GoHighLevel placements itself as a comprehensive marketing and sales suite built particularly for digital agencies. It packages with each other CRM capacities, email campaigns, course hosting, and automation workflows into one plan. The core promise? Replace your spread toolkit with a single system that handles client interaction and service operations from start to finish GoHighLevel Website Builder
I have actually constantly inclined merged systems for electronic business.
That’s precisely why tools like ClickFunnels captured my focus years earlier.
However we’re currently in 2026, and the landscape has actually moved drastically.
After investing significant time inside GoHighLevel, I believe you need to hear what I discovered firsthand.
We’ll likewise take a look at how it measures up against competing platforms.
In this manner, you can purchase choice you’ll feel confident about long-lasting.
The Aspects of GoHighLevel That Excited Me
Consolidated Service: GoHighLevel merges crucial sales and marketing capabilities, removing the need for several separate memberships.
Text Messaging Performance: Bidirectional SMS interaction provides more powerful engagement than standard email methods.
Effective CRM System: The contact administration features rival what you ‘d find in ActiveCampaign or ClickFunnels.
Sophisticated Automation: Excellent workflow capabilities for segmenting audiences, taking care of calls, and structure custom procedures.
Competitive Pricing Structure: Monthly plans varying from ninety-seven to 2 hundred ninety-seven dollars complete positively with Kajabi and ClickFunnels options that commonly start over one hundred fifty dollars regular monthly. However, email costs can collect quickly, which I’ll attend to soon.
Integration Abilities: Suitable with Zapier, email systems, and messaging solutions.
The Frustrating Aspects of GoHighLevel
Complex User interface: The interface really felt counterintuitive, with configuration alternatives spread throughout the system and uncomplicated jobs like funnel editing requiring needlessly intricate actions.
Email Broadcast Expenses Rise: You’re charged one cent per email message, meaning a checklist of thirty thousand clients might push your regular monthly bill past 3 hundred dollars. Incorporated with excess costs and third-party integration requirements like Mailgun, real monthly expenses reached someplace in between four hundred seventy-five and 6 hundred twenty-five dollars.
Reliability Troubles: Multiple individuals have actually documented major automation malfunctions, including emails being supplied to inaccurate recipients or sent out numerous times to the very same individual.
Email Shipment Challenges: Their email framework depends on Mailgun, and many individuals transitioning from various other email marketing platforms to GoHighLevel experienced significant declines in deliverability prices. This stands for an essential weak point that could at some point press you towards alternate options.
Generalist Approach: While automation features are robust, competitors give greater deepness in course development and area building features. That claimed, Kajabi charges one hundred forty-nine dollars or more month-to-month for hosting more than three items.
My Bottom Line Assessment
GoHighLevel offers a capable unified system for marketing, sales, and consumer relationship administration at an affordable base cost point.
However let’s get actual concerning something crucial.
Most individuals see it mainly as a CRM or funnel builder instead of an email-focused system.
Many individuals regularly report deliverability issues with the email features, so variable that in if email marketing stands for a core component of your method.
Those shock email sending out fees have actually blindsided numerous individuals as well.
The platform truly stands out for agencies thinking about reselling marketing services. With white-labeling abilities, unlimited sub-accounts on costs tiers, and comprehensive customer management tools, it’s architected specifically for agency growth and scaling.
Recognizing GoHighLevel’s Core Purpose
GoHighLevel aspires to serve as an all-encompassing platform resolving most digital sales and marketing demands for your agency.
The platform includes email marketing capacities, course development tools, workflow automation, CRM capability, web site building, landing page production, and added features.
Its specified objective is replacing every other tool presently in your stack, and the business makes no apologies regarding that aspiration.
Consider this situation:
GoHighLevel claims it can substitute for systems like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and many other services.
What makes GHL distinct compared to similar systems like ClickFunnels and Kajabi is its positioning as a service for marketing agencies and software program resellers.
The pricing appears sensible at first glance: ninety-seven dollars and two hundred ninety-seven dollars monthly.
However is that the complete picture? Allow’s check out additionally.
Navigating the GoHighLevel Interface
The GoHighLevel control panel offers a clean and apparently intuitive design that shows up inviting originally.
