GoHighLevel settings itself as a thorough marketing and sales collection built specifically for electronic agencies. It packages with each other CRM capabilities, email campaigns, program hosting, and automation process into one bundle. The core promise? Change your scattered toolkit with a solitary platform that manages customer involvement and business operations from start to finish GoHighLevel Web Designer Playbook
I’ve always gravitated toward unified platforms for digital business.
That’s specifically why devices like ClickFunnels caught my focus years ago.
However we’re currently in 2026, and the landscape has actually shifted considerably.
After investing significant time inside GoHighLevel, I think you need to hear what I discovered firsthand.
We’ll additionally check out exactly how it measures up against completing systems.
This way, you can purchase decision you’ll feel great regarding long-lasting.
The Elements of GoHighLevel That Thrilled Me
Consolidated Solution: GoHighLevel merges vital sales and marketing capacities, getting rid of the requirement for numerous separate registrations.
Text Messaging Performance: Bidirectional SMS communication uses stronger interaction than traditional email strategies.
Effective CRM System: The contact administration features rival what you ‘d locate in ActiveCampaign or ClickFunnels.
Innovative Automation: Outstanding workflow abilities for segmenting audiences, managing contacts, and structure customized procedures.
Affordable Pricing Framework: Monthly plans varying from ninety-seven to two hundred ninety-seven bucks complete positively with Kajabi and ClickFunnels options that generally start above one hundred fifty dollars monthly. However, email expenses can gather quickly, which I’ll address shortly.
Integration Abilities: Suitable with Zapier, email platforms, and messaging solutions.
The Unsatisfactory Components of GoHighLevel
Complex User interface: The user interface felt counterintuitive, with setup alternatives scattered throughout the platform and simple tasks like funnel editing and enhancing calling for needlessly complex steps.
Email Program Costs Escalate: You’re charged one cent per email message, indicating a checklist of thirty thousand clients can press your month-to-month expense beyond 3 hundred bucks. Integrated with overage charges and third-party integration needs like Mailgun, actual regular monthly costs reached somewhere between four hundred seventy-five and 6 hundred twenty-five bucks.
Reliability Troubles: Multiple users have recorded significant automation breakdowns, consisting of emails being provided to incorrect recipients or sent out multiple times to the exact same person.
Email Delivery Challenges: Their email facilities depends upon Mailgun, and various customers transitioning from various other email marketing platforms to GoHighLevel experienced significant decreases in deliverability rates. This represents a critical weakness that can eventually press you towards alternate services.
Generalist Approach: While automation features are durable, rivals offer better depth in course creation and neighborhood building features. That said, Kajabi charges one hundred forty-nine dollars or more monthly for hosting greater than 3 items.
My Bottom Line Analysis
GoHighLevel gives a qualified unified platform for marketing, sales, and consumer relationship administration at an affordable base rate factor.
But allow’s obtain actual about something essential.
A lot of users watch it mainly as a CRM or funnel builder as opposed to an email-focused platform.
Countless individuals constantly report deliverability issues with the email features, so factor that in if email marketing represents a core component of your technique.
Those shock email sending costs have blindsided lots of users also.
The platform genuinely succeeds for agencies curious about re-selling marketing services. With white-labeling capabilities, unlimited sub-accounts on premium rates, and thorough client administration tools, it’s architected especially for agency development and scaling.
Understanding GoHighLevel’s Core Purpose
GoHighLevel desires serve as an all-encompassing platform addressing most digital sales and marketing needs for your agency.
The platform consists of email marketing abilities, training course creation devices, workflow automation, CRM performance, site building, landing page development, and extra features.
Its mentioned objective is replacing every other device presently in your stack, and the company makes no apologies about that passion.
Consider this circumstance:
GoHighLevel declares it can substitute for platforms like Mailchimp, Calendly, WordPress, Kajabi, ActiveCampaign, Zapier, and countless various other solutions.
What makes GHL unique contrasted to similar platforms like ClickFunnels and Kajabi is its positioning as a solution for marketing agencies and software program resellers.
The pricing shows up sensible in the beginning look: ninety-seven dollars and 2 hundred ninety-seven dollars monthly.
However is that the full image? Allow’s explore even more.
Browsing the GoHighLevel Interface
The GoHighLevel control panel presents a tidy and apparently user-friendly design that shows up welcoming originally.
