
I additionally value the GoHighLevel Social Planner.
It allows you to produce, save, modify, timetable, post, and analyze social media web content across various channels.
It functions as a strong substitute for social networks scheduling devices like Barrier, SproutSocial, and Hootsuite– without extra prices.
But that’s not whatever; the CRM device additionally provides numerous handy features:
Schedule appointments directly within the platform from the Calendars section.
Merge multi-channel communications to sustain your customers’ recommended communication approaches and relationship-building methods.
Use tags and wise lists to segment consumers for more targeted campaigns.
Add comprehensive consumer data to each entrance under the Opportunity tab, giving more clear understanding of your leads, leads, and consumers as they proceed with your visual pipeline.
Advanced lead scoring assists prioritize lead nurturing based upon their actions throughout your pipeline.
Currently allow’s talk about the vital services and products you can sell using GoHighLevel
Products You Can Sell Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL sustains both tiny and detailed courses, total with memberships, neighborhoods, and related sources.
GHL additionally makes it possible for physical product sales utilizing shopping pages, like Systeme. However, dropshipping is not available.
GoHighLevel programs sustain various web content layouts, consisting of audio, video clip, and documents.
This indicates accommodating different discovering styles and attracting a more comprehensive trainee base.
Plus, it allows importing programs from Kajabi, adding even more versatility to your course development initiatives.
In my experience, dedicated online program tools like Kajabi, LearnWorlds, and Thinkific give more sophisticated options. These consist of training course leaking, social accounts, and advanced area building and monitoring devices. However, GHL’s offerings will certainly be enough for many designers.
GoHighLevel likewise supplies training course certifications and different repayment alternatives, consisting of time payment plan and free courses.
You can quickly attach your programs to your neighborhood for fast gain access to and to enhance money making capacity.
What I specifically appreciate is exactly how uncomplicated it is to incorporate course items straight with your sales funnels and CRM for automatic nurturing, lead scoring, conversions, follow-ups, and much more.
This is just one of my favored elements of Kajabi also.
Reputation Management Features
Online ratings hold critical value, and GoHighLevel recognizes this reality.
The platform instantly sends out evaluation requests by means of SMS, email, and QR code following transactions.
This feature ensures you don’t miss possibilities to construct reputation and depend on with your audience.
You can additionally monitor on-line reviews about your services or organization, allowing proper responses.
For instance, you can redirect adverse comments to an exclusive kind prior to public publishing.
Conversely, you can choose that can leave remarks based upon their ranking.
This method empowers you to engage straight with clients to solve issues without damaging your credibility.
And also, GoHighLevel simplifies matters by enabling you to evaluate client responses across different platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty hassle-free capability.
Integration Alternatives
The system sustains standard integration alternatives throughout repayment processing, social media and Zapier.
Furthermore, the Application Marketplace, featuring both paid and cost-free application integrations, comes in Agency Mode for account owners in addition to for your customers in sub-account setting.
I discovered around 3 hundred fifty applications throughout numerous company groups, consisting of SMS and live chat integrations, social media sites, and marketing automation devices.
You can additionally integrate WhatsApp and Twilio for messaging, allow bidirectional syncing with various other CRMs, and manage visits and scheduling with Google Calendar.
Plus, QuickBooks integration is offered for financial administration, among other choices.
The Reselling and SaaSpreneur Program
The reseller program represents one of GoHighLevel’s key tourist attractions.
Vital note: You’ll need Agency Mode accessibility with the Reselling tab to make use of these features.
The Unlimited Plan at two hundred ninety-seven bucks regular monthly deals:
Complete sub-account rebranding and modification
Unlimited customer sub-accounts at no added cost
API gain access to for integrating external devices
To re-sell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can additionally market various other software program options to your clients at a markup.
GoHighLevel calls for charging a minimum of ninety-seven dollars regular monthly for each and every client.
This indicates you’ll require at the very least five clients renewing month-to-month to break even. Any additional customers past that add directly to your profits.
The devices you can market within your sub-accounts include core services like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus lots of Industry apps such as AWeber, Consistent Contact, and Wrike.
To do well with the GoHighLevel reseller program:
Add value to your sub-accounts by including:
Personalized structures
Prefabricated photos
Pre-built assimilations
Automated operations
Without these enhancements, clients might pick GoHighLevel straight as opposed to paying your costs.
The SaaS Mode includes white-label options for:
iPhone application
Android application
Desktop application
These applications permit handling all social media, SMS, and email from one location.
Additionally, you can “gray-label” a mobile app to attach your GHL leads without them requiring to go back to your well-known GHL pages.
In total amount, these are three various mobile applications you can select from based on your goals.
However, you need to understand:
Resellers are responsible for customer assistance and disagreements; failure to deal with problems can lead to account discontinuation.
Resellers should charge a minimum of ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Marketing lifetime gain access to for a single fee is banned without prior approval.
Pricing Framework and Assistance Plans
I appreciate that HighLevel’s assistance is offered directly from the control panel through the Assistance and live chat buttons.
Once you register for a trial, you obtain free access to a welcome training course, onboarding video clip tutorials, and a contact number for assistance. And of course, they really address phone calls.
I did call their technological support group for assistance with developing funnels and internet sites, which I had searched extensively for. The response showed up within twenty-four hours, and the follow-ups were outstanding. The support representative absolutely demonstrated deep understanding of the platform, which is always useful.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited get in touches with, emails, items, funnels, and more.
Still, you’ll likely wish to think about updating to the two hundred ninety-seven dollar month-to-month prepare for comprehensive agency needs. With this plan, you can additionally re-sell the GHL platform as a SaaS.
For assistance, anticipate a vibrant Facebook Team community, paid onboarding, and a done-for-you arrangement alternative also offered for a fee.
There’s around-the-clock real-time chat offered straight from your GHL dashboard, in addition to valuable documents for self-service help.
Arrangement plans are available for an additional price, consisting of a 2 hundred ninety-seven dollar alternative for HIPAA compliance if that’s something you require.
You might think the unlimited plan includes unlimited email capability. Various individuals have whined regarding unexpected credit card fees for sending out emails from their web servers without clear openness.
Verdict: GoHighLevel Workflow AI Assistant
GoHighLevel is a capable all-in-one platform for agencies looking for to consolidate their marketing pile with solid CRM and automation features.
However, remain knowledgeable about its clunky interface, prospective email deliverability concerns, and added expenses for email volume.
If you can endure the rough sides and primarily serve organization clients, GHL provides practical worth– however guarantee you test email deliverability prior to fully committing.
Right here’s one critical factor to consider:
If you’re dedicating to it, be prepared to invest extra money on a different email marketing software as a result of deliverability concerns and bugs.