However, most of customers encounter difficulties with the messy interface and not logical company of features.
As an example:
The platform employs 3 distinct setups panels for taking care of various setup facets– general setups, specific setups, and item settings GoHighLevel Website Builder
Bizarrely, the web links to these vital setups are positioned on opposite sides of the screen, producing unnecessary confusion and frustration.
Despite having additional information inhabited, the control panel maintains a clean and well-structured appearance.
I appreciate the ability to produce numerous dashboards for organizing various records into separate sights.
This function verifies specifically valuable when preserving different point of views for the account owner versus sub-accounts representing your consumers.
As I stated earlier, GoHighLevel contains countless rough edges in regards to user interface and customer experience, and the underlying codebase appears less than pristine.
Building Funnels in GoHighLevel
To construct a client’s web site, develop landing pages, or create a sales funnel within GoHighLevel, you need to first establish a sub-account by entering their information.
After completing this step, switch to the newly created sub-account, browse to Websites, then select Funnels. Do not stress if this really feels confusing– it took me numerous efforts prior to recognizing the workflow.
HighLevel Funnels permits unlimited sales funnel production, unlike systems such as Kajabi that impose restrictions.
Furthermore, there are more than one thousand funnel templates offered to increase your initial arrangement.
Based upon my experience, you won’t call for substantial know-how to build landing pages and sales funnels utilizing GoHighLevel.
You have the choice to customize templates on your own or request GoHighLevel to deal with personalization for you.
I selected the self-customization route since I intended to create in-depth, custom funnels from scratch making use of the drag-and-drop home builder. You merely add the consecutive actions.
I specifically value these abilities:
GHL’s Snapshots include enables immediate funnel duplicating throughout accounts, saving significant configuration time.
Effective screening via fast step replication and split screening functionality.
Real-time notifications concerning lead activities maintain you informed without consistent hand-operated monitoring.
I particularly value the multi-channel integration incorporating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with automated guidelines for advancing leads simplifies follow-up procedures.
To better streamline movements, GHL supplies a ClickFunnels import feature for seamless funnel transfers.
Web Page and Website Building
GoHighLevel makes it possible for web page production from square one or template option for personalization using the instinctive drag-and-drop contractor.
You’re likewise cost-free to include ready-made page sections as preferred. Additionally, make use of personalized code to produce specialized features.
The experience really feels as smooth as Elementor for WordPress. Nonetheless, Elementor does supply a little much more, including:
A broader option of personalized typefaces and typography alternatives
Sophisticated message computer animations
Considerable widget library
Advanced history abilities like parallax scrolling and video backgrounds
Nevertheless, I think HighLevel will certainly show sufficient for the majority of your clients.
The web pages integrate directly with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Very practical capability.
I likewise appreciate the capacity to create “international sections” or page areas that immediately occupy when producing new pages, conserving time and ensuring consistent branding throughout. An additional Elementor-like feature I value.
With Brand name Boards discovered under Marketing, you can complete the same for text aspects and other branding essentials.
The statistics page displays whatever occurring on your sub-account’s internet site, consisting of page check outs and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors considerable surprise costs. You’ll pay one cent per email past your plan’s allowance, which accumulates quickly with larger subscriber checklists. Many users require third-party services like Mailgun for enhanced deliverability, pushing actual expenses substantially beyond the marketed membership cost.
Now relating to the features:
GoHighLevel allows email campaign and sequence production with triggers and automatic follow-up messages.
I appreciate the capacity to add trackable links in both emails and SMS messages, enabling you to keep an eye on recipient actions and trigger automatic communications.
You can conserve, send, or schedule emails for optimal distribution times.
This confirms important for reaching your audience when they’re most likely to open messages.
Right here’s where the circumstance deteriorates significantly.
GoHighLevel suggests Mailgun for mass email sending, suggesting their LC solution may have lower delivery rates.
Checking GoHighLevel’s email deliverability before complete commitment is recommended, as numerous users have actually reported about thirty percent lower delivery prices contrasted to their previous email marketing platforms.