Nevertheless, the majority of customers encounter difficulties with the cluttered user interface and senseless company of features.
As an example:
The system employs three unique setups panels for taking care of different configuration facets– overall setups, private setups, and product settings GoHighLevel Web Designer Playbook
Bizarrely, the links to these crucial setups are positioned on contrary sides of the display, creating unnecessary confusion and frustration.
Despite having additional data populated, the control panel preserves a clean and well-structured look.
I appreciate the capacity to produce numerous control panels for organizing different records right into separate views.
This feature confirms particularly important when preserving different viewpoints for the account owner versus sub-accounts representing your customers.
As I mentioned earlier, GoHighLevel consists of many harsh edges in regards to user interface and user experience, and the underlying codebase shows up less than pristine.
Structure Funnels in GoHighLevel
To build a client’s internet site, establish landing pages, or produce a sales funnel within GoHighLevel, you must first establish a sub-account by entering their info.
After finishing this action, button to the freshly created sub-account, navigate to Websites, after that select Funnels. Don’t stress if this feels complicated– it took me a number of efforts prior to understanding the workflow.
HighLevel Funnels enables unlimited sales funnel creation, unlike platforms such as Kajabi that impose limitations.
Additionally, there are more than one thousand funnel templates readily available to accelerate your preliminary configuration.
Based upon my experience, you will not call for considerable expertise to construct landing pages and sales funnels utilizing GoHighLevel.
You have the option to tailor templates yourself or demand GoHighLevel to take care of modification for you.
I picked the self-customization path because I intended to develop thorough, custom funnels from the ground up utilizing the drag-and-drop home builder. You merely add the sequential actions.
I specifically worth these capacities:
GHL’s Photos include enables instant funnel cloning throughout accounts, saving considerable setup time.
Effective testing with fast action duplication and split screening capability.
Real-time notifications about lead actions maintain you educated without constant hand-operated checking.
I specifically value the multi-channel integration integrating voice, SMS, and Facebook directly within funnels.
Visual pipeline management with computerized regulations for advancing leads enhances follow-up processes.
To further simplify movements, GHL gives a ClickFunnels import function for seamless funnel transfers.
Page and Site Construction
GoHighLevel enables web page development from square one or template choice for modification using the instinctive drag-and-drop building contractor.
You’re also totally free to incorporate prefabricated web page sections as wanted. Additionally, utilize personalized code to produce customized features.
The experience really feels as smooth as Elementor for WordPress. Nevertheless, Elementor does supply a little extra, consisting of:
A broader option of personalized font styles and typography options
Advanced message animations
Extensive widget collection
Advanced background abilities like parallax scrolling and video backgrounds
However, I think HighLevel will certainly confirm adequate for most of your customers.
The web pages incorporate straight with your GHL sales and marketing automation features, including CRM, appointment scheduling, and email capture, nurturing, and pipeline management.
Incredibly hassle-free performance.
I likewise value the ability to develop “international areas” or page areas that automatically occupy when developing brand-new pages, saving time and guaranteeing constant branding throughout. Another Elementor-like function I value.
With Brand Boards found under Marketing, you can complete the exact same for text components and various other branding fundamentals.
The data web page presents everything happening on your sub-account’s website, consisting of web page sees and sales conversions.
Email Marketing Capabilities
GoHighLevel’s email marketing harbors significant covert costs. You’ll pay one cent per email past your plan’s allotment, which builds up swiftly with larger customer listings. Several users require third-party services like Mailgun for boosted deliverability, pressing real prices considerably beyond the promoted subscription rate.
Currently regarding the features:
GoHighLevel allows email campaign and series creation with triggers and automatic follow-up messages.
I value the ability to add trackable web links in both emails and SMS messages, allowing you to monitor recipient activities and cause automatic interactions.
You can conserve, send, or timetable emails for optimal delivery times.
This verifies useful for reaching your target market when they’re probably to open up messages.
Below’s where the scenario degrades substantially.
GoHighLevel recommends Mailgun for mass email sending, recommending their LC service may have lower distribution rates.
Checking GoHighLevel’s email deliverability prior to complete dedication is suggested, as lots of individuals have actually reported roughly thirty percent lower shipment rates contrasted to their previous email marketing platforms.
Now, I listened to there more than four hundred adjustable email templates offered on HighLevel. Regardless of thorough searches of the Template Collection, I couldn’t find them within a sub-account in Sub-Account Mode.
A decent variety of templates appears when changing to Agency Mode.
You can add your custom-created templates, although this requires the two hundred ninety-seven buck monthly reseller plan.
Within a sub-account, I just found 6 standard templates and the choice to create and conserve email templates from scratch for reuse in other campaigns.
Here’s what one template, called “Strategic Planning,” resembles inside the GHL email design editor:
Not particularly impressive, yet not horrible either.
Nevertheless, I do value that GHL integrates workflow automation right into email marketing, including:
Invite and Thanks messages
Automated abandoned cart communications
Follow-ups for lead nurturing, GoHighLevel Web Designer Playbook
Split screening for conversion optimization, to name a few features.
Furthermore, real-time analytics deliver understandings right into email campaign efficiency. This assists you maximize opportunities or address potential issues as they emerge.
The HighLevel CRM System
GoHighLevel’s CRM tool reminds me of ClickFunnels in its thoroughness.
GoHighLevel includes a client portal allowing task progress tracking and viewing past communications.
The workflow automation function assists streamline jobs like contact administration, division, and lead innovation with your pipeline.
This stands for a substantial advantage: GoHighLevel promotes engaging interactions with leads through text, voicemail decreases, and Facebook Carrier. This versatility implies getting in touch with different client sections with their favored communication channels.
Be aware, though– SMS fees apply independently from the subscription cost.
I likewise value the GoHighLevel Social Planner.
It allows you to create, save, modify, routine, blog post, and examine social media material throughout numerous networks.
It operates as a strong replacement for social media scheduling devices like Buffer, SproutSocial, and Hootsuite– without additional expenses.
Yet that’s not whatever; the CRM tool likewise offers several valuable features:
Set up appointments straight within the platform from the Calendars section.
Merge multi-channel interactions to sustain your clients’ favored communication approaches and relationship-building techniques.
Usage tags and clever listings to sector customers for more targeted projects.
Add substantial customer data to each entry under the Chance tab, supplying more clear understanding of your leads, leads, and clients as they advance via your aesthetic pipeline.
Advanced lead racking up helps prioritize lead nurturing based on their actions throughout your pipeline.
Now let’s go over the essential products and services you can offer using GoHighLevel
Products You Can Market Through GoHighLevel
Similar to Kajabi, ClickFunnels, and Systeme, GHL supports both tiny and comprehensive programs, full with memberships, neighborhoods, and relevant resources.
GHL likewise enables physical product sales making use of ecommerce pages, like Systeme. However, dropshipping is not available.
GoHighLevel courses sustain different content styles, consisting of audio, video clip, and records.
This indicates accommodating various understanding designs and interesting a broader student base.
Plus, it enables importing programs from Kajabi, including much more adaptability to your training course creation initiatives.
In my experience, devoted online program tools like Kajabi, LearnWorlds, and Thinkific offer extra innovative options. These include training course trickling, social profiles, and advanced area building and monitoring devices. Nevertheless, GHL’s offerings will certainly be enough for many makers.
GoHighLevel also offers program certificates and various payment alternatives, including installment plans and free courses.
You can quickly link your courses to your community for quick accessibility and to boost monetization possibility.
What I particularly value is exactly how simple it is to incorporate course items directly with your sales funnels and CRM for automated nurturing, lead racking up, conversions, follow-ups, and much more.
This is among my preferred aspects of Kajabi as well.
Reputation Management Features
On-line ratings hold essential importance, and GoHighLevel acknowledges this fact.
The platform immediately sends out evaluation demands using text, email, and QR code following purchases.
This function guarantees you don’t miss possibilities to build reputation and count on with your target market.
You can also monitor on the internet evaluations about your services or service, enabling appropriate actions.
For instance, you can reroute negative comments to a personal kind prior to public publishing.
Additionally, you can choose who can leave remarks based on their rating.
This approach empowers you to involve directly with clients to settle issues without damaging your reputation.
And also, GoHighLevel simplifies issues by enabling you to assess client feedback across numerous systems– like Yext, Google My Service, and Facebook– directly from your GHL account. Pretty hassle-free functionality.
Integration Options
The platform supports standard integration choices throughout settlement processing, social networks and Zapier.