Currently, I heard there more than four hundred personalized email templates available on HighLevel. Regardless of extensive searches of the Template Library, I could not find them within a sub-account in Sub-Account Mode.
A respectable variety of templates appears when switching over to Agency Mode.
You can include your custom-created templates, although this requires the two hundred ninety-seven buck regular monthly reseller strategy.
Within a sub-account, I just discovered six standard templates and the option to develop and conserve email templates from the ground up for reuse in other projects.
Here’s what one template, called “Strategic Planning,” appears like inside the GHL email design editor:
Not particularly outstanding, however not horrible either.
However, I do value that GHL incorporates workflow automation into email marketing, including:
Invite and Thank You messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Website Builder
Split screening for conversion optimization, among other features.
Additionally, real-time analytics deliver insights right into email campaign efficiency. This aids you maximize chances or address prospective problems as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool advises me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task progress tracking and watching previous communications.
The workflow automation function aids simplify tasks like contact management, division, and lead development with your pipeline.
This represents a significant benefit: GoHighLevel assists in engaging interactions with leads via text messages, voicemail decreases, and Facebook Carrier. This flexibility means getting in touch with different client sectors via their preferred communication channels.
Realize, though– SMS fees use independently from the membership charge.
I also value the GoHighLevel Social Planner.
It enables you to produce, conserve, edit, schedule, article, and evaluate social media sites web content across numerous channels.
It operates as a strong substitute for social networks organizing tools like Buffer, SproutSocial, and Hootsuite– without extra costs.
But that’s not whatever; the CRM device additionally gives several useful features:
Set up consultations straight within the platform from the Calendars area.
Merge multi-channel interactions to support your customers’ recommended communication techniques and relationship-building methods.
Use tags and smart lists to segment customers for more targeted campaigns.
Add substantial client data to every access under the Possibility tab, giving clearer understanding of your leads, leads, and consumers as they progress via your visual pipeline.
Advanced lead scoring assists prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s talk about the vital product or services you can sell using GoHighLevel
Products You Can Sell Via GoHighLevel
Comparable to Kajabi, ClickFunnels, and Systeme, GHL sustains both small and comprehensive training courses, total with memberships, communities, and related sources.
GHL additionally enables physical item sales making use of ecommerce pages, like Systeme. Nevertheless, dropshipping is not available.
GoHighLevel courses sustain different content layouts, consisting of audio, video clip, and papers.
This means fitting different knowing styles and appealing to a more comprehensive trainee base.
Plus, it enables importing training courses from Kajabi, adding even more adaptability to your training course creation efforts.
In my experience, devoted on-line course tools like Kajabi, LearnWorlds, and Thinkific provide a lot more innovative options. These include course trickling, social accounts, and advanced area structure and management devices. However, GHL’s offerings will be adequate for many makers.
GoHighLevel additionally gives training course certificates and numerous payment options, including time payment plan and free courses.
You can quickly connect your courses to your community for fast accessibility and to enhance money making possibility.
What I especially value is just how simple it is to incorporate program items straight with your sales funnels and CRM for computerized nurturing, lead racking up, conversions, follow-ups, and more.
This is one of my favorite facets of Kajabi too.
Reputation Management Features
On the internet scores hold crucial relevance, and GoHighLevel recognizes this reality.
The platform automatically sends out review demands by means of text, email, and QR code following deals.
This attribute ensures you don’t miss out on opportunities to develop integrity and depend on with your target market.
You can also monitor on the internet reviews concerning your solutions or company, permitting proper reactions.
As an example, you can redirect unfavorable feedback to a personal form prior to public publishing.
Additionally, you can select that can leave comments based on their ranking.
This strategy encourages you to engage straight with clients to settle issues without harming your credibility.
And also, GoHighLevel simplifies matters by permitting you to review customer comments across numerous platforms– like Yext, Google My Organization, and Facebook– directly from your GHL account. Pretty convenient performance.
Integration Alternatives
The system supports common integration options across repayment handling, social media sites and Zapier.
Furthermore, the Application Market, featuring both paid and totally free app assimilations, is accessible in Agency Mode for account owners in addition to for your customers in sub-account mode.