Additionally, the App Industry, including both paid and cost-free application assimilations, is accessible in Agency Mode for account proprietors as well as for your customers in sub-account mode.
I found roughly 3 hundred fifty applications across various organization categories, consisting of SMS and live conversation assimilations, social networks, and marketing automation tools.
You can also integrate WhatsApp and Twilio for messaging, make it possible for bidirectional syncing with other CRMs, and handle appointments and scheduling with Google Schedule.
Plus, QuickBooks integration is available for monetary monitoring, among other choices.
The Reselling and SaaSpreneur Program
The reseller program stands for one of GoHighLevel’s main destinations.
Important note: You’ll need Agency Mode access through the Reselling tab to utilize these features.
The Unlimited Plan at two hundred ninety-seven dollars month-to-month deals:
Total sub-account rebranding and modification
Unlimited customer sub-accounts at no added price
API gain access to for integrating exterior devices
To resell these ready-to-deploy GHL sub-accounts at a markup, you’ll need both hundred ninety-seven buck regular monthly Unlimited plan.
When you do this, you can also market other software remedies to your customers at a markup.
GoHighLevel requires charging a minimum of ninety-seven bucks month-to-month for every client.
This means you’ll need a minimum of 5 customers renewing monthly to recover cost. Any kind of additional clients beyond that add straight to your revenue.
The devices you can re-sell within your sub-accounts consist of core solutions like Google Ad Manager, WordPress, Conversation AI, and WhatsApp, plus lots of Industry applications such as AWeber, Constant Get In Touch With, and Wrike.
To be successful with the GoHighLevel reseller program:
Include worth to your sub-accounts by consisting of:
Customized frameworks
Prefabricated photos
Pre-built integrations
Automated process
Without these additions, clients might choose GoHighLevel directly as opposed to paying your costs.
The SaaS Setting includes white-label options for:
iPhone application
Android application
Desktop application
These applications permit handling all social media, SMS, and email from one location.
Conversely, you can “gray-label” a mobile app to connect your GHL leads without them needing to return to your well-known GHL web pages.
In total amount, these are 3 different mobile applications you can choose from based on your objectives.
Nonetheless, you need to understand:
Resellers are responsible for client assistance and disagreements; failing to resolve issues can cause account termination.
Resellers must charge at least ninety-seven dollars month-to-month per sub-account, limiting pricing adaptability.
Offering lifetime accessibility for an one-time charge is restricted without previous approval.
Pricing Structure and Support Plans
I value that HighLevel’s support is available directly from the control panel through the Assistance and live conversation buttons.
As soon as you register for a test, you get open door to a welcome course, onboarding video tutorials, and a contact number for assistance. And indeed, they actually respond to phone calls.
I did call their technological support team for aid with creating funnels and websites, which I had actually looked thoroughly for. The reaction showed up within twenty-four hours, and the follow-ups were excellent. The assistance rep certainly demonstrated deep expertise of the platform, which is constantly useful.
Pertaining to layaway plan, there’s a robust Starter plan offered for ninety-seven dollars, which includes unlimited get in touches with, emails, items, funnels, and extra.
Still, you’ll likely want to think about upgrading to the two hundred ninety-seven buck monthly prepare for thorough agency demands. With this plan, you can likewise market the GHL system as a SaaS.
For assistance, expect a lively Facebook Team area, paid onboarding, and a done-for-you setup choice also offered for a cost.
There’s ongoing online conversation offered straight from your GHL dashboard, together with valuable documents for self-service help.
Arrangement plans are readily available for an extra cost, consisting of a two hundred ninety-seven buck option for HIPAA conformity if that’s something you need.
You may assume the unlimited plan consists of unlimited email capability. Different users have actually grumbled about unforeseen bank card costs for sending out emails from their servers without clear openness.
Conclusion: GoHighLevel Web Designer Playbook
GoHighLevel is a capable all-in-one platform for agencies looking for to combine their marketing stack with solid CRM and automation features.
Nonetheless, continue to be knowledgeable about its confusing user interface, possible email deliverability problems, and extra prices for email volume.
If you can endure the harsh sides and mostly offer service clients, GHL provides reasonable worth– however guarantee you check email deliverability before completely committing.
Here’s one vital consideration:
If you’re dedicating to it, be prepared to invest added cash on a different email marketing software program as a result of deliverability issues and insects.