I discovered around 3 hundred fifty applications across numerous organization classifications, consisting of SMS and live chat combinations, social networks, and marketing automation devices.
You can also incorporate WhatsApp and Twilio for messaging, enable bidirectional syncing with various other CRMs, and manage appointments and organizing with Google Calendar.
And also, QuickBooks integration is offered for monetary administration, among other options.
The Reselling and SaaSpreneur Program
The reseller program stands for among GoHighLevel’s main attractions.
Crucial note: You’ll need Agency Mode access through the Reselling tab to make use of these features.
The Unlimited Plan at 2 hundred ninety-seven dollars monthly offers:
Complete sub-account rebranding and personalization
Unlimited customer sub-accounts at no extra cost
API accessibility for integrating outside devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll require both hundred ninety-seven buck monthly Unlimited plan.
When you do this, you can also re-sell various other software program options to your customers at a markup.
GoHighLevel needs billing a minimum of ninety-seven dollars monthly for each and every client.
This implies you’ll need at the very least 5 clients renewing regular monthly to break even. Any added customers beyond that contribute straight to your profits.
The tools you can re-sell within your sub-accounts include core solutions like Google Ad Manager, WordPress, Discussion AI, and WhatsApp, plus loads of Marketplace apps such as AWeber, Constant Get In Touch With, and Wrike.
To succeed with the GoHighLevel reseller program:
Add value to your sub-accounts by consisting of:
Custom frameworks
Ready-made photos
Pre-built combinations
Automated workflows
Without these additions, clients could pick GoHighLevel straight instead of paying your premium.
The SaaS Mode includes white-label alternatives for:
iPhone application
Android application
Desktop computer application
These applications permit taking care of all social media sites, SMS, and email from one area.
Conversely, you can “gray-label” a mobile app to attach your GHL leads without them needing to return to your top quality GHL pages.
In total amount, these are three various mobile applications you can pick from based upon your objectives.
Nevertheless, you require to comprehend:
Resellers are accountable for client assistance and disputes; failure to settle issues can lead to account discontinuation.
Resellers need to bill a minimum of ninety-seven bucks regular monthly per sub-account, limiting pricing adaptability.
Offering life time access for an one-time fee is restricted without prior authorization.
Pricing Structure and Assistance Plans
I value that HighLevel’s assistance is readily available directly from the dashboard with the Aid and live conversation switches.
Once you register for a test, you get free access to a welcome training course, onboarding video tutorials, and a phone number for assistance. And indeed, they actually address phone calls.
I did contact their technical assistance group for support with creating funnels and websites, which I had looked thoroughly for. The action showed up within twenty-four hours, and the follow-ups were outstanding. The support rep certainly demonstrated deep understanding of the platform, which is always beneficial.
Pertaining to layaway plan, there’s a robust Starter plan available for ninety-seven dollars, that includes unlimited contacts, emails, products, funnels, and extra.
Still, you’ll likely wish to take into consideration upgrading to both hundred ninety-seven buck monthly prepare for comprehensive agency needs. With this strategy, you can additionally market the GHL platform as a SaaS.
For support, expect a vivid Facebook Group area, paid onboarding, and a done-for-you setup alternative likewise readily available for a charge.
There’s perpetual live chat offered directly from your GHL dashboard, in addition to practical documentation for self-service assistance.
Arrangement plans are available for an extra cost, consisting of a 2 hundred ninety-seven buck choice for HIPAA compliance if that’s something you require.
You might presume the unlimited plan includes unlimited email capability. Different customers have complained regarding unforeseen charge card charges for sending emails from their servers without clear openness.
Conclusion: GoHighLevel Website Builder
GoHighLevel is a qualified all-in-one platform for agencies seeking to settle their marketing stack with solid CRM and automation features.
Nonetheless, continue to be familiar with its clunky user interface, prospective email deliverability problems, and extra costs for email volume.
If you can endure the rough edges and mainly serve company clients, GHL offers reasonable worth– yet ensure you examine email deliverability prior to fully devoting.
Here’s one crucial consideration:
If you’re devoting to it, be prepared to invest extra money on a different email marketing software application due to deliverability problems and pests.